Medier24

What Medier24 does

Medier24 AS is a privately held Norwegian digital media publication that delivers industry-specific news across the media, communication, society, and technology sectors, primarily serving Norwegian media-industry professionals. The company operates an integrated network of owned web properties: the core news portals medier24.no and m24.no, a sister publication KOM24.no covering the communications/PR industry, a dedicated job board at stilling.m24.no, an events platform at event.m24.no, and an advertising-services portal at annonse.m24.no (M24 Reklame). The platform is built on the proprietary Labrador CMS, which is positioned around ease of use and implementation for editorial workflows. The company is headquartered at Møllergata 2b, Oslo, operates only in Norway, and is editorially led by Editor-in-Chief Kristin Stoltenberg and Editor Hanne McBride.

Medier24 generates revenue from three streams: advertising (display and sponsored/annonsørinnhold content aimed at media-industry advertisers), recurring digital subscriptions for access to news content and premium services, and recruitment listings on the job board. Specific pricing is not publicly disclosed; subscriptions and advertising packages are sold via direct inquiry. The go-to-market approach combines owned digital channels — daily email newsletter, website, and job portal — with event marketing and native advertising to reach both Norwegian media professionals and media-industry advertisers.

The company is structured as a Norwegian private limited company (Medier24 AS, organization number 815 450 132), with no disclosed parent company, external institutional backing, or funding rounds. Its ownership and management commentary indicate it operates independently as a single-country media outlet focused on the Norwegian media landscape.

Name

Medier24

Legal name

Medier24 AS

Website

https://medier24.no

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Medier24 AS is a Norwegian digital media publication delivering industry news on media, communications, society, and technology, serving Norwegian media professionals and advertisers via its news portals, dedicated job board, and events platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: Medier24 generates revenue through advertising on its digital platforms, including sponsored content and display advertising for media industry advertisers
2. Subscription/Abonnement: Digital subscription model for access to news content and premium services

Distribution channels3 records

Marketing channels4 records

Core offering

Medier24 is a Norwegian online news publication that covers the media, communication, society, and technology industries. The company delivers daily journalism focused on the Norwegian media sector, including coverage of media companies, editorial appointments, industry business results, press ethics, and media policy. It monetizes through advertising, subscriptions, job listings, and industry events.

Product overview

Medier24 is a Norwegian online media news publication organized as a single-brand news operation. The core offering consists of the Medier24.no and m24.no news portals delivering industry news on media, communication, society, and technology. Supporting services include a dedicated job board (Stilling.m24.no) for media industry recruitment, an events platform (Event.m24.no), and an advertising service (Annonse.m24.no/M24 Reklame). The network also includes KOM24.no covering the communications and PR industry. The company is not a SaaS or technology product company but rather a B2C/B2B media publication serving Norwegian media professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Medier24 News Portal Daily online news publication covering the Norwegian media, communication, technology, and society sectors for media industry professionals, editors, and executives.
• KOM24.no Sister publication focused on the Norwegian communication industry, extending Medier24's coverage to communication professionals and the broader PR/comms sector.
• Stilling.m24.no Job Board Dedicated job board for media industry positions in Norway, allowing employers to post job listings and media professionals to find career opportunities.
• Event.m24.no Events Platform Events platform hosting and promoting industry conferences, seminars, and networking events for the Norwegian media and communication sectors.
• Annonse.m24.no Advertising Services Advertising sales platform enabling businesses to place advertisements, sponsored content, and promotional materials targeting Medier24's audience of Norwegian media industry professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Resumé: Swedish trade outlet covering media, marketing, and communications. Closely mirrors Medier24's editorial remit (with KOM24's scope), positioning it as a Nordic twin with a Swedish market focus.
• Dagens Media: Sweden's primary trade media publication covering the media industry with news, jobs, events, and advertising. Directly comparable to Medier24 as a Nordic trade media outlet serving a single national market with an integrated ad/recruitment/event stack.
• Mynewsdesk: Nordic PR and communications platform serving PR/comms professionals with news distribution, monitoring, and editorial workflows. Directly comparable to the KOM24.no portion of Medier24's business and adjacent to its core media-news property.
• Journalisten: Norwegian trade outlet for journalists and editors covering the news industry and press issues. Overlaps heavily with Medier24's journalism/press-ethics vertical and shares the same Norwegian media-industry audience.
• Kampanje: Norwegian trade publication focused on the media, marketing and communications industries. Directly comparable to Medier24 in geography, vertical coverage, and editorial/advertising business model.
• MediaWire: Danish trade publication covering the Nordic media industry. Comparable news/advertising/events model to Medier24, operating in an adjacent Nordic single-country market.

Broad incumbents

• Press Gazette: UK-based trade publication covering the news and journalism industry. Overlaps with Medier24's editor/press-ethics coverage, but operates in a different geography at significantly larger scale.
• Adweek: Established global trade media brand covering advertising, media, and technology. A scaled incumbent broadly comparable to Medier24's category, but operating at much larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/medier24
• LinkedInlinkedin.com/company/medier24
• Xtwitter.com/medier24
• Instagraminstagram.com/medier24

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medier24