Carib Health Inc.

What Carib Health Inc. does

Carib Health Inc. is a privately held, founder-owned Canadian supplements company founded in 2020 by Javon Nelson in Toronto, Ontario. The company develops and sells Caribbean-inspired superfood supplements under its own brand and the R.O.O.T.S. sub-brand, with its core offering being wildcrafted sea moss hand-harvested from the Atlantic waters surrounding St. Lucia. The product portfolio includes Gold Wildcrafted Sea Moss ($28.99) and Purple Wildcrafted Sea Moss ($32.99), positioned as minimally processed, sun-dried whole seaweed, alongside the R.O.O.T.S. NPP-5™ proprietary plant protein blend ($29.99, 17.5g protein per 30g serving from organic rice, pea, hemp, quinoa, and spirulina proteins) and the R.O.O.T.S. Prostate Health™ vegetable capsule supplement ($24.99).

The business operates a dual-channel go-to-market model: direct-to-consumer e-commerce through caribhealthfoods.com, supplemented by retail distribution through approximately 10 independent health food stores, pharmacies, and natural health product retailers across the Greater Toronto Area (Mississauga, Toronto, North York, Scarborough, and York). Pricing is uniformly unit-based with a pay-as-you-go cadence; no subscription or recurring billing model is offered. Customer acquisition relies on content marketing through a Health Tips blog and an email newsletter, with founder Javon Nelson positioned as the public-facing thought leader on Caribbean indigenous wellness. The company is bootstrapped, with no disclosed institutional funding, no management team beyond the founder, and no operational presence outside Canada.

Name

Carib Health Inc.

Legal name

Carib Health Inc.

Website

https://caribhealthfoods.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Carib Health Inc. is a Toronto-based, founder-owned Canadian supplements company that sells wildcrafted Caribbean sea moss and plant-based supplements via DTC e-commerce and a network of independent health food retailers across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Dried and Dehydrated Food Manufacturing (311423)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)

akta.pro secondary industry

Agar, Carrageenan & Alginates (Seaweed Hydrocolloids) (AFAJABAE)

Keywords

• Wildcrafted sea moss
• Caribbean superfoods
• Plant-based supplements
• Vegan protein blend
• Natural wellness products

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through their website shop featuring sea moss products and health supplements. Customers purchase products online with shipping delivery.
2. Retail Distribution: Wholesale distribution of products through retail partners including health food stores, pharmacies, and natural health product retailers across the Greater Toronto Area.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Carib Health Inc. develops, brands and sells Caribbean-inspired superfood supplements built around wildcrafted sea moss hand-harvested from the Atlantic waters of St. Lucia. Its product portfolio includes Gold and Purple wildcrafted dried sea moss sold to consumers for preparation into gel, smoothies and topical uses, complemented by the R.O.O.T.S. sub-brand of supplements such as the proprietary NPP-5™ Vanilla Vegan Protein Blend and Prostate Health™ vegetable capsules.

Product overview

Carib Health Inc. offers a portfolio of health supplements focused on indigenous Caribbean superfoods. The core products are two varieties of wildcrafted sea moss (Gold and Purple), hand-harvested from St. Lucia and sold as dried whole products. The portfolio is extended through the R.O.O.T.S. sub-brand, which includes the NPP-5 plant-based protein blend and Prostate Health capsules. The company positions sea moss as the foundation offering, with R.O.O.T.S. products serving as complementary supplements for specific health needs.

Differentiator

Problem solved

Functional benefit

Brands

• R.O.O.T.S. A product sub-brand for health supplements including NPP-5 Vanilla Vegan Protein Blend and Prostate Health capsules.

Products and services

• Gold Wildcrafted Sea Moss

Quantifiable outcome

• One bag of sea moss yields approximately 4 to 6 weeks of supply with daily use (1-2 tablespoons of prepared gel)
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Direct peers

• True Sea Moss: Online sea moss brand offering dried sea moss, gels, capsules, and tonics. Comparable in product breadth, pricing tier, and e-commerce-only D2C model.
• Sunfood Superfoods: Online retailer of superfoods including spirulina, sea moss, and plant proteins. Comparable in ingredient portfolio (sea moss, spirulina, plant protein) and D2C distribution model.
• Organifi: Premium superfood supplement brand selling plant-based protein blends, greens, and tonics via DTC. Comparable in product category (plant-based superfood supplements), pricing, and D2C marketing approach.
• Navitas Organics: Organic superfood brand selling plant proteins, sea moss, and adaptogens via DTC and natural retail. Comparable in organic/superfood positioning and product overlap.
• Moon Juice: Premium plant-based wellness and adaptogen brand selling protein powders, supplements, and tonics via DTC at $30+ price points. Comparable prestige positioning and superfood-led product strategy.
• Sea Moss Market / SMMSUPPLIES: Direct-to-consumer wildcrafted sea moss brand selling raw and gel-form sea moss online. Closest comparable in core product (sea moss) and channel (DTC e-commerce).

Broad incumbents

• Young Living: Large essential oils and supplement brand with DTC and member-based distribution. Useful peer for understanding how founder-led wellness brands scale, though vastly larger and broader.
• Ancient Nutrition: Multi-category supplement brand (collagen, protein, greens) sold via DTC and retail. Comparable on product overlap (plant protein, superfoods) and audience (wellness consumers), though broader portfolio.
• doTERRA: Global essential oils and wellness company with plant-based supplements. Comparable in founder-led community/mission narrative and natural wellness channel, though much larger scale.

Emerging players

• Bucked Up ( DAS Labs ): DTC plant-based supplement brand with retail expansion into GNC and Vitamin Shoppe. Comparable in supplement category expansion (protein, men's health) and shift from DTC to retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carib Health Inc.