Lisa & Company

What Lisa & Company does

Lisa & Company is a family-owned exterior-envelope construction contractor founded in 2000 by Hanover County, Virginia residents Lisa and Allen Holloway, who together bring nearly 50 years of combined construction experience. The company is headquartered at 3022 Lincoln Avenue in Richmond, VA, and serves a regional Virginia footprint spanning the Richmond metro and surrounding cities including Norfolk, Virginia Beach, Fredericksburg, Williamsburg, Charlottesville, Petersburg, Dumfries, Midlothian, and Newport News. It operates with a headcount of 11-50 employees and holds itself out as fully licensed, insured, and bonded, with qualified-installer certifications from nationally recognized product manufacturers (e.g., IKO Cambridge Asphalt Shingles).

The company's core service portfolio covers commercial roofing, residential roofing, roofing maintenance, siding installation and repair, exterior painting, and renovation work including historic building restoration. Within residential roofing it offers specialized sub-services across shingle (asphalt, wood, slate, composite), TPO/flat, EPDM, slate, and metal systems. The technology stack is industry-standard: there is no proprietary software platform, no AI/ML capability, and no digital product — delivery is a craft labor model executed by estimators, superintendents, lead carpenters, and carpenter assistants. Customer acquisition is conducted through a static informational website with a request-a-quote form, direct phone and email outreach, and an established general-contractor referral network; the company does not run paid digital marketing or social campaigns.

Commercially, Lisa & Company runs a dual-channel B2B/B2C model. On the B2B side, it acts as a subcontractor to regional general contractors (Breeden Construction, Clancy & Theys, Bonaventure, KCG Construction) on commercial, multifamily, mixed-use, and education projects across Virginia; the estimating team provides bids with value-engineering options. On the B2C side, it serves residential homeowners through quote-based engagements with free estimates, billing on a pay-as-you-go cadence with no publicly disclosed pricing. Revenue is entirely project-based, generated from one-time installation, repair, and renovation fees plus maintenance contracts, and there is no recurring SaaS, subscription, or product-revenue component. No external funding has been raised; ownership and control remain with the Holloway family.

Name

Lisa & Company

Legal name

Lisa & Company

Website

https://lisacompany.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Lisa & Company is a family-owned Richmond, VA construction contractor founded in 2000, providing commercial and residential roofing, siding, exterior painting, and renovation services across Virginia, serving general contractors, multifamily developers, and homeowners via project-based quotes.

Ownership category

akta.pro rank

Product category

Roofing and Siding Contracting Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Commercial roofing services
• Residential roofing installation
• Siding installation repair
• Exterior renovations contracting
• Roofing maintenance services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Construction Services Revenue: Project-based revenue from roofing installation and repairs, siding installation and repairs, exterior painting, and renovation work for commercial and residential properties. Revenue is generated through one-time project fees for new installations, repairs, and renovations, as well as ongoing maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Lisa & Company is a family-owned construction contractor that provides roofing installation, repair, and maintenance (shingle, TPO, EPDM, slate, metal), siding installation and repair, exterior painting, and renovation work for residential and commercial properties in Richmond, VA and surrounding Virginia areas. The firm primarily operates as a subcontractor to general contractors on commercial and multifamily projects, and directly serves homeowners with roofing, siding, painting, and renovation services.

Product overview

Lisa & Company is a family-owned construction and contracting company offering a unified suite of exterior property services centered on roofing and siding. The core portfolio consists of Commercial Roofing, Residential Roofing, Roofing Maintenance, Siding Services, and Renovation Work. Within residential roofing, the company offers specialized sub-services including Shingle Roofing (using IKO Cambridge Asphalt Shingles), TPO/Flat Roofing, EPDM Roofing, Slate Roofing, and Metal Roofing. These services are delivered as integrated offerings to residential and commercial customers in the Richmond, VA area, with the company serving as a general contractor for multifamily, mixed-use, and single-family projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Roofing Full-service commercial roofing installation, repair, and replacement for flat roofs and low-slope systems, primarily delivered as a subcontractor to general contractors on multifamily, mixed-use, and commercial buildings in Virginia with value-engineering bid options.
• Residential Roofing Complete residential roofing services including new construction roofing, reroofing for existing structures, and repairs for homeowners, with material options spanning shingle, TPO, EPDM, slate, and metal.
• Roofing Maintenance Proactive roofing maintenance including inspections, gutter cleaning, debris removal, flashing checks, and leak repairs for both residential and commercial properties.
• Siding Services Siding installation and repairs using vinyl, natural wood, fiber cement, and engineered composites to enhance curb appeal and energy efficiency for residential and commercial properties.
• Renovation Work Home renovation services including historic building restoration, interior remodeling, and exterior renovations for residential and commercial properties.
• Exterior Painting Exterior painting services for residential and commercial properties, listed alongside roofing, siding, and renovations as part of the company's core exterior service offerings.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Breeden ConstructioncoreChannel Partner/ Reseller/ DistributorGeneral contractor and project partner. Lisa & Company has worked on multiple projects with Breeden Construction, including the corporate office expansion (21,142 sq ft addition) and multifamily project Aspire in Norfolk, VA.
• ABC SupplyminorOthersBuilding materials supplier reference. ABC Supply is a major wholesale distributor of building materials serving the construction industry.
• Clancy & TheyscoreChannel Partner/ Reseller/ DistributorGeneral contractor reference partner. Clancy & Theys is a regional construction company serving the Mid-Atlantic area.
• Liberty Roofing CenterminorChannel Partner/ Reseller/ DistributorRoofing contractor reference partner, indicating a working relationship or mutual referral network within the roofing industry.
• BonaventurecoreChannel Partner/ Reseller/ DistributorGeneral contractor partner. Lisa & Company completed roofing scope for Governor's Inn project managed by Bonaventure.
• Air MetalminorOthersSupplier reference partner. Air Metal appears to be a materials or equipment supplier in the construction/roofing industry.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Roofing Corp of America: PE-backed commercial roofing platform aggregating regional contractors across the U.S. Comparable commercial roofing focus, but with materially greater scale, capital backing, and M&A-driven growth.
• Tecta America: One of the largest commercial roofing contractors in the U.S., offering installation, repair, and maintenance across multiple roofing systems. Directly comparable to Lisa & Company's commercial roofing business, but at substantially greater scale and geographic reach.

Direct peers

• Storm Guard Roofing: National franchise system providing roofing, siding, and exterior restoration services. Directly comparable in service mix, with stronger brand recognition and digital marketing infrastructure.
• Joyland Roofing: Regional roofing and exterior services contractor offering residential and commercial roofing, siding, and gutters across Mid-Atlantic markets. Closely comparable in service portfolio and customer base.
• Paramount Builders: Virginia-based exterior remodeling contractor specializing in roofing, siding, windows, and gutters for residential customers. Direct comparable in terms of regional Mid-Atlantic focus, service mix, and homeowner-driven GTM.
• Home Genius Exteriors: Regional exterior remodeling contractor offering roofing, siding, and windows to homeowners. Comparable in service portfolio and residential lead-generation motion.
• Bone Dry Roofing: Mid-sized regional roofing contractor serving multiple U.S. markets with residential and commercial roofing, siding, and gutter services. Closely matches Lisa & Company's service mix, customer base (GCs and homeowners), and project-based delivery model.
• Baker Roofing Company: Mid-sized Southeastern U.S. roofing contractor offering residential and commercial roofing, siding, and repair services. Comparable in service mix, family/operator-owned structure, and regional commercial-residential blend.
• Klaus Roofing Systems: National franchise network of roofing contractors offering residential roof replacement, repair, and gutter services. Comparable in service scope and residential-heavy mix, though operates via franchise model.

Regional players

• Long Roofing: Mid-Atlantic-focused roofing contractor offering residential and commercial roofing, siding, and windows. Operates in overlapping Virginia/DMV geographies with a similar bundled exterior services model.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisa & Company