Name

Dagens Media

Legal name

Bonnier Business Media Sweden AB

Website

https://dagensmedia.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

B2B Trade Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Trade media publishing
• B2B news platform
• Media industry coverage
• Digital subscriptions
• Industry events

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription-based access to premium media industry news and analysis content.
2. Advertising: Display advertising and sponsored content on the website, including native advertising placements.
3. Events and Conferences: Revenue from event sponsorships, ticket sales, and branded content at industry events like Martech.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dagens Media is a Swedish B2B trade publication covering the media and marketing industries through a subscription-access digital news website at dagensmedia.se, supported by a free email newsletter and industry events such as the Martech conference. The platform delivers daily reporting on streaming, radio, TV, newspapers, digital media, outdoor advertising, agencies, and career opportunities for media professionals, advertisers, and marketing agencies in the Nordic market.

Product overview

Dagens Media is a unified B2B media news platform operated by Bonnier Business Media Sweden AB. The core offering is the Dagens Media Website, which provides comprehensive coverage of the Swedish media industry across multiple channels including audio/video, print, digital, outdoor advertising, and agency news. The platform complements its editorial content with a free newsletter subscription service and organizes industry events such as Martech conferences. The offering functions as a single integrated platform rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagens Media News Subscription A subscription-access B2B digital news portal at dagensmedia.se providing daily coverage of the Swedish media industry across audio/video, newspapers, magazines, digital media, outdoor advertising, agencies, and opinion. Targeted at journalists, editors, media executives, advertisers, and marketing professionals.
• Dagens Media Newsletter A free email newsletter delivering the latest Swedish media industry news, analysis, and updates to subscribers, with multiple newsletter options tailored to different audience segments within the media and marketing industries.
• Dagens Media Events (Martech and other industry conferences) Industry conferences and events organized by Dagens Media, including the Martech marketing technology conference co-hosted with Bonnier News sister title Resumé. Events generate revenue through ticket sales and sponsorship packages and serve as networking and brand visibility channels for marketing technology vendors and media professionals.
• Dagens Media Job & Career Listings A job and career section offering paid job board advertising for employers and recruitment listings for media and marketing professionals, attracting a career-focused audience and serving as a recruiting channel across the Bonnier News business titles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Bonnier NewscoreStrategic or Co-development PartnerDagens Media is a part of the Bonnier News network, which is owned by the Bonnier family. Bonnier News is one of the leading Nordic media groups, providing Dagens Media with brand association, distribution infrastructure, and operational support. Bonnier Business Media Sweden AB is the legal entity publishing Dagens Media.
• ResumécoreStrategic or Co-development PartnerJoint events collaboration with Resumé, another Bonnier News business title. Co-host events like Martech together, sharing audience and cross-promoting content.
• Bonnier Business Media Sweden ABcoreStrategic or Co-development PartnerLegal publishing entity for Dagens Media, part of the Bonnier News Group. Manages operational functions including sales, customer service, and content distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Dagensjournalisten: Swedish trade publication covering the journalism profession. Comparable B2B media trade model with subscription and event components, serving an adjacent but distinct Swedish media professional audience.
• Mediaweek: Australia-based B2B trade publication covering the media industry. Comparable subscription, advertising, and event business model targeting media industry professionals and advertisers, but operating in a different geography.

Broad incumbents

• The Drum: Global B2B media brand covering marketing, advertising, and media industry. Comparable subscription, advertising, and event-driven business model targeting media and marketing professionals, with a broader international footprint.
• Marketing Week: UK B2B trade publication covering the marketing industry. Comparable subscription-driven business model with advertising and events serving marketing professionals and brand-side advertisers.
• Adweek: Established US B2B trade publication covering advertising, media, and marketing. Comparable business model with subscriptions, advertising, events, and newsletters serving advertisers and agencies, but operating at a much larger scale.
• Campaign: Haymarket-owned B2B trade publication covering the advertising and media agency industry. Comparable trade publication / events / subscription model serving advertisers, agencies, and media companies, with global scale.

Direct peers

• Medievärlden: Swedish B2B trade publication focused on the media industry. Closest direct competitor to Dagens Media in the Swedish media trade press segment, serving overlapping journalists, editors, and media executives.
• Resumé: Swedish B2B trade publication covering the media, marketing, and communications industry. Direct competitor to Dagens Media and also a Bonnier News title, with active event co-hosting (Martech) and overlapping editorial coverage.
• Digiday: B2B media publication covering the digital media and marketing industry. Closely comparable model combining subscription, advertising, events, and research to serve media executives and marketers.

Others

• Bonnier News: Parent company of Dagens Media. Comparable in that it operates multiple B2B and consumer media titles across the Nordics with shared sales, event, and content infrastructure that Dagens Media leverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagens Media