Heron Pond Farm

What Heron Pond Farm does

Heron Pond Farm is a diversified produce farm operating in South Hampton, New Hampshire since 1998, owned and operated by co-founders Andre Cantelmo and Greg Balog who have been business partners for over 20 years. The farm operates a year-round Community Supported Agriculture (CSA) program with four share size tiers ($450-$1,380 per season) and flexible choice-based market-style pickups at three locations across the Seacoast region (South Hampton farm store, Dover NH, and Portsmouth NH). Members prepay for 20-week summer and 20-week winter seasons, receiving weekly produce including tomatoes, lettuce, carrots, berries, and seasonal vegetables, with optional add-on shares for dairy, mushrooms, eggs, meat/seafood, and flowers sourced from partner local farms.

The farm employs biological farming practices including cover cropping, crop rotation, organic composted chicken manure fertilization, and high tunnel greenhouse infrastructure for season extension. It holds FISMA and GAP certifications and has developed a native pollinator protection plan with NRCS and the Xerces Society. Beyond the CSA program, Heron Pond Farm generates revenue through a year-round farm stand retail store at 290 Main Avenue, seasonal pick-your-own blueberries, and wholesale supply of heirloom tomatoes and carrots to local restaurants. The farm participates in the Granite State Market Match program offering SNAP customers a 1:1 match, demonstrating commitment to food accessibility in the local community.

The business model is subscription-based with prepaid annual CSA shares providing working capital at the start of the season. Revenue is diversified across CSA subscriptions (primary), farm stand retail, wholesale channels, and add-on partnerships. Marketing relies on community word-of-mouth, local media coverage, CSA directories, and social media with no formal paid advertising. The farm operates as an independent private entity with no disclosed institutional investors, venture capital backing, or parent company, maintaining 11-50 employees across field operations, farm store management, CSA coordination, and greenhouse/floral management.

Name

Heron Pond Farm

Legal name

Heron Pond Farm

Website

https://heronpondfarm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Heron Pond Farm is a diversified year-round produce farm in South Hampton, NH operating a CSA program, farm stand, wholesale channel, and seasonal pick-your-own berries serving health-conscious individuals and families across the Seacoast New Hampshire region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. CSA Vegetable Shares: Year-round Community Supported Agriculture program with four share size tiers. Members prepay before season start, investing in farm operations in exchange for weekly produce. Summer and winter 20-week seasons. Dual pricing with cash/check discount vs. card/Venmo surcharge.
2. CSA Add-On Shares: Supplemental shares including dairy, mushrooms, eggs, meat & seafood debit cards, and flowers. Sourced from partner local farms. Provides additional revenue and customization for CSA members.
3. Farm Stand Retail Sales: Year-round retail store selling farm-grown vegetables, herbs, fruit, and products from local New Hampshire and New England food producers. Open daily with extended hours.
4. Pick-Your-Own Berries: PYO blueberries during July-August season, daily 9am-5pm. Direct customer engagement with farm through experiential agriculture.
5. Wholesale Produce: Bulk sales of heirloom tomatoes, red hybrid tomatoes (summer), and orange/rainbow carrots (fall/winter) to restaurants and retailers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Heron Pond Farm is a diversified produce farm that sells vegetables, herbs, fruit, and locally-sourced value-added products through a year-round Community Supported Agriculture (CSA) subscription program, a retail farm stand, pick-your-own berries, and a wholesale channel to restaurants and retailers. The CSA offers four share-size tiers across 20-week summer and 20-week winter seasons with choice-based market-style pickups at three New Hampshire locations.

Product overview

Heron Pond Farm operates a diversified year-round Community Supported Agriculture (CSA) business with a core Vegetable CSA program offering four share sizes and flexible choice-based weekly pickups. The farm provides multiple add-on share modules including Flower, Egg, Mushroom, Dairy, and Meat & Seafood shares sourced from partner local farms. Retail operations include a year-round Farm Stand and seasonal Pick-Your-Own berries, with a separate Wholesale channel for restaurants and retailers. The Vegetable CSA is the primary product, supplemented by optional add-on shares that customers can bundle together for a customized farm share experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetable CSA Shares Year-round Community Supported Agriculture subscription offering vegetables and fruit across four share-size tiers. Members prepay before each season and select produce weekly via a choice-based market-style pickup at the South Hampton farm store, Dover NH, or Portsmouth NH.
• Flower CSA Punch Card Pilot program offering 12 bouquets of mixed bouquets, lisianthus, and single varieties throughout the flower season for $200. Available to existing CSA members at farm store and offsite pickup locations.
• Egg Share Add-On Weekly, bi-weekly, or double-weekly deliveries of locally sourced cage-free eggs from Hidden Hollow Farm (East Kingston, NH). Available as a CSA add-on.
• Mushroom Share Add-On Half-pound weekly or bi-weekly mushroom shares from Mousam Valley Farm (Maine), including lion's mane, shiitakes, blue oysters, and king oysters. Available as a CSA add-on.
• Dairy Share Add-On Weekly dairy selections including milk, butter, cheese, ice cream, and yogurt from local New Hampshire producers. Choose 3 items (Half Calf, $396) or 5 items (Full Bull, $584) per season.
• Meat & Seafood Debit Share Preloaded $350 debit card with 10% off point-of-purchase discount for beef, pork, chicken, turkey, bison, charcuterie, and seafood from Daily Haul. Frozen cuts except charcuterie.
• Farm Stand Retail Store Year-round retail farm stand selling farm-grown vegetables, herbs, and fruit, plus value-added products from local New Hampshire and New England producers. Open daily to the public at 290 Main Avenue, South Hampton, NH.
• Pick-Your-Own Blueberries Seasonal pick-your-own blueberry program at the farm during July and August, open daily 9am-5pm. Direct customer engagement with farm operations.
• Wholesale Produce Program Bulk sales of heirloom and red hybrid tomatoes (summer) and orange and rainbow carrots (fall/winter) to restaurants and retailers. Smaller-scale wholesale available for other items upon inquiry.

Quantifiable outcome

• 10% member discount on farm stand and market purchases
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Mousam Valley FarmcoreOthersMushroom supplier for CSA add-on shares. Located in Maine. Provides 1/2 lb. weekly or bi-weekly mushroom shares including lion's mane, shiitakes, blue oysters, and more varieties. Available as bi-weekly ($83), weekly ($165), or double weekly ($330) add-on options.
• Hidden Hollow FarmcoreOthersEgg supplier for CSA egg add-on shares. Located in East Kingston, NH. Provides cage-free eggs with chickens fed Heron Pond Farm greens and veggie scraps. Bi-weekly ($75), weekly ($150), or double weekly ($300) dozen egg options. Occasionally substitutes with eggs from Maine or Pennsylvania.
• Daily HaulcoreOthersSeafood supplier for Meat & Seafood Debit Share add-on. Provides varieties including cod, haddock, salmon, lobster, scallops, and chowder. Debit card preloaded with $350 and 10% off at point of purchase.
• Memories (Ice Cream)supportingOthersIce cream supplier for dairy add-on shares. Located in Kingston, NH. Provides as one of the weekly dairy choices in the Half Calf ($396/3 choices) and Full Bull ($584/5 choices) share options.
• Casco Bay CreamerysupportingOthersButter supplier for dairy add-on shares. Provides as one of the weekly dairy choices in the Half Calf ($396/3 choices) and Full Bull ($584/5 choices) share options.
• Brandmoore FarmsupportingOthersYogurt supplier for dairy add-on shares. Provides as one of the weekly dairy choices in the Half Calf ($396/3 choices) and Full Bull ($584/5 choices) share options.
• Contoocook CreamerysupportingOthersMilk products supplier for dairy add-on shares. Provides as one of the weekly dairy choices in the Half Calf ($396/3 choices) and Full Bull ($584/5 choices) share options.
• Southeast Land Trust (SELT)coreStrategic or Co-development PartnerConservation partner working with farm to conserve parts of the property. VanBokkelen's commitment to open space has kept the land available for farming. Farm works with SELT to maintain agricultural preservation.
• Natural Resources Conservation Service (NRCS)supportingStrategic or Co-development PartnerFederal agricultural agency that collaborated with farm on developing native pollinator protection plan. Helped establish permanent strips of uncropped land for native bees and erosion reduction.
• Xerces Society for Invertebrate ConservationsupportingStrategic or Co-development PartnerNon-profit invertebrate conservation organization that collaborated on native pollinator protection plan. Partnered with NRCS and farm to develop plan for permanent uncropped strips supporting native bees and reducing erosion.
• Vida CantinasupportingChannel Partner/ Reseller/ DistributorPortsmouth NH restaurant hosting summer CSA pickup at their location. Provides outdoor tent setup in parking lot. Customers can order food to go or enjoy margaritas while picking up shares. Winter pickup location TBD.
• Three River Farmers AlliancesupportingChannel Partner/ Reseller/ DistributorRegional food hub and farmers alliance. Heron Pond Farm listed on 'Meet Your Farmers' platform through shop.threeriverfa.com. Provides additional market access and visibility for CSA and farm products.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Lull Farm: Family farm in Hollis/Litchfield, NH with year-round farm store, CSA, and wholesale. Comparable as a New Hampshire-based diversified farm with multi-channel distribution and on-site retail.

Direct peers

• Piccadilly Farm: Certified-organic vegetable farm in Winchester, NH operating a CSA, farm stand, and wholesale program in the same regional New England market. Most directly comparable on business model — diversified produce with multi-share CSA tiers and wholesale to restaurants.
• Stonewall Farm: Non-profit diversified farm in Keene, NH operating CSA shares, farm stand, and education programs. Comparable in CSA-centric, multi-channel operating model with year-round production capability in New Hampshire.
• Wilson Farm: Long-established family farm in Lexington, NH/MA operating a year-round farm stand, CSA shares, PYO, and wholesale. Comparable in multi-channel direct-to-consumer model and longevity in the New England market.
• Enterprise Farm: Wholesale and CSA produce farm in Whately, MA serving the Pioneer Valley and greater New England with CSA shares, farmers markets, and restaurant wholesale. Comparable in CSA-plus-wholesale hybrid business model.
• Warner Farm: Multi-generation produce farm in Sunderland, MA running a CSA, farm stand, and wholesale program with PYO offerings. Comparable in scale, product mix, and direct-to-consumer focus.
• Red Fire Farm: Certified-organic CSA farm in Granby, MA with multi-tier share sizes, PYO, farm stand, and wholesale. Highly comparable on choice-based CSA mechanics, organic/sustainable practices, and diversified revenue streams.
• Brookford Farm: Diversified farm in Canterbury, NH with CSA shares, farm store, and wholesale offerings including meat, dairy, and produce. Comparable in year-round CSA model and add-on partner-sourced product strategy.
• Local Harvest CSA: Multi-farm CSA cooperative delivering shares across the North Shore, MA and southern NH markets. Comparable in multi-pickup CSA distribution and farm-aggregation partner model.

Emerging players

• Drumlin Farm (Mass Audubon): Working farm and wildlife sanctuary in Lincoln, MA operating CSA shares, farm stand, and education programs. Comparable on CSA plus on-site retail plus conservation mission, though structured as a non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heronpondfarm
• LinkedInlinkedin.com/company/heron-pond-farm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heron Pond Farm