Nordcap Nederland B.v.

What Nordcap Nederland B.v. does

NordCap Nederland B.V. is a privately held Dutch wholesale importer and distributor of premium commercial foodservice equipment, headquartered in Waddinxveen and operating as the Dutch and Belgian arm of the broader NordCap Group (which also includes Ideal-AKE, Nuovair, and NordCap GmbH). The company traces its origin to 2011 as AKE-Ideal Nederland, merged with NordCap in 2014, and rebranded to its current name in January 2023 alongside the opening of the NordCap Experience Center (NExC). NordCap holds exclusive import rights for six principal brands: Ideal AKE (refrigeration and warming displays), Moretti Forni (Italian pizza and bakery ovens including Neapolis, Serie S, Serie T, Serie P, Serie F, Serie R, and iDeck lines), Fogal Refrigeration, Nuovair (blast chillers), Alpeninox, and its own Versbox smart refrigerated locker system.

The company's commercial model is purely indirect: it sells exclusively through a certified dealer network across the Benelux, with no direct-to-end-customer sales. End customers span foodservice (restaurants, pizzerias, hotels, bars, caterers), food retail (butchers, bakers, fishmongers, delis, ice cream parlors), healthcare and institutional catering, and high-traffic venues (airports, fuel stations). The product portfolio exceeds 6,500 catalog SKUs and is complemented by bespoke stainless steel (Inox/RVS) project solutions developed with manufacturers. Beyond distribution, NordCap operates an experiential and training ecosystem: the NExC showroom in Waddinxveen, three Moretti LAB Academy locations, the Pizza Profs professional platform (co-founded 2021), and a calendar of workshops (The Bakery, The Configurator, Pizza Forums, Blastchilling sessions), supplemented by participation in major industry trade shows (Horecava, INTERNORGA, Host Milano). Pricing is not publicly disclosed; revenue is generated through wholesale hardware sales and project-based custom solutions, with the dealer network serving as the sole transactional channel to the end market.

Name

Nordcap Nederland B.v.

Legal name

NordCap Nederland B.V.

Website

https://www.nordcapnederland.nl

Company type

Private

Founded year

2011

Operating status

Operating

Short description

NordCap Nederland B.V. is a privately held Dutch importer and wholesale distributor of premium commercial foodservice equipment, holding exclusive Benelux rights for brands including Ideal AKE, Moretti Forni, Fogal, Nuovair, and Alpeninox, and selling exclusively through a certified dealer network serving restaurants, hotels, food retailers, and healthcare institutions.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

Keywords

• Commercial refrigeration equipment
• Professional kitchen equipment
• Foodservice equipment distribution
• Pizza bakery ovens
• Smart locker systems

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Distribution (Wholesale): NordCap Nederland acts as an exclusive importer and wholesale distributor of premium commercial kitchen equipment. The company sells refrigeration, heating, cooking, and washing equipment to dealers who in turn supply end customers in foodservice, healthcare, and retail. Products are sourced from Italian and European manufacturers and sold under brands including Ideal AKE, Moretti Forni, Fogal, Nuovair, and Alpeninox.
2. Custom/Made-to-Order Solutions: Beyond the standard catalog of 6,500+ products, NordCap offers bespoke solutions developed in close and confidential collaboration with customers and manufacturers, including custom stainless steel constructions integrated with cooling and heating technology.
3. De Versbox (Fresh Delivery Box) Distribution: NordCap imports and distributes the Versbox smart locker system on the Dutch market. The system is sold through certified dealers and the company works with Tastylockers for service and maintenance.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

NordCap Nederland B.V. imports and wholesale-distributes premium commercial refrigeration, cooking, and washing equipment for the foodservice and hospitality industry in the Netherlands and Belgium. The company sells exclusively through a certified dealer network, offering more than 6,500 catalog products plus bespoke custom stainless steel solutions, including brands such as Ideal AKE, Moretti Forni, Fogal, Nuovair, and Alpeninox, as well as its own De Versbox smart refrigerated locker system for 24/7 order pickup.

Product overview

NordCap Nederland is a wholesale distributor and importer of premium food service equipment, operating as part of the NordCap Group (which includes Ideal-AKE, Nuovair, and NordCap GmbH). The company offers a complete range of refrigeration, warming, and cooking technology for gastronomy, catering, hospitality, and retail sectors. The core portfolio includes Ideal AKE refrigeration equipment, Moretti Forni pizza and bakery ovens (Neapolis, Serie S, Serie T, Serie P, Serie F, Serie R, iDeck), Nuovair blast chillers, Alpeninox, Fogal Refrigeration, and De Versbox smart pickup system. De Versbox is a modular refrigerated locker system with 8-14 compartments for 24/7 order pickup, integrated with webshop/payment platforms and the Woyti vending app. Beyond products, NordCap provides the NordCap Experience Center (NExC) for training and demonstrations, Moretti LAB Academy for pizza/baking workshops, and the Pizza Profs professional platform. The company also offers custom project solutions alongside its standard catalog of over 6,500 products.

Differentiator

Problem solved

Functional benefit

Products and services

• Ideal AKE Refrigeration Equipment Premium commercial refrigeration equipment including cooling workbenches, refrigerated display cases, insulated display cases, self-service display cases, combination display cases, and heat display cases manufactured by Ideal AKE and distributed in the Netherlands by NordCap.
• Moretti Forni Pizza and Bakery Ovens Italian-manufactured static ovens for pizzeria, bakery, and pastry applications. Product lines include Neapolis (510°C for Neapolitan pizza), Serie S ICON (Eco Smartbaking with 30% energy reduction), Serie T (tunnel ovens with 4 international patents), Serie P, Serie F (convection ovens), Serie R (rotary ovens with Adaptive-Power technology), and iDeck ovens with Dual-Temp technology.
• De Versbox (Fresh Delivery Box) Smart Locker System Smart refrigerated locker system with 8-14 modular compartments enabling businesses to offer 24/7 order pickup. Integrated with webshop and payment platforms, operates via GSM network with real-time temperature monitoring, and supports the Woyti app for food waste reduction.
• Nuovair Blast Chillers Professional blast chillers and shock freezers for commercial kitchens, including the Power P5.1 model for high-quality, efficient, and sustainable kitchen processes, distributed by NordCap Nederland.
• Alpeninox Equipment Commercial refrigeration and food service equipment from Alpeninox, distributed by NordCap Nederland on the Dutch market.
• Fogal Refrigeration Professional refrigeration solutions from Fogal Refrigeration Srl, distributed in the Netherlands by NordCap, including customizable display cases and refrigerated units.
• Custom/Project Stainless Steel Solutions Tailor-made stainless steel (Inox/RVS) solutions developed in close collaboration with customers and manufacturers, integrating cooling and heating technology, in addition to the standard catalog of over 6,500 products.

Quantifiable outcome

• De Versbox is operational at 45+ locations across the Netherlands and Belgium
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TastylockerscoreStrategic or Co-development Partner · 14 October 2024NordCap Nederland and Tastylockers entered a partnership to relaunch the Fresh Delivery Box (Versbox) smart locker system on the Dutch market. Tastylockers handles the new virtual reservation module service and maintenance.
• Moretti FornicoreTechnology or IntegrationNordCap Nederland is the exclusive importer of Moretti Forni pizza and bakery ovens in the Netherlands. The partnership includes joint marketing events, Pizza Forums, Moretti LAB workshops, and ambassador programs.
• Ideal AKEcoreTechnology or IntegrationNordCap is the exclusive importer of Ideal AKE commercial refrigeration and kitchen equipment in the Netherlands. The company also holds an ownership stake in the NordCap Group which includes Ideal-AKE.
• Fogal Refrigeration SrlcoreTechnology or IntegrationNordCap partners with Fogal Refrigeration for commercial refrigeration solutions. Joint workshops titled 'The Configurator' are organized to train professionals on using Fogal's configuration tools.
• NordCap GmbH & Co. KGcoreStrategic or Co-development PartnerNordCap Nederland is part of the NordCap Group which includes NordCap GmbH. The companies collaborate on trade show presence (e.g., INTERNORGA, Host Milano) and share product development and market strategies.
• Pizza ProfscoreGTM or Marketing PartnerJoshua Winnen of NordCap is a founding partner of Pizza Profs, a national professional platform for pizzaiolos. NordCap supports the platform which organizes the NK Pizza Bakken competition, top-100 rankings, and community events.
• Bakerstreet (Vital Food Group)minorStrategic or Co-development PartnerNordCap collaborated with Bakerstreet (part of Vital Food Group) to develop the TrendLAB convenience shop concept for Horecava 2025, featuring a 24/7 shop demonstrating the future of foodservice convenience.
• Pizza AcademyminorChannel Partner/ Reseller/ DistributorMarcel Losekoot's Pizza Academy in Utrecht serves as a Moretti LAB ambassador location, providing pizza training and Moretti Forni oven demonstrations. NordCap supports the Academy as part of its Moretti LAB network.
• Viva la PizzaminorChannel Partner/ Reseller/ DistributorViva la Pizza, founded by Simon Giaccotto, operates as a Moretti Forni ambassador in the Netherlands, providing pizza training and concept development supported by NordCap.
• Van Gestel GrootkeukenminorChannel Partner/ Reseller/ DistributorVan Gestel Grootkeuken in Zwolle operates as a Moretti LAB dealer location, providing oven demonstrations and training for NordCap/Moretti Forni products.
• SVO (Dutch Hotel & Catering School)minorGTM or Marketing PartnerNordCap partners with SVO for pizza inspiration events and training sessions. Pizza Profs events are hosted at SVO locations in Houten.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Electrolux Professional: Global supplier of professional kitchen, laundry and beverage equipment with a broad catalogue covering cooking, refrigeration and dishwashing — directly overlapping NordCap's full-kitchen foodservice portfolio across European markets.
• Middleby Corporation: Diversified global commercial foodservice equipment group owning brands such as TurboChef, Blodgett and Henny Penny. Competes with NordCap's premium-import strategy by offering broad, branded kitchen solutions to restaurant chains and institutions worldwide.
• Ali Group: Italian-rooted global foodservice equipment manufacturer and distributor with a multi-brand portfolio covering refrigeration, cooking, warewashing and bakery. Comparable to NordCap's curated brand-distribution model in Europe.
• Hoshizaki Europe: Subsidiary of Hoshizaki Corporation, one of the world's largest manufacturers of commercial refrigeration and ice-making equipment. Directly comparable to NordCap's Ideal AKE / Fogal / Alpeninox refrigeration distribution business and competes for the same foodservice and hospitality customers in Europe.
• Rational AG: Global market leader in commercial combi-ovens and cooking technology for professional kitchens. Comparable to NordCap's premium cooking-equipment distribution model (Moretti Forni), serving the same restaurant, hotel and institutional foodservice customers.
• Hobart (ITW): European arm of Illinois Tool Works' foodservice equipment group, producing cooking, warewashing and refrigeration systems. Overlaps NordCap's full portfolio and competes for dealers and end customers across the Benelux market.

Direct peers

• Frilixa: UK manufacturer of commercial refrigerated display and storage cabinets for retail and foodservice. Direct competitor to NordCap's Ideal AKE display-case line in European food-retail and specialty-shop segments.
• Williams Refrigeration: UK-based manufacturer of professional refrigeration for foodservice, retail and institutional customers. Direct competitor to NordCap's Ideal AKE / Fogal refrigeration portfolio in Western European commercial-kitchen and display-case segments.
• Cooltec: Netherlands-based commercial refrigeration and cooling equipment supplier serving foodservice and retail customers. Closest direct Dutch peer to NordCap, competing head-to-head for the same dealer network and end accounts.

Regional players

• Teka Professional: Spanish-origin manufacturer of professional kitchen equipment including ovens, cooking and dishwashing lines. Regional peer to NordCap's Moretti Forni and Nuovair cooking/washing offering in the southern European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nordcapnederland
• LinkedInlinkedin.com/company/ake-ideal-nordcap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordcap Nederland B.v.