What Philippe Goetzmann & does

Philippe Goetzmann & is a Paris-based, founder-operated consulting firm that advises senior executives in the French retail, food, and consumer-goods industries on adapting to structural shifts in consumption and commerce. The firm was established in 2019 and operates as a solo-practitioner practice led by Philippe Goetzmann, who brings 30 years of operational experience in large-scale retail and mass consumption, supplemented by governance roles at ESCP Business School, Ferrandi, CCI Paris Ile-de-France, the Académie d'Agriculture de France, Club Demeter, and the Institut du Commerce. In March 2026 he was elected President of Open Agrifood Initiatives, extending his influence into French agrifood policy and education.

The firm's service portfolio spans transformation consulting, strategic accompaniment, prospective conferences, commercial projects (including store-concept and CA/m² optimization work), original economic studies, and long-term senior-advisor mandates. Engagements are bespoke, quote-based, and typically structured as multi-year mandates; pricing is not publicly disclosed. Go-to-market combines direct enterprise advisory with an event-driven and content-led top-of-funnel motion, including a newsletter launched in June 2025 (1,246 subscribers, 64% open rate in year one), a long-running blog archive, active media contributions to LSA, L'Opinion, Les Echos, Le Figaro, BFMTV, and France Info, and keynote appearances at medFEL, Agridées, Open Agrifood, and retail summits. Delivery capacity is augmented through a strategic partnership with Maestis, a 60+ consultant independent strategy firm, enabling the firm to take on mandates beyond a single-operator envelope.

The client roster includes France's leading retail chains (Intermarché, Carrefour, E.Leclerc, Systeme U, Auchan, Biocoop, Chronodrive), major food and beverage manufacturers (Pernod Ricard, Heineken, Nestlé, LSDH, Saint Michel), agricultural interprofessions and cooperatives (AGRIAL, Coopérative Agricole, Interfel, CGB, UFS, FICT), and adjacent service providers (TBWA, Bonial, Elu Produit de l'Année, Flunch, Groupe Les Halles Mandar). Revenue is not disclosed; the entity is a private French société with stated capital of €1,000, and there is no proprietary technology product, no AI/ML capability, and no external funding.

Name

Philippe Goetzmann &

Legal name

Philippe Goetzmann &

Website

https://philippegoetzmann.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Philippe Goetzmann & is a Paris-based, founder-operated consulting firm advising French retail, food, and consumer-goods executives on transformation, commercial strategy, and consumption trends, serving enterprises such as Intermarché, Carrefour, Pernod Ricard, and Nestlé.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

akta.pro secondary industry

Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Retail consulting services
• Consumer strategy advisory
• Food industry consulting
• Retail transformation consulting
• Strategic business advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Consulting & Advisory: Fee-based consulting engagements including transformation projects, commercial projects (store concepts), economic studies, and senior advisor mandates. Engagements are customized to client needs and typically involve direct interaction with company leadership.
2. Conference & Speaking Engagements: Revenue from keynote presentations and conference interventions at industry events focused on retail, food consumption, and agricultural sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Philippe Goetzmann & is a Paris-based consulting firm that helps senior business leaders in the French retail, food, and consumer-goods industries decode and adapt to industry transformations, including retail decentralization, food value chain evolution, EGAlim regulatory complexity, and the emergence of the service economy. The firm delivers strategic advisory, transformation project direction, commercial project consulting (store concepts, sales-per-square-meter optimization), original economic studies, conference and keynote speaking, and long-term senior advisory mandates.

Product overview

Philippe Goetzmann & is a consulting firm offering advisory services, conferences, and strategic consulting for the consumption, retail, and food industries. The portfolio includes transformation consulting, strategic accompaniment, conferences, commercial projects, studies, senior advisor services, and transformation projects. The company operates primarily in France, helping businesses decode consumption trends and adapt to retail decentralization, food supply chain evolution, and the emergence of the service economy.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformation Consulting Strategic advisory, project direction, and oversight of transformation initiatives for retail and food industry companies, covering offer definition, promotional policy, circular and service-oriented consumption, and commercial strategy. Targeted at C-suite leaders of French retail, food, and consumer-goods enterprises.
• Senior Advisory and Accompaniment Long-term strategic guidance and stakeholder relationship management for business leaders, covering strategy, performance management, and external relations. Structured as ongoing senior advisor mandates with company leadership from startup to mid-sized enterprise (ETI) scale.
• Commercial Project Consulting Advisory services for commercial concept development and store projects, including sales-per-square-meter (CA/m²) optimization and profitability improvement. Targeted at retail chains and food service operators.
• Economic Studies Original economic and prospective analyses developed from operational experience and cross-industry expertise, focused on consumption trends, food value chains, and retail transformation.
• Conference and Speaking Engagements Keynote presentations and conference interventions at industry events including medFEL, Agridées, Open Agrifood, and retail summits, providing prospective analyses of consumption trends and their impact on business models.

Quantifiable outcome

• 1,246 newsletter subscribers with 64% open rate
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Open Agrifood InitiativesflagshipStrategic or Co-development Partner · 24 March 2026Industry organization focused on food education and cross-sector collaboration in the agrifood industry. Philippe Goetzmann elected President in March 2026. The organization pilots strategic orientations to strengthen educational actions and inter-professional partnerships.
• MaestiscoreStrategic or Co-development PartnerStrategic consulting partnership for transformation projects. Maestis is an independent strategy consulting firm mobilizing over 60 consultants with multidisciplinary skills to accompany clients in strategic reflection and execution method definition driven by value. Philippe Goetzmann & operates with Maestis on senior advisory mandates for complex transformation projects.
• ESC / ESCP Business SchoolcoreStrategic or Co-development PartnerPhilippe Goetzmann serves as administrator (bénévole) of ESCP Business School, one of France's top-tier business schools. Involvement in academic governance and educational initiatives related to commerce and retail.
• Ferrandi Paris (École de Cuisine et de Pâtisserie)coreStrategic or Co-development PartnerPhilippe Goetzmann serves as administrator (bénévole) of Ferrandi, the prestigious French culinary arts and pastry school. Academic governance involvement in food industry education.
• CCI Paris Ile-de-FrancecoreStrategic or Co-development PartnerChamber of Commerce and Industry for Paris region. Philippe Goetzmann chairs the commerce commission and participates in economic studies including work on serviciel economy. Strong institutional relationship for industry research and policy influence.
• Académie d'Agriculture de FrancecoreStrategic or Co-development PartnerPhilippe Goetzmann is a member of this prestigious academic body focused on agriculture and food systems. Provides intellectual legitimacy and access to agricultural policy discussions.
• Club DemeterminorStrategic or Co-development PartnerExpert associate (expert associé) at Club Demeter, a think tank focused on agricultural economics and food policy. Participation in research and thought leadership on food system issues.
• Institut du CommercecoreStrategic or Co-development PartnerPhilippe Goetzmann serves as administrator of the Institut du Commerce, an organization dedicated to commerce research and professional development. Academic and industry governance role.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Protéines (now part of Sia Partners): French consumer and retail consulting firm now part of Sia Partners. Overlapping client base in French retail and FMCG with comparable boutique-style senior advisory approach.
• McKinsey & Company (Paris): Global management consultancy with a Paris office serving major French retail and consumer goods clients on transformation and strategy. Competes for the same enterprise wallet but with vastly larger teams and broader service offerings.
• Oliver Wyman (Paris): Global consulting firm with strong retail and consumer goods practice in France. Comparable in serving French retail and FMCG clients on transformation, but operates at much larger scale and across broader geographies.
• Roland Berger: Global strategy consultancy with established French retail and consumer goods practice. Serves the same large French retailers and FMCG firms as Philippe Goetzmann & but at a much larger scale and broader scope.

Direct peers

• Kéa & Partners: Paris-based strategy and transformation consulting firm serving French and European retail, consumer goods, and financial services clients. Comparable boutique positioning to Philippe Goetzmann & with broader team capacity.
• Echangeur: French retail and consumer goods consulting firm focused on retail transformation, store concepts, and shopper experience. Directly comparable in vertical specialization and French market focus.
• Maestis: French independent strategy consulting firm mobilising 60+ consultants on transformation and value strategy. Explicitly partnered with Philippe Goetzmann & on senior advisory mandates, making it both a peer and a strategic ally in the same niche.
• Kepler Consulting (France): French boutique consultancy specialised in retail, consumer goods, and digital commerce strategy. Competes for the same enterprise retail and FMCG clients in France.
• Cabinet de Roussy: French strategic consulting firm serving food, agribusiness, and retail clients on value chain and commercial strategy. Highly comparable in terms of client overlap and French SME-to-ETI focus.

Regional players

• NellyRodi: Paris-based trend forecasting and consumer insight consultancy serving fashion, beauty, food, and retail. Comparable in serving French consumer-facing clients with strategic advisory, but with a more consumer-insight and trend orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/goetzmann_fr
• LinkedInlinkedin.com/company/philippe-goetzmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philippe Goetzmann &