Love Local Shop Small
Love Local Shop Small is a curated online directory connecting consumers with independently owned, sustainable small businesses, farms, and farmers markets across the United States, operated as a bootstrapped Nashville-based LLC.
- Company typePrivate
- Founded2015
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Love Local Shop Small does
Love Local Shop Small (legal entity: Love Local, LLC) operates a curated online directory connecting consumers with independently owned, sustainable businesses, farms, and farmers markets across the United States. Founded in 2015 and headquartered in Nashville, the company is a bootstrapped, privately held LLC with 1-10 employees and founder Jen Culler Liepis as the sole disclosed leader. The core product is a searchable directory organized into three verticals — Local Shops (physical storefronts), Shop Online (e-commerce businesses), and Farms (including CSA programs) — with location-based search featuring configurable radius filters ranging from 2 to 60 miles. The platform is built on WordPress CMS and accessible via the lovelocal.com website.
The business model is freemium: consumers access the directory at no cost, while the company monetizes through business listing fees and featured/sponsored content placements. The platform supports a community submission feature ('Suggest A Company') for organic directory growth. Revenue mechanics are not publicly disclosed. The company supplements its directory with a content marketing strategy that includes a blog featuring city guides (Nashville, Los Angeles, Denver, Napa Valley, Albuquerque/Santa Fe/Taos, Venice Beach), Meet the Maker profiles, sustainability articles, and shopping guides, and maintains active social media presences on Instagram, Facebook, Pinterest, and TikTok. Named featured brands span sustainable personal care, organic skincare, botanical perfume, low-waste lifestyle products, and ethical body care — all small, independently owned businesses.
The company has no disclosed external funding, no subsidiaries, no acquisitions, no strategic partnerships, no patents, and no awards or certifications. Its competitive positioning rests on curation of verified sustainable small businesses and an editorial content library that has accumulated over a decade.
Love Local Shop Small firmographics
Firmographics- Name
- Love Local Shop Small
- Legal name
- Love Local, LLC
- Website
- https://lovelocal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love Local Shop Small is a curated online directory connecting consumers with independently owned, sustainable small businesses, farms, and farmers markets across the United States, operated as a bootstrapped Nashville-based LLC.
- Ownership category
- akta.pro rank
Love Local Shop Small industry classification
Industry- Product category
- Online Sustainable Business Directory
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Where Love Local Shop Small is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Love Local Shop Small business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Directory Listing Service: Love Local operates as a curated directory connecting consumers with small sustainable businesses. The platform features local shops, online sustainable stores, and farms across the U.S.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Love Local Shop Small product offering
Product offeringCore offering
Love Local Shop Small operates a curated online directory that connects consumers with independently owned sustainable businesses across the United States. The platform organizes listings into three discovery categories — Local Shops (brick-and-mortar), Shop Online (e-commerce retailers), and Farms (including CSA programs) — and supports search by product category or geographic location with configurable radius filters (2–60 miles). It is complemented by an editorial blog featuring city guides, Meet the Maker profiles, and sustainable living articles.
Product overview
Love Local operates as a curated online directory and content platform connecting consumers with independent, sustainable small businesses across the United States. The core product is a searchable directory featuring three main discovery paths: Local Shops (brick-and-mortar sustainable stores), Online Shops, and Farms. The platform enables location-based searches with configurable radius filters (2-60 miles) and category-based browsing. Supporting the directory is a blog content hub offering city guides, Meet the Maker profiles, sustainability articles, and shopping guides. The platform monetizes through business listing fees and featured/sponsored content. Featured brand listings showcase sustainable products including menstrual care (Dot Cup), low waste lifestyle goods (Eco Roots), organic skincare (Moon Valley Organics, Strange Invisible), wild-harvested body products (Juniper Ridge), mineral sunscreen (3rd Rock Sunblock), and Ayurvedic bath products (MOONBATH).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Sustainable Business Directory A curated online directory where consumers can search for independent, sustainably operated small businesses across the U.S. by product category or location, with configurable radius filters (2–60 miles). The directory is organized into three browsing categories — Local Shops, Shop Online, and Farms — and is free for consumer use.
Companies that use Love Local Shop Small
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Love Local Shop Small technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Love Local Shop Small partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Love Local Shop Small competitors and assessment
Company assessmentDirect peers
- EarthHero: EarthHero is an online marketplace for sustainable products, curating vetted eco-friendly brands across categories. It mirrors Love Local's curated-sustainable-brand positioning while adding a transactional layer, making it the closest commerce analog.
- Local Harvest: Local Harvest operates a national directory of farms, CSAs, farmers markets, and local food sources across the U.S. It directly overlaps Love Local's 'Farms' subdirectory and overall local-discovery use case.
- Earth911: Earth911 provides local search and recycling/sustainability resource discovery for U.S. consumers. It overlaps Love Local's local search, directory format, and sustainability editorial positioning.
- Good On You: Good On You is a directory and ratings platform that helps consumers discover ethical and sustainable fashion and beauty brands. It is directly comparable to Love Local because both curate independent sustainable brands for conscious consumers using a discovery-and-rating model.
- Made Trade: Made Trade is an online marketplace focused on ethically made, sustainable goods from independent makers. It targets the same conscious-consumer segment as Love Local and validates the curated-sustainable-brand retail model.
Broad incumbents
- Etsy: Etsy is a leading marketplace for independent makers, many of whom are sustainability-focused. Several of Love Local's featured brands (e.g., Dot Cup, Eco Roots, Moon Valley Organics) also sell through or alongside Etsy, positioning it as a comparable but broader independent-brand channel.
- Yelp: Yelp is the dominant consumer local-business directory in the U.S. It competes with Love Local for local discovery intent and could absorb sustainability-themed filters at scale.
- Google Maps: Google Maps is the default local search surface in the U.S. It overlaps with Love Local's location-radius discovery and represents the largest competitive threat for low-funnel local-intent queries.
Others
- 1% for the Planet: 1% for the Planet curates a network of approved environmental brands and partners. It shares Love Local's sustainability audience and brand-vetting role but is structured as a network/affiliation rather than a consumer discovery directory.
- Find A B Corp: The B Corp 'Find a B Corp' directory lists certified sustainable businesses globally. It overlaps Love Local's mission of connecting consumers with verified responsible businesses but operates in an adjacent certification-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Love Local Shop Small social profiles
Digital presenceLove Local Shop Small compliance and trust
Trust signalCompliance3 records
Love Local Shop Small financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Local Shop Small leadership team
Management profileNumber of profiles
Profiles1 record
Love Local Shop Small funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Local Shop Small M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Local Shop Small
What does Love Local Shop Small do?
Love Local Shop Small operates a curated online directory that connects consumers with independently owned sustainable businesses across the United States. The platform organizes listings into three discovery categories — Local Shops (brick-and-mortar), Shop Online (e-commerce retailers), and Farms (including CSA programs) — and supports search by product category or geographic location with configurable radius filters (2–60 miles). It is complemented by an editorial blog featuring city guides, Meet the Maker profiles, and sustainable living articles.
Is Love Local Shop Small a public or private company?
Love Local Shop Small is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Local Shop Small founded?
Love Local Shop Small was founded in 2015. It employs 1 to 10 people.
Where is Love Local Shop Small based?
Love Local Shop Small is headquartered in Nashville, United States, in the North America region.
How does Love Local Shop Small make money?
One revenue line is on record: directory Listing Service.
Who are Love Local Shop Small's main competitors?
Direct peers on record are EarthHero, Local Harvest, Earth911, Good On You and Made Trade. Broad incumbents are Etsy, Yelp and Google Maps. Others are 1% for the Planet and Find A B Corp.
Does Love Local Shop Small have an API?
No public API is recorded for Love Local Shop Small.
What industry is Love Local Shop Small in?
Love Local Shop Small's product category is Online Sustainable Business Directory. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories.