What Frosch Ferienhäuser does

Frosch Ferienhäuser und Alpiner Hüttenservice GmbH, founded in 1984 and headquartered in Münster, Germany, is a privately held, founder-managed vacation rental intermediator serving German-speaking travelers across the German and Polish Baltic Sea coasts, the Mecklenburg Lake District, and Alpine destinations in Austria, France, Switzerland, and Italy. The company acts as an authorized intermediary (Inkassobevollmächtigter) for private property owners (Vermieter), earning commissions on bookings of a portfolio of more than 2,500 personally inspected vacation homes and apartments, with pricing set per property and nightly rates ranging from approximately €40 to €214. The platform is digital-first: a search-and-booking website with filter and map functions, online payment flow (20% deposit, 80% balance 30 days before arrival), email automation for confirmations and travel documents, and supporting integrations including Google Analytics, eTracker, Google Ads, Microsoft Teams, reputativ (reviews), rapidmail (newsletter), and Tracking Garden (privacy proxy).

The business is differentiated by a hybrid physical-digital service model. Each property is personally inspected before listing, customers are assigned named advisors who know the inventory first-hand, and the company operates three on-site arrival offices in Baabe (Rügen), Zingst, and Loddin (Usedom) on the German Baltic Sea, providing in-person key handover and local guest support. Telephonic and email advisory is available six days per week (Mon-Fri 9:00-17:00, Sat 13:00-18:00). The customer base consists of individual travelers and families (primary), group organizers booking 20+-bed properties (secondary), and property owners supplying inventory (a distinct business unit served via a dedicated 'Für Gastgeber' channel). Marketing is multi-channel, combining Google Ads and Remarketing, a company travel blog (Urlaubs-Blog), organic social (Facebook, Instagram, LinkedIn), an email newsletter, and content co-marketing with national and regional tourism boards (DZT, Mecklenburg-Vorpommern, Usedom, Rügen, Austria/Tirol Werbung, Schweiz Tourismus, Maison de France, Polish Foreign Tourist Office). Revenue is derived from marketplace commissions on bookings plus optional add-ons (travel insurance, bed linen, pet fees) and specialized group booking services. No external funding, M&A, or revenue figures are publicly disclosed, and the company discloses its use of generative AI for editorial content under EU AI Regulation Article 50(1). Managing directors are Volker Frost and Anja Heide.

Name

Frosch Ferienhäuser

Legal name

Frosch Ferienhäuser und Alpiner Hüttenservice GmbH

Website

https://frosch-ferienhaus.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Frosch Ferienhäuser is a 40-year-old, founder-managed German vacation rental intermediator brokering 2,500+ personally inspected properties across the Baltic Sea and Alps for individual travelers, families, and group organizers, via a hybrid website-plus-phone advisory model and three on-site Baltic Sea arrival offices.

Ownership category

akta.pro rank

Product category

Vacation Rental Brokerage

NAICS

Tour Operators (56152)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Vacation rental brokerage
• Holiday home booking
• Baltic Sea rentals
• Alpine ski chalets
• Property intermediation

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vacation Property Intermediation / Commission: Frosch Ferienhäuser acts as an intermediary and authorized representative (Inkassobevollmächtigte) of property owners (Vermieter), earning commissions through the intermediation of vacation home and apartment bookings. The company charges the property owners for marketing, intermediation, and payment collection services. A 20% deposit is collected upon booking confirmation, with the remaining balance due 30 days before arrival. The company also offers optional add-on services such as travel insurance, bed linen rental, and pet fees that generate additional revenue.
2. Group Housing (20+ Beds) Intermediation: Specialized intermediation of large group accommodations (20+ beds) to closed groups organized by a group leader or public/private corporation, with separate cancellation terms and pricing structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Frosch Ferienhäuser is an intermediation service for vacation homes and apartments, connecting travelers with private property owners. The company markets and brokers more than 2,500 personally inspected properties across the Baltic Sea (Germany/Poland), the Alps (Austria, France, Switzerland, Italy), and Mecklenburg Lake District. Bookings are made online, by phone, or email, with personal advisors and physical on-site arrival offices supporting guests throughout the journey.

Product overview

Frosch Ferienhäuser operates a unified vacation rental marketplace connecting travelers with private property owners. The core offering consists of brokerage services for over 2,500 personally inspected vacation homes and apartments across Baltic Sea destinations (Germany, Poland), Alpine regions (Austria, Switzerland, France, Italy), and lakes throughout Germany. The digital platform includes an online search and booking system with filter/map functions, plus automated email services (booking confirmations, invoices, travel documents). Physical presence is maintained through local arrival offices in Baltic Sea vacation regions. The portfolio is supplemented by specialized group housing services for 20+ bed properties, an Alpine hut service division, and a travel blog for destination inspiration. The company also operates a property owner services division for marketing and brokering vacation real estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Home and Apartment Brokerage (Ferienhaus- und Ferienwohnungsvermittlung) Core intermediation service matching leisure travelers with privately owned vacation homes and apartments at the Baltic Sea (Germany/Poland), the Alps (Austria, France, Switzerland, Italy), and German lake destinations. Bookings include deposit and balance payment processing, cancellation administration, and post-stay support.
• Online Booking Platform (Online-Buchungssystem) Web-based search and booking engine allowing travelers to filter by destination, dates, amenities, and group size; view map-based property discovery; and complete bookings with deposit (20%) and balance payments.
• Property Owner Marketing and Brokering (Digitale Ferienhausvermietung für Eigentümer) Dedicated service for private vacation property owners (Vermieter) providing full promotion, marketing, booking intermediation, authorized collection (Inkassobevollmächtigte), and on-site guest support in exchange for commission.
• Alpine Hut Service (Alpiner Hüttenservice) Specialized intermediation of ski cabins and Alpine chalets for winter ski vacations, leveraging the firm's inspection-and-advisory service model in Alpine destinations such as Ischgl Paznauntal, Portes du Soleil, Sölden, Kitzbühel, and Saalbach-Hinterglemm.
• Group Accommodation Brokerage (Gruppenhaus-Vermittlung ab 20 Betten) Brokering service for large vacation properties of 20+ beds reserved for closed groups (corporate retreats, school trips, sports teams, ski clubs), with dedicated terms and conditions, a single point of contact, and separate cancellation administration.

Quantifiable outcome

• 2,500+ personally inspected vacation properties across Baltic Sea, lake, and Alpine destinations
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• German National Tourism Board (DZT – Deutsche Zentrale für Tourismus)minorGTM or Marketing PartnerDZT is credited for providing image material to Frosch Ferienhäuser. The partnership appears to involve content co-marketing, with DZT supplying destination photography for use on the Frosch website. No formal co-development or exclusive arrangement is indicated.
• Tourism Associations of Mecklenburg-Vorpommern, Usedom, Rügen, Kühlungsborn, Rerik, BoltenhagenminorGTM or Marketing PartnerRegional Baltic Sea tourism boards credited for image material. These are co-marketing relationships where regional tourism bodies supply photography of their destinations for use on the Frosch platform, benefiting both parties — boards gain exposure, Frosch gains authentic destination imagery.
• Austria/Tirol WerbungminorGTM or Marketing PartnerAustrian and Tirol tourism marketing body credited for supplying image material for Alpine summer and winter destinations. Similar to the German regional board relationships — co-marketing content exchange.
• Schweiz Tourismus (Switzerland Tourism)minorGTM or Marketing PartnerSwiss national tourism organization credited for providing image material for Swiss Alpine destinations (summer and ski). Co-marketing content partnership.
• Maison de France / Polnisches FremdenverkehrsamtminorGTM or Marketing PartnerFrench national tourism body (Maison de France) and Polish Foreign Tourist Office credited for image material used on the platform for French Alpine and Polish Baltic Sea destinations respectively.
• Tourism Associations Saalbach-Hinterglemm, Sölden, KitzbühelminorGTM or Marketing PartnerSpecific Alpine ski resort tourism associations credited for providing image material. Content co-marketing relationships supporting Frosch's ski vacation listings in these resort areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hometogo: Berlin-based meta-search engine for vacation rentals, aggregating listings from multiple specialist providers. Comparable in intermediating vacation rental demand to German-speaking travelers but differentiates via a search/aggregation model rather than directly held inventory or full-service brokerage.

Direct peers

• Novasol: European vacation rental specialist offering holiday homes across 30+ countries, with strong presence in German, Danish and Northern European markets. Comparable intermediation model and product/customer overlap with Frosch's Baltic and lake destinations.
• Holidu: Munich-based vacation rental search and comparison platform operating across European destinations. Comparable in intermediation of holiday rentals to European leisure travelers, with overlapping German market focus and similar property-supply business model.
• BestFewo: German vacation rental marketplace intermediating holiday homes and apartments across German and European destinations. Closely comparable in product offering, target customer (German-speaking leisure travelers), and intermediation model.
• TUI Ferienhaus / TUI Ferienwelt: Tour operator TUI's dedicated vacation rental brand offering holiday homes across Europe. Comparable in intermediating vacation rentals to German-speaking leisure travelers, though distributed through a larger tour-operator parent.
• FeWo-direkt (Vrbo): German-language vacation rental platform owned by Vrbo/Expedia Group, intermediating holiday homes across Germany and Europe. Closely comparable in product (vacation rental intermediation), customer base (German-speaking leisure travelers), and booking flow.
• Belvilla: European vacation rental specialist intermediating holiday homes across multiple countries including Germany. Closely comparable as a vacation rental intermediary targeting German-speaking travelers with curated holiday home portfolios.
• Traum-Ferienwohnungen: Germany's largest dedicated vacation rental marketplace, intermediating holiday homes and apartments primarily to German-speaking travelers. Directly comparable to Frosch in target customer, commission-based intermediation model, and German-market focus.

Broad incumbents

• Airbnb: Global leader in vacation rentals and short-term stays, with significant German and European presence. Competes broadly in the same category but operates at vastly greater scale with a global marketplace model rather than Frosch's curated, regionally specialized approach.
• Booking.com: Global OTA with a large vacation rental inventory across Europe, including German-speaking markets. Overlaps significantly with Frosch's booking flow and target customer but offers a much broader portfolio including hotels, flights, and other travel products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FroschFerienhaus
• LinkedInlinkedin.com/company/frosch-ferienhaeuser
• Instagraminstagram.com/frosch.ferienhaus

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frosch Ferienhäuser