Osmo Advertising

What Osmo Advertising does

Osmo Advertising (also known as OSMO Media and Osmo) is a full-service Out-of-Home (OOH) advertising agency headquartered in Bangalore, India, with additional offices in Mumbai and Gurugram. The company serves enterprise brand clients across beverage, entertainment, e-commerce, food delivery, and fintech verticals — including PepsiCo, Coca-Cola, Netflix, Amazon India, Spotify, Swiggy, Zomato, Flipkart, Myntra, and PhonePe — with 30+ brands in its disclosed client base. The company operates on a direct sales-led agency model, offering end-to-end campaign services spanning Media Planning, Media Buying, Creative Innovations, Digital Integrations, Monitoring & Operations, and Post Campaign Reporting.

The core differentiator is Loc8, the company's proprietary Attention Intelligence platform, which it describes as India's first platform applying Machine Learning and Computer Vision to OOH measurement. Loc8 evaluates site positioning, obstruction, dwell time, and visibility zones to quantify actual audience attention rather than relying on traditional impression counts. The platform processes 1Mn+ data points across measured sites. The company combines this measurement layer with traditional OOH agency delivery, positioning attention data as the bridge between OOH advertising spend and provable ROI for brand marketers.

Osmo is a privately held company founded and operated by co-founders Mangesh Shinde (product development and strategic frameworks) and Nipun Arora (growth, client acquisition, and agency relationships, with prior experience at Publicis, Dentsu, and IPG Group). No external institutional investors, funding rounds, or parent company relationships are disclosed in the available data. Pricing is not publicly disclosed and follows a contact-based model typical of professional services engagements. The company currently operates exclusively within India.

Name

Osmo Advertising

Legal name

OSMO Media

Website

https://osmo.media

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Osmo Advertising is a Bangalore-headquartered, full-service Indian OOH advertising agency serving enterprise brands across multiple verticals with media planning, buying, and creative services, differentiated by Loc8, its proprietary ML and Computer Vision-based Attention Intelligence platform.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Out-of-home advertising
• OOH media planning
• Attention measurement
• OOH campaign buying
• Attention intelligence platform

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. OOH Advertising Services: Full-service Out-of-Home advertising agency offering comprehensive services including Media Planning, Media Buying, Creative Innovations, Digital Integrations, Monitoring & Operations, and Post Campaign Reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Osmo Advertising is a full-service Out-of-Home (OOH) advertising agency in India that plans, buys, and executes OOH campaigns for enterprise brands. It augments agency services with Loc8, its proprietary Attention Intelligence platform that uses Machine Learning and Computer Vision to measure audience attention at OOH sites by evaluating positioning, obstruction, dwell time, and visibility zones. Services span Media Planning, Media Buying, Creative Innovations, Digital Integrations, Monitoring & Operations, and Post Campaign Reporting.

Product overview

Osmo Advertising offers a unified platform combining India's first Attention Intelligence platform (Loc8) with 360° OOH agency expertise. Loc8 measures attention through Machine Learning and Computer Vision, evaluating site positioning, obstruction, dwell time, and visibility zones. This core platform is complemented by agency services including Media Planning, Buying, Creative Innovations, Digital Integrations, Monitoring & Operations, and Post Campaign Reporting. The platform processes data across 1Mn+ data points, multiple videos, markets, sites, and kilometers covered to ensure campaigns capture attention and maximize ROI.

Differentiator

Problem solved

Functional benefit

Brands

• Loc8: India's first Attention Intelligence platform that evaluates site positioning, obstruction, dwell time & visibility zones and measures impressions through Machine Learning & Computer Vision.

Products and services

• Loc8 Attention Intelligence Platform
• OOH Media Planning and Buying Services
• OOH Creative Innovations and Digital Integrations
• OOH Campaign Monitoring, Operations, and Post-Campaign Reporting

Quantifiable outcome

• 1Mn+ Data Points collected for attention measurement
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Lamar Advertising: Lamar Advertising is a major US-headquartered OOH media operator with growing international operations including India. Comparable to Osmo at the level of OOH inventory and audience measurement, but operates as a media owner rather than a measurement-led agency.
• JCDecaux: JCDecaux is the world's largest OOH media company with strong India presence in street furniture, airport, and transit advertising. Functions as both a potential inventory partner and a broad incumbent competitor whose scale dwarfs Osmo's measurement stack.

Others

• Wavemaker (WPP): Wavemaker is WPP's global media, content, and technology agency with strong OOH planning capabilities in India. An adjacent full-funnel media agency that competes for the same enterprise OOH budgets as Osmo and often partners with measurement vendors like Loc8.

Regional players

• Laqshya Media Group: Laqshya Media Group is one of India's largest OOH media owners and integrated OOH solutions providers, operating across airports, transit, and urban inventory. A regional India competitor and potential partner/inventory source for Osmo's Loc8 measurement layer.

Direct peers

• Posterscope (Dentsu): Posterscope is Dentsu's specialist OOH, transit, and experiential media agency — one of the largest global OOH agency networks and the employer of Osmo co-founder Nipun Arora earlier in his career. Direct competitor in OOH media planning and buying for enterprise brands.
• Hivestack: Hivestack is a global programmatic DOOH ad exchange and measurement company operating across North America, EMEA, APAC, and increasingly India. It competes with Osmo on OOH measurement technology and is expanding into Indian DOOH inventory where Osmo's Loc8 platform is positioned.
• Place Exchange: Place Exchange operates a programmatic OOH supply-side platform with integrated measurement and audience analytics. Directly comparable to Osmo's measurement and audience-attribution functionality within Loc8, though focused on the US market today.
• Vistar Media: Vistar Media is a leading global DOOH ad server and SSP that powers programmatic OOH buying and measurement across thousands of screens. Comparable to Osmo in providing technology-driven OOH measurement and planning, though it is supply-side rather than agency-led.
• Moving Walls: Singapore-headquartered but with strong India operations, Moving Walls is an OOH planning, buying, and measurement platform that competes head-on with Osmo's Loc8 + agency stack across enterprise brands in India and Southeast Asia. Most directly comparable in terms of geographic focus, ML-driven OOH measurement, and enterprise client base.
• Kinetic (WPP): Kinetic is WPP's global OOH and out-of-home media agency, operating across all major markets including India. Competes with Osmo on full-service OOH agency work for the same enterprise advertisers (PepsiCo, Coca-Cola, Netflix, etc.) that Osmo serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/osmo-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osmo Advertising