Passerelle Ciné

What Passerelle Ciné does

Passerelle Ciné is a French non-profit association (loi 1901) founded in 2020 and headquartered at 3 rue de la Psalette, Tours, that bridges Art & Essai cinema with audiences typically excluded from it — residents of priority urban neighborhoods and rural areas, people in social and medico-social establishments, schoolchildren, and youth. It operates a dual delivery model: a free web-based curation platform (passerellecine.org) that recommends monthly Art & Essai films searchable by theme, with reviews, trailers, and downloadable ready-to-use workshop kits (shadow theater, stop motion, optical toys, writing workshops, debate activities), paired with in-person workshops delivered at partner social structures, schools, libraries, EHPADs, and youth services across the Centre-Val de Loire region.

The organization's core technology is a content-managed website with user-account functionality, thematic tagging, and free downloadable workshop resources; no mobile app, API, or SDK is offered. Products span the PasserelleCin\u00e9 Website Platform and Ready-to-Use Workshops (core), TRANSMIT Cinema professional training, Suspended Tickets (Tickets Suspendus) for group cinema outings, and field workshops (add-ons). The business model is a hybrid non-profit revenue stack: tax-deductible individual and corporate donations under the association's general-interest (intérêt général) and JEP-approved status; institutional grants from CNC, Région Centre-Val de Loire, Conseil Départemental d'Indre-et-Loire, Ville de Tours, FDVA, Région Académique Centre-Val de Loire, Val Touraine Habitat (500€ COUP DE POUCE), and Creative Europe; and professional services revenue from the TRANSMIT Cinema training program. Distribution is community-led through socio-cultural partner referrals and partner newsletter amplification (notably Ad Vitam reaching 500 social centers per region), with go-to-market concentrated in the Tours metropolitan area and Centre-Val de Loire, and national reach via the digital platform and partnerships with AFCAE, Europa Cinemas, and 13+ French film distributors.

Name

Passerelle Ciné

Legal name

Passerelle Ciné

Website

https://passerellecine.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Passerelle Ciné is a French non-profit association founded in 2020 in Tours that operates a free web platform curating Art & Essai cinema and delivers in-person workshops to socio-cultural professionals, schools, and social structures across Centre-Val de Loire.

Ownership category

akta.pro rank

Product category

Cultural mediation and community arts programs

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro industry

PRIMARYMPADAJAL

Distribution Servicing & Aggregation (Deliverables, QC, Encoding)

Media, Entertainment & Sports/Film & Video Production/Distribution/Distribution (Theatrical, Home Entertainment, International Sales)

Keywords

• Art-house cinema curation
• Cultural mediation programs
• Community film outreach
• Social inclusion workshops
• Cinema education training

Headquarters

HQ city

Tours-en-vimeu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorship: Individual donors and corporate sponsors support the association's mission. As a recognized general interest organization with JEP (Jeunesse Éducation Populaire) approval, donors benefit from tax advantages.
2. Institutional Grants: Funding from public institutions including Val Touraine Habitat (500€ grant), Conseil Départemental d'Indre-et-Loire, Région Centre-Val de Loire, Ville de Tours, and European programs (Creative Europe).
3. Formation Revenue (Transmit Cinema): Training programs for social and medico-social professionals on integrating cinema into their professional practice, offered as Transmit Cinema.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Passerelle Ciné runs a free online platform that curates monthly Art & Essai film recommendations for socio-cultural professionals, paired with ready-to-use thematic workshop kits (shadow theater, stop motion, optical toys, writing and debate activities). The association complements the platform with in-person workshops delivered at partner social structures, schools, and media libraries in the Tours metropolitan area, plus the Transmit Cinema professional training program for social/medico-social workers and a Suspended Tickets program funding group cinema outings for underserved audiences.

Product overview

PasserelleCiné operates as a unified cultural mediation platform combining an online film recommendation website with associated workshop services. The core offering consists of the PasserelleCiné website providing monthly Art & Essai film recommendations, supplemented by ready-to-use workshops (ateliers clé en main) designed around featured films. The organization also provides TRANSMIT Cinema professional training and in-person workshops at social structures, along with a suspended tickets program for facilitating group cinema access. These components work together to bridge the gap between underserved populations and art-house cinema.

Differentiator

Problem solved

Functional benefit

Brands

• Transmit Cinema: Training program for professionals in social and medico-social structures to integrate cinema into their professional practices

Products and services

• PasserelleCiné Website Platform Free web-based platform providing monthly curated selections of Art & Essai films available in cinemas, with thematic categories, film reviews, trailers, and downloadable resources to support socio-cultural professionals organizing group outings.
• Ready-to-Use Workshops (Ateliers Clé en Main)

Quantifiable outcome

• Over 80 children reached through shadow theater workshops
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Ad VitamcoreGTM or Marketing PartnerFilm distributor partner collaborating since November 2024 on 'coup de cœur' releases including Le Royaume and À Bicyclette. Provides workshop co-development and newsletter promotion to 500 social centers per region.
• Art HousecoreGTM or Marketing PartnerFilm distributor partner emphasizing the value of connecting social/medico-social establishments with exhibitors and distributors through PasserelleCiné's platform and workshops.
• KMBOcoreChannel Partner/ Reseller/ DistributorFilm distributor and Little Films Festival promoter. Partnered on promotional activities and provided free screening tickets for contests.
• Pyramide DistributionminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• CONDOR FilmsminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• Haut et CourtminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• BAC FilmsminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• Epicentre FilmsminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• Cinémas StudiocoreChannel Partner/ Reseller/ DistributorPrimary cinema partner in Tours since the organization's founding. Hosts screenings, avant-premieres, and collaborative events.
• Europa CinemascoreStrategic or Co-development PartnerEuropean cinema network supporting the organization as a project sponsor. Provides institutional backing and network access.
• Futur@CinémacoreStrategic or Co-development PartnerAwarding body that recognized PasserelleCiné with a special jury mention for the project's public utility.
• AFCAE (Association Française des Cinémas d'Art et d'Essai)coreStrategic or Co-development PartnerFrench association of art house cinemas supporting the organization and providing access to exhibitor network.
• ADRC (Agence pour le Développement Régional du Cinéma)minorStrategic or Co-development PartnerAgency supporting regional cinema development referenced as a supporting partner.
• Cité Éducative du SanitascoreStrategic or Co-development PartnerEducational city program partnering on 'Plongeons dans le cinéma' activities since 2023, supporting schools in priority neighborhoods.
• Wayna PitchminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• UFO DistributionminorChannel Partner/ Reseller/ DistributorDistribution partner collaborating on film screenings and professional training sessions.
• TANDEM FilmsminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• JOUR2FÊTEminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• Dean MediasminorChannel Partner/ Reseller/ DistributorListed as distributor partner in the partnership ecosystem.
• CEMÉA Centre-Val de LoirecoreStrategic or Co-development PartnerEducational association co-organizing avant-premiere screenings in the context of Échos du FIFE (Festival International du Film d'Éducation).
• Festival International du Film d'Éducation (FIFE)coreStrategic or Co-development PartnerFilm education festival whose 'Échos' program includes PasserelleCiné-organized screenings in Tours.
• Festival du Cinéma des Utopies RéellesminorStrategic or Co-development PartnerDocumentary festival partnered with PasserelleCiné for screenings including Les Reines du Palace and Un Paese di Resistenza.
• Bibliothèque Départementale d'Indre-et-LoireminorStrategic or Co-development PartnerDepartmental library partnering on Pocket Films projects, including music composition workshops.
• CICLICminorStrategic or Co-development PartnerRegional film agency supporting Pocket Films project in Loches area.
• Festival Arrière-CuisinesminorStrategic or Co-development PartnerFood and cinema festival where PasserelleCiné organized 6 family-friendly screenings in priority neighborhoods for 3rd consecutive year.
• CAF TouraineminorStrategic or Co-development PartnerFamily Allowance Fund organizing professional days where PasserelleCiné presented activities for children and parents.
• ADAPEI 37minorStrategic or Co-development PartnerAssociation for people with disabilities organizing employee training days with PasserelleCiné for 100 participants.
• Rencontres Jeunes Européens (J.O.I.E.)minorStrategic or Co-development PartnerYouth exchange program where PasserelleCiné conducted debate workshops with young people from Germany, Italy, Armenia, Lithuania, Poland, and France.
• Maison des Solidarités de LochesminorStrategic or Co-development PartnerSocial services center partnering on Pocket Films workshops with the Osons la Culture! program.
• La Sauvegarde 37minorStrategic or Co-development PartnerSocial welfare organization conducting regular cinema and digital safety workshops with youth aged 10-21.
• La Mission Locale de TouraineminorStrategic or Co-development PartnerYouth employment service organizing Pocket Films workshops for young people under employment contracts.
• Cultures du Coeur 37minorStrategic or Co-development PartnerCultural accessibility association facilitating partnerships between PasserelleCiné and social structures.
• Ateliers AMASCOminorStrategic or Co-development PartnerRecreational workshops organization hosting cinema activities for children on a recurring basis.
• EHPAD MonconseilminorStrategic or Co-development PartnerNursing home hosting optical toys workshops for residents and GEM L'Elan members.
• Université de Tours / CROUS Orléans ToursminorStrategic or Co-development PartnerUniversity and student housing service hosting Pocket Films workshops for students.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cinéma Public: French organization offering suspended ticket (tickets suspendus) programs and curated cinema experiences for underserved communities. Conceptually overlaps with Passerelle Ciné's Suspended Tickets product and social-inclusion mission, though operating as a smaller Paris-based player.

Direct peers

• Collège au cinéma: AFCAE-coordinated French national dispositif bringing middle school students to art-house cinema with pedagogical dossiers. Shares the same art-house cinema education mission and French institutional sponsorship ecosystem as Passerelle Ciné.
• Passeurs d'Images: National French dispositif operated by a network of coordinators that facilitates access to cinema for young people and underserved audiences through group outings and educational activities. Highly comparable mission and operating model to Passerelle Ciné, though with broader youth focus and government-backed national coordination.
• Images en bibliothèques: French national program supporting cinema education activities in public libraries, providing film selections, workshop kits, and training for librarians. Strongly analogous to Passerelle Ciné's combination of curated film recommendations, ready-to-use workshops, and partnership-based delivery to socio-cultural structures.
• École et Cinéma: National French school cinema program coordinated by AFCAE (a Passerelle Ciné partner) that brings primary school children to art-house screenings with educational resources. Comparable target audience segment and art-house exhibition orientation, though it focuses on formal schooling rather than social/medico-social establishments.
• Lycéens et apprentis au cinéma: French national program extending art-house cinema exposure to high school students and apprentices, coordinated by AFCAE with CNC support. Comparable art-house cinema education model serving French youth audiences.
• European Film Factory: Creative Europe-funded European Commission initiative providing curated film content, pedagogical resources, and workshops for schools across EU member states. Comparable digital-platform-plus-workshop model promoting cinema education for young audiences, operating at greater EU geographic scale.

Broad incumbents

• La Cinémathèque française: Major Paris-based film heritage institution with extensive educational programming for schools and the general public. Operates in adjacent cultural mediation territory with significantly larger scale, institutional standing, and permanent exhibition infrastructure.

Regional players

• Enfants de Cinéma: French non-profit coordinating school film education programs and providing pedagogical resources to teachers. Comparable cinema-education mission with accompanying workshop/dossier resources, focused on younger school-age audiences.

Others

• Centre national de la Cinématographie (CNC): French national cinema regulatory and funding body providing institutional and financial support to Passerelle Ciné and operating its own dispositifs. Functions as a sponsor/funder rather than competitor, but defines the institutional ecosystem within which Passerelle Ciné operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PasserelleCine
• LinkedInlinkedin.com/company/passerellecin%C3%A9/?viewAsMember=true
• Instagraminstagram.com/passerellecine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passerelle Ciné