The Samantha And Kyle Busch Bundle Of Joy Fund

What The Samantha And Kyle Busch Bundle Of Joy Fund does

The Samantha and Kyle Busch Bundle of Joy Fund is a private 501(c)(3) charitable nonprofit founded in 2015 and headquartered in Mooresville, North Carolina. It was established by Samantha and Kyle Busch following their own decade-long experience with infertility, which included six rounds of IVF, multiple miscarriages, and failed cycles. The organization's stated mission is to advance access to IVF care and coverage, increase awareness of infertility, and provide financial support so families do not have to navigate infertility alone.

The fund's core product is an IVF Grant Program that awards financial grants of up to $20,000 per household to legal permanent U.S. citizens age 18 and older who have received an infertility diagnosis. Applications are obtained from and submitted through three partnering fertility clinics (REACH Fertility, Piedmont Reproductive Endocrinology Group/PREG, and Carolina Conceptions), which conduct medical screening before the fund's committee makes selections. Grants are distributed across three annual cycles (spring, summer, winter), with reviews completed within roughly 60 days of each deadline and a $35 nonrefundable application fee. Supporting offerings include a direct Donation Program, a Volunteer Program for community outreach, and a Peer-to-Peer Fundraising program for supporter-led campaigns.

The organization is funded entirely through charitable donations, corporate sponsorships, and event-based fundraising, including the Fast Cars and Guitars concert event and the Kyle Busch Invitational. It operates with a small team of 1-10 employees, has cumulatively awarded 178 grants totaling $2,388,784 and supported the birth of 111 babies since inception, and holds the Candid GuideStar Gold Seal of Transparency. Co-founder Kyle Busch passed away in May 2025; Samantha Busch continues as the primary ambassador and operational driver of the fund.

Name

The Samantha And Kyle Busch Bundle Of Joy Fund

Legal name

THE SAMANTHA AND KYLE BUSCH BUNDLE OF JOY FUND

Website

https://bundleofjoyfund.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Samantha and Kyle Busch Bundle of Joy Fund is a 501(c)(3) nonprofit that provides financial grants of up to $20,000 per household to U.S. families pursuing IVF treatment, administered through three partnering fertility clinics and funded by donations and fundraising events.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Grants

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

akta.pro secondary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• IVF grants
• Infertility support
• Fertility financial assistance
• Reproductive health advocacy
• Charitable grants

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Marketing or Sales, Operations, Personnel

Revenue model

1. Donations and Fundraising: The organization relies on charitable donations and fundraising events to fund IVF grants. Donations come from individual donors, corporate sponsors, and event participants. The fund has issued over 150 IVF grants worth more than $2 million since 2015.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Bundle of Joy Fund is a 501(c)(3) charitable nonprofit that provides financial grants up to $20,000 per household to help families afford IVF treatment. Grants are awarded three times per year (spring, summer, winter) and distributed through three partnering fertility clinics. The fund also conducts awareness campaigns and fundraising events (e.g., Fast Cars and Guitars, Kyle Busch Invitational) to support its mission.

Product overview

The Samantha and Kyle Busch Bundle of Joy Fund is a charitable organization dedicated to advancing access to IVF care through financial grants. The primary offering is an IVF Grant Program that provides awards of up to $20,000 per household across three annual cycles (spring, summer, winter), administered through three partnering fertility clinics (REACH Fertility, Piedmont Reproductive Endocrinology Group, Carolina Conceptions). Supporting services include a Donation Program for direct contributions, a Volunteer Program for community involvement, and Peer-to-Peer Fundraising support. As of the source data, the fund has awarded 178 grants totaling over $2.3 million, resulting in 111 babies born.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF Grant Program Financial grant program providing up to $20,000 per household to assist families with IVF treatment costs, awarded through three annual cycles via partnering fertility clinics (REACH Fertility, PREG, Carolina Conceptions). Requires a $35 nonrefundable application fee paid to the partnering clinic.
• Donation Program Direct donation platform allowing individuals and corporate sponsors to contribute financially to support families pursuing IVF treatment through the fund's website.
• Grant Application Process Structured three-step process where applicants obtain and submit applications through partnering fertility clinics, which review them for medical accuracy before the fund's committee makes selections and reveals grants within 60 days of deadline.

Quantifiable outcome

• 178 grants awarded
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• REACH FertilitycoreStrategic or Co-development PartnerEstablished in 1988, REACH Fertility has been helping turn patients into parents for over 35 years. They offer a range of treatment options for both male and female infertility and serve as a partnering clinic where grant applications are distributed and reviewed.
• Piedmont Reproductive Endocrinology Group (PREG)coreStrategic or Co-development PartnerOne of three partnering fertility clinics where grant applications are distributed and reviewed for medical accuracy.
• Carolina ConceptionscoreStrategic or Co-development PartnerOne of three partnering fertility clinics where grant applications are distributed and reviewed for medical accuracy.
• Bowman Gray StadiumminorGTM or Marketing PartnerBowman Gray Stadium in Winston-Salem hosted the inaugural Kyle Busch Invitational on August 21, with all proceeds benefiting The Bundle of Joy Fund.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RESOLVE: The National Infertility Association: Long-established national nonprofit focused on advocacy, education, and support for people with infertility. Wider scope than direct grantmaking, but overlaps heavily on awareness, education, and policy advocacy pillars of the Bundle of Joy Fund.
• Livestrong Fertility: Program providing discounted fertility services and medications to cancer patients. While owned by a larger Livestrong brand, the fertility grant/discount offering competes in the same IVF financial-assistance category.

Others

• WINFertility: Provides managed fertility benefits and discounted IVF packages via employer and clinic relationships. Indirect peer: not a donor-funded nonprofit, but competes for the same employer/insurer spend aimed at expanding IVF access.

Direct peers

• Baby Quest Foundation: Provides financial grants to couples and individuals pursuing IVF and other fertility treatments. Operates a comparable application-and-award model with partnering clinics, directly overlapping the Bundle of Joy Fund's core offering.
• Footsteps for Fertility: Nonprofit providing IVF grants funded through fundraising events and runs. Combines athletic fundraisers with grantmaking in the same way the Bundle of Joy Fund combines motorsport and music events with IVF awards.
• Starfish Infertility Foundation: Provides grants for IVF and related family-building costs to individuals facing infertility. Same core service, similar grant size range, and applicant eligibility profile as the Bundle of Joy Fund.
• The Tinina Q. Cade Foundation: Nonprofit offering IVF grants and family-building grants to those with infertility. Operates a similar grant cycle structure and partners with fertility clinics, directly competing for the same donor and applicant pool.
• Nest Egg Foundation: Provides IVF and fertility preservation grants to cancer patients and others facing family-building barriers. Highly comparable model of clinic-mediated grantmaking in the fertility space.

Emerging players

• Cofertility: Modern fertility platform offering egg-freezing and IVF programs with financial assistance components. Adjacent model that bundles financing and education, competing for donor attention and grant-style applicants.
• INCIID (InterNational Council on Infertility Information Dissemination): Long-running nonprofit that provides IVF scholarships and education on infertility. Comparable mission of combining education with direct financial assistance to offset IVF costs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bundleofjoyfund
• LinkedInlinkedin.com/company/bundleofjoyfund

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Samantha And Kyle Busch Bundle Of Joy Fund