Pacific Health & Fitness Limited

What Pacific Health & Fitness Limited does

Pacific Health & Fitness Limited is a New Zealand-based natural health product distributor founded in 1984 by Ross Rieger. The company supplies approximately 4,000 individual products across 70+ ranges to two customer segments: health practitioners (naturopaths, medical herbalists, therapists) who purchase clinic supplies and fulfill client prescriptions, and direct retail consumers. The product portfolio spans vitamins, nutraceuticals, herbal remedies, homeopathic preparations, essential oils, flower essences, aromatherapy products, massage oils, and mineral therapies, sourced from suppliers primarily in New Zealand and Australia, with additional sourcing from the US and UK. Key brand partners include Nature's Sunshine, Solgar, Harker Herbals, Lifemum, Meno-Me, LipoRevolution, and Wild Dispensary.

The company operates an e-commerce platform at pachealth.co.nz that serves as both a B2B ordering system for practitioners and a B2C storefront. For practitioners, the platform provides specialized workflow tools including prescription creation with 8-digit client pickup codes, client management with order histories, promotional code generation, and out-of-stock reporting. A technical support team of qualified naturopaths (Nerena Morris, Louise Garland, Stephanie Watson) assists practitioners with case protocols and product selection. Distribution is domestic via NZ courier (next-day Auckland, 1-2 days North Island, 2-3 days South Island) with free freight on orders above NZ$312, supplemented by international shipping via NZ Post Air Mail.

Revenue is generated through wholesale product sales to practitioners and direct retail sales to consumers, with separate retail and wholesale pricing structures. GST is added to retail prices and excluded from wholesale prices; credit card processing is handled by Paystation Ltd. Standard payment terms require payment before the 20th of the month following invoice, with 18% default interest on overdue accounts. The company is privately held by its founder, has no disclosed external investment or institutional shareholders, and has operated continuously since 1984.

Name

Pacific Health & Fitness Limited

Legal name

Pacific Health & Fitness Limited

Website

https://pachealth.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Health & Fitness Limited is a New Zealand natural health product distributor founded in 1984, supplying approximately 4,000 products across 70+ ranges to health practitioners and retail consumers through an integrated e-commerce platform with practitioner prescription management tools.

Ownership category

akta.pro rank

Product category

Natural Health Product Distribution

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Natural health products
• Nutritional supplements
• Herbal remedies
• Practitioner supplies
• Aromatherapy products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (B2B): Wholesale/distribution of natural health products including vitamins, herbal remedies, homeopathic preparations, essential oils, flower essences, and massage oils to health practitioners who resell to their clients or use in clinical practice
2. Product Sales (B2C): Direct retail sales to consumers through the online shop, including prescription fulfillment and clinic supply orders
3. Freight/Shipping Services: Charges freight costs for delivery, with free freight offered for orders over NZ$312.00. Additional rural delivery surcharges apply

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pacific Health & Fitness Limited distributes a comprehensive catalogue of natural health products — vitamins, herbal remedies, homeopathics, essential oils, flower essences, aromatherapy, mineral therapies, and fitness nutrition — to NZ health practitioners and retail consumers. Orders are placed through an integrated e-commerce platform that supports practitioner-specific workflows including prescription creation, client account management, and 8-digit promotion codes, alongside standard retail ordering and account statements.

Product overview

Pacific Health & Fitness Ltd operates as a natural health product distributor offering over 70 product ranges with nearly 4000 individual items. The company serves health practitioners and retail customers across New Zealand with a portfolio spanning vitamins, herbal remedies, homeopathic preparations, essential oils, flower essences, aromatherapy products, and mineral therapies. Key brands include Harker Herbals Be Well (liquid herbal formulations), Solgar (nutritional supplements), Meno-Me (menopause support), Lifemum (pregnancy supplements), LipoRevolution (liposomal delivery products), Vital Range, Wild Dispensary, Pacific Harvest, Two Islands, Whole Earth & Sea, Nature's Sunshine, Essone Sunscreen, and QSilica. The company also provides prescription management services for practitioners and operates an e-commerce platform for direct ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Health Technical Team: Expert technical team available to offer advice and information on products, as well as support with tricky cases and protocols.

Products and services

• Natural Health Product Range
• Whole Earth & Sea
• Nature's Sunshine Tei Fu Massage
• Two Islands
• Pacific Harvest Edible Seaweeds
• Wild Dispensary
• Harker Herbals Be Well Range
• Solgar
• Meno-Me
• Lifemum
• Liposomal Vitamin C Range
• LipoRevolution
• Vital Range (Martin & Pleasance)
• Essone Natural Sunscreen
• QSilica
• Practitioner Prescription Management Service
• Courier Delivery and Click & Collect Service
• International Shipping Service

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• Nature's SunshinecoreOthersMajor supplier brand providing herbal remedies and health supplements including the HP Feverfew product line and Tei Fu Massage products. Nature's Sunshine is a long-standing brand in the natural health industry.
• Harker HerbalscoreOthersNew Zealand manufacturer of herbal liquid formulations. Products include the 'Be Well' range featuring clinically researched ingredients for bronchial, chest relief, iron boost, sinus, sleep, stress relief, and immune support products.
• SolgarcoreOthersInternational nutritional supplement brand innovating and producing high quality nutritional supplements since 1947, providing evidence-based nutritional supplements for total health and wellbeing.
• LifemumsecondaryOthersNew Zealand formulated and owned company dedicated to supporting women through pre/during/post pregnancy with clinically formulated products including prenatal vitamins, probiotics, and DHA supplements.
• Meno-MesecondaryOthersNew Zealand owned company dedicated to supporting women through menopause. Products include Estro-G 100 (clinically trialed Korean herbal formulation) and Shake It Off protein supplement.
• Whole Earth & SeasecondaryOthersFeatured brand on the Pacific Health platform offering multivitamin and natural health products.
• Two IslandssecondaryOthersNew Zealand natural health brand featured on Pacific Health platform.
• Pacific HarvestsecondaryOthersSupplier of edible seaweeds and marine-based natural health products.
• Wild DispensarysecondaryOthersSupplier of immune support and other natural health products.
• BioMedica, BioCeuticals, LipoRevolution, Clinicians, RadiancecoreOthersMultiple suppliers of liposomal vitamin C and related nutraceutical products, offering various formulations including pure liposome vitamin C, liposomal C combinations, and vitamin C with quercetin.
• Paystation LtdminorOthersThird-party payment processing service that handles credit card processing for Pacific Health's online transactions. Customers are advised never to give credit card details directly to staff.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HealthHouse: New Zealand online retailer specializing in natural health, organic, and wellness products. Directly comparable as a NZ-based e-commerce natural health retailer operating in the same product and customer space.
• HealthPost: New Zealand-based online retailer of natural health products, supplements, and wellness goods. Directly comparable as a NZ-focused e-commerce distributor of natural health supplements serving both consumers and practitioners.
• Go Healthy: New Zealand-based natural health supplement brand and distributor offering vitamins, minerals, and herbal products. Directly comparable as a NZ natural health supplements player with similar product categories.
• Phytomed: New Zealand manufacturer and supplier of herbal medicines and practitioner-only products. Directly comparable as a NZ herbal medicine supplier serving practitioners with similar product categories.
• Vitaco Holdings: Australia/NZ health and wellness manufacturer and distributor of sports nutrition, supplements, and health foods. Comparable as a trans-Tasman natural health product company with both B2B and B2C channels.

Others

• Nature's Sunshine Products: US-based direct-selling manufacturer of herbal and nutritional supplements. Comparable as a supplier partner to Pacific Health and an adjacent player in the practitioner-supplied natural health category.

Regional players

• Nutra-Life: Australia-based manufacturer of natural health supplements distributed across Australasia. Comparable as a regional supplement brand competing in the same trans-Tasman natural health market.

Broad incumbents

• Swisse Wellness: Australia-based premium wellness and supplement brand with broad product portfolio. Comparable as a broader incumbent in complementary medicine and natural health across the region.
• Blackmores: Australia's largest natural health company offering vitamins, minerals, and herbal supplements. Comparable as a broader incumbent in the Australasian natural health category with overlapping product lines.
• iHerb: Global online retailer of natural health products, supplements, and wellness goods. Comparable as a broader incumbent threatening NZ distributors' market share through cross-border e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pachealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Health & Fitness Limited