Nhsa - National Highway Safety Administration

What Nhsa - National Highway Safety Administration does

National Highway Safety Administration (NHSA), operating as National Highway Safety Administration, LLC, is a privately held, state-approved online driver education provider founded in 1999 and headquartered in Fort Lauderdale, Florida. The company delivers 100% online, self-paced driver education courses covering all 50 U.S. states, with active state licensing in Florida, Texas, Georgia, California, Colorado, Indiana, and Pennsylvania (via partnership with Shaffer School of Driving). NHSA is explicitly not a government agency and is not affiliated with NHTSA. Its product portfolio spans teen driver education (ages 14-17), adult driver education (18+), permit tests, traffic school/ticket dismissal, Basic Driver Improvement, defensive driving, insurance discount courses, and Entry-Level Driver Training (ELDT) for commercial driver's licenses, with Spanish-language versions available for multiple Florida courses.

The platform is a mobile-optimized learning management system with multi-device progress tracking, interactive quizzes, video and animation content, a Read-Along audio feature, translation functions, and personal validation questions for identity verification. Completion data is automatically reported to state agencies (DHSMV, TDLR, DDS, BMV, DMV, DOE). The company holds accessibility compliance certifications (WCAG 2.0, Section 508) and FERPA compliance, plus BBB A+ accreditation. Pricing is one-time per course, ranging from $14.95 to $79.95, with free practice tests as a freemium acquisition layer, a 30-day money-back guarantee, and a price-match promise.

NHSA operates a product-led, direct-to-consumer go-to-market motion through its website (nhsa.com), iOS and Android apps, state-specific SEO landing pages, and an affiliate program. Its customer base is highly fragmented B2C — individual teen and adult drivers, ticket-dismissal candidates, insurance discount seekers, and CDL applicants — with no enterprise concentration. The company is small (1-10 employees, 3 named staff in disclosure records) and bootstrapped with no disclosed funding rounds.

Name

Nhsa - National Highway Safety Administration

Legal name

National Highway Safety Administration, LLC

Website

https://nhsa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

NHSA (National Highway Safety Administration, LLC) is a private, state-approved online driver education provider founded in 1999, serving teen and adult drivers across all 50 U.S. states with self-paced courses, permit tests, traffic school, and ELDT/CDL training via a mobile-optimized platform and direct-to-consumer pricing.

Ownership category

akta.pro rank

Product category

Online Driver Education

NAICS

Automobile Driving Schools (611692), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Online driver education
• Traffic safety courses
• State-approved drivers ed
• Defensive driving programs
• Permit test preparation

Headquarters

HQ city

Tilton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Driver Education Course Sales: Direct online sales of state-approved driver education courses. One-time purchase per course with no recurring fees. Customers pay upfront for individual courses tailored to their state's requirements and licensing needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NHSA sells state-approved online driver education courses directly to consumers across all 50 U.S. states, covering teen driver education (e.g., FL DETS, TX Parent Taught, CA, GA Joshua's Law, IN, PA, CO), adult driver education, online permit tests, traffic school (BDI, TLSAE), defensive driving, wireless communications device safety, and FMCSA-mandated ELDT CDL training. Courses are delivered through a mobile-optimized platform with Read-Along audio, interactive quizzes, video content, and automatic state-agency completion reporting. Bilingual English/Spanish versions are available.

Product overview

NHSA (National Highway Safety Administration) is a state-approved online driver education provider offering a comprehensive portfolio of courses across multiple U.S. states. The platform operates as a unified online learning system with a core set of products organized by state and purpose: (1) Teen Driver Education courses for ages 14-17 required for initial learner's permits, including state-specific courses for Florida (DETS 6-hour), Texas, California, Georgia (Joshua's Law), Indiana, Pennsylvania, and Colorado; (2) Adult Driver Education courses for ages 18+; (3) Permit Tests administered online with direct state reporting; (4) Traffic School/Defensive Driving courses for ticket dismissal and point reduction; (5) Specialized courses including Basic Driver Improvement (BDI), Wireless Communications Device Safety, Traffic Law Substance Abuse Education (TLSAE), and Driver Safety Awareness for insurance discounts; (6) CDL Training for commercial driver's licenses. All courses feature mobile-optimized delivery, progress tracking, Read-Along audio support, interactive quizzes, and automatic completion reporting to state agencies. Spanish-language versions are available for multiple Florida courses. The platform is available in all 50 U.S. states with state-specific licensing and approvals.

Differentiator

Problem solved

Functional benefit

Products and services

• FL 6-Hour Teen Driver Education and Traffic Safety Course (DETS) State-approved 6-hour online driver education course required for Florida teens ages 14-17 before applying for a learner's permit. Covers traffic laws, safety, and substance abuse avoidance. 100% online with Read-Along audio and downloadable certificate.
• FL First Time Drivers Permit Test Official DHSMV permit exam administered online for first-time Florida drivers ages 14½-17. Results reported directly to the DHSMV database. Includes free unlimited practice test.
• FL Traffic Law Substance Abuse Education Course (TLSAE) 4-hour DHSMV-approved online course required for first-time Florida drivers age 18+ to apply for a learner's permit. Covers traffic laws and substance abuse education, with downloadable certificate.
• FL Basic Driver Improvement Course (BDI) Florida DHSMV-approved 4-hour online traffic school course to dismiss points from traffic tickets or meet court requirements. Issues downloadable certificate upon completion.
• FL Wireless Communications Device Safety Course 90-minute Florida state-approved online course to dismiss a ticket and waive fine for wireless device violations while driving. Includes online final exam and downloadable certificate.
• TX Parent Taught Driver Education + Permit Test Texas 24-hour TDLR-licensed parent-taught driver education course with DPS permit test for first-time drivers ages 14-17. Includes downloadable certificates and DPS permit test.
• TX Self-Taught Driver Education Course + Permit Test Texas instructor-taught driver education for ages 14-17; behind-the-wheel portion requires licensed school instructor. Includes DPS permit test and downloadable certificate.
• TX Adult Driver Education with DPS Test TDLR-licensed adult driver education course for first-time Texas drivers age 18+ including DPS test, required for obtaining a driver's license.
• TX Defensive Driving Course Online TDLR-approved 6-hour online ticket dismissal course for Texas drivers of all ages, with downloadable certificate upon completion.
• California Drivers Ed Online California DMV-approved online driver education course for California residents ages 14+. 100% online with free certificate mailing and Read-Along audio support.
• Georgia Joshua's Law Driver Ed Online Joshua's Law compliant driver education course fully approved by Georgia Department of Driver Services (DDS) for Georgia teens age 15+.
• Georgia Defensive Driving

Quantifiable outcome

• 81% student testing rate across 2022-2024 school years
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Shaffer School of DrivingcoreStrategic or Co-development PartnerPartnership between NHSA and Shaffer School of Driving for Pennsylvania Driver Education. NHSA's online course is offered through this partnership, with Shaffer School of Driving appearing on the student's downloadable certificate upon course completion. Approved by Pennsylvania Department of Education.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aceable: Aceable is a leading online driver education provider offering state-approved courses for teens and adults across multiple U.S. states, with a mobile-first platform and similar go-to-market model to NHSA.
• Safe2Drive: Safe2Drive provides online traffic school and driver improvement courses approved in multiple states, with a similar B2C pricing model and per-course one-time purchase structure.
• DriveSafe Online: DriveSafe Online is an online driver education and traffic school offering state-approved courses including Florida TLSAE and BDI, directly competing with NHSA's Florida course catalog.
• DriversEd.com: DriversEd.com is one of the largest online driver education platforms in the U.S., offering state-approved teen and adult courses, permit prep, and traffic school — directly overlapping NHSA's core product portfolio.
• Improv Traffic School: Improv Traffic School is a nationally recognized online traffic school offering defensive driving and driver improvement courses approved in multiple states, mirroring NHSA's BDI/defensive driving portfolio.
• GoToTrafficSchool: GoToTrafficSchool is a nationwide online traffic school offering court-approved and DMV-approved defensive driving courses, directly competing with NHSA's ticket dismissal and BDI offerings.
• American Safety Council: American Safety Council is an established online traffic school and driver education provider operating across multiple states with state-approved courses for ticket dismissal and licensing.
• I Drive Safely: I Drive Safely is a long-standing online traffic school and driver education provider covering multiple states, including Florida BDI/TLSAE, with comparable pricing and self-paced delivery model.
• CyberDrive Coach: CyberDrive Coach offers state-approved online driver education in multiple states with a similar pricing tier and self-paced format, directly competing for NHSA's teen and adult course customers.

Regional players

• Online Traffic School (California): OnlineTrafficSchool.com is a large California-anchored online traffic school offering DMV-approved courses, partially overlapping with NHSA's California drivers ed offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-hampshire-snowmobile-assoc-inc

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nhsa - National Highway Safety Administration