Minalba Alimentos e Bebidas LTDA

What Minalba Alimentos e Bebidas LTDA does

Minalba Alimentos e Bebidas LTDA is a Brazilian producer of natural mineral water operating as a subsidiary of Grupo Edson Queiroz, a diversified industrial conglomerate. Its water is sourced from natural springs at 1,700 meters altitude in Campos do Jordão, Brazil, yielding an alkaline pH and very low sodium content that form the basis of its quality positioning. The company sells an 8-SKU portfolio spanning multiple formats — 200ml cups, 310ml/510ml/1.5L bottles (sparkling and still), 5L/10L galões, 300ml glass bottles (Premium line), and Brazil's first natural mineral water in 100% recyclable aluminum cans — plus the Minalba Movement line with a sports spout. Minalba also operates the Minalba Premium glass-bottle sub-brand targeted at the HORECA channel (hotels, restaurants, bars, nightclubs).

The business model is direct-to-consumer through broad Brazilian retail distribution, HORECA channel partnerships, event sales at sporting and outdoor gatherings, and direct household delivery of large-format galões. Pricing is not publicly disclosed. Marketing is concentrated on Instagram and Facebook organic social, the company website, and event-driven challenge campaigns (Desafio Minalba). The company does not disclose revenue, headcount, founding date, or geographic markets beyond Brazil. No M&A, funding rounds, or international expansion are signaled in the available data; the parent Grupo Edson Queiroz affiliation provides shared corporate and logistics infrastructure.

Name

Minalba Alimentos e Bebidas LTDA

Legal name

Minalba Alimentos e Bebidas LTDA

Website

https://minalba.com.br

Company type

Private

Operating status

Operating

Short description

Minalba is a Brazilian natural mineral water brand and subsidiary of Grupo Edson Queiroz, sourcing water at 1,700m altitude in Campos do Jordão and selling through retail, HORECA, events, and household delivery across Brazil.

Ownership category

akta.pro rank

Product category

Packaged Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro industry

PRIMARYAFAFACAA

Spring Water Bottling

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYAFAFACAB

Mineral Water Bottling (Naturally Mineral)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYAFAFACAH

Bulk Bottled Water Production (Large Format, Home/Office Delivery)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

Keywords

• Bottled mineral water
• Natural spring water
• Aluminum can packaging
• Non-alcoholic beverages
• Packaged water products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Mineral Water Product Sales: Direct sales of natural mineral water products through various packaging formats (cans, bottles, galões) to retail consumers, HORECA establishments, and event venues.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Minalba produces and distributes natural mineral water sourced from springs at 1,700 meters altitude in Campos do Jordão, Brazil, characterized by naturally alkaline pH and very low sodium content. The portfolio spans compact PET bottles (310ml, 510ml, 1.5L) in sparkling and still versions, 200ml cups, 5L and 10L galões for household use, 300ml Premium glass-bottled water for HORECA accounts, 510ml Minalba Movement with a practical spout designed for sports, and Minalba Lata — Brazil's first natural mineral water in 100% recyclable aluminum cans.

Product overview

Minalba is a Brazilian mineral water brand offering a diversified portfolio of products across multiple sizes and formats. The product line includes large-format galões (5L and 10L) for family and home use, portable bottles in 310ml, 510ml, 1.5L, and 200ml sizes, with both sparkling (Com Gás) and still (Sem Gás) variants. The portfolio features specialized offerings like Minalba Movement for sports and fitness activities, Minalba Premium in glass bottles for upscale hospitality establishments, and innovative aluminum canned water positioned as Brazil's first natural mineral water in cans. All products are sourced from natural springs at 1,700 meters altitude in Campos do Jordão, featuring alkaline pH and very low sodium content.

Differentiator

Problem solved

Functional benefit

Brands

• Minalba Premium: Premium line of natural mineral water in glass bottles (300ml) with and without gas, designed for elegant dining experiences in hotels, restaurants, bars, and nightlife establishments.
• Minalba Movement

Products and services

• Minalba Galões (5L and 10L) Large-format natural mineral water containers in 5L and 10L sizes, designed for family gatherings, picnics, vacations, and household consumption. Available through retail stores and household delivery.
• Minalba 310ml (Com Gás and Sem Gás) Compact and highly portable 310ml natural mineral water bottles available in sparkling (Com Gás) and still (Sem Gás) versions, designed for individual on-the-go hydration.
• Minalba 1.5L (Com Gás and Sem Gás) Medium-sized 1.5L natural mineral water bottles available in sparkling (Com Gás) and still (Sem Gás) versions, positioned for work, studying, physical activity, and everyday hydration.
• Minalba 510ml (Com Gás and Sem Gás) Versatile 510ml natural mineral water bottles available in sparkling (Com Gás) and still (Sem Gás) versions for various daily hydration scenarios including work, study, and physical activity.
• Minalba Movement 510ml Specially designed 510ml still natural mineral water (Sem Gás) featuring a practical spout for drinking during physical activities without interrupting movement, targeted at athletes and active-lifestyle consumers.
• Minalba Copo 200ml (Sem Gás) Quick-hydration 200ml still (Sem Gás) natural mineral water in a practical cup format, designed to be portable and space-saving for sporting events and outdoor gatherings.
• Minalba Premium (Vidro 300ml) Premium natural mineral water in elegant 300ml glass bottles, available in sparkling and still versions, designed to add a special touch of elegance to fine dining and premium hospitality settings including hotels, restaurants, bars, and nightclubs.
• Minalba Lata (Alumínio) Brazil's first natural mineral water in 100% recyclable aluminum cans. The can format cools faster and maintains temperature longer than alternative packaging, combining functional performance with environmental advantages.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Grupo Edson QueirozcoreOthersMinalba is part of Grupo Edson Queiroz, a diversified industrial group in Brazil. The company is explicitly identified as 'Uma Empresa do Grupo Edson Queiroz' (A Company of Grupo Edson Queiroz).

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Evian (Danone): Global premium natural mineral water brand owned by Danone. Comparable to Minalba Premium as a premium-positioned natural mineral water brand leveraging alpine/spring source provenance, glass packaging, and HORECA distribution — albeit at materially larger global scale.
• Perrier: Iconic French sparkling natural mineral water brand, owned by Nestlé Waters, distributed globally in iconic green glass bottles. Comparable to Minalba Premium as a globally recognized premium sparkling mineral water targeting HORECA and on-premise consumption occasions.
• Bonafont (Danone): Danone's bottled water brand operating in Brazil and Latin America, offering purified and mineral water in PET and other formats. Comparable as a large-scale Brazilian/LatAm bottled water competitor with significantly broader marketing and distribution resources than Minalba.
• Nestlé Pure Life: Global bottled water brand owned by Nestlé with significant presence in Brazil. Comparable as a multinational bottled water competitor leveraging Nestlé's distribution scale, marketing budget, and category management capabilities across mainstream retail channels.
• San Pellegrino: Premium Italian sparkling mineral water brand with strong HORECA global presence in glass bottles. Comparable to Minalba Premium as a premium sparkling mineral water positioned for fine dining and hospitality with glass-bottle presentation and spring-source provenance.

Direct peers

• Crystal Águas: One of Brazil's largest mineral water brands, offering still and sparkling mineral water in multiple formats including PET bottles and galões. Directly comparable to Minalba as a national Brazilian mineral water brand with multi-format PET and bulk packaging portfolios serving retail and HORECA channels.
• Água Levity: Brazilian premium mineral water brand positioned for the HORECA and premium retail segment with glass packaging. Comparable to Minalba Premium as a Brazilian mineral water brand targeting the upscale hospitality and dining occasion with glass-bottle presentation.
• Indaiá Águas Minerais: Brazilian regional mineral water brand with strong presence in several Brazilian states. Comparable to Minalba as a Brazilian natural mineral water brand competing in similar retail and HORECA channels with multi-format PET and galão portfolios.
• Água Mineral São Geraldo: Brazilian natural mineral water brand sourced from springs, offering still and sparkling variants in PET, glass, and galão formats. Comparable to Minalba as a Brazilian spring-sourced mineral water competitor with multi-channel distribution including retail and HORECA.

Regional players

• São Lourenço Águas: Brazilian mineral water brand with strong regional presence in parts of Brazil, offering still and sparkling mineral water in PET and glass formats. Comparable to Minalba as a Brazilian spring-sourced mineral water competitor, though with a more regionally concentrated distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookpt-br.facebook.com/MinalbaOficial
• Instagraminstagram.com/minalbaoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minalba Alimentos e Bebidas LTDA