What Truly Ergonomic Ltd. does

Truly Ergonomic Ltd. is a privately held Canadian corporation founded in 2010 in Vancouver, BC, that designs and sells premium ergonomic mechanical computer keyboards for intensive computer users such as software developers, writers, typists, and office workers suffering from or seeking to prevent repetitive strain injuries. The company's flagship product, the CLEAVE keyboard, is built around proprietary Optical Infrared Mechanical switches that use infrared light-beam actuation rather than metal contacts, delivering a 100 million keystroke lifespan, 0.01ms debounce time, full N-key rollover, and hot-swappable plate-mounted switches. The keyboard adds a split columnar layout aligned to natural finger movement, central placement of frequently-used keys (Enter, Backspace, Delete, Shift) under the thumbs, an aerospace-grade aluminum unibody with nano-coating, and a compact 60% footprint that keeps the mouse closer to the body. The product line also includes a gaming-focused Fasterini keyboard and tactile, clicky, and linear switch variants, plus accessories such as replacement switches and keycap tools.

The business model is a single-category hardware resale operation. The CLEAVE keyboard is priced at $330 USD and is sold through direct-to-consumer e-commerce on trulyergonomic.com, the Amazon marketplace, and a multi-tier channel that includes major IT distributors (Ingram Micro, Synnex) for enterprise reach and country-specific resellers in the US, UK, France, Germany, and Japan. Operations are asset-light: products are designed in Vancouver and assembled in Taiwan or China, with US and Canada orders shipped from local warehouses to avoid tariffs. The company is bootstrapped, has 1-10 employees, holds FCC and CE certifications plus registered trademarks and patented product designs, and relies primarily on earned media (notably a Linus Tech Tips video reaching 15M+ subscribers) rather than paid acquisition to drive demand.

Name

Truly Ergonomic Ltd.

Legal name

Truly Ergonomic Ltd.

Website

https://trulyergonomic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Truly Ergonomic Ltd. is a privately held Vancouver-based company that designs and sells premium ergonomic mechanical keyboards — primarily the CLEAVE, featuring proprietary optical infrared switches and a split columnar layout — to software developers, writers, and office workers seeking to prevent or relieve repetitive strain injuries.

Ownership category

akta.pro rank

Product category

Computer Peripherals / Ergonomic Keyboards

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

akta.pro primary industry

Keyboards & Keypads (HDACAFAA)

Keywords

• Ergonomic keyboards
• Mechanical keyboards
• Computer peripherals
• Ergonomic computer accessories
• Split mechanical keyboards

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Sales - CLEAVE Keyboard: One-time purchase of the Truly Ergonomic CLEAVE ergonomic mechanical keyboard. Sold directly through company website, Amazon marketplace, and authorized distributors worldwide.
2. Hardware Sales - Distributor/Reseller Channel: Wholesale distribution through Ingram Micro, Synnex, regional resellers (Ergoguys, Keyboard Company, Ergo Canada, Get Digital, Diatec, Zenlap), and Amazon marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels6 records

Core offering

Truly Ergonomic Ltd. designs and sells premium ergonomic mechanical computer keyboards, including the CLEAVE Keyboard with patented Optical Infrared Mechanical switches and the Fasterini gaming-oriented keyboard. The products are designed in Vancouver, Canada and manufactured in Taiwan/China, targeted at individual users seeking ergonomic input devices to reduce typing strain.

Product overview

Truly Ergonomic Ltd. offers a focused portfolio of ergonomic mechanical keyboards and accessories. The core product is the CLEAVE Keyboard, an ergonomic mechanical keyboard featuring a revolutionary split columnar layout designed to promote natural hand positioning and reduce wrist strain. The Fasterini Keyboard targets the gaming market with a similar ergonomic design. Both keyboards utilize proprietary Optical Infrared Mechanical switches available in Tactile, Clicky, or Linear variants, housed in aerospace-grade aluminum bodies. The product line includes accessories such as replacement switches, keycap removal tools, and blank keycaps. All keyboards work plug-and-play with Windows, macOS, Linux, and Chrome operating systems without requiring special software or drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEAVE Keyboard An ergonomic mechanical keyboard built around Truly Ergonomic's proprietary Optical Infrared Mechanical switches, intended to reduce finger travel and strain for users who type extensively. Targeted at individual consumers and prosumers seeking ergonomic mechanical input devices.
• Fasterini Keyboard A gaming-focused ergonomic mechanical keyboard from Truly Ergonomic, built on the same Optical Infrared Mechanical switch platform as the CLEAVE and optimized for gaming use cases. Targeted at individual consumers/gamers who want ergonomic geometry without sacrificing gaming performance.

Quantifiable outcome

• 100 million keystroke switch lifespan (10x conventional mechanical keyboards, 20x rubber dome keyboards)
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and regional.

• Ingram MicrocoreChannel Partner/ Reseller/ DistributorMajor global IT distributor enabling wide B2B channel reach and enterprise sales through distributor network.
• Synnex (Tech Data)coreChannel Partner/ Reseller/ DistributorMajor global IT distributor/channel partner facilitating enterprise and business-to-business sales.
• ErgoguysregionalChannel Partner/ Reseller/ DistributorUSA-based authorized reseller serving domestic US market through their website ergoguys.com.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace listing on Amazon.com for convenient consumer purchasing and Prime shipping availability.
• DiatecregionalChannel Partner/ Reseller/ DistributorJapan-based authorized reseller serving Japanese market through diatec.co.jp.
• The Keyboard CompanyregionalChannel Partner/ Reseller/ DistributorUK-based authorized reseller (keyboardco.com) serving UK and broader European market.
• Ergo CanadaregionalChannel Partner/ Reseller/ DistributorCanada-based authorized reseller (ergocanada.com) serving Canadian market. Listed as 'coming soon' distributor.
• Get DigitalregionalChannel Partner/ Reseller/ DistributorEuropean reseller (getdigital.eu, getdigital.de) serving Germany and broader EU market. Listed as 'coming soon' distributor.
• ZenlapregionalChannel Partner/ Reseller/ DistributorFrance-based authorized reseller serving French market. Listed as 'coming soon' distributor.
• Ergo WorksregionalChannel Partner/ Reseller/ DistributorUSA-based reseller (askergoworks.com). Listed as 'coming soon' distributor.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keychron: Direct-to-consumer mechanical keyboard maker with strong enthusiast following, hot-swappable switches, and similar global e-commerce/Amazon channel strategy. Comparable in mechanical-switch technology and influencer-driven marketing model.
• Kinesis: Long-standing specialist in ergonomic keyboards (Advantage, Freestyle) with split/columnar layouts. Closest direct competitor to Truly Ergonomic in the ergonomic mechanical keyboard category, sharing the same target users and channel types.
• ZSA Technology Labs: Maker of the Moonlander and Planck ergonomic mechanical keyboards with split/ortholinear layouts and QMK firmware. Targets the same enthusiast/professional typing niche as Truly Ergonomic with premium pricing and similar form-factor philosophy.
• HHKB (Topre): Premium compact mechanical keyboard (Topre electrostatic capacitive switches) widely used by programmers and writers. Comparable target user, similar premium positioning, and similar premium pricing band.
• ErgoDox EZ: Open-source-derived split ergonomic mechanical keyboard sold as an assembled product with customizable firmware. Highly comparable in target customer (programmers, RSI-prone users) and pricing tier.
• Mistel: Manufacturer of split and ergonomic mechanical keyboards (e.g., Barocco). Directly comparable in product category, switch variety (Cherry MX and clones), and target buyer seeking ergonomic mechanical input devices.

Broad incumbents

• Microsoft: Incumbent maker of the Sculpt Ergonomic Keyboard, sold through enterprise and retail channels. Competes with Truly Ergonomic in the ergonomic keyboard category but as part of a much wider hardware and software portfolio.
• Cherry: Iconic mechanical-switch maker (Cherry MX) and keyboard manufacturer, including ergonomic models. Overlaps as a competing keyboard maker and as a switch platform many Truly Ergonomic users will consider as alternative mechanical-keyboard ecosystems.
• Logitech: Major PC peripheral incumbent with the ERGO K860 ergonomic keyboard plus a wide portfolio of mice and keyboards. Overlaps with Truly Ergonomic in ergonomic keyboards but competes across a much broader product line and distribution scale.
• Razer: Major gaming peripheral maker with mechanical keyboards featuring optical switches and N-key rollover — overlapping with the Fasterini's gaming positioning. Broader portfolio and far larger marketing budget than Truly Ergonomic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/truly-ergonomic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truly Ergonomic Ltd.