CANYON THEATRE GUILD

What CANYON THEATRE GUILD does

Canyon Theatre Guild (CTG) is a 501(c)(3) non-profit community theatre founded circa 1975 and headquartered at 24242 Main Street in Old Town Newhall, Santa Clarita Valley, California, where it has operated continuously for 50 years. The organization produces at least 9 full-scale theatrical productions per season spanning musicals, plays, improv comedy, and concerts (e.g., Rodgers & Hammerstein's Cinderella, Beautiful: The Carole King Musical, South Pacific, The SpongeBob Musical, Driving Miss Daisy), drawing 30,000+ attendees annually and earning the "Best Live Theatre" designation in the SCV Reader's Poll every year since the poll's inception. A separate White Building/Studio at 24238 Main Street supports auditions and rehearsals, and CTG co-presents large-scale musicals (e.g., Disney's Frozen) at the Santa Clarita Performing Arts Center at College of the Canyons through a partnership with Santa Clarita Regional Theatre (SCRT).

The core technology stack is the Arts People ticketing platform, which powers online ticket sales, reservation management, and membership discount handling; tickets are otherwise sold via the box office (phone and in-person). Revenue is generated across five streams: ticket sales (unit pricing $15–$32 with age-based and membership discounts), annual memberships ($50 Gold to $2,000 Producer tier), Youth Theatre Institute workshop tuition (e.g., $399 + $25 for the Phantom Tollbooth workshop, plus ACT III after-school program for grades 3–12), corporate sponsorships (Title Sponsors: City of Santa Clarita and LA County Department of Arts and Culture; Corporate Angels: KHTS-FM, SCV Signal, SCVTV, Santa Clarita Magazine, Viking Cruises), and tax-deductible donations via check, PayPal, or phone. Over 500 volunteer citizen artists donate time and talent each season, and CTG donates goods, services, and free tickets to roughly 100 community non-profits annually, including more than 20 full-tuition youth scholarships.

The organization serves a clearly defined horizontal customer base centered on Santa Clarita Valley families, youth ages 6–17 (education programs), local volunteer artists, and local business/media sponsors. It is led by Executive & Artistic Director TimBen Boydston, Director of Box Office & Youth Programs Katrina Negrete, and Director Barry Agin, with 1–10 paid employees supplemented by the 500+ volunteer base. Marketing is primarily community-driven: the canyontheatre.org website as a digital hub, organic Facebook and Instagram, reciprocal earned media through SCV local outlets, Google Maps/SEO, and word-of-mouth via the volunteer network — with minimal reliance on paid advertising.

Name

CANYON THEATRE GUILD

Legal name

Canyon Theatre Guild

Website

https://canyontheatre.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Canyon Theatre Guild is a 501(c)(3) non-profit community theatre in Santa Clarita Valley, California, producing 9+ live theatrical productions per season for 30,000+ attendees, with annual memberships, youth education workshops, and 500+ volunteer citizen artists.

Ownership category

akta.pro rank

Product category

Community Live Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Community & Amateur Theatre (MPAGABAD), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatrical productions
• Community theatre performances
• Youth theatre education
• Season ticket memberships
• Theatre workshops

Headquarters

HQ city

Newhall

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for live theatre productions, concerts, and special events. Various price points by show, with discounts for juniors, seniors, and CTG members.
2. Annual Memberships: Season-long membership packages (Silver, Gold, Platinum, Benefactor, Angel, Producer tiers) providing ticket allocation, priority seating, program recognition, and event access. Valid for one calendar year, purchased year-round.
3. Workshop Tuition: Fee-based youth theatre workshops including Youth Theatre Institute, Adventures in Theatre, and ACT III afterschool program. Tuition ranges from $399 + $25 registration fee for the Phantom Tollbooth workshop.
4. Corporate Sponsorships & Donations: Tax-deductible contributions from corporate angels, title sponsors, and individual donors. Also includes ad space sales in printed programs starting at $350/year.
5. Donations & Philanthropy: Tax-deductible donations via check, PayPal, or credit card phone transactions. CTG is a 501(c)(3) non-profit organization.

Pricing tiers

Distribution channels3 records

Marketing channels9 records

Core offering

Canyon Theatre Guild is a 501(c)(3) non-profit community theatre organization that produces at least 9 full-scale live theatrical productions per season (musicals, plays, improv, concerts) at its Main Street Playhouse in Old Town Newhall, Santa Clarita Valley. The guild also runs a Youth Theatre Institute providing theatre education workshops for ages 6-17, and sells tiered annual memberships granting priority seating and discounts.

Product overview

Canyon Theatre Guild is a 501(c)(3) non-profit community theatre organization that produces live theatrical performances in Santa Clarita Valley. The organization operates a main stage playhouse in Old Town Newhall and offers a diverse portfolio of productions including main stage musicals and plays, youth theatre programs, improv comedy, and special events. The core product consists of at least 9 full-scale productions per season, including subscriber shows like Rodgers & Hammerstein's Cinderella, Beautiful: The Carole King Musical, South Pacific, The SpongeBob Musical, and Driving Miss Daisy. Supporting offerings include an Annual Membership program with tiered benefits (Silver, Gold, Platinum, Benefactor, Angel, and Producer levels) providing priority seating and discounts, and the Youth Theatre Institute providing theatre education for children ages 6-17 through workshops like Adventures in Theatre and ACT III after-school programs. The organization also partners with Santa Clarita Regional Theatre for large-scale productions like Disney's Frozen at external venues.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Theatre Institute: A program offering theatre workshops and educational opportunities for young people ages 6 through 17, including summer workshops, after-school programs, and the Adventures in Theatre daytime workshops for homeschooled students.

Products and services

• Main Stage Productions Full-scale theatrical productions (musicals, plays) staged at the Canyon Theatre Guild playhouse in Old Town Newhall for community audiences.
• Disney's Frozen (SCRT Co-Production) Large-scale musical production co-presented with the Santa Clarita Regional Theatre at the Santa Clarita Performing Arts Center at College of the Canyons.
• The Lightning Thief: The Percy Jackson Musical Rock musical adaptation performed at the Canyon Theatre Guild playhouse, August 1-29, 2026.
• The SpongeBob Musical
• Driving Miss Daisy Classic drama staged at Canyon Theatre Guild playhouse, May 30 - June 28, 2026.
• JB Aaron and the Palomino West Band Concert Country music concert featuring national artist JB Aaron and the Palomino West Band at the Canyon Theatre Guild playhouse, August 6, 2026.
• Leapfrog Improv Improvised comedy performances featuring audience participation, cash bar, and raffle, performed on various dates throughout the year.
• Annual Memberships Year-long tiered membership packages providing priority seating, ticket allocations, discounts, Goldie Awards votes, and special event access for individual community members.
• Youth Theatre Institute Theatre education workshops and after-school programs for children and teens ages 6-17, including Adventures in Theatre for homeschoolers, the Phantom Tollbooth workshop, and ACT III after-school program.
• Youth Workshop Performances Performances produced by the Youth Theatre Institute, including The Phantom Tollbooth TYA and Star Power, showcasing young performers in family-friendly productions.

Quantifiable outcome

• Over 30,000 people attend CTG performances each season
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered title sponsor, corporate angel and core.

• City of Santa Claritatitle sponsorGTM or Marketing PartnerCity of Santa Clarita (santa-clarita.com) is a Title Sponsor of the Canyon Theatre Guild, providing municipal support to the nonprofit arts organization as part of the city's arts and culture initiatives.
• Los Angeles County Department of Arts and Culturetitle sponsorGTM or Marketing PartnerCTG is supported by the Los Angeles County Board of Supervisors through the Los Angeles County Department of Arts and Culture, a government arts funding body.
• KHTS-FM / Hometown Stationcorporate angelGTM or Marketing PartnerLocal radio station and news outlet (hometownstation.com) is a Corporate Angel supporter of CTG, providing media visibility and promotional support in exchange for association with the theatre.
• SCV Signalcorporate angelGTM or Marketing PartnerLocal newspaper (signalscv.com) is a Corporate Angel supporter covering CTG productions and providing earned media coverage.
• Santa Clarita Magazinecorporate angelGTM or Marketing PartnerLocal lifestyle magazine (santaclaritamagazine.com) is a Corporate Angel supporter of CTG.
• SCVTVcorporate angelGTM or Marketing PartnerLocal television station (scvtv.com) is a Corporate Angel supporter of CTG, providing media coverage and community visibility.
• Viking Cruisescorporate angelGTM or Marketing PartnerInternational cruise line (vikingcruises.com) is a Corporate Angel supporter of CTG.
• College of the Canyons — Santa Clarita Performing Arts CentercoreStrategic or Co-development PartnerCTG co-presents large-scale productions (e.g., Disney's Frozen) with the Santa Clarita Regional Theatre (SCRT) at the Santa Clarita Performing Arts Center at College of the Canyons. This partnership enables CTG to stage Broadway-scale musicals in a larger venue than its own playhouse.
• Concord TheatricalscoreOthersCTG licenses production rights for shows like The Lightning Thief: The Percy Jackson Musical and The SpongeBob Musical from Concord Theatricals (concordtheatricals.com), the leading theatrical licensing agency.
• Broadway Licensing Group / Dramatists Play ServicecoreOthersCTG presents Driving Miss Daisy by special arrangement with Broadway Licensing LLC, servicing the Dramatists Play Service collection (dramatists.com), for the rights to stage the production.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• South Coast Repertory: Long-established regional repertory theatre in Costa Mesa, CA producing a multi-show season with subscriber memberships and youth programs. Closely comparable business model to CTG as a California-based repertory company with season subscriptions and educational programming.
• Sierra Repertory Theatre: California regional repertory theatre producing a season of plays and musicals with subscription memberships. Comparable repertory model and community theatre scale.
• Rubicon Theatre Company: Non-profit regional theatre in Ventura, CA producing a season of plays and musicals with subscription memberships. Comparable as a Southern California community-rooted theatre of similar scale and operating philosophy.
• Chance Theater: Anaheim-based community theatre producing a season of plays and musicals with education programs. Comparable size and community-theatre positioning within Southern California.
• International City Theatre: Long Beach-based professional regional theatre producing a season of plays and musicals with subscription memberships. Comparable repertory model serving a Southern California community.
• Glendale Centre Theatre: Long-running community theatre in Glendale, CA producing a season of musicals and plays with subscription memberships. Comparable community theatre model in the greater LA region.

Broad incumbents

• Geffen Playhouse: Major Los Angeles regional theatre producing a season of plays and musicals with subscriber memberships and education programs. Larger established player in the LA-area theatrical space with overlapping audience.
• Pasadena Playhouse: Historic California state theatre producing a season of plays and musicals with subscription memberships and education programs. Larger established player operating in the same Southern California performing arts space.
• Center Theatre Group (Ahmanson Theatre): Large LA-based theatrical organization operating multiple venues (Ahmanson, Mark Taper, Kirk Douglas) presenting Broadway-scale productions and smaller plays. Larger established player with education programs and subscription memberships in the same Southern California market.

Regional players

• La Mirada Theatre for the Performing Arts: Southern California performing arts venue presenting a season of musicals and plays with subscription memberships. Comparable offering, though operates at a larger venue scale than CTG's playhouse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/canyontheatreguild
• Instagraminstagram.com/canyontheatreguild
• LinkedInlinkedin.com/company/canyon-theatre-guild

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANYON THEATRE GUILD