Dealerknows

Name

Dealerknows

Legal name

DealerKnows LLC

Website

https://dealerknows.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Virtual Dealer Training Subscriptions: Monthly subscription-based training programs with tiered pricing ($2,000-$3,500/month). Includes templates, graded leads, virtual training sessions, coaching calls, and access to proprietary tools like TaskTeacher and PriceMatrix.
2. Consulting Services: Executive consulting delivered via monthly retainers or hourly engagements ($350-$400/hour). Includes market hyper-targeting, inventory intelligence, cross-sell analysis, CRM best practices, and strategic advice.
3. On-Site Training: One-time intensive on-site training engagements at $9,500 for 24 hours of departmental training with two trainers (one dedicated Internet Trainer and one for Phone Process). Plus BDC Phone Training at $2,750 for 16 hours on-site.
4. Creative Video Production: One-time video production services with three tiers: Theatrical Edition ($10,000), Extended Edition ($15,000), and Directors Cut ($18,000). Includes a la carte options for specific video needs.
5. Professional Speaking: Speaking and presentation fees at $5,000 per event/day, including customized presentation creation, data/mystery shops preparation, and delivery. Travel and lodging separate.
6. Bundle Packages: Pre-packaged combinations of services (On-Site Training + VDT, Consulting + VDT Max) offered at discounted rates, ranging from $4,500/month to $13,500 one-time.
7. TaskTeacher/CRM Accountability Monitoring: Ongoing CRM monitoring and accountability services, bundled with training subscriptions or available separately. Includes email/phone correspondence monitoring, process alerts, and monthly report cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DealerKnows is a boutique automotive consulting firm that helps car dealerships improve Internet sales, phone handling (BDC), and CRM processes through a combination of training (virtual and on-site), consulting retainers, creative video production, professional speaking, and proprietary accountability technology (TaskTeacher, PriceMatrix, Dealer Forensics). The firm sells subscription-based Virtual Dealer Training, on-site departmental training, executive consulting, CRM monitoring, mystery shopping, and creative webisode/branding video packages primarily to automotive dealerships, OEMs, and dealer technology partners.

Product overview

DealerKnows is a boutique automotive consulting firm offering a comprehensive platform combining proprietary technology products (TaskTeacher, PriceMatrix, Dealer Forensics), professional services (training, consulting, video production), and accountability solutions. The core offering centers on Internet sales process optimization with proprietary grading and monitoring technology, complemented by consulting, training programs (virtual and on-site), and creative video services. The portfolio is structured as a unified consulting approach with multiple interconnected products that work together to improve dealership performance.

Differentiator

Problem solved

Functional benefit

Brands

• TaskTeacher: Patent-pending Internet Process Evaluation technology that monitors and grades dealership's Internet sales, phone, and unsold showroom process performance.
• PriceMatrix
• PhoneTeacher
• Dealer Forensics

Products and services

• TaskTeacher Patent-pending Internet Process Evaluation technology that monitors the most critical functions of a dealership's internet sales, phone, and unsold showroom process, grading users on their performance with weighted numerical scores and alerting sales management when people are off process via a reporting dashboard.
• PriceMatrix Automotive mystery shopping service that provides competitive pricing intelligence and timely reports ranking a dealership's vehicle pricing and phone/email response times against its closest competitors, compiled based on core inventory or specific vehicles.
• Dealer Forensics Custom automotive sales data and analysis technology that uncovers hidden trends and process leaks in dealership CRM systems, revealing data secrets that standard CRM reports do not provide.
• PhoneTeacher Phone training solution for dealerships that involves listening to, reviewing, and coaching inbound sales calls — operated as a service within DealerKnows' product suite.
• Virtual Dealer Training (subscription tiers) Monthly subscription-based virtual training program for dealerships including templates, processes, graded leads, virtual training sessions, coaching calls, PriceMatrix and TaskTeacher access; sold in four tiers from $2,000 to $3,500 per month.
• BDC Phone Training (On-Site) 16-hour on-site phone training program with roleplaying, live coaching for sales professionals, distribution of phone training materials, and review of recorded calls if available; sold as a one-time engagement at $2,750 (travel and lodging not included).
• On-Site Departmental Training 24-hour on-site departmental training with two trainers covering internet and phone process, including review of personnel and technology, multimedia content capture for lead nurturing, customized process implementation, and organizational alignment; sold at $9,500 (travel and lodging not included).
• Executive Consulting Executive consulting for dealership leadership delivered via monthly retainers or hourly engagements at $350-$400/hour, covering market share capture, brand enhancement, ad budget optimization, CRM best practices, merchandising/marketing, B2B supplier-side engagements, and strategic advice.
• CRM Accountability Service Ongoing CRM monitoring and accountability service built on the TaskTeacher platform; monitors email/phone correspondence, sends process alerts when team activity drifts, and delivers monthly report cards; sold bundled with training or on a $1,000/month Accountability Package.
• CRM Analysis Data analysis service that identifies process leaks, antiquated methodologies, and hidden trends within dealership CRM systems — distinct from ongoing CRM Accountability monitoring.
• Creative Video Packages One-time creative video production services for dealerships offered in three tiers: Theatrical Edition ($10,000 — eight a la carte videos), Extended Edition ($15,000 — Theatrical plus 30-second commercial spot, testimonials, three how-to videos, walk-around/test-drive training), and Directors Cut ($18,000 — Extended plus five fully produced webisodes starring client staff for social distribution).
• Professional Speaking Keynote speeches and customized presentations delivered by DealerKnows leadership at automotive and industry events, sold at $5,000 per event/day including customized presentation creation, data/mystery shop preparation, and delivery.

Quantifiable outcome

• 80% appointment setting rate achieved by trained BDC managers
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Vehicle Acquisition NetworkminorStrategic or Co-development Partner · 1 January 2021Collaborative creative partnership where DealerKnows writes, directs, and produces comedic webisode series 'The Auction' highlighting personalities at auto auctions. The 12-episode series was written by Joe Webb and co-directed by David Hudson and Joe Webb. Demonstrates DealerKnows' video production capabilities while promoting VAN's vehicle acquisition software.
• Frank Myers Auto MaxxminorStrategic or Co-development Partner · 1 January 2021DealerKnows created the viral 'Uncle Frank' webisode series for this used car dealership in Winston-Salem, NC. Joe Webb and David Hudson wrote and directed the comedic content. Multiple sets of webisodes were produced showcasing the dealership's mascot character.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digital Dealer: Digital Dealer is a conferences, training, and media company serving automotive dealers with a similar focus on internet sales, BDC, and digital retail. It is one of DealerKnows' most direct comparables in both audience (dealers) and content (training + conferences).
• Driving Sales: Driving Sales is an automotive digital marketing community, conference series, and training platform. It overlaps with DealerKnows on dealership digital sales training and dealer community education, making it a directly comparable peer.
• Dealer Refresh: Dealer Refresh is a community, podcast, and conference for dealership internet/BDC professionals. Its focus on dealership digital process improvement and accountability directly parallels DealerKnows' training and consulting core.
• NCM Associates: NCM Associates runs NCM 20 Groups and provides operational consulting, training, and benchmarking for automotive dealers. It serves a nearly identical customer segment (dealer principals and GMs) and is an explicit collaboration partner of DealerKnows in 20-group facilitation.
• PCG Companies (Brian Pasch): PCG Companies, founded by Brian Pasch, provides automotive digital marketing consulting, training, and conferences for dealers. It competes directly for the same dealership training and digital retailing consulting budget as DealerKnows.
• Automotive Marketing Solutions (Jim Ziegler): Jim Ziegler's Automotive Marketing / Ziegler Dealer Systems is an individual-led consulting and training firm targeting dealerships with sales process, marketing, and accountability services. Its founder-led, boutique model closely mirrors DealerKnows' structure.

Broad incumbents

• NADA (National Automobile Dealers Association): NADA is the primary US dealer industry association offering training, publications, and compliance resources at scale. It is a broader incumbent — not a direct competitor on boutique consulting — but competes for dealer training and education mindshare.
• VinSolutions: VinSolutions (a Cox Automotive company) is a leading dealership CRM vendor. It overlaps thematically with DealerKnows' CRM accountability, mystery shopping, and process optimization offerings but operates as embedded CRM software rather than consulting.
• DealerSocket: DealerSocket (now part of Total Dealer Compliance / IBS) provides dealership CRM, desking, and marketing software. Its CRM platform functionality intersects with TaskTeacher's process-monitoring value proposition from a software-led angle.

Emerging players

• Phone Ninjas: Phone Ninjas is a phone training and coaching firm for automotive dealerships, overlapping directly with DealerKnows' PhoneTeacher and BDC phone training services. A current/former DealerKnows director previously worked there, underscoring the close competitive adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dealerknows
• Xx.com/dealerknows

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealerknows