Late Bloomer Show

What Late Bloomer Show does

Late Bloomer Show is a one-person content creation business founded by Kaye Kittrell on Earth Day 2012, producing a YouTube-first gardening and homesteading web series, a companion WordPress blog, and limited branded merchandise. The platform serves individual home gardeners (with secondary emphasis on urban and small-space gardeners) through tutorial videos, garden tours, recipes, food-preservation content, and personal storytelling. Content is organized across vegetables, fruit, flowers, critters, environment, urban gardening, and recipes, and is supported by twice-weekly livestreams and multi-platform social distribution (Facebook, Instagram, Twitter, Pinterest). The proprietary technical footprint is minimal: video production on a Canon 5D full-frame camera using a DIY self-portrait photography setup with reflector lighting, edited by the founder solo with occasional contracted sound-editing help. There is no mobile app, no SaaS product, no API, and no disclosed use of AI tooling.

The business operates as an informal sole proprietorship without external funding, institutional investors, or parent-company ownership. Revenue is generated entirely through five streams: YouTube advertising, affiliate commissions from approximately eight gardening and lifestyle partners (Botanical Interests, HOSS TOOLS, FORJARS, IV Organic, HISEA Boots, Survival Garden Seeds, grow-it-led, Young Living), merchandise sales (T-shirts on Bonfire, bracelets on Etsy with a $5-per-sale donation), Patreon and PayPal donations, and DVD sales. All core content is free, with optional paid support and discount codes (KAYE10, KAYE15) layered on top. The company relocated from Pacific Palisades, California to a 9+ acre property in Tennessee in late 2020 after the founder sold her home and garden of 25 years, expanding the physical production environment from a city lot to a homestead-scale property.

Name

Late Bloomer Show

Legal name

Late Bloomer Show

Website

https://latebloomershow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Late Bloomer Show is a solo-operated YouTube gardening and homesteading web series founded in 2012 by Kaye Kittrell, serving individual home and urban gardeners with tutorial videos, recipes, and blog content, monetized through ads, affiliate partnerships, merchandise, and viewer donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Pacific Palisades

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. YouTube Ad Revenue: Monetized YouTube channel with video content generating ad revenue
2. Affiliate Marketing: Commission from promoting gardening products through affiliate links (Botanical Interests, HOSS TOOLS, FORJARS, IV Organic, HISEA boots, grow-it-led, Survival Garden Seeds)
3. Merchandise Sales: Sells T-shirts through Bonfire marketplace and bracelets through Etsy with $5 donation per bracelet sale
4. Patreon/Donations: Monthly Patron donations through Patreon and one-time PayPal donations
5. DVD Sales: Growing Heirloom Tomatoes DVD available for purchase on website

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Late Bloomer Show produces a YouTube-first gardening and homesteading web series and companion WordPress blog covering organic vegetable, fruit, herb, and flower cultivation, urban and small-space gardening, recipes, critters, and food security. The platform monetizes this content through YouTube ad revenue, affiliate commissions, branded merchandise, a downloadable DVD, and viewer donations, while building community via twice-weekly livestreams.

Product overview

Late Bloomer Show is a single-product content platform centered on Kaye Kittrell's YouTube-based gardening web series and companion WordPress blog. The core offering is the web series featuring organic gardening content covering vegetables, fruits, flowers, urban gardening, and recipes. The product portfolio extends to physical/digital merchandise including a Growing Heirloom Tomatoes DVD, Late Bloomer T-shirts sold via Bonfire, and a bracelet collection on Etsy, plus downloadable calendar planners. The platform monetizes through advertising, affiliate partnerships, merchandise sales, and viewer donations via Patreon and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Late Bloomer Web Series A YouTube-based gardening web series hosted by Kaye Kittrell featuring organic gardening, urban gardening, recipes, food preservation, and homesteading content organized by topics including vegetables, fruit, flowers, critters, environment, urban gardening, and recipes; aimed at home gardeners and aspiring food growers.
• Late Bloomer Blog A companion WordPress blog featuring behind-the-scenes content, garden updates, recipes, personal stories, and written versions of episode topics, with archives spanning from 2012 to present.
• Growing Heirloom Tomatoes DVD A digital video product featuring tutorials on growing heirloom tomatoes, available for purchase through the website; for home gardeners seeking a focused deep-dive on tomato cultivation.
• Late Bloomer T-shirts Branded merchandise including 6 styles of T-shirts for adults and kids, available through the Bonfire print-on-demand marketplace, featuring soft fabrics and earthy colors.
• Late Bloomer Bracelet Collection Jewelry merchandise sold through Etsy with $5 donation to Late Bloomer per bracelet purchased; aimed at fans who want to support the channel through wearable branded goods.
• Calendar Planners Downloadable calendar planners created with collaborator Lisa, designed for fans to follow Kaye's schedule and garden planning; delivered digitally to home gardeners and channel supporters.
• Free E-book A free downloadable e-book offering guidance for starting a food garden, available through email signup; used as a lead-generation resource for new visitors to the website.

Quantifiable outcome

• 40,000+ YouTube subscribers
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Young LivingminorGTM or Marketing PartnerPromotional partnership for essential oils. Kaye promotes Young Living products and oils on her website with affiliate link to her personal marketing page, offering team membership for wellness products.
• Botanical InterestsminorGTM or Marketing PartnerAffiliate partner for seeds. Viewers are directed to purchase seeds through affiliate link with commission paid to Late Bloomer Show.
• HOSS TOOLSminorGTM or Marketing PartnerAffiliate partner for gardening tools. Garden tool recommendations with affiliate link for viewer purchases.
• FORJARSminorGTM or Marketing PartnerAffiliate partner for canning lids with discount code KAYE10 for viewers.
• IV OrganicminorGTM or Marketing PartnerFamily-owned U.S. company for plant care products with KAYE10 discount code for viewers.
• Survival Garden SeedsminorGTM or Marketing PartnerSeed collection partner offering Home Garden, Homesteader and Farmer Collections with 10% discount through affiliate link.
• grow-it-ledminorGTM or Marketing PartnerFamily-owned U.S. grow light company with LATE BLOOMER code for 5% discount on purchases.
• HISEA BootsminorGTM or Marketing PartnerMen's and women's boots with KAYE15 code for 15% off any order.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Epic Gardening: Kevin Espiritu's gardening content brand spanning YouTube, podcast, blog, and ecommerce (seed company). Directly comparable as a creator-led gardening media business monetized through ads, affiliate, and branded products targeting home food growers.
• MIgardener: Creator-led gardening brand combining YouTube content with a seed company and garden supply retail. Comparable business model mix of content + gardening-product monetization targeting home growers.
• Roots and Refuge Farm: YouTube homesteading channel documenting a family's move to a larger property to grow food. Highly comparable as a creator-led gardening/homesteading video brand with similar audience and personal-journey storytelling format.
• Self Sufficient Me: Australian homesteading/gardening YouTube channel and blog run by a solo creator. Directly comparable solo-creator media business covering organic gardening and self-sufficiency, monetized via ads and affiliate.
• Homesteading Family: Family-run YouTube homesteading channel and blog covering gardening, food preservation, and self-sufficient living. Comparable creator-led gardening/homesteading media business with overlapping audience of home food growers.
• Garden Answer: YouTube-first gardening channel with millions of subscribers, monetized via ads, merchandise, and brand partnerships. Directly comparable as an established creator-led gardening video brand serving home gardeners.

Broad incumbents

• Burpee: Iconic U.S. seed and gardening supply company with significant content marketing for home gardeners. Comparable as a broader gardening-content-and-commerce incumbent, though vastly larger and product-led rather than creator-led.
• Gardener's Supply Company: Established multi-channel gardening retailer offering supplies, tools, and educational content. Comparable as a broader player in the gardening category with content + commerce monetization, though much larger and product-led rather than creator-led.

Emerging players

• Tenth Acre Farm: Permaculture-focused homesteading blog and YouTube channel. Partial overlap with Late Bloomer's organic gardening and self-sufficiency content for home growers.
• Epic Homesteading: YouTube channel focused on small-space and urban homesteading content. Comparable niche overlap with Late Bloomer's urban-gardening focus and small-space growing content.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/latebloomershow
• YouTubeyoutube.com/user/kittrellkaye
• Facebookfacebook.com/LateBloomerShow
• LinkedInlinkedin.com/company/late-bloomer-show
• Instagraminstagram.com/latebloomershow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Late Bloomer Show