ErgoCanada
- Company typePrivate
- Founded2008
- HeadquartersSaskatoon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ErgoCanada does
ErgoCanada is a Saskatchewan-based specialty distributor and manufacturer's representative for ergonomic computer workstation hardware, operating as a division of Micwil Group of Companies Ltd. from its Saskatoon office and warehouse complex at 102 Wheeler Street. The company's product catalog spans ergonomic keyboards (split, contoured, adjustable, and mechanical designs from Matias, Kinesis, Goldtouch, and Logitech), ergonomic mice, sit-stand desk converters, forearm supports, wrist rests, mouse pads, and laptop stands, distributed as the Canadian arm of approximately 14 specialty manufacturers.
The business operates an e-commerce storefront at ergocanada.com with prices in Canadian funds, supported by two physical showrooms, a toll-free phone sales line, and a warehouse carrying 3-6 months of inventory to enable next-day delivery across most of Canada. Revenue is generated through unit-priced hardware sales with a 30-day Customer Satisfaction Guarantee on most products. The company supplements direct sales with free consultation services, a 30-day satisfaction guarantee, warranty support, and an Ergonomics Professional Locator (EPL) directory that generates referrals from occupational therapists, ergonomists, kinesiologists, and physical therapists.
Customer segments include ergonomics professionals and their clients, individual consumers purchasing home or office workstation equipment, and corporate and government buyers (federal government, SMBs, enterprise corporations, healthcare, major retail). The business is founder-led, with Michael Craggs serving as President and CEO since the company's origin in the industry since 1989, and David Soltys as COO with over 30 years of IT distribution experience. The ownership is closely held with no disclosed external investment or public listing.
ErgoCanada firmographics
Firmographics- Name
- ErgoCanada
- Legal name
- Micwil Group of Companies Ltd.
- Website
- https://ergocanada.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where ErgoCanada is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ErgoCanada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: ErgoCanada generates revenue through the direct sale of ergonomic products including keyboards, mice, workstation accessories, and furniture. Products are sold at fixed list prices in Canadian funds, with prices subject to change. They offer a 30-day Customer Satisfaction Guarantee on most products, less a handling charge of the greater of $5 or 10% of product value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Keyboards - ranging from budget to premium |
| Unit Pricing | Pay-as-you-go | Mice and accessories |
| Unit Pricing | Pay-as-you-go | Larger equipment - Sit-stand desks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ErgoCanada product offering
Product offeringCore offering
ErgoCanada distributes and sells ergonomic computer workstation hardware, including specialized keyboards, mice, sit-stand desk converters, wrist rests, mouse pads, laptop/tablet stands, and forearm supports from brands such as Matias, Kinesis, Goldtouch, Logitech, ErgoRest, Aidata, Contour Design, Allsop, Softworqs, and Bakker Elkhuizen. The company supplements product sales with free consultation, a 30-day Customer Satisfaction Guarantee, an Ergonomics Professional Locator directory, and warranty service, serving as the Canadian fulfillment, technical support, and customer service arm for its manufacturer partners.
Product overview
ErgoCanada operates as a Canadian distributor and manufacturer's representative for ergonomic products, offering a comprehensive portfolio of physical ergonomic hardware and related services. The product lineup centers on specialized keyboards (including Matias mechanical and scissor-switch keyboards, Kinesis contoured and Freestyle split keyboards, Goldtouch adjustable keyboards, and Logitech ergonomic keyboards), ergonomic mice (Goldtouch ergonomic and semi-vertical mice), and workstation accessories (mouse pads, wrist rests, forearm supports, laptop stands, sit-stand desk converters, and monitor accessories). Key add-on modules and accessories include numeric keypads, wrist rests, mouse pads, and arm supports from manufacturers such as Key Ovation/Goldtouch, ErgoRest, Aidata, Contour Design, Allsop, Softworqs, and Bakker Elkhuizen. The company supplements its product sales with complimentary services including a free Product Usage and Suitability Consultation, an Ergonomics Professional Locator directory service, a 30-day Customer Satisfaction Guarantee, and Warranty Service. ErgoCanada maintains 3-6 months of inventory stock in its Saskatoon warehouse and serves as fulfillment solution, technical support center, warranty depot, and customer service center for its manufacturer partners throughout Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Matias Ergonomic Keyboards (Sculpted, Programmable Ergo Pro, Tactile Pro, Mini Quiet Pro, Wired Aluminum, USB-C Aluminum, Compact Financial)
- Goldtouch Keyboards (Elite Adjustable, V2 Adjustable, Go!2 Mobile)
- Kinesis Advantage360 PRO and Freestyle2 Keyboards
- Logitech Ergo K860 Keyboard
- Goldtouch Ergonomic and Semi-Vertical Mice
- Goldtouch EasyLift Sit/Stand Desk Pro
- Goldtouch Gel Wrist Rests (Standard and SlimLine)
- Goldtouch Gel Filled Mouse Pad and SlimLine Mouse Pad
- WowPad Tray Sized and Circular Mousing Surfaces
- ErgoRest Articulating Forearm Support
- Goldtouch Go! Travel Laptop and Tablet Stand
- Contour Design ArmSupport Max
- Aidata Under Desk Mouse Tray and Storage Organizer
- Allsop Redmond and Mouse Pad XL
- Softworqs Gel Plus Palm Pads and MouseCatcher Gel Mousing Surface
- Posturite Mouse Rest and Bakker Elkhuizen The Egg Ergo Mouse Pad
- Product Usage and Suitability Consultation
- Ergonomics Professional Locator (EPL) Service
- Customer Satisfaction Guarantee Service
- Warranty and Technical Support Service
Quantifiable outcome
- Tens of thousands of product deployments worth of experience informing recommendations
- +1 more outcomes
Companies that use ErgoCanada
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ErgoCanada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ErgoCanada partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MatiascoreMatias is a keyboard manufacturer whose products are sold through ErgoCanada. ErgoCanada serves as a distributor and customer service center for Matias products in Canada, offering keyboards including Sculpted Ergonomic, Wired Aluminum, Tactile Pro, and Mini Quiet Pro models.
- Key Ovation (Goldtouch)coreKey Ovation manufactures the Goldtouch line of ergonomic products including adjustable keyboards, mice, wrist rests, and sit-stand desk solutions. ErgoCanada serves as Canadian fulfillment, warranty depot, and customer service center.
- Kinesis CorporationcoreKinesis Corporation manufactures ergonomic keyboards including the Advantage360 and Freestyle2 lines. ErgoCanada serves as Canadian distributor and technical support center.
- LogitechminorErgoCanada carries select Logitech ergonomic products including the Ergo K860 Keyboard, representing selective distribution rather than comprehensive partnership.
- MicrothinminorMicrothin manufactures the WowPad line of ultra-thin mouse pads. ErgoCanada distributes their products in Canada.
- AidataminorAidata manufactures desk accessories including under-desk storage organizers and mouse trays. ErgoCanada serves as Canadian distributor.
- Contour Design Inc.minorContour Design manufactures the RollerMouse and ArmSupport products. ErgoCanada distributes these in Canada.
- ErgoRestminorErgoRest manufactures articulating forearm supports. ErgoCanada distributes their products in Canada.
- AllsopminorAllsop manufactures mouse pads including the Redmond and Mouse Pad XL lines. ErgoCanada carries these products.
- SoftworqsminorSoftworqs manufactures gel-based mouse pads and palm supports including the MouseCatcher and Gel Plus Palm Pads. ErgoCanada distributes these products.
- ErgoSpaceminorErgoSpace manufactures the PalmGlider mobile palm rest. ErgoCanada distributes this product in Canada.
- Interactive Products CorporationminorInteractive Products Corporation manufactures the Mouse Manager document holder/mousing surface. ErgoCanada carries this product.
- PosturiteminorPosturite manufactures ergonomic products including the Mouse Rest. ErgoCanada distributes these in Canada.
- Bakker ElkhuizenminorBakker Elkhuizen manufactures ergonomic products including The Egg Ergo Mouse Pad. ErgoCanada carries this product.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
ErgoCanada competitors and assessment
Company assessmentBroad incumbents
- Humanscale: US-based designer and manufacturer of ergonomic office furniture, monitors arms, and sit-stand solutions. Larger incumbent operating broadly in the ergonomic workspace category with overlapping product lines in chairs, sit-stand desks, and keyboard trays.
- Office Depot: Large office products retailer carrying ergonomic keyboards, mice, and furniture. Does not specialize in ergonomics but competes on price and convenience for the broader customer base ErgoCanada also serves.
- Staples Canada: Canadian office products retailer with broad assortment including ergonomic accessories. Primary domestic competitor on convenience and price for non-specialist buyers, though lacking ErgoCanada's deep specialist content and consultation services.
Direct peers
- The Human Solution: US-based ergonomic office furniture specialist retailer. Sells ergonomic chairs, keyboards, mice, and accessories online with content-driven buying guidance, making it the closest North American comparable to ErgoCanada's specialist-retailer model.
- UPLIFT Desk: US-based direct-to-consumer ergonomic standing desk and workstation retailer. Competes with ErgoCanada's sit-stand desk category and shares a similar specialist, content-driven e-commerce approach targeting ergonomic-conscious buyers.
- Posturite: UK-based ergonomic products specialist retailer offering similar portfolio of ergonomic keyboards, mice, and accessories. Operates as both distributor and ergonomic consultancy, making it the closest functional peer to ErgoCanada in a different geography.
- Fully (formerly Ergo Depot): US-based online retailer of standing desks, ergonomic chairs, and active office furniture. Operates a similar content-led e-commerce model with curated ergonomic product selection, overlapping significantly with ErgoCanada's premium ergonomic positioning.
Others
- Kinesis Corporation: Manufacturer of premium ergonomic keyboards (Advantage360, Freestyle2) and existing ErgoCanada partner. Functions as both upstream supplier and direct-to-consumer brand with global reach, representing a channel-overlap risk and a structural adjacency to ErgoCanada's offering.
- Contour Design: Manufacturer of RollerMouse and ergonomic accessories, and existing ErgoCanada partner. Comparable as an upstream supplier and brand whose product portfolio (alternative mice, arm supports) competes directly with other ErgoCanada-sold products.
Regional players
- Bakker Elkhuizen: Netherlands-based ergonomic accessories specialist selling keyboards, mice, mice pads, and laptop stands across Europe. Functions as both manufacturer and retailer of ergonomic accessories, comparable in product mix and specialist positioning to ErgoCanada.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ErgoCanada social profiles
Digital presenceErgoCanada financial estimates
Financial estimateRevenue estimate
Valuation estimate
ErgoCanada leadership team
Management profileNumber of profiles
Profiles2 records
ErgoCanada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ErgoCanada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ErgoCanada
What does ErgoCanada do?
ErgoCanada distributes and sells ergonomic computer workstation hardware, including specialized keyboards, mice, sit-stand desk converters, wrist rests, mouse pads, laptop/tablet stands, and forearm supports from brands such as Matias, Kinesis, Goldtouch, Logitech, ErgoRest, Aidata, Contour Design, Allsop, Softworqs, and Bakker Elkhuizen. The company supplements product sales with free consultation, a 30-day Customer Satisfaction Guarantee, an Ergonomics Professional Locator directory, and warranty service, serving as the Canadian fulfillment, technical support, and customer service arm for its manufacturer partners.
Is ErgoCanada a public or private company?
ErgoCanada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ErgoCanada founded?
ErgoCanada was founded in 2008. It employs 11 to 50 people.
Where is ErgoCanada based?
ErgoCanada is headquartered in Saskatoon, Canada, in the North America region.
How does ErgoCanada make money?
One revenue line is on record: product Sales.
Who are ErgoCanada's main competitors?
Broad incumbents on record are Humanscale, Office Depot and Staples Canada. Direct peers are The Human Solution, UPLIFT Desk, Posturite and Fully (formerly Ergo Depot). Others are Kinesis Corporation and Contour Design. Bakker Elkhuizen is listed as a regional player.
Does ErgoCanada have an API?
No public API is recorded for ErgoCanada.