What Visperio Performance does

Visperio Performance is a Dallas-based private company founded in 2023 that delivers fixed operations training, consulting, and technology services to automotive dealerships in the United States and Canada. The company's flagship product, Performance Academy, is an LMS-based learning platform built on Litmos that offers more than 300 specialized courses, video role play exercises, written assessments, daily accountability tools, and customizable resource libraries aimed at Fixed Ops Directors, Service Managers, and General Managers. The platform integrates with major dealership management systems — CDK Global, Reynolds & Reynolds, Dealertrack, and Tekion — as well as MPI tools used in service departments, positioning the product within existing dealer technology stacks rather than as a standalone silo.

The company operates a multi-product business model combining recurring subscription revenue from the Performance Academy platform with one-time diagnostic engagements: a Fixed Ops Analysis package priced at $1,999 and an Analysis Plus package priced at $2,499. Go-to-market is sales-led and direct, targeting operational decision-makers inside dealerships, and is reinforced by a content marketing engine spanning webinars, podcasts, and industry event presence such as ASOTU CON. The company claims a footprint of more than 3,000 dealerships across the US and Canada and lists multiple franchise brand logos on its materials, though these reflect OEM context rather than named enterprise accounts. Visperio Performance discloses 1–10 employees and has not publicly announced outside funding.

Name

Visperio Performance

Legal name

VISPERIO

Website

https://visperio.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Visperio Performance is a Dallas-based company founded in 2023 that provides LMS-based training, consulting, and diagnostic services to automotive dealership fixed operations teams across the US and Canada.

Ownership category

akta.pro rank

Product category

Automotive Dealership Training

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Service Operations & Customer Experience Operations (Queueing, SLA, COPC) (EDABAKAL)

Keywords

• Automotive dealer training
• Fixed operations consulting
• Learning management system
• Service advisor training
• Dealership performance

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Training Platform Subscription: Subscription-based access to the Performance Academy providing training courses, resources, accountability tools, and learning paths for service advisors and managers at automotive dealerships
2. Fixed Ops Analysis: One-time analysis service providing comprehensive financial analysis, benchmark comparisons, employee engagement surveys, and 90-day success roadmap at $1,999
3. Analysis Plus: Premium analysis service including all Fixed Ops Analysis features plus competitive pricing study comparing three services against up to ten local competitors, post-analysis support, and ROI reporting at $2,499

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Visperio Performance sells the Performance Academy, a learning management system built on Litmos that delivers role-specific training for automotive dealership fixed operations staff, including service advisors, technicians, and parts personnel. The platform is paired with Fixed Ops Analysis and Analysis Plus, which are diagnostic and consulting engagements that benchmark a dealership's fixed operations performance and recommend improvement actions. Customers subscribe to the LMS and engage the firm for analysis projects on a project basis.

Product overview

Visperio Performance is a training and development platform for automotive dealerships, offering a unified product portfolio centered around the Performance Academy. The core offering combines Service Advisor Training and Service Manager Training through interactive courses, video role-play assessments, hands-on coaching, and daily accountability tools within a Complete Fixed Ops Library. The platform supports DMS integration with ADP/CDK Global, Reynolds and Reynolds, Dealertrack, and Tekion, as well as MPI/Inspection tool integration with XTime, Dynatron, Autopoint MPI, Dealer Logix, and Update Promise. Additional paid services include Fixed Ops Analysis ($1,999) for comprehensive financial benchmarking and Analysis Plus ($2,499) adding competitive pricing studies. The platform targets automotive dealerships in the United States and Canada, with courses covering service department fundamentals, financial analysis, leadership skills, and employee development.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Academy Subscription-based learning management system that delivers role-specific fixed operations training (service advisor, technician, parts) for automotive dealerships, including video role play, accountability tracking, and CRM integrations.
• Fixed Ops Analysis Diagnostic consulting engagement that benchmarks a dealership's fixed operations performance against industry standards and identifies improvement opportunities for the service drive, parts, and technician operations.
• Analysis Plus Premium, expanded diagnostic analysis engagement for automotive dealerships that builds on Fixed Ops Analysis with deeper scope, broader KPIs, and more detailed recommendations.

Quantifiable outcome

• 94% increased confidence with Visperio training
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Dealer Tire: Provider of tire, maintenance, and Fixed Operations support services to U.S. automotive dealerships. Comparable in targeting Fixed Ops performance for dealerships but focused on tire and maintenance programs rather than training and analytics software.

Direct peers

• Automotive Training Institute (ATI): Provides Fixed Operations management training, workshops, and consulting specifically for automotive dealerships. Comparable because it sells multi-day and ongoing training programs to the same service manager and Fixed Ops director audience.
• NCM Associates: Industry-standard automotive dealership 20-group benchmarking and management consulting firm. Comparable because Visperio's Analysis product explicitly uses NCM and NADA benchmarks; NCM is the dominant incumbent in dealership financial benchmarking that Visperio's analytics competes with and references.
• DealerKnows Consulting: Fixed Operations consulting and training firm specializing in service department performance for dealers and dealer groups. Highly comparable as a specialist in Fixed Ops coaching, training, and operational benchmarking - directly addressing the same personas Visperio targets.
• JM&A Group: Provides F&I and Fixed Operations training, consulting, and performance solutions to automotive dealerships. Directly comparable to Visperio in target customer (dealership Fixed Ops leaders), service offering (training plus consulting), and go-to-market (direct sales to franchise dealer groups).

Broad incumbents

• CDK Global: Major incumbent provider of dealership management software and adjacent services including training for dealer operators. Comparable as a broad incumbent that Visperio integrates with (CDK/ADP) and that could bundle competing training content into its platform contracts.
• Tekion: Cloud-native Dealer Management System (DMS) platform serving automotive dealerships with broad operational modules. Comparable because Visperio integrates with Tekion and competes for the same dealership IT/training budget; Tekion could expand downward into training content as part of its platform.

Emerging players

• Randy Hester Fixed Ops Consulting: Consulting and training practice focused on automotive dealership Fixed Operations improvement. Comparable persona and methodology (coaching service advisors and managers) but lacks Visperio's SaaS-style LMS delivery layer.
• Steve Fields Fixed Ops: Individual consultant and training provider focused on Fixed Operations performance for dealerships. Comparable in product offering (service drive coaching and training) but operates primarily through workshops and 1:1 consulting rather than a SaaS platform.
• ASOTU (Automotive State of the Union): Automotive retail media, events, and training community (including ASOTU CON) targeting dealership operators and Fixed Ops leaders. Comparable as an emerging content, training, and community platform for the same dealer audience; Visperio participates in ASOTU events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@visperioperformance?app=desktop
• LinkedInlinkedin.com/company/visperio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visperio Performance