What Island Wing Franchise Company Llc does

Island Wing Franchise Company LLC is a privately held franchise company headquartered in Destin, Florida, that licenses and operates a full-service restaurant and bar concept built around baked (never fried) chicken wings prepared using proprietary recipes and baking, steaming, and grilling methods. Founded in 2012 by a husband-and-wife team with prior experience building a 300-unit restaurant chain, the company has grown to 10+ locations concentrated across Alabama and Florida, with an expanding footprint into additional Florida submarkets and an initial entry into Virginia (Harrisonburg). Each location functions as a casual island-themed sports bar with 20-65+ large-screen TVs, 20-58+ craft beers on tap, a full bar program, and an extended menu spanning wings, burgers, sandwiches, tacos, salads, seafood, and sides.

The underlying operational platform is a franchise system that supplies trademark, trade secrets, recipes, operating procedures, and training to independently owned franchisee LLCs (e.g., IWC Town Center LLC, BartramParkIWC LLC). Unit-level revenue is generated through dine-in service, online ordering for pickup and delivery via Toast Tab, off-premise catering via ezCater (with structured packages for groups of 10-18+ people), gift cards through CardFoundry, and an Island Club loyalty program offering $30 rewards per 300 points earned. Digital marketing is location-driven, leaning on Facebook/Instagram presence, weekly recurring event programming (trivia, bingo, silent disco, live music, sports watch parties), and a corporate franchise development function that sells single-unit, multi-unit, and Area Developer licenses.

The franchise company monetizes through a $45,000 single-unit franchise fee (or $30,000 for additional multi-unit agreements), a 6% royalty on gross receipts, and a 1.5% national marketing fee, with total franchisee initial investment ranging from $966,500 to $4,720,000. Customer segments are horizontal: general consumers and families (dine-in, sports viewing, family gatherings), group events and catering (corporate, parties, 10-18+ person gatherings), and franchisees/investors for the licensing business. No institutional investors, M&A activity, funding rounds, patents, regulatory actions, or AI/ML capabilities are disclosed in the source material.

Name

Island Wing Franchise Company Llc

Legal name

Island Wing Franchise Company LLC

Website

https://islandwing.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Island Wing Franchise Company LLC is a privately held franchise company that licenses and operates a full-service restaurant and sports bar concept built around baked, never-fried chicken wings, with 10+ locations across Alabama and Florida and active expansion into additional Florida submarkets and Virginia.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Casual dining restaurants
• Wing restaurant chain
• Sports bar franchise
• Restaurant franchise opportunities
• Baked wings concept

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Full-service restaurant and bar generating revenue from customers dining in at physical locations. Menu includes appetizers, wings, sandwiches, burgers, tacos, salads, entrees, kids meals, sides, and desserts along with alcoholic and non-alcoholic beverages.
2. Online Ordering (Pickup & Delivery): Customers order online through Toast Tab platform for pickup or delivery. Each location has its own online ordering page.
3. Catering Services: Off-site catering for events with various packages including wing fest, boneless bonanza, island mixer, taco bars, and desserts. Catering orders serve 10-18+ people.
4. Gift Cards: Gift card sales through CardFoundry platform.
5. Franchise Fees and Royalties: Franchise fee of $45,000 per unit (single) or $30,000 for additional multi-unit agreements. Ongoing royalty of 6% of gross receipts plus 1.5% national marketing fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Island Wing Franchise Company LLC operates and franchises a full-service casual dining restaurant and sports bar concept centered on baked (never fried) chicken wings prepared with proprietary recipes, alongside burgers, sandwiches, tacos, salads, seafood, and an extensive craft beer selection. The company licenses its brand, recipes, and operating system to franchisees while also generating revenue through dine-in, online ordering, off-site catering, a loyalty program, and gift cards.

Product overview

Island Wing Company operates as a full-service restaurant and bar franchise offering a unique dining experience centered on baked (never fried) chicken wings prepared with proprietary recipes. The core product is the restaurant concept, complemented by multiple digital and service modules including online ordering via Toasttab, catering services through ezCater, the ISLAND CLUB loyalty program, Island Wing To Go takeout service with curbside pickup, and specialized menus including Gluten Sensitive and Nutrition/Allergen guides. The company also offers franchise opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Island Wing Company Restaurant (Full-Service Restaurant and Bar) Full-service casual dining restaurant and sports bar offering baked (never fried) chicken wings, sandwiches, burgers, seafood, tacos, salads, sides, and craft beer for individual diners, families, and groups.
• Catering Services Off-site catering for corporate events, parties, and gatherings of 10–18+ people, with packages including Wing Fest, Boneless Bonanza, Island Mixer, taco bars, appetizers, sides, and desserts, ordered through ezCater.
• Franchise Opportunities License to own and operate an Island Wing Company restaurant, including trademarks, proprietary recipes, operating system, training procedures, and ongoing support, with a $45,000 single-unit franchise fee, 6% royalty, and 1.5% national marketing fee.
• Gift Cards Physical and digital gift cards sold through the CardFoundry platform and redeemable at all Island Wing Company locations.

Quantifiable outcome

• First Island Wing Company restaurant opened in 2012, with founders having 15 years prior experience building a 300-unit restaurant chain

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Toast TabcoreTechnology or IntegrationToast Tab is the online ordering platform used by Island Wing Company for customer pickup and delivery orders. Each location has its own Toast Tab page.
• ezCatercoreChannel Partner/ Reseller/ DistributorezCater is the catering partner for Island Wing Company locations, enabling customers to order catering for events and parties.
• CardFoundryminorChannel Partner/ Reseller/ DistributorCardFoundry provides the gift card platform for Island Wing Company gift card sales.
• OneBloodminorGTM or Marketing PartnerBlood donation partnership where OneBlood holds blood drives at Island Wing locations, with Island Wing providing appetizer coupons and gift cards as donor incentives.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wingstop: Largest chicken-wing-focused franchise in the U.S. with 2,000+ locations. Direct competitor in wings category, operating primarily as QSR/quick-casual; shares the wings-centric menu positioning and franchise-led growth model, though differs by being fried-only and more limited menu.
• Beef 'O' Brady's: Family sports pub franchise with wings, burgers, and beer across multiple U.S. states. Comparable regional sports-pub franchise model with similar price points, family-friendly positioning, and franchisee investment profile.
• Twin Peaks Restaurant: Lodge-themed sports bar franchise featuring extensive TV walls, craft beer selection, and full bar/wings menu. Direct comparable on the sports-bar casual dining franchise model with similar unit design (high TV count, large bar).
• Buffalo's Cafe: Casual dining concept focused on wings, burgers, and a sports-bar atmosphere. Comparable wings-centric casual dining franchise model with similar menu structure and guest experience.
• Wings and Rings: Wings-focused casual sports-bar franchise operating across the U.S. and internationally. Comparable wings-centric menu, sports-bar unit design, and franchise-based growth model with similar initial investment profile.
• Hooters: Casual sports-bar franchise with wings, burgers, beer, and TVs at virtually all locations. Closely comparable full-service sports-bar experience with similar menu breadth and franchise growth model, differing primarily in brand identity and thematic positioning.
• Walk-On's Sports Bistreaux: Sports-bar franchise founded in Louisiana with expanded footprint across the Southeast. Comparable regional sports-bar positioning, menu (wings, burgers, beer), and franchise-led Southeast growth strategy.

Broad incumbents

• Buffalo Wild Wings: Category-leading sports bar and wings chain with 1,200+ U.S. locations, owned by Inspire Brands (Roark Capital). Closest large-scale comparable given wings + sports bar + extensive beer selection business model, but operates at vastly larger scale and broader portfolio.
• Applebee's: Largest U.S. casual dining franchise by unit count. Comparable on full-service casual dining model, franchise growth infrastructure, and bar/wings menu items, though with substantially broader menu and category reach.
• BJ's Restaurant Holdings: Casual dining chain featuring deep menu, craft beer, and sports viewing environment. Overlaps with Island Wing on casual sports-bar dining experience but operates company-owned stores at much larger scale and broader menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/islandwingcompanydestin
• Instagraminstagram.com/islandwingjacksonville
• LinkedInlinkedin.com/company/island-wing-franchise-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Wing Franchise Company Llc