John Grace Restoration

What John Grace Restoration does

John Grace Restoration is a privately held, founder-owned property damage restoration company headquartered in Comstock Park, Michigan, serving residential and commercial customers across West Michigan through three physical offices in Comstock Park, Norton Shores, and Kalamazoo. Founded in 2013 and operating for more than a decade, the company positions itself as the largest local restoration provider in West Michigan, delivering emergency response and full reconstruction services for water, fire, mold, storm, and contents losses. Its service portfolio is organized into four damage categories — water, fire, mold, and contents/personal belongings — each offered in residential and commercial variants, with bundled insurance claims coordination as a primary commercial wrapper.

Operationally, John Grace is a service company, not a software platform. Its technical capabilities rest on restoration equipment (water extraction, industrial dehumidification, structural drying) plus in-house carpentry, custom woodworking, cabinet fabrication, and paint/stain finishing shops that enable full-scope rebuilds without subcontractor dependence. The company also operates a climate-controlled contents storage facility paired with a digital inventory tracking system that catalogs packed-out items for cleaning, storage, and return. Job scoping is produced in the same estimating software used by insurance carriers, which supports direct-to-carrier claim submission.

The business model is project-based professional services. Revenue is generated per loss event, with quote-driven pricing scoped to the specific damage and settled primarily through insurance claim proceeds, supplemented by direct-bill commercial work. Go-to-market is dual-channel: 24/7 emergency phone and web-form intake for residential and commercial property owners, layered with a referral-driven motion via insurance agents, adjusters, property managers, and a formal "Partner With Us" program. Customer segments include residential homeowners, commercial properties (nonprofits, schools, municipalities, retail), and property management portfolios, with insurance professionals functioning as a channel partner rather than a direct buyer.

Name

John Grace Restoration

Legal name

John Grace

Website

https://john-grace.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

John Grace Restoration is a privately held, founder-owned property damage restoration company serving residential and commercial customers across West Michigan through three offices, offering water, fire, mold, and contents restoration plus full in-house reconstruction.

Ownership category

akta.pro rank

Product category

Property Damage Restoration Services

NAICS

Residential Remodelers (236118), Remediation Services (562910)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Disaster Recovery & Restoration General Contracting (IMAFAAAJ)

akta.pro secondary industries

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Contents pack-out cleaning
• Emergency reconstruction services

Headquarters

HQ city

Comstock Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Emergency Restoration Services: Core revenue stream from residential and commercial property restoration services including water damage mitigation, fire damage cleanup, mold remediation, and structural repairs. Services are project-based, typically initiated through emergency calls and insurance claims. Pricing is scope-driven based on damage assessment, with estimates submitted to insurance companies for approval.
2. Reconstruction and Rebuild Services: Full reconstruction services following damage restoration, including carpentry, painting, cabinetry, and finish work performed by company-owned crews. Generates revenue through construction labor and materials markup, with payment terms tied to insurance claim settlements.
3. Contents Cleaning and Storage: Pack-out, cleaning, sanitization, deodorization, and secure storage of personal belongings during restoration. Services include inventory management and pack-back upon completion. Revenue included as part of comprehensive restoration project pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

John Grace Restoration provides 24/7 emergency response and complete mitigation, cleaning, and reconstruction for residential and commercial properties damaged by water, fire, smoke, or mold. The company handles contents pack-out, cleaning, and secure climate-controlled storage, and completes rebuild work through in-house trades including a custom cabinet and paint shop. Projects are typically coordinated through insurance claims on behalf of property owners.

Product overview

John Grace Restoration offers a unified suite of property damage restoration services organized into four core damage categories (water, fire, mold, and contents) each available for both residential and commercial properties. The company's integrated service model combines emergency response, mitigation, contents handling, and full reconstruction capabilities including in-house custom woodworking, cabinet fabrication, and paint/stain finishing. Services are delivered through a single coordinated team rather than multiple vendors, with direct insurance claims coordination to streamline the restoration process from initial inspection through final reconstruction.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Response time under 90 minutes on emergency calls
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Insurance Companies and AgentscoreChannel Partner/ Reseller/ DistributorJohn Grace maintains core strategic partnerships with insurance companies and independent insurance agents throughout West Michigan. Insurance professionals recommend John Grace to policyholders experiencing covered property losses. The company works directly with insurance claims departments, submitting estimates in the same software programs used by insurers, coordinating inspections, and advocating for clients throughout the claims process. This channel represents a primary driver of customer acquisition.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ServPro Industries: ServPro is the dominant national franchise network for water, fire, and mold restoration with thousands of owner-operated territories. It competes directly with John Grace for insurance-referred residential and commercial restoration work but operates at vastly greater scale through a franchised model.
• BELFOR Property Restoration: BELFOR is the largest privately held global disaster recovery and restoration company, serving both residential and commercial customers with a full mitigation-to-rebuild service stack. It overlaps directly with John Grace's full-service restoration model but at national and international scale.
• ServiceMaster Restore: ServiceMaster Restore is the disaster restoration division of ServiceMaster, offering residential and commercial water, fire, and mold restoration through a franchise network. Its scale, brand recognition, and insurance relationships make it a major incumbent competitor.

Direct peers

• AdvantaClean: AdvantaClean is a national franchise specializing in water damage restoration, mold remediation, and air quality services primarily for residential customers. It overlaps with John Grace on the residential restoration and mold remediation service lines.
• Paul Davis Restoration: Paul Davis operates a national franchise network offering water, fire, mold, and contents restoration plus reconstruction services. Its franchise model is highly comparable to what John Grace provides as a single owner-operated regional restoration and rebuild business.
• PuroClean: PuroClean is a national franchise system specializing in property damage restoration and remediation including water, fire, mold, and biohazard cleanup. Its service mix and insurance-channel focus closely mirror John Grace's positioning as a regional full-service restoration provider.
• Rainbow International Restoration: Rainbow International is a Neighborly-brand franchise network delivering residential and commercial water, fire, and mold restoration services with strong insurance relationships. It is a direct competitive comparable for an independently owned regional restoration firm like John Grace.
• 1-800-WATER DAMAGE: 1-800-WATER DAMAGE is a national franchise focused on water damage restoration and remediation with insurance-referral-driven lead flow. Its single-trade focus makes it a partial rather than full competitor but it directly contests John Grace's core water damage pipeline.
• Restoration 1: Restoration 1 is a national restoration franchise offering water, fire, mold, and contents services to both residential and commercial customers with strong insurance carrier integrations. It is structurally and competitively analogous to John Grace at the regional level.

Regional players

• COIT Cleaning and Restoration Services: COIT is a multi-regional cleaning and restoration provider offering carpet cleaning, water damage restoration, and contents services through branch locations. It overlaps with John Grace on restoration and contents work but with a heavier emphasis on recurring cleaning contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/liferestored
• LinkedInlinkedin.com/company/john-grace-construction
• Instagraminstagram.com/johngracerestoration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Grace Restoration