Griswold Home Care

What Griswold Home Care does

Griswold Home Care is a private, US-based franchisor of non-medical in-home care services for seniors, founded in 1982 by Jean Griswold and headquartered in Centennial, Colorado. The company provides personal care (bathing, grooming, dressing), homemaking (light housekeeping, laundry, grocery shopping, meal prep), and companionship (activities, hobbies, conversation) services, plus support for clients with chronic conditions, illnesses, or injuries. Services are delivered by Care Professionals in clients' homes, enabling aging in place rather than institutional care.

The company operates exclusively through a franchise model, with independently owned and operated offices across at least nine US states including Delaware, Florida, Minnesota, New Jersey, Maryland, Texas, Arizona, Connecticut, and Oklahoma. Griswold generates revenue from franchise fees and royalties paid by franchisees, while end-customer care services revenue accrues to the individual franchise locations. Customer acquisition combines a national toll-free phone line (1.800.GRISWOLD), a website with location finder and blog content, community event participation by local franchisees, and client/family testimonials. Service delivery model varies by state: in some states Griswold refers thoroughly screened independent caregivers, while in others the company employs and supervises caregivers directly.

Griswold supports franchisees and caregivers through the Jean Griswold Foundation, which provides scholarships for Care Professionals pursuing further education. In June 2026, Griswold announced a nationwide partnership with Ceresti Health to expand dementia caregiver support, aligned with the CMS GUIDE Model. The company holds Activated Insights endorsement as one of only eleven recognized brands and has received Graycliff Partners investment (July 2025). The underlying technology is operational rather than proprietary; no mobile app, API, or AI capabilities are disclosed.

Name

Griswold Home Care

Legal name

Griswold

Website

https://griswoldhomecare.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Griswold Home Care is a private US franchisor founded in 1982 that provides non-medical in-home care services — personal care, homemaking, companionship, and chronic condition support — to seniors and their families through a nationwide network of independently owned franchise locations.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Emergency / On-Demand Respite Care (HSABAGAD), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Home care services
• Senior care
• In-home care
• Personal care services
• Companionship services

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Fees: Griswold operates as a franchisor, generating revenue from franchise fees paid by independently owned franchise locations. Each franchisee pays to open and operate a Griswold Home Care office under the brand.
2. Care Services Revenue: Franchise locations generate revenue from providing non-medical in-home care services including personal care, homemaking, and companionship to clients. In some states, Griswold refers screened professional caregivers; in others, they employ and supervise caregivers directly.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Griswold Home Care delivers non-medical in-home care services for seniors and elders through a national franchise network. Its core offerings comprise Personal Care (bathing, grooming, dressing), Companionship (activities, conversation, outings), Homemaking (light housekeeping, laundry, grocery shopping, meal preparation), and Chronic Condition Support for clients with chronic illnesses or injuries. Services are delivered by Care Professionals either employed by local franchise offices or referred as screened independent caregivers depending on the state.

Product overview

Griswold Home Care is an award-winning home care provider with over four decades of experience offering non-medical in-home care services. The company's core service model includes three integrated service categories: Personal Care (hands-on support for bathing, grooming, and dressing), Companionship (social engagement through activities and conversation), and Homemaking (light housekeeping and meal preparation). These services are delivered by Care Professionals who support clients with chronic conditions, illnesses, or injuries. The company operates through a franchise model and is supported by the Jean Griswold Foundation, which provides educational scholarships for caregivers. Griswold also partners with healthcare organizations like Ceresti Health to expand specialized care coordination services. The service model varies by state, with some offices referring professional caregivers and others employing and supervising them directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ceresti HealthcoreStrategic or Co-development Partner · 10 June 2026Griswold and Ceresti Health partnered to expand dementia caregiver support nationwide, connecting families with in-home respite and support services. The partnership aligns with the CMS GUIDE Model to improve care coordination and access to services for people with dementia. The collaboration aims to create a more scalable approach to dementia care in the home setting.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrightStar Care: BrightStar Care runs a franchise system offering both medical and non-medical home care services across the U.S. Overlaps with Griswold in personal care and companionship but extends into skilled nursing; franchise model and senior care focus make it a direct comparability peer.
• Right at Home: Right at Home is a U.S. and international non-medical senior home care franchise providing personal care, companionship, and homemaking. Franchise model and service categories align closely with Griswold's core offering, making it a near-direct peer.
• Senior Helpers: Senior Helpers operates a non-medical in-home senior care franchise system offering personal care, companionship, and specialized dementia/Alzheimer's programs. Directly comparable to Griswold in scope of services and franchise-driven GTM; strong overlap in dementia care positioning.
• Visiting Angels: Visiting Angels is one of the largest U.S. non-medical senior home care franchise networks, providing companion care, personal care, and respite services. Directly comparable franchise GTM, service menu, and senior demographic with national geographic overlap.
• Home Instead: Home Instead is the largest non-medical in-home care franchise network in the U.S., offering personal care, companionship, and homemaking for seniors. Directly comparable to Griswold across service mix, franchise GTM, and senior target demographic; primary franchise competitor with significantly larger unit count.
• Help at Home: Help at Home is one of the largest U.S. providers of personal care services to seniors and disabled adults, predominantly serving Medicaid and dual-eligible populations. Overlaps with Griswold in personal care service delivery to seniors, though primarily company-operated rather than franchised.
• Comfort Keepers: Comfort Keepers operates a global franchise network delivering non-medical in-home personal care, companionship, and homemaking services to seniors. Closely comparable franchise model and service categories; competes with Griswold for both franchisees and end customers.
• Homewatch CareGivers: Homewatch CareGivers operates a non-medical home care franchise network focused on companion care, personal care, and family respite services for seniors. Highly comparable franchise structure, service categories, and target customer to Griswold.

Emerging players

• Honor Technology: Honor Technology is a tech-enabled home care company combining caregiver-matching software with acquired local agencies to deliver non-medical in-home senior care. Comparable end service to Griswold but with proprietary technology and consolidated operating model rather than franchise structure.
• Papa: Papa is a technology-enabled platform connecting seniors and families with companion caregivers, often via Medicare Advantage partnerships. Overlaps with Griswold's companionship and family-caregiver support offerings but operates via a digital marketplace model rather than local franchise offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/griswoldcares
• Facebookfacebook.com/GriswoldHomeCare
• LinkedInlinkedin.com/company/717080

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Griswold Home Care