Pink Elephant Itsm Support Solutions (pty) Ltd

What Pink Elephant Itsm Support Solutions (pty) Ltd does

Pink Elephant ITSM Support Solutions (Pty) Ltd is a privately held South African enterprise IT services company founded in 1980 and headquartered in Sandton, Johannesburg. The company sells four integrated offerings to mid-market and large enterprise customers across Africa: 24/7 managed IT support grounded in ITIL best practices; advisory services covering ITSM transformation, NextGen Service Desk, predictive analytics, IT risk governance, and digital transformation; accredited training and certification across ITIL, PRINCE2, COBIT, SDI, AgilePM, and related frameworks delivered via instructor-led, self-paced online, and onsite formats; and resale and implementation of third-party ITSM technology platforms. Named enterprise customers include First National Bank, African Bank, King Price Insurance, Tsogo Sun, Gold Reef City, The Foschini Group, Dimension Data, and Telkom, the latter having achieved Africa's first ISO20000 certification with Pink Elephant's assistance.

The company's technology stack is delivered through certified implementation partnerships rather than proprietary development. Core platforms include HaloITSM (incident, problem, change, asset, and service request management with AI-driven ticket grouping, incident summarisation, and predictive triage), Servicely (AI-driven service automation extending ITSM into HR, Finance, and Facilities), Workwide (mobile-first field service management integrating with Microsoft 365, ServiceNow, and Salesforce), and Microsoft Copilot Studio (agentic AI virtual agents for cross-functional workflow automation). All implementations are framed against ITIL 4 best practices, with an ITIL Version 5 training suite launching from February 2026 that introduces modules on AI Governance, Product, Service, Experience, Strategy, and Transformation. Licensing relationships span PeopleCert, APMG International, ISACA, Service Desk Institute, Lean IT Association, BRM Institute, and SIAM EXIN.

The business model combines managed services revenue (24/7 support contracts), professional services revenue (advisory engagements), subscription and pay-as-you-go training revenue (public courses, self-paced eLearning, credit-facility account billing), and licensing/royalties from ITSM technology resale and certification exam fees. Go-to-market is enterprise-led through field sales, inside sales, and free MiniScan Process Assessments, supplemented by the annual flagship ITSM conference in Las Vegas and content marketing. The company positions itself as the world's largest independent provider of ITSM training, consulting, managed support, and technology solutions, though revenue, headcount, and customer count are not publicly disclosed.

Name

Pink Elephant Itsm Support Solutions (pty) Ltd

Legal name

Pink Elephant SA

Website

https://pinkelephant.co.za

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Pink Elephant is a privately held South African enterprise IT services firm founded in 1980 that provides 24/7 managed IT support, ITIL and ITSM advisory, accredited training, and implementation of HaloITSM, Servicely, Workwide, and Microsoft Copilot Studio platforms to large enterprises across Africa, including FNB, Telkom, and Tsogo Sun.

Ownership category

akta.pro rank

Product category

IT Service Management (ITSM) Consulting and Managed Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

akta.pro secondary industries

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), IT Knowledge Management & Service Desk Platforms (HDAEALAH)

Keywords

• IT service management
• ITSM consulting
• Managed IT support
• ITIL training
• Advisory services

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Managed IT Support Services: 24/7 managed IT support services with expert teams integrating globally recognised ITSM practices to enhance service delivery, reduce downtime, and provide real-time performance insights.
2. IT Training and Certification: Globally-recognised training programs offering flexible learning options (public instructor-led, self-paced online, onsite). Delivers ITIL, PRINCE2, COBIT, SDI, AgilePM, Lean IT, and other certifications. Revenue generated through course fees, examination fees, and Take2 resit exam options.
3. Advisory Services: Comprehensive consulting including ITSM assessments, strategic planning, implementation guidance, and transformation advisory. Covers IT Service Management, NextGen Service Desk, Practice Management, Predictive Analytics, Projects & Portfolio Management, IT Risk & Governance, Enterprise Digital Transformation, and Procurement & Contract Management.
4. Technology Solutions (Resale & Implementation): Resale and implementation of ITSM technology platforms including HaloITSM, Servicely, Workwide, and Microsoft Copilot Studio. Certified reseller and implementation partner delivering end-to-end deployment, configuration, and integration services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pink Elephant delivers IT Service Management solutions through three integrated pillars: Managed IT Support (24/7 service desk operations using globally recognised ITSM practices), Advisory Services (ITSM transformation, NextGen Service Desk, IT risk and governance, portfolio management consulting), and Training (accredited ITIL v4/v5, PRINCE2, COBIT, SDI, and AgilePM certification courses). The company is also a certified reseller and implementation partner for HaloITSM, Servicely, Workwide field services, and Microsoft Copilot Studio platforms, deploying them inside enterprise environments aligned to ITIL best practices.

Product overview

Pink Elephant's product and service portfolio is a multi-offering ecosystem built around ITSM expertise and technology. The core technology stack consists of three integrated platforms: HaloITSM (a robust ITSM solution with AI-driven automation for incidents, problems, changes, assets, and service requests), Servicely (an AI-driven service management platform for workflow automation across IT, HR, Finance, and Facilities), and Workwide (a field service management app for mobile workforce operations). These are complemented by Microsoft Copilot Studio for building AI-powered virtual agents. The technology solutions are delivered alongside three professional service pillars — Managed IT Support (24/7 service desk and IT operations), Advisory Services (spanning ITSM transformation, NextGen Service Desk, Practice Management, Predictive Analytics, IT Risk & Governance, Digital Transformation, and Procurement), and Training (ITIL, PRINCE2, COBIT, and other framework certifications via instructor-led, self-paced, and onsite delivery). Pink Elephant also highlights upcoming ITIL Version 5 training courses launching from February 2026.

Differentiator

Problem solved

Functional benefit

Brands

• HaloITSM: AI-powered IT service management solution for streamlined IT operations, ticketing, and automation.
• Servicely
• Workwide
• Microsoft Copilot Studio

Products and services

• HaloITSM An ITSM solution that streamlines IT operations with an intuitive interface, ticketing, and AI-driven automation covering incident, problem, change, asset, and service request management, and extending into HR, Facilities, and Procurement as a foundation for Enterprise Service Management. Pink Elephant delivers it as the premier implementation partner in Africa.
• Servicely An AI-driven service management platform that powers improvements in workflow automation, ITSM processes, service desk workflows, and organisation-wide digital transformation. Pink Elephant sells and implements it as a certified reseller.
• Workwide A field service management app that streamlines operations for businesses with mobile workforces, enabling real-time job scheduling, task tracking, digital forms, and seamless communication between field teams and the office.
• Microsoft Copilot Studio A platform for building AI-powered virtual agents (agentic AI) that automate workflows, enhance customer interactions, and streamline business operations across IT, HR, Finance, Facilities, and Customer Service departments.
• Managed IT Support A 24/7 managed IT support service where Pink Elephant's expert teams integrate globally recognised ITSM practices to enhance service delivery, reduce downtime, and provide real-time performance insights, including custom IT service desk creation and monthly performance reporting.
• Advisory Services Comprehensive IT advisory covering ITSM transformation, NextGen Service Desk, Practice Management, Predictive Analytics, Projects & Portfolio Management, IT Risk Governance & Cybersecurity, Enterprise Digital Transformation, and Procurement & Contract Management.
• Training Globally recognised accredited training programs covering ITIL, PRINCE2, COBIT, SDI, AgilePM, AgileBA, Lean IT, BRM, SIAM, DevOps, and ISO standards, delivered through instructor-led, self-paced online, and onsite formats with online proctored examinations.
• ITIL Version 5 Training Suite ITIL Version 5 training suite covering Foundation, Product, Service, Experience, Strategy, Transformation, and AI Governance modules, plus three ITIL 4 Specialist modules (Monitor Support & Fulfil, Plan Implement & Control, Collaborate Assure & Improve), delivered through public, online, and onsite formats.

Quantifiable outcome

• Cost-effective solutions that streamline workflows and overcome IT challenges, making businesses more profitable
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• HaloITSMcoreTechnology or IntegrationPink Elephant is the premier implementation partner for HaloITSM in Africa, offering unparalleled expertise in maximizing the platform's potential. With decades of ITSM experience, they tailor HaloITSM's advanced AI tools to automate processes, predict service issues, and enhance decision-making. They provide end-to-end deployment, configuration, and integration services aligned with ITIL best practices.
• ServicelycoreTechnology or IntegrationCertified Servicely reseller and implementation partner. Pink Elephant offers end-to-end services to deploy, configure, and integrate Servicely's AI-powered platform into business environments. Implementation approach is grounded in ITIL best practices, ensuring ITSM capabilities are modernised and intelligent. Servicely's unique AI-driven service automation enables workflow automation, ITSM process optimization, and digital transformation across HR, Finance, Facilities, and more.
• WorkwidecoreTechnology or IntegrationImplementation partner for Workwide field service management platform. Pink Elephant helps organizations empower frontline and mobile employees with secure, simplified access to tools, content, and workflows. They tailor Workwide implementations to align with operational environments, integrating with Microsoft 365, ServiceNow, Salesforce, and maintaining enterprise-grade security and compliance.
• Microsoft (Copilot Studio)coreTechnology or IntegrationPink Elephant helps organizations unlock intelligent automation through Microsoft Copilot Studio. They design and implement virtual agents that automate workflows, enhance customer interactions, and streamline operations by integrating seamlessly with Microsoft 365, Teams, Servicely, Halo ITSM, and other enterprise systems. Virtual agents extend into HR, Finance, Facilities, and Customer Service departments.
• PeopleCert International LtdcoreTechnology or IntegrationLicensing partner for ITIL and PRINCE2 certifications. Pink Elephant delivers accredited training and certification preparation courses under licence and/or accreditation agreements with PeopleCert for ITIL Version 4 and Version 5, and PRINCE2 certifications.
• APMG InternationalcoreTechnology or IntegrationAccredited by APMG International for AgilePM, AgileBA, Change Management, CCMP, and ISO certification training programs. Pink Elephant delivers courses and examinations under this accreditation.
• Service Desk Institute (SDI)coreTechnology or IntegrationLicensed to deliver SDI and Service Desk Institute certifications. Pink Elephant leverages SDI standards for service desk capability assessments and best practice alignment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManageEngine (Zoho): Long-standing mid-market ITSM suite (ServiceDesk Plus) comparable in customer segment and feature scope to the platforms Pink Elephant resells and implements across Africa.
• SymphonyAI (SummitAI): AI-driven ITSM and asset management suite aimed at mid-market enterprises; directly comparable in product scope and customer profile to HaloITSM/Servicely.
• Ivanti: Unified IT service management and IT asset management platform with strong mid-market and enterprise presence; competes head-to-head with the HaloITSM/Servicely platforms Pink Elephant implements.
• Freshworks (Freshservice): SMB and mid-market ITSM platform (Freshservice) with AI capabilities; competes with HaloITSM/Servicely for the same enterprise-tier customers Pink Elephant serves.
• EasyVista: Mid-market ITSM/ESM platform with AI-driven service automation; directly comparable to Servicely and a candidate next-generation platform Pink Elephant might implement or compete against.
• Axios Systems: ITSM software vendor (assyst) historically rooted in mid-market enterprise service management; overlapping customer base and similar ITIL-centric positioning to Pink Elephant's advisory and technology practice.

Emerging players

• Global Knowledge: Large global IT and project-management training organization offering ITIL, PRINCE2, Agile and cybersecurity certifications; directly comparable to Pink Elephant's accredited training business.
• QA (training and certification): UK-headquartered IT training and certification provider accredited by PeopleCert and others; competes with Pink Elephant's training pillar for ITIL/PRINCE2/Agile enrolments.

Broad incumbents

• BMC Software (BMC Helix ITSM): Enterprise ITSM platform and ITSM service-management suite; competes broadly with the same enterprise customers Pink Elephant targets and is referenced in ITIL/Helix positioning.
• ServiceNow: Dominant enterprise ITSM/ESM platform; both a partner integration in Pink Elephant's stack and the broad incumbent that could disintermediate implementation partners by selling direct.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pink-elephant-south-africa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Elephant Itsm Support Solutions (pty) Ltd