IMCA Racing
IMCA Racing (International Motor Contest Association), based in Vinton, Iowa, is the oldest active U.S. racing sanctioning body, licensing hundreds of dirt tracks across 10+ divisions, setting competition rules, tracking national points standings, and running the Super Nationals event for amateur and semi-professional drivers, tracks, and racing parts sponsors.
- Company typePrivate
- Founded-
- HeadquartersVinton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What IMCA Racing does
IMCA Racing, legally the International Motor Contest Association and operating as IMCA, is the oldest active racing sanctioning body in the United States and is headquartered in Vinton, Iowa. The organization sanctions hundreds of dirt and oval tracks across the country across more than ten racing divisions, including Karl Kustoms IMCA Modifieds, Sunoco IMCA Stock Cars, Sunoco IMCA Hobby Stocks, Sunoco IMCA Late Models, RaceSaver IMCA Sprint Cars, Stealth Racing IMCA Mod Lites, Mach-1 IMCA Sport Compacts, Karl Kustoms IMCA Northern SportMods, and Smiley's Racing Products IMCA Southern SportMods. It sets unified competition rules, publishes national, regional, and state points standings, runs weekly racing programs, and operates flagship events such as the Speedway Motors IMCA Super Nationals in Boone, Iowa and the IMCA Race of Champions.
The underlying technology stack supports event coordination rather than constituting a software product in the conventional sense: IMCA runs a multi-division points and standings system, decal compliance tracking, the IMCA.TV livestreaming platform, JotForm-based online driver membership applications, and a national track directory and map. Membership and sanctioning are self-service online, while field operations are run from a small Vinton-based staff of 11-50.
IMCA generates revenue through four primary streams: (1) recurring track sanctioning fees from the hundreds of tracks it licenses, (2) subscription driver membership fees paid by amateur and semi-professional racers, (3) sponsorship and contingency awards from a deep network of parts manufacturers and brands led by title sponsor Speedway Motors, with Sunoco, Karl Kustoms, Friesen Performance, RaceSaver, Brodix, AERO Race Wheels, Allstar Performance, Performance Distributors, and others as additional core partners, and (4) event-driven revenue from the Super Nationals including entry fees, spectator admission ($10-$35), pit passes ($30-$45), and merchandise. Per-entry fees at weekly shows are tiered by class, ranging from $35 for Sport Compacts to $100 for Modifieds, and special events carry higher fees and purses. Distribution is direct and event-driven: tracks sign sanctioning agreements, drivers self-enroll online, and sponsors commit multi-year contingency and decal programs.
IMCA Racing firmographics
Firmographics- Name
- IMCA Racing
- Legal name
- International Motor Contest Association
- Website
- https://imca.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMCA Racing (International Motor Contest Association), based in Vinton, Iowa, is the oldest active U.S. racing sanctioning body, licensing hundreds of dirt tracks across 10+ divisions, setting competition rules, tracking national points standings, and running the Super Nationals event for amateur and semi-professional drivers, tracks, and racing parts sponsors.
- Ownership category
- akta.pro rank
IMCA Racing industry classification
Industry- Product category
- Motorsports Sanctioning Services
- NAICS
- Spectator Sports (71121), Business Associations (813910)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)
- akta.pro primary industry
- Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)
- akta.pro secondary industries
- Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)
Keywords
Where IMCA Racing is headquartered
LocationHeadquarters
- HQ city
- Vinton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMCA Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Track Sanctioning Fees: IMCA sanctions hundreds of race tracks across the United States, collecting fees for official sanctioning of weekly racing events across multiple divisions including Modifieds, Stock Cars, Hobby Stocks, Late Models, Sport Mods, Sprint Cars, Mod Lites, and Sport Compacts.
- Driver Membership Fees: Drivers pay membership fees to participate in IMCA-sanctioned competition, with regional and national point standings tracked through annual membership. The organization offers online membership application via JotForm.
- Sponsorship and Contingency Awards: IMCA receives sponsorship from companies like Speedway Motors (title sponsor of weekly racing), Allstar Performance, Freedom Race Lifts, MD3 Race Bodies, TomCat Performance, Carolina Racing Supply, Performance Distributors, and others. Sponsors provide product certificates, decals, and contingency awards to drivers, generating mutual brand value.
- Super Nationals Event Revenue: The annual Super Nationals in Boone, Iowa is the organization's flagship event, drawing large fields of competitors, spectators, and media attention, generating event-related revenue through entry fees, tickets, camping, and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | IMCA Modifieds event entry fee at regular shows |
| Transaction based/ take rate | Pay-as-you-go | IMCA Stock Cars event entry fee at regular shows |
| Transaction based/ take rate | Pay-as-you-go | IMCA Hobby Stock and Northern SportMod event entry fee at regular shows |
| Transaction based/ take rate | Pay-as-you-go | IMCA Sport Compacts event entry fee at regular shows |
| Transaction based/ take rate | Pay-as-you-go | Marshalltown King of the Highbanks Stock Car entry fee |
| Unit Pricing | Pay-as-you-go | Spectator grandstand admission at regular shows |
| Unit Pricing | Pay-as-you-go | Pit passes at regular shows |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
IMCA Racing product offering
Product offeringCore offering
IMCA sanctions dirt track racing divisions, sets and enforces standardized competition rules, and organizes weekly racing series and special events across hundreds of U.S. tracks. The organization governs 10+ divisions (Modifieds, Stock Cars, Hobby Stocks, Late Models, SportMods, Sprint Cars, Mod Lites, Sport Compacts) and operates the annual Super Nationals championship in Boone, Iowa.
Product overview
IMCA (International Motor Contest Association) operates as a racing sanctioning body offering a portfolio of racing divisions and championships rather than a traditional software product. The organization sanctions multiple racing classes including Karl Kustoms IMCA Modifieds, Sunoco IMCA Stock Cars, Sunoco IMCA Hobby Stocks, Sunoco IMCA Late Models, RaceSaver IMCA Sprint Cars, Stealth Racing IMCA Mod Lites, Mach-1 IMCA Sport Compacts, IMCA Northern SportMods, and IMCA Southern SportMods. Supporting infrastructure includes IMCA.TV for live streaming of events, a national points tracking system for weekly racing standings, and signature events such as the Speedway Motors IMCA Super Nationals and IMCA Race of Champions. The divisions are organized by vehicle type, engine specifications, and geographic regions, with sponsorship from companies like Karl Kustoms, Sunoco, Speedway Motors, and RaceSaver.
Differentiator
Problem solved
Functional benefit
Products and services
- Speedway Motors IMCA Super Nationals Annual flagship championship event in Boone, Iowa featuring multiple IMCA racing divisions competing for national championships, including All-Star Invitational qualifying eligibility. The event draws large fields of competitors, spectators, and media attention and generates entry fees, ticket, camping, and merchandise revenue.
- IMCA.TV Live streaming platform for IMCA racing events, broadcasting features, heat races, and special events to fans worldwide and extending reach beyond in-person spectators.
- IMCA Race of Champions Special invitational event featuring top drivers from various IMCA divisions competing for additional honors beyond weekly racing championships.
- IMCA Driver Membership Annual driver membership program enabling participation in IMCA-sanctioned competition and national/regional/state point standings, applied for online via JotForm.
- IMCA Track Sanctioning Sanctioning service for race tracks across the United States, providing standardized rules, points systems, and national brand recognition in exchange for sanctioning fees across multiple divisions.
- National Points System Points tracking and standings system covering national, regional, and state-level championships across all IMCA divisions, with weekly published standings.
- Karl Kustoms IMCA Modifieds Division Premier racing division featuring modified race cars competing in weekly events and national championships across the IMCA network.
- Sunoco IMCA Stock Cars Division Stock car racing division sanctioning production-style race vehicles in weekly competitions across the IMCA network.
- Sunoco IMCA Hobby Stocks Division Entry-level stock car racing division for amateur competitors competing in weekly IMCA-sanctioned events.
- Sunoco IMCA Late Models Division Late model stock car racing division featuring higher-horsepower vehicles in weekly competitions across the IMCA network.
- RaceSaver IMCA Sprint Cars Division Sprint car racing division with standardized specification engines, part of the RaceSaver Sprint Car program.
- Stealth Racing IMCA Mod Lites Division Compact modified race car division featuring smaller-scale vehicles in weekly IMCA-sanctioned events.
- Mach-1 IMCA Sport Compacts Division Sport compact car racing division for smaller, economy-based race vehicles in weekly IMCA events.
- Karl Kustoms IMCA Northern SportMods Division Northern regional SportMod division combining elements of modified and stock car racing in weekly IMCA events.
- Smiley's Racing Products IMCA Southern SportMods Division Southern regional SportMod division with regional championships and point standings within the IMCA weekly racing program.
Companies that use IMCA Racing
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
IMCA Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMCA Racing partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Freedom Race LiftscoreFreedom Race Lifts, owned by engineer and former racer Josh Rodewald, has been designated the Official Race Car Lift of IMCA. The company produces wireless-operated vehicle lifts and jacks designed specifically for race teams. IMCA's official designation provides significant brand exposure and product credibility within the racing community.
- Speedway MotorsflagshipSpeedway Motors is the title sponsor of the Speedway Motors IMCA Weekly Racing National Point Standings, the premier weekly racing program. This is IMCA's most prominent sponsor relationship, providing national visibility and brand alignment with the organization's core weekly racing program.
- Allstar PerformancecoreAllstar Performance sponsors the Heat Race Winner Awards Program, now in its 15th season, rewarding drivers who accumulate 10 or more heat race victories during the year with $100 gift certificates. The company also awards $200 product certificates to champions at Super Nationals and RaceSaver Nationals. Based in Watervliet, Michigan.
- MD3 Race BodiesminorMD3 Race Bodies has been an IMCA sponsor for 15 years, providing race car body components to IMCA competitors.
- TomCat PerformanceminorTomCat Performance has co-sponsored IMCA alongside Carolina Racing Supply for 15 years, providing performance racing parts and support to the IMCA racing community.
- Carolina Racing SupplyminorCarolina Racing Supply has co-sponsored IMCA alongside TomCat Performance for 15 years, supporting the grassroots racing community through IMCA's network.
- Performance DistributorscorePerformance Distributors has been an IMCA sponsor for 20 years, one of the longest-standing partnerships. The company continues to provide National and Super Nationals awards to IMCA competitors.
- Karl KustomscoreKarl Kustoms is a regional division sponsor for IMCA Modifieds, providing sponsorship support and brand association with one of IMCA's most popular racing divisions.
- SunococoreSunoco is the fuel brand sponsor for multiple IMCA divisions including Stock Cars, Hobby Stocks, and Late Models, providing prominent brand visibility on race vehicles and in IMCA marketing materials.
- RaceSavercoreRaceSaver is the engine specification and brand sponsor for IMCA Sprint Cars, providing standardized engine rules and a recognized brand for the sprint car division.
- Stealth RacingminorStealth Racing sponsors the IMCA Mod Lites division, providing brand association and contingency awards for the mini-modified class.
- Mach-1minorMach-1 sponsors the IMCA Sport Compact division, providing title sponsorship and awards support for the entry-level racing class.
- Smiley's Racing ProductscoreSmiley's Racing Products sponsors the IMCA Southern SportMods division, supporting the southern regional racing series with brand visibility and awards.
- Friesen PerformancecoreFriesen Performance sponsors both IMCA Modifieds and Northern SportMods divisions, providing division title sponsorship and supporting the national points programs.
- SCE GasketsminorSCE Gaskets is a sponsor of IMCA racing, providing gaskets and engine components to competitors as part of the contingency award network.
- Landrum SpringminorLandrum Spring is a sponsor of IMCA racing, supporting the grassroots racing community through IMCA's national network.
- EngineProminorEnginePro is a sponsor of IMCA racing, providing engine-related products and services visibility within the IMCA racing community.
- AERO Race WheelscoreAERO Race Wheels of Estherville, Iowa sponsors IMCA for a 27th consecutive season, rewarding designated place finishers at 80 special events and state champions across IMCA divisions with product certificates.
- BrodixcoreBrodix, a Mena, Arkansas cylinder head manufacturer, has sponsored IMCA for 27 consecutive years, providing cylinder head sets to national rookies of the year in Late Model and Sprint Car divisions. The 2023 season marked Brodix's 27th consecutive year as an IMCA sponsor.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
IMCA Racing competitors and assessment
Company assessmentDirect peers
- World of Outlaws: World of Outlaws sanctions national touring Sprint Car and Late Model series on dirt tracks across the U.S., competing directly with IMCA Sprint Cars and Late Models for drivers, tracks, and sponsor dollars in grassroots dirt racing.
- ARCA Menards Series: ARCA is a NASCAR-owned stock car sanctioning series operating at short tracks across the U.S., overlapping with IMCA's grassroots Stock Car and Modified customer base in the entry-to-progression pathway.
- DIRTcar Racing: DIRTcar Racing is a major U.S. dirt-track sanctioning body operating across overlapping divisions (Late Models, Modifieds, Pro Stocks, SportMods). It is the most direct functional peer to IMCA, competing for the same tracks, drivers, and contingency sponsors.
- USAC Racing: USAC (United States Auto Club) is a long-standing open-wheel and short-track sanctioning body whose Sprint Car and Midget programs compete for the same regional dirt-track ecosystem as IMCA Sprint Cars.
- Lucas Oil Late Model Dirt Series: Lucas Oil Late Model Dirt Series sanctions a national touring Late Model series on dirt, directly competing with IMCA's Late Model division for elite Late Model teams, tracks, and contingency sponsors.
Broad incumbents
- NASCAR: NASCAR is the dominant U.S. motorsport sanctioning body. While its core is professional stock car racing, its regional/feeder series (ARCA, NASCAR Late Models, Whelen Modified Tour) overlap with IMCA's grassroots and Modified divisions.
- FIA: FIA is the global motorsport sanctioning body. It is comparable to IMCA in function (rule-setting, championship governance, sanctioning of events) but operates at a global, multi-discipline scale far above IMCA's grassroots U.S. dirt-track focus.
- IMSA: IMSA sanctions sports car and endurance racing in the U.S. It is a peer motorsport sanctioning organization with overlapping governance/series-promotion functions, though it focuses on road course/sports car categories rather than dirt ovals.
- NHRA: NHRA is the dominant U.S. drag racing sanctioning body. It is comparable to IMCA as a category-defining motorsport sanctioning organization with national points, member tracks, and contingency sponsor programs, though in a different racing format.
- SCCA (Sports Car Club of America): SCCA sanctions club and professional road racing in the U.S. While focused on sports cars rather than dirt ovals, it is structurally comparable as a member-driven motorsport sanctioning organization with classes, points, and event operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
IMCA Racing social profiles
Digital presenceIMCA Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMCA Racing leadership team
Management profileNumber of profiles
IMCA Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMCA Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMCA Racing
What does IMCA Racing do?
IMCA sanctions dirt track racing divisions, sets and enforces standardized competition rules, and organizes weekly racing series and special events across hundreds of U.S. tracks. The organization governs 10+ divisions (Modifieds, Stock Cars, Hobby Stocks, Late Models, SportMods, Sprint Cars, Mod Lites, Sport Compacts) and operates the annual Super Nationals championship in Boone, Iowa.
Is IMCA Racing a public or private company?
IMCA Racing is a private company. It is classified as unknown and is currently operating.
When was IMCA Racing founded?
IMCA Racing was founded in -1. It employs 11 to 50 people.
Where is IMCA Racing based?
IMCA Racing is headquartered in Vinton, United States, in the North America region.
How does IMCA Racing make money?
Four revenue lines are on record. Track Sanctioning Fees are the primary driver. The others are driver Membership Fees, sponsorship and Contingency Awards and super Nationals Event Revenue.
Who are IMCA Racing's main competitors?
Direct peers on record are World of Outlaws, ARCA Menards Series, DIRTcar Racing, USAC Racing and Lucas Oil Late Model Dirt Series. Broad incumbents are NASCAR, FIA, IMSA, NHRA and SCCA (Sports Car Club of America).
Does IMCA Racing have an API?
No public API is recorded for IMCA Racing.
What industry is IMCA Racing in?
IMCA Racing's product category is Motorsports Sanctioning Services. Its primary akta.pro industry code is MPAKAGAD, Motorsports Sanctioning Bodies & Governing Organizations, with a secondary code of MPAKAFAE, Professional Sport Governing Bodies & League Sanctioning Authorities. Its NAICS code is 71121 and its SIC code is 7948.