Movio D.o.o.

What Movio D.o.o. does

Movio d.o.o. is a privately held Slovenian sports-and-tourism services agency headquartered in Maribor, founded in 2014 and operating with 1-10 employees. The company runs a portfolio of seven distinct product lines spanning corporate event organization, sports media technology distribution, cross-border cycling tourism, and accommodation channel-management software resale. Core offerings include Footgolf Mode (corporate teambuilding events at Slovenian golf courses), the Poslovna nogometna liga NZS (Business Football League co-organized with the Football Association of Slovenia since 2015, with 80+ participating companies), and Slovenia-wide representation for the Euro-Sportring Foundation's international youth football tournament network (13 countries, ~8,000 teams annually).

Movio's technology positioning is overwhelmingly based on distribution partnerships rather than proprietary development. The company is the official Slovenian partner of Intersplet for the Bentral reservation system and channel manager (which synchronizes accommodation inventory with Booking.com, AirBNB, and Expedia), the Slovenian representative for the Sport.Video mobile sports-highlight application, and the distributor of the Multiball interactive gaming wall system. Movio also coordinates the cross-border 145 km Drava Bike cycling route through 18 Slovenian municipalities as part of a 710 km four-country itinerary (Italy, Austria, Slovenia, Croatia). No APIs, SDKs, proprietary models, or AI/ML components are disclosed.

The business operates three revenue streams: event organization services (professional-services revenue from corporate events and tournament coordination), software distribution and reseller arrangements (Bentral licensing, Sport.Video representation — recurring subscription economics), and hardware installation and licensing (Multiball interactive walls targeting venue operators and brand activation clients). Pricing is not publicly disclosed; corporate event packages appear to be quote-based with customization options (catering, branding, hostesses, photography). Go-to-market is direct sales through named contacts (Marko Kremžar and Matija Brodnjak) supplemented by channel partnerships and event-based selling, with digital marketing support from an EU co-funded initiative executed in 2022.

Name

Movio D.o.o.

Legal name

Movio d.o.o.

Website

https://movio.si

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Movio d.o.o. is a Slovenian sports-and-tourism services agency in Maribor organizing corporate teambuilding events (footgolf, business football league), reselling accommodation channel-management software (Bentral), distributing sports-media and interactive gaming technology (Sport.Video, Multiball), and representing international youth sports networks (Euro-Sportring) for the Slovenian market.

Ownership category

akta.pro rank

Product category

Sports and Tourism Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports event organization
• Team building services
• Corporate event management
• Channel manager distribution
• Tourism technology distribution

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Event Organization Services: Movio organizes and co-organizes sports events and business tourism experiences, including footgolf business meetings, the Poslovna nogometna liga NZS, and international youth football tournaments under the Euro-Sportring brand. Revenue is generated through event fees, team participation fees, and ancillary services such as catering, photography, and branded activations.
2. Bentral Reservation System & Channel Management: Movio distributes and supports the Bentral reservation system and channel manager as an official Intersplet partner. Revenue likely derives from software distribution, licensing, or reseller arrangements with tourism accommodation providers and destination portals in Slovenia.
3. Multiball Installation and Licensing: Movio distributes and installs the Multiball interactive gaming system for venues such as shopping centers, airports, and sports centers. Revenue is generated through hardware installation, customization of branded games for corporate clients, and ongoing service arrangements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Movio d.o.o. is a Slovenian agency that develops and organizes sports and tourism projects, including corporate team-building events such as Footgolf Mode and the Poslovna nogometna liga NZS (Business Football League), and distributes digital solutions to the Slovenian market. It acts as the official Slovenian channel partner for the Bentral reservation system and channel manager (connecting accommodation providers to Booking.com, AirBNB, Expedia), the Sport.Video mobile application for real-time sports highlight sharing, the Multiball interactive gaming wall system, and Euro-Sportring international youth football tournaments.

Product overview

Movio d.o.o. is a Slovenian company operating in sports and tourism. The company offers a portfolio of seven distinct products: Footgolf Mode (teambuilding on golf courses combining football and golf), Sport.Video (mobile app for capturing and sharing sports highlights in real-time), Drava Bike (international cycling route tourism product along the Drava River through 4 countries), Poslovna nogometna liga NZS (business football league), Multiball (interactive gaming wall system for physical activity), Bentral (reservation system and channel manager for accommodation providers syncing with Booking.com, AirBNB, Expedia), and Euro-Sportring (international youth football tournament representation). The portfolio spans sports event organization, digital sports applications, tourism products, and accommodation management technology.

Differentiator

Problem solved

Functional benefit

Brands

• Footgolf Mode: Brand for footgolf activities and business meetings at golf courses in Slovenia.

Products and services

• Footgolf Mode Footgolf Mode is a teambuilding product combining football and golf played on golf courses with football-sized holes, positioned as 'SPORT, BUSINESS, PLEASURE'. It is offered to companies and their business partners as an outdoor business meeting format that allows participants to disconnect from mobile devices and build team cohesion outside formal office environments. Customizable options include catering, branding, hostesses, and photography.
• Sport.Video (Distribution) Sport.Video is a mobile application distributed by Movio in Slovenia that enables clubs and sports federations to capture key sports moments (goals, baskets, plays) and share them as 20-second highlight videos in real-time on websites and social networks. The app addresses the problem that important sports moments are frequently lost because they are not recorded, and supports sponsor logo integration plus short sponsor videos with website links.
• Drava Bike (Drava Cycling Route) Drava Bike is an international cycling tourism product connecting 18 Slovenian municipalities along the Drava River through a 145 km Slovenian segment, part of a 710 km international route through Italy, Austria, Slovenia, and Croatia. It serves both as an outdoor tourism attraction and a recreation option for local residents, promoted through a dedicated website (dravabike.si), Facebook, and Instagram channels, with six cycling stages and cycling/tourism information along the route.
• Poslovna nogometna liga NZS (Business Football League) Poslovna nogometna liga NZS is a Slovenian corporate football league co-organized by Sport Forum Slovenija, the Football Association of Slovenia (NZS), and Movio. It enables companies and organizations to participate in teambuilding activities, networking, recreation, and competitive football across three Slovenian regions (Primorska, Ljubljana with surroundings, and NE Slovenia), with regional finals at the National Football Center Brdo. Over 80 companies and organizations have participated since 2015.
• Multiball (Interactive Gaming System Distribution) Multiball is an interactive wall system distributed and installed by Movio, combining physical exercise with digital games and functioning as an interactive wall that encourages movement among children and adults. Suitable for indoor and outdoor (LED screen) installation in spaces of 5x5 meters, the system offers numerous proven games using 5cm balls or larger balls and paddles. It targets shopping centers, airports, hotels, family theme parks, and sports-recreation centers, and supports branded custom games for corporate clients.
• Bentral (Reservation System and Channel Manager Distribution) Bentral is a Slovenian reservation system and channel manager for accommodation providers (room owners/sobodajalci, hostels, glamping sites, camps, smaller hotels) that synchronizes with global online sales channels including Booking.com, AirBNB, and Expedia. The system is well-received on the Slovenian domestic market for its transparent overview of all e-channels and direct reservations, guest registration, and scanner-based guest entry. It also functions as a plugin on destination tourism portals (such as Experience Slovenia) enabling direct booking of overnight stays and tourist experiences.
• Euro-Sportring Slovenia (International Youth Football Tournament Representation) Euro-Sportring Slovenia is Movio's representation service for the Euro-Sportring Foundation, providing Slovenian youth football teams with access to international children's football tournaments operated under the UEFA Respect slogan across 13 countries and 30 different nations. Tournaments are priced accessibly and available to teams of various age categories, often linked to European tourist destinations such as Vienna, Prague, Salzburg, Munich, Istria, Lake Garda, Lake Balaton, and Costa Brava. Approximately 8,000 teams participate annually.

Quantifiable outcome

• Over 80 companies and organizations participated in the Poslovna nogometna liga NZS across three regions since 2015
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Intersplet d.o.o.coreChannel Partner/ Reseller/ DistributorMovio is the official partner of Intersplet, a company that has operated in the field of reservation systems and online web sales for accommodation providers for over a decade. Through this partnership, Movio distributes the Bentral channel manager and reservation system in Slovenia, targeting sobodajalci, hostels, glamping, camps, and small hotels, and integrates the system into Slovenian destination tourism portals.
• Sport Forum SlovenijacoreStrategic or Co-development PartnerSport Forum Slovenija (Association for the Promotion of Sports of Slovenia) co-organizes the Poslovna nogometna liga NZS (Business Football League NZS) together with the Football Association of Slovenia (NZS) and Movio. The league has involved over 80 companies and organizations across three regions (Primorska, Ljubljana, and northeastern Slovenia) since 2015, combining sports events, teambuilding, networking, and recreation.
• Nogometna zveza Slovenije (NZS)coreStrategic or Co-development PartnerThe Football Association of Slovenia (NZS) partners with Sport Forum Slovenija and Movio to co-organize the Poslovna nogometna liga NZS, the premier corporate football league in Slovenia played across three regions, with finals held at the National Football Center Brdo.
• Euro-Sportring FoundationcoreChannel Partner/ Reseller/ DistributorThe Euro-Sportring Foundation is headquartered in the Netherlands and has operated UEFA Respect slogan youth football tournaments since 1951, spanning 13 countries and hosting children from approximately 30 nations, with about 8,000 teams participating annually. Movio is the official Euro-Sportring partner for Slovenia, facilitating Slovenian team participation and working toward hosting tournaments on Slovenian soil with numerous foreign teams.
• Skupina za Dravo (Drava Group)minorStrategic or Co-development PartnerMovio participates in the Skupina za Dravo (Group for the Drava River), a team of individuals and institutions collaborating on Drava River activities. This includes co-creating the summer Drava Festival, which combines active outdoor experiences and cultural events along and on the Drava River. Movio's involvement supports the Drava Bike cycling tourism route spanning four countries.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Veo Technologies: Veo Technologies provides AI-powered automated sports cameras that capture and stream full matches for clubs at every level. It is a direct functional peer to Sport.Video (distributed by Movio), addressing the same use case of letting amateur and youth teams record and share highlights without dedicated camera operators.
• Hudl: Hudl is a leading sports video capture and analysis platform widely used by clubs, federations, and youth teams worldwide. It is directly comparable to the Sport.Video offering that Movio distributes, targeting the same recreational, semi-professional, and youth sports segments with tools for capturing and sharing key sports moments.
• Valo Motion: Valo Motion develops large-scale interactive sports gaming walls combining physical exercise with digital gameplay for sports centers, malls, and family venues. It is the closest direct competitor to the Multiball system Movio distributes, with similar deployment sizes, target customers, and gamification positioning.

Broad incumbents

• IMG (Endeavor): IMG, part of Endeavor, is one of the world's largest sports and entertainment event management and rights agencies, operating global leagues, tournaments, and experiences. It is a broad incumbent peer to Movio's event organization business, particularly comparable in handling multi-country sporting event operations.
• SiteMinder: SiteMinder is the world's largest hotel channel manager, connecting accommodation providers to Booking.com, Airbnb, Expedia and other OTAs. It is the global incumbent analog to the Bentral channel manager that Movio distributes in Slovenia, operating at much larger scale with similar integration economics.
• Octagon: Octagon is a global sports marketing and event management agency owned by IPG that handles corporate sports sponsorships, athlete management, and event production at scale. It represents the type of large-scale sports event agency that Movio operates at locally and is comparable in service category if not in scale.

Emerging players

• Cloudbeds: Cloudbeds is an all-in-one hospitality management suite that combines a property management system with channel manager functionality for independent hotels, hostels, and alternative accommodations. It competes in the same product category as Bentral (which Movio distributes) and targets the same fragmented SMB segment.
• STAAH: STAAH is a hotel channel manager and distribution platform focused on independent accommodation providers, particularly in APAC and emerging markets. It competes head-to-head with the Bentral product Movio distributes, offering similar OTA integration and reservation synchronization for small-to-mid-market lodging operators.

Others

• Gothia Cup: The Gothia Cup in Sweden is one of the world's largest international youth football tournaments, drawing teams from dozens of countries. It is comparable to the Euro-Sportring tournaments that Movio coordinates for Slovenia, sitting in the same category of international youth football tournament brands.
• EuroVelo: EuroVelo is the European Cycling Federation's network of 17 long-distance cycling routes spanning the continent, including the Drava route that intersects Movio's Drava Bike product. It is thematically adjacent and comparable to Movio's role in coordinating the Slovenian leg of the international Drava Bike cycling tourism product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfaceboook.com/dravabike
• Instagraminstagram.com/drava_bike
• LinkedInlinkedin.com/company/movio-d-o-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movio D.o.o.