KIDUNK
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
KIDUNK firmographics
Firmographics- Name
- KIDUNK
- Legal name
- Kidunk
- Website
- https://kidunk.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
KIDUNK industry classification
Industry- Product category
- Children's Outdoor Waterproof Apparel
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Outerwear & Snowsuits (Children) (CRAAAHAF)
- akta.pro secondary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
Keywords
Where KIDUNK is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
KIDUNK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through Shopify-powered online store selling waterproof kids clothing directly to consumers. Products include hooded tops (£40) and trousers (£30) with various colour options.
- Wholesale/Trade: B2B sales to specialist outdoor stores, National Parks, Forestry England, Art Galleries, and retail stockists through trade channel managed by dedicated sales contact.
- Institutional Sales: Volume sales to nurseries, pre-schools, schools, and forest schools with multi-purchase discounts and free trial orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waterproof Eco Hooded Tops |
| Unit Pricing | Pay-as-you-go | Waterproof Eco Trousers |
| Unit Pricing | Pay-as-you-go | Nursery/School Bulk Orders |
| Unit Pricing | Pay-as-you-go | Replay Recycling Discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
KIDUNK product offering
Product offeringCore offering
KIDUNK designs, manufactures (via partner Mountain Method Limited in Cumbria) and sells sustainable waterproof outdoor clothing for children aged 1–8, centered on its patented Waterproof Eco Range of fleece-lined hooded tops (£40) and trousers (£30) that zip together to form an all-in-one playsuit. The line is constructed from recycled plastic bottles coated with Teflon EcoElite plant-based PFC-free finish rated to 3,000mm waterproof. Distribution is hybrid: DTC e-commerce, wholesale to outdoor retailers and National Parks/Forestry England outlets, and institutional sales to nurseries and forest schools.
Product overview
KIDUNK is a children's outdoor waterproof clothing brand offering a unified product line centered on the waterproof eco range - all seasons. The range consists of separate hooded tops and trousers (in Fellside, Plum, Ink, and Forest colors) that can be worn independently or zipped together using a hidden attachment system to create all-in-one playsuits. All products feature waterproof (3,000mm), breathable recycled materials with Teflon EcoElite coating. The company also operates the Replay sustainability program for returning outgrown clothing and maintains a charitable partnership with Caudwell LymeCo for tick awareness research.
Differentiator
Problem solved
Functional benefit
Products and services
- Waterproof Eco Hooded Top (All Seasons) Fleece-lined waterproof hooded top for children aged 1–8, made from recycled plastic bottles (92% polyester, 8% elastane) with Teflon EcoElite PFC-free finish rated to 3,000mm. Features an asymmetric zip, removable hood, large front pocket, reflective trim for visibility, and a hidden zip that connects to Kidunk trousers to form an all-in-one playsuit. Priced from £40.
- Waterproof Eco Trouser (All Seasons) Fleece-lined waterproof trouser for children aged 1–8, with comfortable elasticated waist, concealed outer zip at the hem for welly boot access, inner leg welly-tuck detail, and a hidden zip to attach to the Kidunk hooded top to create a full playsuit. Waterproof (3,000mm), breathable, machine-washable. Priced from £30.
Quantifiable outcome
- Products enjoyed by children from Japan to Norway
- +2 more outcomes
Companies that use KIDUNK
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
KIDUNK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
KIDUNK partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Caudwell LymeCocoreCharity partnership to raise awareness of tick bite prevention and fund research for more accurate Lyme disease testing and treatment on the NHS. KIDUNK donates 10% of summer range sales to the charity and supports awareness through existing partnerships. First collaboration of its kind between a UK Lyme disease charity and outdoor clothing company.
- 1% For The PlanetcoreEnvironmental partnership where KIDUNK commits 1% of sales to approved non-profit environmental organizations through this global network of businesses and charities.
- Outdoor Mums UKminorPartnership for the Replay recycling program where outgrown Kidunk suits are collected and redistributed to outdoor learning programmes and charitable foundations helping less privileged children access outdoor play.
- Mountain Method LimitedcoreFamily-owned outdoor clothing specialist manufacturer based in Cumbria producing the waterproof splash suit range locally. Shares KIDUNK's passion for getting kids outdoors in quality kit.
- PACMATminorPartnership with outdoor lifestyle brand PACMAT featured in blog content. PACMAT offers durable, waterproof picnic mats including Ordnance Survey themed options. 15% discount code KIDUNK available for customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
KIDUNK competitors and assessment
Company assessmentBroad incumbents
- Regatta: Large UK outdoor apparel brand with a dedicated kids' waterproof outerwear line sold across national retailers; broader portfolio but directly overlapping on the waterproof kids category where Kidunk competes.
- Didriksons: Established Scandinavian outerwear brand with a dedicated kids' waterproof range, distributed across UK and European outdoor and family retailers; relevant as a benchmark for premium Nordic-positioned competition.
- Joules: UK heritage lifestyle brand selling family and kids' outerwear through its own stores, concessions and wholesale; overlaps with Kidunk on the family-buyer segment and outdoor waterproof category.
- Finisterre: UK sustainable outdoor clothing brand with kids' ranges, positioned on quality, repairability and UK manufacturing; adjacent rather than directly competitive but pursues the same sustainability-led parent buyer.
- Mountain Warehouse: Mass-market UK outdoor retailer with extensive children's outerwear assortment and high street store footprint; competes on price and availability but covers the same family-buyer use cases.
Direct peers
- Muddy Puddles: UK-based children's waterproof outdoor clothing brand offering splash suits and outerwear for ages 1–10, with comparable sustainability positioning and a similar DTC-plus-wholesale model. Closest direct competitor in the same niche as Kidunk.
- Isbjörn of Sweden: Premium Swedish children's outdoor outerwear brand focused on durable, sustainable waterproof shells for active kids — overlapping directly with Kidunk on target age, category and premium positioning.
- Reima: Finnish children's outdoor and active-wear brand selling waterproof outerwear across EU and global markets with strong sustainability credentials; directly comparable product category, age range and material technology.
- Tuffies: UK specialist in children's waterproof clothing and splash suits sold to parents and schools; targets the same families, nurseries and outdoor play applications as Kidunk.
Emerging players
- Grass & Air: Emerging UK children's outdoor wear brand offering waterproof splash suits and rain gear with design-led aesthetics; earlier-stage but addressing the same family buyer with adjacent product sets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KIDUNK social profiles
Digital presenceKIDUNK financial estimates
Financial estimateRevenue estimate
Valuation estimate
KIDUNK leadership team
Management profileNumber of profiles
Profiles2 records
KIDUNK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KIDUNK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KIDUNK
What does KIDUNK do?
KIDUNK designs, manufactures (via partner Mountain Method Limited in Cumbria) and sells sustainable waterproof outdoor clothing for children aged 1–8, centered on its patented Waterproof Eco Range of fleece-lined hooded tops (£40) and trousers (£30) that zip together to form an all-in-one playsuit. The line is constructed from recycled plastic bottles coated with Teflon EcoElite plant-based PFC-free finish rated to 3,000mm waterproof. Distribution is hybrid: DTC e-commerce, wholesale to outdoor retailers and National Parks/Forestry England outlets, and institutional sales to nurseries and forest schools.
Is KIDUNK a public or private company?
KIDUNK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KIDUNK founded?
KIDUNK was founded in 2017. It employs 1 to 10 people.
Where is KIDUNK based?
KIDUNK is headquartered in Manchester, United Kingdom, in the Europe region.
How does KIDUNK make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Trade and institutional Sales.
Who are KIDUNK's main competitors?
Broad incumbents on record are Regatta, Didriksons, Joules, Finisterre and Mountain Warehouse. Direct peers are Muddy Puddles, Isbjörn of Sweden, Reima and Tuffies. Grass & Air is listed as an emerging player.
Does KIDUNK have an API?
No public API is recorded for KIDUNK.
What industry is KIDUNK in?
KIDUNK's product category is Children's Outdoor Waterproof Apparel. Its primary akta.pro industry code is CRAAAHAF, Outerwear & Snowsuits (Children), with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its SIC code is 2330.