Just Coast

What Just Coast does

Just Coast, LLC is a Chicago-based creative agency founded by Natalie and operating with an all-women team of approximately five to six people. The firm specializes in branding and social media services for hospitality and lifestyle brands, particularly independent restaurants, bars, hotels, and consumer brands operating primarily in the Chicago market. The agency's service portfolio spans five integrated offerings: Batch Content Creation (subscription-based delivery of a month or quarter's worth of photos and videos from a single shoot day), One-Off Content Creation, Organic Social Media Management (full account management including posting, engagement, and analytics), Branding packages starting at $5,500 (including brand strategy, concept exploration, identity systems, and custom asset libraries), and Special Projects (à la carte offerings such as Squarespace websites, packaging, menu design, print collateral, and merch design). No proprietary technology platform is disclosed, and service delivery relies on standard creative tooling and the in-house team rather than a software stack.

Name

Just Coast

Legal name

Just Coast, LLC

Website

https://justcoast.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Coast is a Chicago-based creative agency providing branding, batch content creation, and social media management services for hospitality and lifestyle SMBs. A small all-women team serves restaurants, bars, hotels, and consumer brands primarily in the Midwest via retainers and projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Batch Content Creation Retainer: Ongoing retainer service typically including one-time social media strategy plus regular content creation and delivery. This is the primary revenue stream offering done-for-you content where clients receive a month or quarter's worth of photos and videos in one shoot day.
2. One-Off Content Creation: A la carte content creation service for specific launches, events, and goals. Offered as an alternative for clients not ready for ongoing content creation. Captures UGC-style, iPhone, film, camera, camcorder, and 2000s digital camera content.
3. Organic Social Media Management: Full social media management for select clients including content creation, feed and story posting, caption and hashtag writing, community engagement, and analytic reporting. Requires collaboration from management clients.
4. Branding Package: Comprehensive branding service for established brands. Includes brand strategy, concept exploration, full identity system development, and custom asset library creation. Investment starts at $5,500.
5. Special Projects: A la carte creative services including Squarespace website design, packaging design, social media graphics/assets, launch/campaign strategy, menu design, print and digital collateral, and merch design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Just Coast is a creative agency that provides branding, social media management, and content creation services for hospitality and lifestyle brands. Core offerings include batch content creation retainers (a month or quarter's worth of photos and videos produced in one shoot day), organic social media management, one-off content creation for launches and events, and comprehensive branding packages starting at $5,500. The agency also handles special projects such as Squarespace website design, packaging, menu design, and merch design for established brands.

Product overview

Just Coast is a creative agency offering a portfolio of complementary services for hospitality and lifestyle brands. The core offerings include Batch Content Creation (done-for-you content for social media), One-Off Content Creation (à la carte services for specific needs), Organic Social Media Management (full account management), and Branding (full identity system development). Special Projects round out the offering with website design, packaging, and collateral services. The services work together as an integrated creative partnership—branding establishes the visual identity, content creation produces the assets, and social media management distributes them.

Differentiator

Problem solved

Functional benefit

Products and services

• Batch Content Creation Done-for-you content creation service offered as an ongoing retainer that includes a one-time social media strategy. Provides a month or quarter's worth of photos and videos captured in one shoot day, eliminating the heavy lifting of social media for busy hospitality brands.
• One-Off Content Creation À la carte content creation service for specific launches, events, and goals. Offers UGC-style content captured on iPhone, film, camera, camcorder, and 2000s digital camera, intended for clients not ready for ongoing content creation.
• Organic Social Media Management Full social media management for select clients including content creation, feed and story posting, caption and hashtag writing, community engagement, and analytic reporting. Requires collaboration from management clients.
• Branding Brand identity package for established brands including brand strategy, concept exploration, full identity system development, and a custom asset library. Investment starts at $5,500. Designed for brands that need a creative partner to bring their vision to life.
• Special Projects À la carte creative services including Squarespace website design, packaging design, social media graphics and assets, launch and campaign strategy, menu design, print and digital collateral, and merch design.

Quantifiable outcome

• 300% increase in followers
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• HireInfluence: HireInfluence is an influencer marketing and content agency. They overlap with Just Coast's content creation and social media services but specialize in influencer-driven campaigns rather than full-service creative partnerships.
• Meow Social: Meow Social is a social media management agency serving small businesses and lifestyle brands. They are comparable to Just Coast's social media management services, though they operate in a broader vertical and serve a wider geographic market.

Broad incumbents

• Prophet: Prophet is a global brand and marketing consultancy offering strategy, branding, and digital services. They are a broader incumbent in the same space as Just Coast, serving larger enterprise clients rather than SMB hospitality brands.
• Barkley: Barkley is a full-service advertising and creative agency. They are a broader incumbent in the same creative services space as Just Coast, serving larger enterprise clients with comprehensive marketing solutions.

Direct peers

• The Republik: The Republik is a creative agency offering branding, advertising, and digital services. They share Just Coast's boutique agency model and SMB client focus, though they serve a broader industry mix.
• The Branded Agency: The Branded Agency is a creative agency focused on restaurant and hospitality branding, social media, and content creation. They directly compete with Just Coast's core offering and share the same niche of elevating hospitality brands through storytelling and visual identity.
• ThreeSixtyEight: ThreeSixtyEight is a full-service creative agency offering branding, digital, and social media services. They are comparable to Just Coast in service breadth and SMB/mid-market client focus, though they serve a broader industry mix beyond hospitality.
• Pen & Quill: Pen & Quill is a branding and content agency serving food, beverage, and hospitality brands. They are directly comparable to Just Coast's branding and content creation services, with similar client verticals and SMB focus.
• Walker Drawas Agency: Walker Drawas is a hospitality-focused marketing and creative agency serving restaurants, hotels, and lifestyle brands. They are highly comparable to Just Coast in vertical specialization, service mix (branding, social, content), and SMB hospitality client base.
• Socialfly: Socialfly is a social media and influencer marketing agency serving lifestyle and consumer brands. They overlap with Just Coast's social media management and content creation services, though they operate in a broader lifestyle vertical rather than hospitality-niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/justcoast.co
• LinkedInlinkedin.com/company/just-coast-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Coast