Loving Care Senior Services, Inc.

What Loving Care Senior Services, Inc. does

Loving Care Senior Services, Inc. is a nonprofit home care agency licensed and operating in the state of Maryland, serving seniors and their families across Southern Maryland. The company delivers non-medical in-home care through a network of caregivers, with services spanning nursing assessment, routine personal care, hygiene assistance, laundry, light cleaning, shopping, meal planning and cooking, and medication reminders. Complementary offerings include companionship support, mobility assistance, respite care for family caregivers, durable medical equipment provision (wheelchairs, walkers, Hoyer lifts, hospital beds, transfer chairs, and mobility scooter rentals), First Aid/CPR training, and notary public services.

The company is structured as a Licensed Health Care Staff Agency (HCSA800143), Residential Service Agency (R4195R), and Nursing Referral Agency (NRS120206) through the Maryland Department of Health and Hygiene, which collectively authorize its caregiver placement and home-care service delivery. Operations are anchored at two Southern Maryland locations — a headquarters in Lusby, MD and an administrative office in Prince Frederick, MD — with a founder-led management team (CEO Lisa Height and Director Dirk Gross). The technology footprint is minimal: a company website, contact form, and basic caregiver network management; there are no disclosed APIs, software platforms, or proprietary AI systems.

Commercially, Loving Care operates a hybrid revenue model combining fee-for-service home care with donation and fundraising income. Services are quote-based with no publicly disclosed pricing; the organization accepts Apple Pay, Cash App, Venmo, and cash, and routes monetary donations through the Zeffy platform. Go-to-market is direct-to-consumer via phone inquiries and the website, supplemented by grassroots awareness generated through community "Fun-Raiser" events with local restaurant partners (Rita's Italian Ice, Chesapeake Grille, Chipotle, IHOP, Krispy Kreme). Customer concentration is diffuse (individual seniors and families) and confined to a single regional market, with no named enterprise customers or institutional contracts.

Name

Loving Care Senior Services, Inc.

Legal name

Loving Care Senior Services, Inc.

Website

https://lovingcareseniors.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Loving Care Senior Services is a nonprofit, Maryland-licensed home care agency providing non-medical in-home care, companionship, respite, and durable medical equipment to seniors and their families throughout Southern Maryland.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Non-medical home care
• Senior care services
• Residential service agency
• Caregiver referral services
• Durable medical equipment

Headquarters

HQ city

Prince Frederick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Service Fees: Revenue generated from providing non-medical home care services to seniors and individuals needing assistance with daily activities. Services include nursing assessment, personal care, hygiene assistance, laundry, cleaning, shopping, meal planning/cooking, and medication reminders.
2. Donations and Fundraising: As a nonprofit organization, Loving Care Senior Services relies on donations from individuals and businesses to support operations and expand services. They partner with local restaurants for 'Fun-Raiser' events to generate community support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Loving Care Senior Services, Inc. is a nonprofit, licensed home care agency that delivers non-medical in-home care to seniors throughout Southern Maryland. Services span nursing assessment, routine personal care, hygiene assistance, laundry, light cleaning, shopping, meal planning and cooking, medication reminders, companionship, mobility assistance, and respite care for family caregivers. The agency also supplies Durable Medical Equipment (wheelchairs, walkers, Hoyer lifts, hospital beds, transfer chairs, scooter rentals) and ancillary offerings such as First Aid/CPR training and Notary Public services.

Product overview

Loving Care Senior Services is a licensed home care agency offering non-medical in-home care services throughout Southern Maryland. The core offering consists of personalized home care including nursing assessment, routine personal care, hygiene assistance, laundry, cleaning, shopping, meal planning/cooking, and medication reminders. Additional services include durable medical equipment (wheelchairs, walkers, Hoyer lifts, hospital beds, transfer chairs, scooter rentals), companionship support services, mobility assistance, respite care, First Aid/CPR training, and notary public services. The company operates as a Licensed Health Care Staff Agency (HCSA800143), Residential Service Agency (R4195R), and Nursing Referral Agency (NRS120206) in Maryland, connecting seniors with qualified caregivers to enable aging at home.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship Support Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Rita's Italian Ice (Prince Frederick, MD)minorGTM or Marketing PartnerFun-Raiser partnership where Rita's hosts fundraising events to support Loving Care's senior care services. Customers can support the organization by purchasing treats at Rita's locations.
• Chesapeake Grille (Dunkirk, MD & North Beach, MD)minorGTM or Marketing PartnerFundraising partnership with Chesapeake Market and Deli locations. Diners can support senior care services while enjoying meals at Chesapeake Grille restaurants.
• Chipotle (Prince Frederick, MD)minorGTM or Marketing PartnerFun-Raiser event where Chipotle donates a portion of sales to Loving Care. Participants are encouraged to bring flyers to the restaurant.
• IHOP (Prince Frederick, MD)minorGTM or Marketing PartnerFundraising partnership at IHOP location (680 N Prince Frederick Blvd). Event held during specified hours with portion of proceeds supporting senior care services.
• Krispy Kreme (Online)minorGTM or Marketing PartnerOnline fundraising campaign where Krispy Kreme deliveries support Loving Care's mission. Goal to raise 100 dozen doughnuts with community help.
• Zeffy (Donation Platform)minorOthersThird-party donation platform used for accepting monetary donations to support nonprofit operations and expand services to seniors in need.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Visiting Angels: National franchise specializing in non-medical in-home senior care, including personal care, companionship, and respite. Directly comparable to Loving Care's service model, with much larger geographic scale via a franchise network.
• Senior Helpers: Franchise network providing in-home senior care including personal care, companionship, and Alzheimer's/dementia care. Comparable in service scope, scale, and delivery model.
• Home Instead: Global franchise providing personalized non-medical home care for seniors, including companionship, personal care, and respite services. Same customer segment, similar service mix, and same direct-to-consumer delivery model.
• Comfort Keepers: National franchise offering in-home care services for seniors including personal care, companionship, and specialized dementia care. Operates an overlapping service catalog and customer base.
• Griswold Home Care: Non-medical home care provider for seniors and adults with disabilities, with a franchise model covering personal care, homemaking, and companionship. Closely comparable service set.
• BrightStar Care: Franchise-based home care agency offering both medical and non-medical in-home care for seniors and others. Comparable service mix with a regulated healthcare staffing component that mirrors Loving Care's HCSA licensure.
• Right at Home: International franchise providing in-home senior care and assistance, including personal care, companionship, and specialty care. Direct overlap on services, customers, and delivery model.

Broad incumbents

• Bayada Home Health Care: Large, multi-state home health provider offering both skilled nursing and personal care services. Operates at significantly greater scale across the Mid-Atlantic, with a comparable service portfolio but broader clinical depth.
• Help at Home: Large personal care services provider focused on Medicaid-funded home and community-based services. Operates in adjacent categories with institutional scale that dwarfs a small local nonprofit like Loving Care.

Others

• Meals on Wheels America: National nonprofit network providing meal delivery and wellness check-ins to seniors aging at home. Thematically aligned with Loving Care's nonprofit mission to support aging in place, though focused on nutrition rather than personal care.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loving-care-senior-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loving Care Senior Services, Inc.