MACPHERSON BUILDERS LIMITED

What MACPHERSON BUILDERS LIMITED does

MacPherson Builders Limited is a privately held, founder-led residential homebuilder and land developer that designs, builds, and sells low-rise housing within master-planned communities across Southern Ontario. Founded in 1994 by Russell Higgins (whose roots trace to Mandarin Creek Developments Limited, 1988), the company has delivered more than 1,800 homes across submarkets including St. Thomas, Collingwood, Blue Mountain, Stayner, Ingersoll, Fergus, and Seaforth, with a corporate head office and Décor Studio in Etobicoke. Its current product portfolio spans townhomes (including configurations with integrated Additional Residential Units), detached homes on 45' and 50' lots, luxury bungalows and chalets, and mid-rise condominiums, supported by community-level amenities (parks, trails, recreation centres, commercial anchors).

The underlying business model is asset-heavy, project-based real estate development: the company acquires and entitles land, builds infrastructure, constructs homes, and sells them to end consumers through direct sales channels. Distinctive revenue streams include base home sales (one-time), Décor Studio upgrade and finish-selection services (professional services), and land development. A signature product configuration is the Additional Residential Unit (ARU) — a self-contained rental suite with separate entry, kitchen, bathroom, workspace, laundry, and independently metered utilities — designed to provide buyers with mortgage-helping rental income. The company layers partnerships (Dancor Construction for a Stayner commercial hub, Collier Homes for ARU townhouses) and government infrastructure funding ($35M provincial award enabling 4,000 draft-approved units in Stayner) onto its land pipeline.

Go-to-market is sales-led and direct-to-consumer, with no intermediary distribution: prospective buyers register on community-specific microsites, visit model homes, and complete finish selections at the Décor Studio. The customer base is segmented across families and multigenerational households (primary), retirees and active adults (Collingwood/Blue Mountain resort-style communities), and income-smart homeowners attracted to ARU configurations. Trust is reinforced through TARION warranty enrollment, Energy Star builder certification, and BILD/OHBA industry association membership. Revenue is not publicly disclosed, and the company carries no institutional investor or parent-company relationship.

Name

MACPHERSON BUILDERS LIMITED

Legal name

MacPherson Builders Limited

Website

https://macphersonbuilders.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MacPherson Builders Limited is a privately held, founder-led residential homebuilder and land developer that designs, builds, and sells low-rise homes within master-planned communities across Southern Ontario, serving families, multigenerational households, retirees, and income-smart buyers in markets from St. Thomas to Collingwood.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)

Keywords

• Residential home construction
• Master-planned communities
• Low-rise homebuilding
• Land development
• Townhome and detached homes

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: Primary revenue from designing, developing, and selling residential homes including townhomes, detached homes, bungalows, and chalets across master-planned communities in Southern Ontario.
2. Décor Studio Services: Interior design consultation and finishing options (cabinets, flooring, trim, finishes, countertops) sold as optional upgrades to home buyers during the customization phase.
3. Land Development: Acquisition and development of land for residential master-planned communities, creating infrastructure and amenities that enhance property values.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MacPherson Builders Limited designs, develops, and sells residential homes — including townhomes, detached single-family homes, bungalows, chalets, and mid-rise condominiums — within master-planned communities across Southern Ontario. The company acquires and develops land, builds homes with customizable layouts (including Additional Residential Units for rental income), and provides in-house Décor Studio design consultation and TARION warranty coverage to support homeowners through the purchase and post-sale process.

Product overview

MacPherson Builders is a premier residential developer and builder specializing in low-rise residential communities across small-town Ontario. The company operates as a unified homebuilding platform offering both current and past communities, including townhomes (with Additional Residential Units), luxury chalets, golf course communities, mid-rise condominiums, and single-family estate homes. The product portfolio includes communities in Collingwood (Blue Fairway, The View), Blue Mountain (Altitude, Orchard at Craigleith), Stayner (Nottawasaga Station), St. Thomas (Shaw Valley Towns), Ingersoll (Oxford Village), Fergus (Strathlea), and Seaforth (The Bridges of Seaforth). Supporting services include a Décor Studio for design consultation and TARION Home Warranty Coverage for new home protection. The company has built over 1,800 homes since its founding in 1994, with a focus on master-planned communities that reflect each community's unique character while combining quality craftsmanship and modern lifestyle needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Shaw Valley Towns (St. Thomas) A vibrant, connected community built for modern families, multigenerational living, and income-smart homeowners featuring spacious townhomes with complete, self-contained Additional Residential Units (ARUs), minutes from London and Port Stanley.
• Nottawasaga Station (Stayner) Master-planned community in Stayner offering stunning 45' and 50' detached homes with move-in ready options available, surrounded by natural beauty and modern amenities.
• Blue Fairway (Collingwood) Luxury chalet homes in Collingwood's premier golf community featuring luxury bungalow chalets and 2 and 3-storey townhome designs. Phase 5 Coming Soon.
• Altitude at Blue Mountain Nordic inspired living featuring luxury detached homes and townhomes coming soon to Blue Mountain, blending outdoor adventures with sophisticated lifestyle.
• The View (Collingwood) Mid-rise condominium collection on Cranberry Trail backing onto Cranberry Golf Course near Ontario's premier ski hills and Blue Mountain.
• Oxford Village (Ingersoll) Heritage-inspired homes in Ingersoll featuring 300 homes centered around a MacPherson-built community park, with heritage-inspired designs becoming MacPherson's signature.
• Shaw Valley Country Club (St. Thomas) One of the largest master-planned communities in Elgin County featuring a variety of home designs set against Kettle Creek ravine, centered around Shaw Valley Park and a recently constructed daycare facility.
• Orchard at Craigleith Award winning community at the base of Craigleith Ski Club with detached family chalets, semis, and townhomes featuring amenities including outdoor pool, tennis courts, and connected trail system.
• Windrose Estates (Collingwood) Unparalleled luxury community featuring bungalow and 2-storey estate homes offering the ultimate in luxury living in Collingwood.
• Strathlea (Fergus) Master planned community in Fergus featuring detached homes centered around a new MacPherson-built community park, surrounded by farmland and historically rich neighbourhood.
• The Bridges of Seaforth Adult lifestyle enclave of luxurious homes near Stratford featuring an 18,000 square foot recreation centre and access to the 18-hole Seaforth Golf Club.
• Décor Studio Design Consultation In-house design consultation service offering options and inspiration for home aesthetics, providing professional advice on finishes and fixtures including cabinets, flooring, trim, countertops across materials, colours, styles and price points. Sold as optional upgrades during the home customization phase.

Quantifiable outcome

• Over 1,800 homes built since 1989
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered major and minor.

• Collier HomesmajorStrategic or Co-development Partner · 26 November 2025Joint townhouse development within MacPherson's Shaw Valley community in St. Thomas, Ontario. Project supports the City of St. Thomas Housing Accelerator Fund Action Plan. Initial phase of 6 townhouse units with Additional Residential Units (ARUs), with 29 additional units planned for total of 35 primary units and 35 ARUs.
• Dancor ConstructionmajorStrategic or Co-development Partner · 25 February 2025Joint commercial development project in Stayner, Ontario. Groundbreaking ceremony on February 25, 2025. The development will feature prominent retailers including Foodland, LCBO, Dollarama, and McDonald's, creating employment opportunities and enhancing the local economy.
• rare Charitable Research ReserveminorOthersMacPherson Builders supports the rare Charitable Research Reserve, a charitable organization focused on environmental conservation and research.
• Province of Ontario - Housing Enabling Water Systems FundmajorOthersOntario government funding of $35 million secured for Klondike Park Road Well Site, Reservoir, and Pumping Station infrastructure, enabling development of 4,000 draft-approved housing units in Stayner area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenpark Group: Toronto-based homebuilder with three decades of Ontario residential development including master-planned communities, single-family homes, and townhomes. Comparable scale, tenure, and Ontario product focus.
• Brookfield Residential: Major North American homebuilder with Ontario operations developing master-planned communities of single-family homes and townhomes. Comparable builder-developer model with similar GTA-adjacent geographic focus.
• Mattamy Homes: Largest privately owned homebuilder in North America with substantial Ontario operations including townhomes, single-family homes, and master-planned communities. Most directly comparable as a for-sale residential builder competing in similar Ontario micro-markets.
• Great Gulf: Ontario-focused residential builder-developer with low-rise and mid-rise communities across the GTA and surrounding regions. Comparable product mix including townhomes and master-planned developments.
• Minto Group: Ottawa-based builder-developer with significant GTA and Ontario low-rise residential activity, including townhomes and master-planned communities. Comparable in product mix and target demographic of family/homeowner buyers.
• Empire Communities: Vaughan-based residential builder-developer focused on Ontario low-rise housing including townhomes and single-family homes in master-planned communities. Similar product offering and Ontario geographic footprint.
• Tribute Communities: Ontario homebuilder with GTA and surrounding region operations developing townhomes and single-family homes in master-planned communities. Similar product offering targeting family buyers.
• Heathwood Homes: Toronto-based homebuilder specializing in single-family homes and townhomes in GTA and surrounding Ontario communities. Comparable scale, product type, and direct competition for land in secondary Ontario markets.
• Reid's Heritage Homes: Southwestern Ontario builder-developer focused on single-family homes and townhomes in communities like St. Thomas-area markets where MacPherson also operates. Closest geographic overlap on active pipeline.
• Remington Homes: Ontario-based residential builder with active communities in GTA-adjacent markets including townhome and single-family product. Comparable builder profile competing for similar buyer demographics in Ontario secondary markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macphersonbuildersCA
• LinkedInlinkedin.com/company/macpherson-builders-limited
• Instagraminstagram.com/macphersonbuildersca/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACPHERSON BUILDERS LIMITED