Oporto Franchising Pty Ltd
- Company typePrivate
- Founded1986
- HeadquartersChatswood, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Oporto Franchising Pty Ltd firmographics
Firmographics- Name
- Oporto Franchising Pty Ltd
- Legal name
- Oporto Franchising Pty Ltd
- Website
- https://oporto.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Oporto Franchising Pty Ltd industry classification
Industry- Product category
- Quick-Service Restaurants (QSR)
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
- akta.pro secondary industries
- Burger QSR (THAFAAAA), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where Oporto Franchising Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Oporto Franchising Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Beverage Sales: Oporto generates primary revenue through sale of flame-grilled chicken, burgers, and related food and beverage products at franchise restaurant locations across Australia. Products include Whole Chicken, burgers, wraps, chips, and other menu items.
- Franchise Fees and Royalties: Oporto operates as a franchisor, with independently owned franchise partners operating restaurant locations. The company earns revenue through franchise fees and ongoing royalties from franchisee sales.
- Delivery Commission: Oporto earns revenue through delivery orders placed via its platform, powered by Uber. Delivery orders are processed through the app or website with a separate delivery menu and pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-store dining and takeaway pricing varies by location |
| Unit Pricing | Pay-as-you-go | Online and delivery menu pricing |
| Freemium | Pay-as-you-go | Flame Rewards Loyalty Program (Free to join) |
| Freemium | One time | Welcome Voucher for new members |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Oporto Franchising Pty Ltd product offering
Product offeringCore offering
Oporto Franchising Pty Ltd operates a quick-service restaurant (QSR) franchise specializing in Portuguese-style flame-grilled chicken, burgers, and related menu items. The company sells food and beverages through a network of franchised restaurant locations across Australia, with complementary digital ordering, delivery, drive-thru, and catering channels. It is part of Craveable Brands, alongside sister brands Red Rooster and Chicken Treat.
Product overview
Oporto Franchising Pty Ltd operates a quick-service restaurant chain specialising in flame-grilled chicken and burgers. The company offers a unified customer experience across multiple channels: in-store dining, online ordering through their website, mobile app-based ordering with click & collect, drive-thru pickup, and third-party delivery via Uber. Their product portfolio is anchored by the Flame Rewards loyalty program, which drives customer retention across four membership tiers. The Oporto mobile app serves as the primary digital interface, enabling ordering, customisation, exclusive deals, and loyalty management. Catering services support larger orders for events. The business operates on a franchise model with independently owned stores across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Flame-Grilled Chicken Menu
- Flame Rewards Loyalty Program
- Oporto Mobile App
- Online Ordering
- Drive Thru Pickup
- Oporto Delivery
- Catering Service
- Oporto Franchise Licensing
Companies that use Oporto Franchising Pty Ltd
Customer profileSegments3 records
Ideal customer profiles4 records
Oporto Franchising Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Oporto Franchising Pty Ltd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UbercoreOporto partners with Uber for delivery services. The Oporto app integrates Uber-powered delivery, allowing customers to order seamlessly, track delivery, and receive freshly made food at home. This partnership enables Oporto to offer delivery across its store network without maintaining its own delivery fleet.
- Red Rooster Foods Pty Ltd (Red Rooster)coreRed Rooster Foods Pty Ltd is a related body corporate of Oporto Holdings Pty Ltd, trading as Red Rooster. They share consumer data and cross-market to each other's customers. Oporto may disclose personal information to the Brands for use in providing services or communicating promotional offers and special events.
- Australian Fast Foods Pty Ltd (Chicken Treat)coreAustralian Fast Foods Pty Ltd trading as Chicken Treat is a related body corporate of Oporto Holdings Pty Ltd. Like Red Rooster, they share consumer data and cross-market between brands. Oporto may disclose personal information to the Brands for use in providing services or communicating promotional offers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Oporto Franchising Pty Ltd competitors and assessment
Company assessmentBroad incumbents
- McDonald's Australia: Largest QSR chain in Australia with a broad menu including chicken, burgers, and breakfast. A broad incumbent that competes across nearly every daypart Oporto serves, with vastly greater scale and marketing reach.
- Yum! Brands: US-listed parent of KFC, Pizza Hut, and Taco Bell. Indirectly comparable through KFC Australia's direct competition with Oporto and through Yum's global QSR franchise economics model.
- Domino's Pizza Enterprises: Australia's largest pizza QSR and delivery-led brand. Overlaps with Oporto on the delivery occasion, third-party aggregator dependency, and digital ordering sophistication.
- Subway Australia: Global sandwich QSR with significant Australian presence. Competes with Oporto for lunch and casual-meal occasions and overlaps on the wraps and lighter-menu consumer.
Others
- Craveable Brands: Parent group of Oporto, Red Rooster, and Chicken Treat. Most directly comparable as the corporate umbrella that defines Oporto's franchise, supply, and marketing economics; Oporto's identity is inseparable from this group structure.
Direct peers
- Chicken Treat: Western Australian–based quick-service chicken chain, also a related body corporate under Oporto Holdings. Operates a similar fried-chicken QSR model and shares data and cross-marketing infrastructure with Oporto.
- Red Rooster: Australian QSR chain specialising in roast chicken and burgers. It is a direct sister brand under the same Craveable Brands umbrella (Red Rooster Foods Pty Ltd is a related body corporate of Oporto Holdings), sharing consumer data and cross-marketing with Oporto.
- Nando's Australia: Portuguese-style flame-grilled peri-peri chicken chain with a meaningful Australian footprint. Closest direct competitor to Oporto on cooking method, flavour profile, and Portuguese-inspired positioning.
- Hungry Jack's: Australian burger QSR chain and master franchisee of Burger King. Competes head-to-head with Oporto on the burger portion of the menu and shares the QSR value-meal positioning.
- KFC Australia: Yum! Brands' Australian fried-chicken QSR chain. KFC is the dominant chicken QSR competitor in Australia and directly contests Oporto's chicken occasion with a much larger footprint and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oporto Franchising Pty Ltd social profiles
Digital presenceOporto Franchising Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oporto Franchising Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Oporto Franchising Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oporto Franchising Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oporto Franchising Pty Ltd
What does Oporto Franchising Pty Ltd do?
Oporto Franchising Pty Ltd operates a quick-service restaurant (QSR) franchise specializing in Portuguese-style flame-grilled chicken, burgers, and related menu items. The company sells food and beverages through a network of franchised restaurant locations across Australia, with complementary digital ordering, delivery, drive-thru, and catering channels. It is part of Craveable Brands, alongside sister brands Red Rooster and Chicken Treat.
Is Oporto Franchising Pty Ltd a public or private company?
Oporto Franchising Pty Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Oporto Franchising Pty Ltd founded?
Oporto Franchising Pty Ltd was founded in 1986. It employs 1,001 to 5,000 people.
Where is Oporto Franchising Pty Ltd based?
Oporto Franchising Pty Ltd is headquartered in Chatswood, Australia, in the Oceania region.
How does Oporto Franchising Pty Ltd make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are franchise Fees and Royalties and delivery Commission.
Who are Oporto Franchising Pty Ltd's main competitors?
Broad incumbents on record are McDonald's Australia, Yum! Brands, Domino's Pizza Enterprises and Subway Australia. Craveable Brands is listed as an others. Direct peers are Chicken Treat, Red Rooster, Nando's Australia, Hungry Jack's and KFC Australia.
Does Oporto Franchising Pty Ltd have an API?
No public API is recorded for Oporto Franchising Pty Ltd.
What industry is Oporto Franchising Pty Ltd in?
Oporto Franchising Pty Ltd's product category is Quick-Service Restaurants (QSR). Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR, with a secondary code of THAFAAAA, Burger QSR. Its NAICS code is 722513 and its SIC code is 5810.