Picture Zero Ltd

Name

Picture Zero Ltd

Legal name

Picture Zero Productions

Website

https://PictureZero.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services for Film and TV

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)

akta.pro secondary industries

Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL)

Keywords

• Film production sustainability
• TV industry decarbonization
• BAFTA albert certification
• Carbon footprint consulting
• Sustainable procurement services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Production Sustainability Consulting: Embedded sustainability support services tailored to individual film and TV productions. Services range from remote advice to full-service on-set sustainability departments, priced based on production scale and scope of engagement.
2. Corporate Sustainability Advisory: Net Zero services, environmental strategy development, and supply chain support for studios, broadcasters, and production companies looking to reduce organizational carbon footprints.
3. Training and Education: Sustainability training services for crew, HODs, and production leadership, tailored to specific roles and production types.
4. Content Production: Production of climate-focused documentary and short-form content, including The People Vs Climate Change (BBC Two), The River Dee & Climate Change, and So Hot Right Now series.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Picture Zero is a film and TV sustainability consultancy that delivers embedded, on-set sustainability support to productions and corporate Net Zero advisory to broadcasters, studios, and producers. Its service portfolio spans production sustainability assessments, footprinting and BAFTA albert certification, power and transport planning, circularity and re-use, sustainable procurement, greenhouse gas baselining, Net Zero roadmaps, environmental strategy, and role-specific training. The company also produces climate-focused documentary and short-form content for broadcasters and streamers.

Product overview

Picture Zero is a film and TV sustainability consultancy offering a comprehensive suite of production and corporate sustainability services. Their service portfolio includes 16 distinct offerings: Tailored Production Sustainability Support, Production Sustainability Assessments, Footprinting and BAFTA Albert Certification, Storytelling and Story-Shaping, Training, Sustainable Procurement, Power and Transport Planning, Circularity/Re-use/Recycling, Greenhouse Gas Inventory and Baselining, Net Zero Target Setting and Roadmaps, Environmental Strategy Development, Supply Chain and Supplier Support, Sustainability Education and Training, Insetting (not Offsetting), Sustainable Infrastructure and Studios, and Sustainability Communications. Additionally, the company produces climate-focused content including documentaries (The People Vs Climate Change, The River Dee & Climate Change), short series (So Hot Right Now, A Healthier Planet…), and educational resources (Greener Homes TV Handbook with Nesta). The company works with broadcasters, studios, producers, and industry bodies to help them create content more sustainably.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailored Production Sustainability Support Embedded sustainability support tailored to each production's characteristics, budget size, and requirements. Covers the full lifecycle from development through delivery, ranging from remote advice to full-service on-set sustainability departments.
• Production Sustainability Assessments Initial assessments of production plans that quickly identify opportunities for environmental impact reduction with practical, scalable recommendations.
• Footprinting and BAFTA Albert Certification Support and toolkits for accurate collection of BAFTA albert data, completion of Carbon Action Plans, and the full albert certification process for productions.
• Storytelling and Story-Shaping Identifies opportunities to shape projects more sustainably and put climate storytelling onscreen through Planet Passes on scripts and production plans.
• Training Bespoke sustainability training focused on relevant and actionable learnings with role-specific knowledge and practical learning for crew, HODs, and production leadership.
• Sustainable Procurement Sustainable procurement support and supplier coaching, providing access to environmentally progressive suppliers and helping existing suppliers improve practices.
• Power and Transport Planning Power and transport planning to help productions maximize efficiencies, make use of green technology, and plan environmentally-friendly with technical expertise for assessing, planning and tracking energy and transport requirements.
• Circularity, Re-use and Recycling Helps productions source props, costumes and materials sustainably and build effective reuse and recycling plans using Circular Economy principles.
• Greenhouse Gas Inventory and Baselining Helps businesses get an accurate picture of their current emissions through comprehensive baseline inventory to identify emissions hotspots.
• Net Zero Target Setting and Roadmaps Helps businesses set realistic targets aligned with the Science Based Targets initiative and maps out pragmatic, scalable steps to achieve them.
• Environmental Strategy Development Uses extensive industry experience to help companies design and implement sustainability strategies and policies embedded in their businesses.
• Supply Chain and Supplier Support Works with green suppliers across the production value chain to help producers build partnerships with companies enabling sustainability goals.
• Sustainability Education and Training Training for management and staff to understand the sustainability landscape in screen industries, including challenges and opportunities relevant to their businesses.
• Insetting (not Offsetting) Helps companies harness insetting—investment in reducing emissions of their own businesses—rather than third party offsetting, with innovative pricing and incentives.
• Sustainable Infrastructure and Studios Works with studio facilities and industry infrastructure providers to create environmentally friendly production infrastructure, with partnerships in sustainable construction and design.
• Sustainability Communications Uses decades of content production and storytelling experience to help clients communicate sustainability initiatives within their businesses and externally.

Quantifiable outcome

• ALOTO S18 achieved 2.9 tCO2e/hr, 77% less than entertainment show average of 12.64 tCO2e/hr, and 47% lower than previous season
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Bottle Yard StudioscoreStrategic or Co-development Partner · 1 November 2024Ongoing collaboration with The Bottle Yard Studios on sustainable production practices. For Wolf Hall: The Mirror & the Light, Picture Zero coordinated with the studio to provide storage space for transporting and rehoming 23 tonnes of scenery. The studio has also received BAFTA albert sustainability certifications and was named City of Film at the 2024 Global Production Awards.
• NestacoreStrategic or Co-development Partner · 1 September 2024Collaboration with Nesta to create the Greener Homes TV Handbook, a free online resource to inspire and enable new and compelling on-screen stories relating to reducing emissions from homes. Picture Zero also offers Greener Homes Briefings—free, inspiring sessions for creative content production and development teams with on-hand expertise from Nesta.
• Prop Up ProjectminorStrategic or Co-development Partner · 1 January 2024Social enterprise partnership for A League of Their Own S18 that re-homes, re-sells and recycles unwanted items from the film and TV industry, supporting the production's circular economy initiatives.
• BAFTA albertcoreStrategic or Co-development PartnerPicture Zero's training counts towards BAFTA albert certification requirements. The company supports productions with data collection, validation, and submission for albert certification. Steve Smith was one of BAFTA albert's first trainers in 2015.
• JW CreativeminorStrategic or Co-development PartnerConstruction company that arranged free transportation of scenery pieces to support sustainability mission for Wolf Hall: The Mirror & the Light production.
• Creative Carbon ScotlandminorStrategic or Co-development PartnerCommissioned by Creative Carbon Scotland for COP26 to produce 'Climate Action Needs Culture' video presented by Eunice Olumide MBE, inspiring climate and culture ministers to collaborate.
• Channel 4 News Film FundminorStrategic or Co-development PartnerChannel 4 News Film Fund supported production of 'The River Dee & Climate Change' short film produced by Picture Zero, exploring climate change impacts on Scotland's River Dee and Atlantic salmon populations.
• WaterBearminorStrategic or Co-development PartnerWaterBear Original Series host for 'So Hot Right Now', a five-part animated film series tackling climate issues featuring guests including Christiana Figueres, George Monbiot, Bill McKibben, and Hugo Tagholm.
• BBCcoreStrategic or Co-development PartnerMajor broadcast partner for content production including 'The People Vs Climate Change' (BBC Two, 2021) and ongoing sustainability support for BBC productions. Also supported A League of Their Own through Sky partnership.
• NetflixcoreStrategic or Co-development PartnerSustainability support provided for Netflix film 'Joy', helping the production achieve reduced emissions through recycled bus batteries and tactical emission reduction strategies. Film premiered at BFI London Film Festival and streams globally on Netflix.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MMS: Sustainability and carbon advisory firm serving multiple industries including media and entertainment. A broader ESG/sustainability consultancy with overlapping Net Zero, GHG inventory and target-setting services but operating across many sectors, not specializing in film/TV.
• BAFTA albert: UK industry body that sets the dominant sustainability standard (albert certification) for screen industries and delivers training and tools. Picture Zero is both an albert partner and competitor for production-level sustainability advisory work.

Emerging players

• Climate Spring: US/UK non-profit focused on climate storytelling and screen-content climate narratives. Comparable in the climate-storytelling niche Picture Zero addresses via Planet Pass and content production, with overlapping creative-industry clients.

Direct peers

• Sustainable Film: Sustainable production consultancy working with film and TV productions on carbon reduction, circularity and crew training. Comparable in embedded production-level sustainability services and target customers.
• Earth Angel: US-based sustainability consultancy providing production-level carbon footprinting, training and on-set support for film and TV. Direct comparable in services, target customer (producers, studios, streamers) and embedded delivery model.
• Green Spark Group: UK sustainability consultancy serving the media, entertainment and creative industries with carbon footprinting, training and Net Zero advisory. Comparable in client base (broadcasters, studios, producers) and service portfolio.
• AdGreen: UK-based sustainability non-profit/consultancy focused on the advertising production industry. Comparable in mission, B2B services for production-level carbon reduction and UK cultural-creative industry focus.
• EcoSet: Production sustainability service providing set reuse, circularity and waste reduction for film and TV in North America. Comparable in circularity, set/scenery rehoming services and production-level sustainability support.
• GreenTheBid: Sustainability certification and advisory program for commercial/advertising production. Comparable in delivering carbon calculators, certification support and production-level sustainability training in the screen industries.

Regional players

• WrapZERO: South Africa-based sustainable production consultancy for film and TV, co-founded by Picture Zero team member Liesl Hattingh. Comparable service portfolio and embedded model; serves primarily the Cape Town and African production market rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/picture-zero-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picture Zero Ltd