Loanq Holdings Pty Ltd

What Loanq Holdings Pty Ltd does

LoanQ is a private Australian software company that provides cloud-based loan origination and compliance workflows for asset finance and personal loans to mortgage and finance brokers, dealership business managers, and customers using self-service. Its core platform automates data capture, quoting, lender selection, compliance-document creation, risk assessment, and lodgement through a proprietary decision and lender-policy engine, 40+ lender connections, and AWS hosting in Australia.\n\nThe architecture also integrates Basiq open banking, DocuSign, Salestrekker CRM, identity verification, credit checks, vehicle data, and contact-validation services. LoanQ monetizes monthly subscriptions to its core platform and WebloanQ, white-label availability, and a $4.99+GST charge for each Basiq banking-data request. WebloanQ costs $79.99+GST per broker business per month and adds embedded product comparisons, calculators, and lead capture; distribution includes direct contact-form sales, aggregators, white-label/resellers, and the Salestrekker integration, with WebloanQ available exclusively to LoanQ and Salestrekker users. The company has 1–10 employees and is headquartered in Bondi Junction, Australia.

Name

Loanq Holdings Pty Ltd

Legal name

Loanq Holdings Pty Ltd

Website

https://loanq.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LoanQ provides cloud-based loan origination and compliance software for Australian mortgage and finance brokers and dealership managers, with lender connectivity, open-banking data, identity verification, and a WebloanQ lead-generation module for client self-service.

Ownership category

akta.pro rank

Product category

Loan Origination Software

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

akta.pro secondary industry

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)

Keywords

• Loan origination software
• Asset finance technology
• Digital lending platform
• Broker origination tools
• Open banking integration

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. LoanQ Subscription: Monthly subscription for brokers and dealerships to access the LoanQ loan origination platform. White-label solution available.
2. WebloanQ Subscription: Monthly subscription of $79.99+GST per broker business (unlimited brokers or web forms) for WebloanQ product comparison and calculator tools.
3. Banking Data Usage: Usage-based charges of $4.99+GST per Basiq banking data request when customers opt to use open banking data service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

LoanQ provides a cloud-based digital loan origination platform designed for mortgage and finance brokers and dealership business managers, enabling BID and NCCP compliant asset finance and personal loan applications in under 15 minutes. The platform features a proprietary decision engine, a lender gateway with 40+ Australian lenders connected via API, automated compliance documentation, open banking integration via Basiq, and a client portal for self-service data collection. A complementary consumer-facing product, WebloanQ, is embedded on broker websites for lead generation, product comparison, and financial calculators.

Product overview

LoanQ is a cloud-based loan origination platform designed for brokers and dealerships, featuring a core platform (LoanQ) for end-to-end loan origination and a consumer-facing component (WebloanQ) for website embedding. The platform connects to 40+ lenders via API, automates compliance (BID/NCCP), and uses a proprietary decision engine. WebloanQ provides product comparison tools and financial calculators (Budget, Car Loan, Income, Personal Loan, Refinance, Repayment, Stamp Duty, Borrowing Power) that auto-populate LoanQ and Salestrekker CRM. The architecture supports white-labeling and integrates with Salestrekker CRM for comprehensive lead and deal management.

Differentiator

Problem solved

Functional benefit

Brands

• WebloanQ: Client-facing product comparison solution for broker and referrer websites. Enables customers to compare home loans, asset finance, and personal loan products. Includes various calculators (budget, car loan, income, personal loan, refinance, repayment, stamp duty, borrowing power). Available as monthly subscription ($79.99+GST per broker business).

Products and services

• LoanQ Cloud-based digital loan origination platform for mortgage and finance brokers and dealership business managers, enabling BID and NCCP compliant asset finance, home loan, and personal loan applications in under 15 minutes. Features compliance automation, lender gateway with 40+ integrations, proprietary decision engine, client portal with self-service document collection, and white-label deployment.
• WebloanQ Consumer-facing iframe solution embedded on broker or referrer websites for lead generation and product comparison. Enables product comparisons for home loans, asset finance, and personal loans, plus financial calculators, and auto-creates deals in LoanQ and Salestrekker CRM. Available exclusively for LoanQ and Salestrekker users.

Quantifiable outcome

• End-to-end loan origination in under 15 minutes
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core.

• SalestrekkercoreTechnology or IntegrationSalestrekker is a CRM platform integrated with LoanQ for lead management, workflow automation, and customer collaboration. WebloanQ is activated via Salestrekker CRM. The partnership enables complete end-to-end digital loan origination and customer management.
• BasiqcoreTechnology or IntegrationBasiq provides open banking data collection for LoanQ and WebloanQ. When customers opt to use banking data, Basiq imports income, expenses, cash assets and liabilities information from their bank accounts. Usage charged at $4.99+GST per request.
• DocuSigncoreTechnology or IntegrationDocuSign provides electronic signing integration for compliance documents. Compliance documents are automatically produced and emailed to clients for electronic signing using DocuSign.
• Glass's and PPSRcoreTechnology or IntegrationGlass's and PPSR provide car searches and validation for asset finance applications, enabling accurate vehicle valuation and security interest checks.
• MacquariecoreTechnology or IntegrationMacquarie is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• PeppercoreTechnology or IntegrationPepper is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• WestpaccoreTechnology or IntegrationWestpac is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• StGeorgecoreTechnology or IntegrationStGeorge is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• CapitalcoreTechnology or IntegrationCapital is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• MetrocoreTechnology or IntegrationMetro is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• PlenticoreTechnology or IntegrationPlenti is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• LatitudecoreTechnology or IntegrationLatitude is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• LibertycoreTechnology or IntegrationLiberty is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• ShiftcoreTechnology or IntegrationShift is one of 40+ lenders integrated into LoanQ platform for asset and personal finance lodgements.
• AWScoreTechnology or IntegrationAWS provides cloud hosting infrastructure for LoanQ. All AWS infrastructure is located in Australia with AWS firewalls for security protection.
• QualyscoreTechnology or IntegrationQualys provides continuous Vulnerability Management and Web Application Scanning, offering near real-time network and external attack monitoring functionality.
• SophoscoreTechnology or IntegrationSophos provides endpoint security for LoanQ staff devices when working remotely.
• LastPasscoreTechnology or IntegrationLastPass provides password management controls with mandated multi-factor authentication and enforced complex password policies.
• IllioncoreTechnology or IntegrationIllion provides company and individual credit checks integrated into LoanQ for compliance assurance and fraud prevention.
• SensiscoreTechnology or IntegrationSensis provides phone, email and address validation services integrated into LoanQ.
• OCR LabscoreTechnology or IntegrationOCR Labs provides digital verification of identity integrated into LoanQ for bank-grade identity verification.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Encompass by ICE Mortgage Technology: Global enterprise loan origination system (LOS) used by mortgage lenders and large originators. Encompass is much larger and broader than LoanQ but addresses the same loan-origination technology category with a similar decision-engine, compliance, and lender-integration architecture.
• Calyx Software (Point LOS): Established US-based loan origination system provider for mortgage brokers and lenders with comparable decisioning, compliance documentation, and lender-gateway features. Calyx is a broader incumbent in the LOS category that LoanQ's platform competes conceptually against.
• InfoTrack: Established Australian property, legal, and finance technology provider offering a broad workflow platform serving brokers, conveyancers, and legal professionals. InfoTrack competes broadly with LoanQ across broker productivity tooling and has the scale and capital to expand into origination functionality.

Others

• Mortgage Choice: Major Australian mortgage broker aggregator with a large broker network and proprietary technology stack. Mortgage Choice sits upstream of LoanQ as a potential channel partner and aggregator customer but also represents a potential competitor if it expands its proprietary LOS.
• Loan Market Group: Large Australian mortgage broker aggregator with a national broker network and proprietary technology investments. Loan Market is a key distribution channel for LoanQ but also a potential competitor as it expands its own broker technology offerings.
• Salestrekker: Australian broker CRM platform that LoanQ integrates with as a core distribution partner (WebloanQ is activated via Salestrekker). While Salestrekker is positioned as complementary rather than directly competing, it operates in the same broker technology stack and could expand into origination functionality that overlaps with LoanQ.
• Aussie Home Loans: Australia's largest retail mortgage broker with proprietary broker technology and aggregator infrastructure. Aussie represents both a potential distribution partner and a competitive threat as it continues to invest in broker productivity tooling.

Direct peers

• Quickli: Australian asset finance and car loan origination platform for brokers and consumers. Quickli operates in the same asset-finance niche as LoanQ's core product, with comparable decision-engine functionality and lender integrations, targeting overlapping broker and dealership segments.
• ApplyOnline: Australian loan origination platform serving mortgage and finance brokers with a lender gateway, compliance automation, and decisioning tools. ApplyOnline competes head-to-head with LoanQ in the same Australian broker LOS category with overlapping lender panels and similar compliance positioning.
• Mystro (MyCRM): Australian broker CRM and workflow platform used by mortgage and finance brokers with deal management, lender comparison, and lead capture features. Mystro overlaps with LoanQ in the broker productivity stack and serves the same Australian broker customer persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loanq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loanq Holdings Pty Ltd