ORAFOL ANZ
ORAFOL ANZ, the Australian and New Zealand subsidiary of German manufacturer ORAFOL Europe GmbH, distributes self-adhesive graphic films, retroreflective safety materials, and industrial adhesive tape systems to transport, signage, safety, mining, and fabrication customers via five regional offices, a national eStore, and B2B credit accounts.
- Company typePrivate
- Founded1808
- HeadquartersRegents Park, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ORAFOL ANZ does
ORAFOL ANZ operates as ORAFOL Australia Pty Ltd, the Australian and New Zealand regional subsidiary of ORAFOL Europe GmbH, a German-headquartered global manufacturer with its international headquarters near Berlin. The Australian entity is headquartered in Erskine Park, NSW, and runs an additional four regional offices covering Queensland (Ormeau), South Australia/Northern Territory (Torrensville), Victoria/Tasmania (Dandenong South) and Western Australia (Bayswater), supported by a national customer service line (1300 672 365) and a regional email channel ([email protected]). The subsidiary markets, distributes, and supports products from three group divisions — Graphic Solutions (ORACAL, ORAJET, ORAGUARD, ORATAPE, ORAMASK and ORALUX vinyl and laminate brands), Reflective Solutions (ORALITE for traffic, vehicle conspicuity, marine and mining visibility) and Adhesive Tape Systems (ORABOND double-sided, transfer, foam, splicing, flexographic and ultra-high-bond products) — together representing 701 SKUs in the online catalog. Products are certified to EN ISO 9001 and EN ISO 14001, with flagship items such as the ORABOND 1325 acrylic transfer tape additionally UL 969 listed and rated for -40°C to +150°C with UV, solvent and plasticiser resistance.
The commercial offering is organised around three product technologies: (1) calendered and cast self-adhesive vinyl films for vehicle wrapping, signage, architecture and print; (2) retroreflective sheeting and conspicuity products used in regulated road-safety, marine and mining applications; and (3) pressure-sensitive adhesive tapes for industrial assembly in plastic fabrication, metal fabrication, cleaning/hygiene mounting, and curtain/blind installation. Customer segments span transport and logistics (commercial fleets, trucks, trailers, emergency services, rail, aviation), automotive and boating (personal auto, EVs, marine), sign and display (trade printers, signage fabricators), architecture/building, traffic and infrastructure (government projects), safety and warning (workwear, hazard signage), mining (equipment conspicuity) and several industrial verticals. The revenue model combines one-time product sales via the ORAFOL Australia eStore (store.orafol.com.au, 701 SKU catalog), recurring B2B credit accounts for ongoing enterprise procurement, and professional-services revenue from the ORAFOL Creative HUB training programme for vehicle wrapping.
Go-to-market is multi-channel: a dedicated eStore for SMB/individual buyers, five regional direct-sales offices for enterprise accounts, a national inside-sales phone channel for mid-market, and a credit-account reseller-style programme for corporate buyers. Group-level brand marketing reaches install, fleet and end-consumer audiences through LinkedIn, Instagram, YouTube, an email newsletter and motorsport sponsorships (Jock Goodyer Racing, Arise Racing, Erebus Motorsport via SS Signs). As a wholly-owned subsidiary of ORAFOL Europe GmbH, the Australian entity operates inside a global manufacturing and R&D platform while bearing full local commercial responsibility for the ANZ region.
ORAFOL ANZ firmographics
Firmographics- Name
- ORAFOL ANZ
- Legal name
- ORAFOL Australia Pty Ltd
- Website
- https://orafol.com.au
- Company type
- Private
- Founded year
- 1808
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ORAFOL ANZ, the Australian and New Zealand subsidiary of German manufacturer ORAFOL Europe GmbH, distributes self-adhesive graphic films, retroreflective safety materials, and industrial adhesive tape systems to transport, signage, safety, mining, and fabrication customers via five regional offices, a national eStore, and B2B credit accounts.
- Ownership category
- akta.pro rank
ORAFOL ANZ industry classification
Industry- Product category
- Industrial Adhesive Films & Materials
- NAICS
- Adhesive Manufacturing (32552), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Adhesives & Sealants (2891), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)
- akta.pro secondary industries
- Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL), Adhesives (Structural & Assembly) (IMAEAGAH)
Keywords
Where ORAFOL ANZ is headquartered
LocationHeadquarters
- HQ city
- Regents Park
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
ORAFOL ANZ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C/B2B eStore): Direct sales of self-adhesive graphic films, reflective materials, and adhesive tape systems through the ORAFOL Australia eStore platform. Pricing requires login/account for business customers.
- B2B Credit Accounts: Corporate and business customers can apply for credit accounts for ongoing purchases.
- Training and Education: ORAFOL Creative HUB offers vehicle wrapping courses and training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ORABOND® 1325 - 1220mm roll promotional pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ORAFOL ANZ product offering
Product offeringCore offering
ORAFOL ANZ manufactures and distributes self-adhesive graphic films, reflective materials, and adhesive tape systems across Australia and New Zealand. The company operates three divisions: Graphic Solutions (printing materials, digital printing films, CAD/CAM vinyls, and car wrapping films under brands ORACAL, ORAJET, ORAGUARD, ORATAPE, ORAMASK, ORALUX), Reflective Solutions (traffic signage, vehicle conspicuity, personal safety, marine and mining reflective materials under ORALITE), and Adhesive Tape Systems (double-sided, transfer, foam, splicing, and ultra-high bond tapes under ORABOND).
Product overview
ORAFOL ANZ is a division of ORAFOL Group, a global manufacturer of innovative self-adhesive graphic films, reflective materials, and adhesive tape systems. The product portfolio is organized into three main divisions: Graphic Solutions (featuring brands ORACAL®, ORAJET®, ORAGUARD®, ORATAPE®, ORAMASK®, and ORALUX®), Reflective Solutions (featuring ORALITE®), and Adhesive Tape Systems (featuring ORABOND®). The Graphic Solutions division offers printing materials, digital printing films, CAD/CAM vinyls, car wrapping materials, specialties, and laminating/application materials for transport, automotive, signage, architecture, and branding applications. Reflective Solutions provides traffic sign materials, construction zone materials, vehicle conspicuity, personal safety, safety at sea, and mining products for road safety and industrial visibility. Adhesive Tape Systems includes double-sided tapes, flexographic tapes, foam tapes, splicing, transfer tapes, and ultra-high bond products for industrial assembly, plastic/metal fabrication, cleaning/hygiene, and curtain/blind applications. The eStore offers specific product lines including ORABOND tapes (1194, 1325, 1328, 1331, 1334, 1338, 1348, 1359, 1368, 1375, 1377, 1391, 1395, 1397, 1489, 1812, 1819, 3331), WrapCut cutting tapes, Viponds prep products, and application tools.
Differentiator
Problem solved
Functional benefit
Brands
- ORABOND: Brand for adhesive tape systems products
- ORACAL
- ORAJET
- ORAGUARD
- ORATAPE
- ORAMASK
- ORALUX
- ORALITE
- ORAFOL Creative HUB
Products and services
- ORACAL® Graphic Films Brand of self-adhesive graphic vinyl films for signage, display, vehicle wrapping, printing materials, digital printing films, and CAD/CAM vinyl applications.
- ORAJET® Digital Printing Films Digital printing film brand for wide-format printing applications including signage and display graphics.
- ORAGUARD® Laminating Films Laminating film brand for protecting printed graphics from abrasion, UV, and environmental exposure.
- ORATAPE® Application Tapes Application tape brand used for transferring and installing graphic films on substrates.
- ORAMASK® Masking Films Masking film brand for paint protection, stenciling, and surface masking applications.
- ORALITE® Reflective Solutions Reflective materials brand for traffic signage, construction zones, vehicle conspicuity, personal safety, marine safety, and mining applications.
- ORABOND® Adhesive Tape Systems Adhesive tape brand offering double-sided tapes, foam tapes, transfer tapes, splicing tapes, flexographic tapes, and ultra-high bond tapes for industrial assembly applications.
- WrapCut® Filament Edge Cutting Tape Low-tack adhesive tape with filament cutting fibre for precise trim lines through vinyl and protective film products in vehicle wrapping.
- ORABOND® 1325 Acrylic Transfer Tape 60 micron high-performance thin bond acrylic transfer tape with A12 Modified acrylic adhesive for low surface energy materials. Operates from -40°C to +150°C and is UL 969 listed.
- ORAFOL Creative HUB™ Training Courses Educational platform offering vehicle wrapping courses and training programs for installers and graphic professionals.
Companies that use ORAFOL ANZ
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles4 records
ORAFOL ANZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ORAFOL ANZ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Down Under GraphicsminorORAFOL Australia collaborated with Down Under Graphics for the Jy Corbet #10 Sprint Car Hauler project. The collaboration demonstrates the application of ORAFOL products in professional motorsport vehicle graphics.
- Jock Goodyer RacingminorORAFOL Australia partnered with Jock Goodyer, a leading name in Australian Sprintcar racing, as the primary sponsor for the 2024/2025 Sprintcar Season. This sponsorship provides visibility for ORAFOL products in the motorsport community and showcases the quality of their graphic films in demanding racing applications.
- Arise RacingminorORAFOL Australia partnered with LIFTOFF Solutions and Arise Racing to showcase premium performance products in the high-octane motorsport arena. This collaboration highlights ORAFOL's capability in premium automotive graphics applications.
- SS SignsminorSS Signs collaborated with ORAFOL Australia and Erebus Motorsport on a case study showcasing high-performance collaboration with premium graphic solutions applied to motorsport vehicles.
- Erebus MotorsportminorErebus Motorsport is featured in collaboration case studies with ORAFOL Australia and SS Signs, demonstrating the application of ORAFOL premium performance graphic films in professional motorsport environments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ORAFOL ANZ competitors and assessment
Company assessmentDirect peers
- Hexis (Hexis S.A.): French manufacturer of self-adhesive vinyl films for vehicle wrapping, signage, and digital printing. Directly comparable to ORAFOL's Graphic Solutions division (ORACAL, ORAJET, ORAGUARD) with strong presence in the wrap and sign markets served by ORAFOL ANZ.
- Ritrama (Fedrigoni Group): Italian manufacturer of self-adhesive vinyl films for signage, vehicle wrapping, and labelling. Directly comparable to ORACAL/ORAJET graphic films distributed by ORAFOL ANZ, particularly in the sign and display and automotive segments.
- Arlon Graphics (FLEXcon / Arlon): Manufacturer of pressure-sensitive graphic films, wrap vinyls, and printable films. Overlaps directly with ORAFOL ANZ's Graphic Solutions catalogue in vehicle wrap, signage, and digital print applications across the ANZ region.
- Avery Dennison: Direct competitor in pressure-sensitive graphic films, vehicle wrap vinyls, and reflective materials. Avery Dennison's Graphics Solutions and Reflective Solutions divisions compete head-to-head with ORAFOL's ORACAL and ORALITE product families in Australia and New Zealand.
- KPMF (Kay Premium Marking Films): ORAFOL Group subsidiary focused on automotive graphic films. While not independent, KPMF is a direct peer within the parent group, selling comparable vehicle wrap and graphic films into overlapping automotive and motorsport segments served by ORAFOL ANZ.
- Nikkalite (Nippon Carbide Industries): Japanese manufacturer of reflective sheeting and films for traffic signs, vehicle conspicuity, and safety apparel. Directly comparable to ORAFOL's ORALITE Reflective Solutions division in road safety and mining visibility applications.
- Mactac (Lintec Group): Producer of pressure-sensitive adhesive films for graphics, labelling, and industrial tape applications. Comparable to ORAFOL ANZ across graphic films and adhesive tape systems, with overlapping distribution in the Asia-Pacific region.
Emerging players
- Reflomax: Korean manufacturer of reflective materials for traffic, vehicle, and personal safety markets. Comparable to ORALITE reflective sheeting for traffic signage and conspicuity applications, particularly as a lower-cost alternative in Asia-Pacific.
Broad incumbents
- 3M: Global conglomerate with a large Industrial Adhesives and Tapes division and reflective materials business (including Scotchlite). Directly comparable to ORAFOL ANZ across adhesive tape systems, reflective sheeting, and graphic films, though 3M operates across many additional categories beyond ORAFOL's scope.
- tesa (Beiersdorf): Manufacturer of industrial and consumer adhesive tapes including double-sided, transfer, and foam tapes. Directly comparable to ORAFOL ANZ's ORABOND product family, though tesa operates a much broader portfolio across consumer and industrial segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ORAFOL ANZ social profiles
Digital presenceORAFOL ANZ compliance and trust
Trust signalCompliance3 records
ORAFOL ANZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORAFOL ANZ leadership team
Management profileNumber of profiles
Profiles3 records
ORAFOL ANZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORAFOL ANZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORAFOL ANZ
What does ORAFOL ANZ do?
ORAFOL ANZ manufactures and distributes self-adhesive graphic films, reflective materials, and adhesive tape systems across Australia and New Zealand. The company operates three divisions: Graphic Solutions (printing materials, digital printing films, CAD/CAM vinyls, and car wrapping films under brands ORACAL, ORAJET, ORAGUARD, ORATAPE, ORAMASK, ORALUX), Reflective Solutions (traffic signage, vehicle conspicuity, personal safety, marine and mining reflective materials under ORALITE), and Adhesive Tape Systems (double-sided, transfer, foam, splicing, and ultra-high bond tapes under ORABOND).
Is ORAFOL ANZ a public or private company?
ORAFOL ANZ is a private company. It is classified as corporate owned and is currently operating.
When was ORAFOL ANZ founded?
ORAFOL ANZ was founded in 1808. It employs 51 to 100 people.
Where is ORAFOL ANZ based?
ORAFOL ANZ is headquartered in Regents Park, Australia, in the Oceania region.
How does ORAFOL ANZ make money?
Three revenue lines are on record. Product Sales (B2C/B2B eStore) is the primary driver. The others are B2B Credit Accounts and training and Education.
Who are ORAFOL ANZ's main competitors?
Direct peers on record are Hexis (Hexis S.A.), Ritrama (Fedrigoni Group), Arlon Graphics (FLEXcon / Arlon), Avery Dennison, KPMF (Kay Premium Marking Films), Nikkalite (Nippon Carbide Industries) and Mactac (Lintec Group). Reflomax is listed as an emerging player. Broad incumbents are 3M and tesa (Beiersdorf).
Does ORAFOL ANZ have an API?
No public API is recorded for ORAFOL ANZ.
What industry is ORAFOL ANZ in?
ORAFOL ANZ's product category is Industrial Adhesive Films & Materials. Its primary akta.pro industry code is IMAEAGAJ, Tapes, Labels & Pressure-Sensitive Adhesives, with a secondary code of IMALAKAL, Label Stock, Inks, Coatings & Laminates (Materials Supply). Its NAICS code is 32552 and its SIC code is 2891.