Kinetek

What Kinetek does

Kinetek is a Belfast-based generative AI media and technology company founded in 2024 by Hugh McGrory (CEO) and Debra McGrory (President), operating through two divisions: Kinetek | Studios produces original and licensed cinematic IP for brands, agencies, and platforms, and Kinetek | Technology develops proprietary AI workflows, tools, and audiovisual systems for immersive content. Its technology stack combines third-party generative AI models with custom code, a real-time zero-latency audiovisual engine, and an AI-driven VFX pipeline, and is deployed against large-format immersive cinema, spatial computing, VR/AR, and location-based entertainment. The product portfolio includes the feature film Underscore (85 minutes, premiered at the 25th Belfast Film Festival in October 2025), in-development immersive shows Blue Machine Submarine and Ambient Gardens, and the Kinetek Art, Kinetek Marketplace, and Kinetek Metaverse distribution platforms. Revenue streams are a mix of bespoke production agreements, IP licensing, co-production deals, and a notional subscription/recurring stream for AI tooling, with no disclosed pricing or unit economics. Customers and partners include Williams College, The New School, Tribeca Enterprises, Vimeo, National Film Board of Canada, Google (historical), Queens CaptureLab, Studio Ulster, MediaLab at Queen's University Belfast, and Playhuman. The company is privately held, founder-owned, and operates creative hubs in Belfast and New York with a US R&D studio at the Mass MoCA campus in North Adams, Massachusetts.

Name

Kinetek

Legal name

Kinetek Ltd.

Website

https://kinetek.ai

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Kinetek is a Belfast-based generative AI media and technology company producing original and licensed cinematic IP and proprietary AI workflows for immersive content, serving brands, agencies, platforms, and location-based entertainment venues through its Studios and Technology divisions.

Ownership category

akta.pro rank

Product category

Immersive Media Production

NAICS

Graphic Design Services (541430), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Generative AI media
• Immersive content production
• Virtual production studios
• AI film production
• Extended reality experiences

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Original IP Production: Producing original cinematic content and AI-first media including feature films, series, and new media designed for immersive activation and global distribution
2. Licensed IP Content: Licensing existing intellectual property for immersive experiences, extended reality, and multi-platform story worlds
3. Co-Production Revenue: Collaborative production partnerships with brands, agencies, and platforms on immersive activations
4. AI Technology Tools: Proprietary AI workflows, tools, and audiovisual systems powering next-generation immersive content and location-based entertainment

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kinetek is a generative AI media and technology company that produces original and licensed cinematic content (feature films, series, new media, live shows) for immersive activation and global distribution, while also developing proprietary AI workflows, audiovisual engines, and tools that power next-generation immersive content and location-based entertainment. The company fuses human creativity with generative AI, virtual production, and extended reality technologies to deliver content for brands, agencies, and platforms across film, TV, advertising, and immersive experiences.

Product overview

Kinetek is a GenAI media and technology company operating through two core divisions: Kinetek | Studios produces original and licensed IP (films, series, new media, live shows), while Kinetek | Technology develops proprietary AI workflows, tools, and audiovisual systems. The portfolio includes the feature film 'Underscore' (85 min), immersive shows in development ('Blue Machine Submarine', 'Ambient Gardens'), and digital platforms (Kinetek Art, Kinetek Marketplace, Kinetek Metaverse) for distributing AI-generated art and immersive experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Kinetek Studios: Division producing original cinematic content and AI-first media for brands, agencies, and platforms—designed for both immersive activation and global distribution.
• Kinetek Technology
• Kinetek Art
• Kinetek Marketplace
• Kinetek Metaverse

Products and services

• Kinetek Studios Production division producing original and licensed intellectual property content—films, series, new media, and live shows—designed for immersive activation and global distribution, serving brands, agencies, and platforms.
• Kinetek Technology Technology division developing proprietary AI workflows, real-time audiovisual engines, integrated VFX pipelines, and generative AI tools that power immersive content and location-based entertainment.
• Underscore

Quantifiable outcome

• First AI art course at Williams College, demonstrating educational impact and industry leadership in AI art education
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MediaLab at Queen's University BelfastcoreStrategic or Co-development Partner · 21 October 2025Academic collaboration on production of Underscore, an ambitious and immersive feature film. MediaLab contributed to the innovative AI-driven production workflow
• PlayhumanminorStrategic or Co-development Partner · 11 November 2024Digital media startup partnership creating an immersive online world to bring more art to global audiences in innovative ways
• Queens CaptureLabcoreTechnology or IntegrationState-of-the-art virtual production studio partner providing access to production facilities supporting Kinetek's immersive content creation
• Studio UlstercoreTechnology or IntegrationVirtual production studio partner enabling access to cutting-edge facilities for film and immersive experience production in Northern Ireland

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meow Wolf: Immersive art-installation company producing large-scale, narrative-driven experiential environments with global venue presence. Comparable to Kinetek's immersive shows (Blue Machine Submarine, Ambient Gardens) and location-based entertainment roadmap.
• Runway: AI video/film production platform offering generative tools (Gen-3) used by filmmakers and creative studios. Direct competitor to Kinetek | Technology on the AI-tool side and to its Studios division on AI-driven content production workflows.
• Within (Within Unlimited): Immersive storytelling studio and distribution platform for VR/AR cinematic content. Compares directly to Kinetek's licensed IP, immersive-venue distribution, and multi-platform story-world ambitions.
• Felix & Paul Studios: Immersive cinematic VR content studio producing high-profile VR documentaries and location-based immersive shows with premium partners (NASA, National Geographic). Most direct comparable for Kinetek | Studios' feature-length immersive cinema and venue-based distribution strategy.
• Wonder Dynamics: AI-driven VFX and character integration platform acquired by Autodesk, targeting independent filmmakers. Direct comparable for Kinetek's GenAI + custom code integration and its integrated VFX pipeline serving AI-assisted film production.
• Pika Labs: Generative AI video startup building creator-facing text-to-video and video editing tools. Comparable to Kinetek's multimodal AI workflows and to its broader play of pairing proprietary AI tools with original cinematic content.
• Magnopus: Immersive experiences and virtual-production technology studio working on XR, real-time 3D, and metaverse builds for brands and entertainment. Comparable to Kinetek's virtual production partnerships and proprietary real-time audiovisual engine.

Broad incumbents

• OpenAI (Sora): Generative AI foundation-model provider whose Sora video model targets cinematic-quality text-to-video generation. Significant competitive risk and enabler for any AI-first cinematic studio.
• Stability AI: Foundation-model lab behind Stable Diffusion/Video for multimodal generative AI. Adjacent incumbent that could either compete with or power Kinetek's underlying GenAI toolchain.

Emerging players

• Sandbox VR: Location-based VR entertainment operator with global storefronts delivering immersive content to consumers. Tangentially comparable to Kinetek's location-based entertainment division as a venue operator/distributor for immersive content.

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/kinetek_ai
• Facebookfacebook.com/kinetek
• LinkedInlinkedin.com/company/kinetek-ai
• Instagraminstagram.com/kinetek_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinetek