Hurtownia Sportowa Sk-Sport

What Hurtownia Sportowa Sk-Sport does

Hurtownia Sportowa Sk-Sport (legal entity: Sk-Sport S.Gulina K.Łuszcz Sp.J.) is a privately-held Polish civil partnership headquartered in Rzeszów that operates as both a wholesale distributor and an online retailer of sports equipment, fitness gear, and athletic apparel. The company runs the e-commerce storefront sk-sport.pl on the IAI S.A. SaaS platform and serves three principal customer segments: public and private schools, municipalities and local-government buyers (the Polish budżetówka / public-procurement sector), and individual consumers, with sports clubs as a secondary cohort. It is an authorized dealer for international brands including Adidas, Nike, Puma, Salomon, Asics, Under Armour, New Balance, Arena, Head, and Joma, and participates in the Polish government's 'Aktywna Szkoła' (Active School) procurement program, which channels public funding to schools for sports equipment purchases.

The product catalog is organized into eight core verticals — school equipment, sportswear, gym/fitness, general sports, trophies, recreation, outdoor/tourism, and kindergarten/nursery — covering categories from gymnastics apparatus, electronic scoreboards, and rehabilitation gear to branded team kits, fitness machines, martial arts equipment, camping gear, and educational foam products. Wholesale distribution covers branded apparel and equipment to sports clubs and institutional customers, while the retail channel sells the same catalog to individuals through the online store. No proprietary technology, mobile app, or API is disclosed; the entire digital stack is the IAI S.A. SaaS storefront plus Google Analytics for site measurement.

The revenue model is one-time transactional sale of physical goods with two pricing layers: (1) a volume-based discount ladder of 1-5% for purchases ranging from 1,500 PLN to 9,000+ PLN, stackable with promotions; and (2) deferred-invoice payment terms of 14 or 21 days for institutional customers (schools, municipalities). Distribution is single-channel: own e-commerce storefront plus direct institutional sales within Poland. The company is founder/partner-owned with no external equity, no subsidiaries, no M&A activity, and 1-10 employees; the database is registered with GIODO (Polish Data Protection Authority) under registration 022689/2013.

Name

Hurtownia Sportowa Sk-Sport

Legal name

Sk-Sport S.Gulina K.Łuszcz Sp.J.

Website

https://sk-sport.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hurtownia Sportowa Sk-Sport is a privately-held Polish sports equipment wholesaler and online retailer based in Rzeszów, selling branded and own-category sporting goods, fitness gear, and school sports supplies to schools, municipalities, sports clubs, and individual consumers via its e-commerce store sk-sport.pl.

Ownership category

akta.pro rank

Product category

Sports Equipment Wholesale and Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Sports equipment wholesale
• School sports supplies
• Fitness equipment retail
• Sportswear distribution
• Recreational products

Headquarters

HQ city

Rzeszów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail sales of sports equipment: Direct sales of sports equipment, fitness gear, athletic uniforms, and recreational products to schools, institutions, and individual consumers through their e-commerce platform. Volume-based discount system (1-5%) incentivizes larger purchases.
2. Wholesale distribution: Wholesale distribution of branded sportswear and equipment from manufacturers (Adidas, Nike, Joma, Salomon, etc.) to institutional customers including schools and municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SK-Sport (Hurtownia Sportowa Sk-Sport) is a Polish sports equipment wholesaler and online retailer selling a broad catalog of sporting goods — including school physical-education equipment, sportswear, fitness machines, recreation products, outdoor/tourism gear, trophies, and kindergarten supplies — to schools, municipalities, sports clubs, and individual consumers across Poland via its own e-commerce storefront (sk-sport.pl). The company distributes branded sportswear and equipment from manufacturers such as Adidas, Nike, Joma, Puma, Salomon, Asics, Under Armour, Head, Arena, and New Balance, and offers volume-based discounts (1–5%) and deferred invoice payment terms for institutional buyers.

Product overview

Hurtownia Sportowa Sk-Sport is a Polish sports equipment wholesale company operating both as a B2B wholesaler and online retail store. The company offers a comprehensive portfolio of sports equipment and apparel organized into distinct product categories: (1) School Equipment - gymnastics apparatus, athletics gear, electronic scoreboards, and rehabilitation equipment for physical education; (2) Sportswear - football, volleyball, and basketball uniforms from major brands like Adidas, Nike, Puma; (3) Gym and Fitness - fitness machines, cardio equipment, and weight training gear; (4) General Sports - equipment for martial arts, skating, team sports, tennis, badminton, water sports, and running; (5) Recreation - darts, billiards, foosball, and games; (6) Tourism/Outdoor - camping gear, backpacks, sleeping bags, and trekking equipment; (7) Trophies - competition awards and trophies; and (8) Kindergarten Products - foam furniture and educational equipment for early childhood physical activity. The company also offers a volume-based discount system for institutional customers including schools and municipalities, with flexible payment terms.

Differentiator

Problem solved

Functional benefit

Products and services

• School Equipment (Sprzęt dla szkół) Comprehensive range of sports equipment designed for schools and educational institutions, including gymnastics apparatus (benches, ladders, vaults, springboards, pommel horses), athletics equipment (measuring instruments, hammers, discs, shot puts, javelins, hurdles, starting blocks, spikes), electronic and manual scoreboards (including indoor, outdoor, tennis, and ORLIK pitch variants), rehabilitation and sensory-motor equipment (therapeutic rollers, balance trainers, platforms, resistance bands, exercise balls), protective curtains and nets, sports accessories (tactical boards, winner's podiums, ball carts, measuring tapes), lockroom fit-out, external benches, and the 'Radosna Szkoła' line of educational play shapes and toys for primary schools.
• Sportswear (Stroje sportowe) Sports uniforms and clothing from major brands including Adidas, Nike, Joma, and Puma. Covers full football kits (jerseys, shorts, goalkeeper jerseys, socks, markers), volleyball kits, basketball kits, training tracksuit sets (training, casual, nylon shell, training-casual hybrids) and seasonal outerwear for clubs and teams.
• Gym and Fitness (Siłownia i Fitness) Fitness and gym equipment for home and institutional use, including treadmills, rowing machines, exercise bikes (magnetic, electromagnetic, indoor cycling), weight machines, training benches, and strength-training accessories.
• Sports (Sport) Equipment across multiple individual and team sports, including martial arts (boxing gloves, MMA gloves), skating (roller skates, skateboards, scooters), team sports (football, handball, volleyball, basketball), tennis, badminton, table tennis, winter sports, water sports, running, and padel.
• Recreation (Rekreacja)
• Tourism and Outdoor (Turystyka) Outdoor and tourism equipment including heart-rate monitors, trekking poles, backpacks, sleeping bags, tents, sleeping mats, camping chairs, and thermal accessories.
• Trophies (Puchary) Trophy and award products for sports competitions, including general-purpose trophies, economy trophies, and themed trophies across multiple sports categories.
• Kindergarten and Nursery Equipment (Przedszkola i Żłobki) Physical-activity and educational equipment for young children including foam furniture (cubes, bean bags, sofas, seating elements, foam sets, single foam elements), educational aids (educational cushions, activity mats, educational cubes), circus and animation equipment (walking snakes, juggling scarves, stilts, juggling balls, activity tunnels, walking ribbons, gymnastic ribbons, sacks), parachutes, dry ball pools, coordination games, and other animation supplies for Polish kindergartens, nurseries, and preschool programs.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• IAI S.A.coreTechnology or IntegrationIAI S.A. provides the e-commerce platform infrastructure (SaaS model) powering SK-Sport's online store. IAI handles the technical operation of the e-commerce system including shopping cart, customer management, and order processing functionality.
• Government 'Aktywna Szkoła' ProgramcoreStrategic or Co-development PartnerSK-Sport participates in the government 'Aktywna Szkoła' (Active School) program, which supports schools in purchasing sports equipment for physical education. This enables schools to procure equipment through government funding mechanisms.
• AdidasmajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Adidas sportswear and equipment, offering Adidas football kits, tracksuit sets, goalkeeper gloves, and other branded products.
• NikemajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Nike sportswear and equipment.
• PumamajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Puma sportswear and equipment.
• SalomonmajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Salomon outdoor and sports equipment including trekking shoes, running shoes, and Nordic walking poles.
• AsicsmajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Asics running and sports shoes for men and women.
• Under ArmourmajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Under Armour sportswear and equipment.
• New BalancemajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of New Balance sports footwear and apparel.
• ArenamajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Arena swimming and water sports equipment.
• HeadmajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Head sports equipment including tennis and winter sports gear.
• JomamajorChannel Partner/ Reseller/ DistributorSK-Sport is an authorized dealer of Joma sportswear and footwear, including hall shoes (halówki).
• Payment processing partnerscoreTechnology or IntegrationThird-party payment processing companies that handle transaction payments, with data shared only as necessary for payment processing.
• Delivery/Shipping partnerscoreTechnology or IntegrationShipping and delivery companies that handle package delivery to customers, with customer data shared only as necessary for delivery.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Sportano.pl: Polish online-first sporting goods retailer offering premium brand sportswear, equipment, and outdoor gear across the same categories as SK-Sport. Most directly comparable e-commerce-only Polish peer with similar assortment and D2C motion.
• Martes Sport: Polish sporting goods retail chain (brick-and-mortar + online) specializing in branded sportswear, footwear, and equipment. Comparable on assortment, brand mix (Nike, Adidas, Puma), and Polish consumer/prosumer target audience.
• 4F (OTCF.PA / OTCF S.A.): Polish sportswear brand and retailer selling its own 4F-branded apparel and footwear across team sports and activewear. Comparable on Polish market focus, team-sports uniform offering, and B2C/B2B distribution via own e-commerce plus retail partners.

Others

• Allegro (sports category): Dominant Polish online marketplace where many competing authorized and unauthorized sports equipment sellers operate. Comparable because price discovery for branded sports SKUs increasingly happens on Allegro, creating direct competitive pressure on SK-Sport's price positioning.

Broad incumbents

• Sports Direct (Frasers Group): Large UK-headquartered multi-brand sporting goods discounter with Polish e-commerce presence, carrying the same Adidas/Nike/Puma assortment at aggressive price points. Comparable on e-commerce D2C motion into Polish consumers for branded sportswear and equipment.
• Intersport Polska: International sporting goods retail chain operating in Poland with branded product across team sports, fitness, and outdoor. Comparable on assortment, authorized-brand model, and omnichannel (store + online) GTM into Polish consumers and clubs.
• Decathlon: Global mass-market sporting goods retailer with deep presence in Poland via large-format stores and online. Comparable because it sells the same branded categories (team sports, fitness, outdoor) to overlapping consumer and institutional buyers, though at vastly greater scale and with its own private-label brands.

Regional players

• Go Sport Polska: French sporting goods retail chain operating in Poland with multi-brand sportswear, equipment, and team sports assortment. Comparable on omnichannel sporting goods retail and overlapping premium brand portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hurtownia-sportowa-sk-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurtownia Sportowa Sk-Sport