NDWA Labs
NDWA Labs is a New York-based technology lab developing software tools, benefits platforms, and a Spanish-language news outlet for U.S. domestic workers, operating as a sister organization to the National Domestic Workers Alliance.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What NDWA Labs does
NDWA Labs is a New York-based technology laboratory that develops software tools, benefits platforms, and research projects aimed at the domestic worker population in the United States. The firm was founded in 2015 and operates as NDWA Labs LLC, with a small team of 1-10 employees. Its core product, Alia, is a technology platform providing workforce management and employment support tools for domestic workers, and it has been extended into specialized modules: Alia Benefits (a benefits administration module offering health and welfare benefits) and Alia Cares (a support services module). The organization also operates La Alianza, a Spanish-language news and information platform wholly owned under NDWA Labs LLC and serving the domestic worker community at laalianzanoticias.com.
The company operates as a sister organization to the National Domestic Workers Alliance (NDWA) and shares information with a network of allied advocacy organizations including Families Belong Together, Caring Across Generations, and Care in Action. The privacy policy indicates collection of demographic, contact, salary, and behavioral data, and the firm uses third-party donation processing and SMS services, signaling a mission-driven, donation-and-grant-funded operating model rather than a traditional commercial SaaS posture. Pricing, revenue mechanics, and named enterprise customers are not publicly disclosed, and no funding rounds, acquisitions, or leadership team details are available in the public sources reviewed.
NDWA Labs firmographics
Firmographics- Name
- NDWA Labs
- Legal name
- NDWA Labs LLC
- Website
- https://ndwalabs.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NDWA Labs is a New York-based technology lab developing software tools, benefits platforms, and a Spanish-language news outlet for U.S. domestic workers, operating as a sister organization to the National Domestic Workers Alliance.
- Ownership category
- akta.pro rank
NDWA Labs industry classification
Industry- Product category
- Domestic Worker Technology Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where NDWA Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NDWA Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
NDWA Labs product offering
Product offeringCore offering
NDWA Labs develops and operates a portfolio of technology platforms and digital products targeted at domestic workers in the United States. Its core offering is the Alia platform — a technology platform providing tools and resources for workforce management and employment support — supplemented by Alia Benefits (benefits administration) and Alia Cares (care support services), plus La Alianza, a news and information platform serving the domestic worker community. The portfolio is delivered as web-based applications and is structured around a mission of advancing equity and dignity for domestic workers.
Product overview
NDWA Labs operates as a technology lab for domestic workers, offering a unified product ecosystem centered on the Alia platform. Alia serves as the core technology solution, with specialized modules including Alia Benefits (benefits administration) and Alia Cares (care support services). The organization also operates La Alianza, a news platform for the domestic worker community. The portfolio is focused on leveraging technology to advance equity and dignity for domestic workers.
Differentiator
Problem solved
Functional benefit
Products and services
- Alia Alia is a technology platform serving domestic workers, providing tools and resources for workforce management and employment support. It is the core product within NDWA Labs' portfolio, with specialized modules (Alia Benefits and Alia Cares) extending its functionality.
- La Alianza La Alianza is a news and information platform serving the domestic worker community, operated as a wholly owned project of NDWA Labs LLC. It is delivered as a standalone website at laalianzanoticias.com with its own dedicated privacy policy.
Companies that use NDWA Labs
Customer profileSegments1 record
Ideal customer profiles1 record
NDWA Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NDWA Labs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Domestic Workers AlliancecoreSister organization and like-minded organization. NDWA Labs shares information with this organization as part of their network of allied organizations and campaigns.
- Families Belong TogetherminorLike-minded organization and campaign. NDWA Labs may share information with this organization as part of their network of allied organizations.
- Caring Across GenerationsminorLike-minded organization and campaign. NDWA Labs may share information with this organization as part of their allied organizations network.
- Care in ActionminorLike-minded organization and campaign. NDWA Labs may share information with this organization as part of their allied organizations network.
Recent moves4 records
Expansion highlights4 records
NDWA Labs competitors and assessment
Company assessmentRegional players
- Bright Horizons Family Solutions: Bright Horizons is a large provider of childcare and early education services, employing a significant domestic workforce of caregivers and teachers. It is adjacent to NDWA Labs' mission of supporting domestic workers in caregiving roles, though it is an employer-side player.
Broad incumbents
- Honor Technology: Honor operates a large-scale home care platform that matches care professionals with older adults and provides workforce management tools. It overlaps with NDWA Labs' focus on home care workers but operates as a much broader, commercially-funded incumbent.
- Handy: Handy is a marketplace and workforce platform for cleaning and home services professionals, directly serving house cleaners and domestic workers. It is comparable to NDWA Labs' Alia platform for the cleaning segment of domestic work.
- Care.com: Care.com is a major marketplace connecting families with caregivers, including nannies, house cleaners, and home care workers. It addresses many of the same domestic-worker pain points NDWA Labs targets, though as a much larger, consumer-facing incumbent.
Emerging players
- Earnin: Earnin provides earned wage access and financial health tools to hourly workers, addressing the same financial-vulnerability pain points that Alia Benefits targets for domestic workers, though with a wider worker segment focus.
- Homebase: Homebase offers workforce management tools (scheduling, time tracking, team communication) for hourly workers and small businesses. It is comparable to NDWA Labs' Alia core platform in providing workforce management functionality to hourly domestic workers.
- Gusto: Gusto provides payroll, benefits, and HR infrastructure primarily to small businesses, including those that employ domestic workers. It overlaps with NDWA Labs' Alia Benefits in delivering portable benefits, though its target customer is the employer rather than the worker.
Direct peers
- Wellthy: Wellthy provides a care benefits platform that helps employees manage caregiving responsibilities and access support resources. It is comparable to NDWA Labs' Alia Benefits in delivering structured support to care workers and care recipients through a digital platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
NDWA Labs social profiles
Digital presenceNDWA Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
NDWA Labs leadership team
Management profileNumber of profiles
NDWA Labs subsidiaries and ownership
Company hierarchySubsidiaries1 record
NDWA Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NDWA Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NDWA Labs
What does NDWA Labs do?
NDWA Labs develops and operates a portfolio of technology platforms and digital products targeted at domestic workers in the United States. Its core offering is the Alia platform — a technology platform providing tools and resources for workforce management and employment support — supplemented by Alia Benefits (benefits administration) and Alia Cares (care support services), plus La Alianza, a news and information platform serving the domestic worker community. The portfolio is delivered as web-based applications and is structured around a mission of advancing equity and dignity for domestic workers.
Is NDWA Labs a public or private company?
NDWA Labs is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NDWA Labs founded?
NDWA Labs was founded in 2015. It employs 1 to 10 people.
Where is NDWA Labs based?
NDWA Labs is headquartered in New York, United States, in the North America region.
Who are NDWA Labs's main competitors?
Bright Horizons Family Solutions is listed as a regional player. Broad incumbents are Honor Technology, Handy and Care.com. Emerging players are Earnin, Homebase and Gusto. Wellthy is listed as a direct peer.
Does NDWA Labs have an API?
No public API is recorded for NDWA Labs.
What industry is NDWA Labs in?
NDWA Labs's product category is Domestic Worker Technology Platform. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance. Its NAICS code is 54151 and its SIC code is 7372.