Plusfloor
PlusFloor is a UK-based specialist retailer designing and supplying luxury vinyl tiles and carpet tiles for commercial and residential interiors, distributed via Shopify e-commerce, physical showrooms, virtual consultations, and distribution partners.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Plusfloor does
PlusFloor is a UK-based specialist flooring retailer that designs and supplies luxury vinyl tiles (LVT) and carpet tiles for commercial and residential interiors. The core product portfolio spans three LVT installation formats — glue down, clicklock, and loose lay — alongside a luxury carpet tile line, supported by accessories (adhesives, underlays, tools) and profiles (edge trims, transitions). A discounted outlet sub-brand extends the range into clearance and price-sensitive segments.
The company operates a direct-to-consumer e-commerce model built on Shopify, supplemented by physical showrooms across the UK and virtual showroom consultations. Distribution is also extended through a network of distribution partners targeting enterprise and commercial buyers. Revenue is generated through one-time product transactions across LVT, carpet tiles, accessories, and samples, with commercial interior design (offices, retail, headquarters) as the primary segment and residential/homeowner and flooring contractors as secondary segments. Named enterprise customers include Sweaty Betty, Penketh Group (Protein Works), and Zentura (Klipspringer HQ), with additional residential case studies such as the Cranage Manor project.
The company's go-to-market combines bottom-of-funnel e-commerce and showroom sales with top-of-funnel social media and newsletter activity, and mid-funnel content marketing through case studies, design guides, and annual catalogs. The company is privately held, with no disclosed funding rounds, public listing, or ownership structure beyond founder/operator control.
Plusfloor firmographics
Firmographics- Name
- Plusfloor
- Website
- https://plusfloor.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- PlusFloor is a UK-based specialist retailer designing and supplying luxury vinyl tiles and carpet tiles for commercial and residential interiors, distributed via Shopify e-commerce, physical showrooms, virtual consultations, and distribution partners.
- Ownership category
- akta.pro rank
Plusfloor industry classification
Industry- Product category
- Flooring products
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industry
- Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Plusfloor is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Plusfloor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Luxury Vinyl Flooring Sales: Sale of luxury vinyl tile (LVT) products including glue down, clicklock, and loose lay collections. One-time product transaction model with potential for repeat purchases from commercial projects and residential renovations.
- Carpet Tiles Sales: Sale of luxury carpet tile collections. One-time product transaction model.
- Accessories and Profiles: Sale of flooring accessories, profiles, and related installation materials. Complementary product line to core flooring offerings.
- Sample Sales: Free samples offered to customers to facilitate purchase decisions, with potential nominal shipping or order thresholds.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Plusfloor product offering
Product offeringCore offering
PlusFloor designs, sources and supplies luxury vinyl tile (LVT) flooring and carpet tiles for commercial and residential interiors. Its LVT range is offered across three installation formats—glue down (permanent adhesive), click lock (floating click system) and loose lay (friction back)—alongside luxury carpet tiles, flooring accessories (adhesives, underlays, tools), edge profiles/trims, a NEW Terracotta collection, and a discounted PlusFloor Outlet clearance range. Products are sold direct via a Shopify e-commerce storefront and owned showrooms, supported by a free sample service, virtual consultations and a network of distribution partners.
Product overview
PlusFloor is a flooring retailer offering a unified portfolio of luxury vinyl tiles (LVT) and carpet tiles. The core product lines include Luxury Vinyl Flooring available in three installation formats: Glue Down (permanent adhesive installation), Clicklock (floating click system), and LooseLay (friction-back loose lay). The company also offers Luxury Carpet Tiles, complemented by Accessories (adhesives, underlays, tools) and Profiles (trims, transitions). The PlusFloor Outlet sub-brand provides discounted clearance products. The company positions itself as a design-focused provider targeting both commercial and residential customers seeking visually distinctive flooring solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Vinyl Flooring (LVT) Premium luxury vinyl tile flooring range for residential and commercial interiors, available across multiple installation formats (glue down, click lock, loose lay) and themed collections. Targeted at interior designers, commercial property managers, contractors and homeowners seeking visually distinctive, durable flooring.
- Glue Down LVT Collections LVT range designed for permanent glue-down adhesive installation, positioned for high-traffic commercial environments where a fully bonded floor is required.
- Clicklock LVT Collections LVT range with a click-lock installation system enabling floating-floor application without adhesives, suited to projects that benefit from faster, adhesive-free installation.
- LooseLay LVT Collections LVT range designed for loose-lay installation with a friction backing, allowing tiles to be removed and re-installed easily—suitable for temporary installations, raised access floors and design reconfiguration.
- NEW Terracotta Collection A new themed luxury vinyl tile collection featuring earthy terracotta tones and natural textures, extending the PlusFloor LVT range with a design-led finish for residential and commercial projects.
- Luxury Carpet Tiles Premium modular carpet tiles offering design flexibility, acoustic properties and easier replacement than broadloom carpet, targeted at commercial offices, retail, hospitality and residential interiors.
- Flooring Accessories Supporting products for PlusFloor installations, including adhesives, underlays and installation tools required to fit LVT and carpet tile floors.
- Profiles (Edge Trims and Transitions) Edge trims, transition strips and finishing profiles for professional PlusFloor LVT and carpet tile installations, providing clean transitions between rooms or floor types.
- PlusFloor Outlet Discounted and clearance flooring products offered by PlusFloor at reduced prices, providing value-driven access to LVT and carpet tile ranges for budget-conscious customers and projects.
Companies that use Plusfloor
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Plusfloor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plusfloor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distribution PartnersminorPlusFloor maintains a network of distribution partners to extend product availability. Specific partner names and partnership details are not disclosed on the main website.
Scale indicators2 records
Recent moves5 records
Expansion highlights8 records
Plusfloor competitors and assessment
Company assessmentEmerging players
- Floorify: Belgium-based designer and supplier of rigid LVT (SPC) flooring targeting residential and light commercial markets. Comparable in design-led, multi-channel DTC and trade distribution model, though narrower product format mix than PlusFloor.
Broad incumbents
- Milliken: Global manufacturer of modular carpet tiles and commercial flooring with broad portfolio. Overlaps with PlusFloor in commercial carpet tile specifications and large enterprise fit-outs.
- Tarkett: Global flooring manufacturer with significant LVT and carpet tile product lines, serving both residential and commercial markets. Broad incumbent that competes head-to-head in commercial specifications and large-scale fit-outs.
- Topps Tiles: UK's largest tile and flooring specialist retailer with extensive trade and consumer footprint. Overlaps with PlusFloor in residential flooring (including LVT) and serves the same contractor and homeowner segments through physical stores.
- Quick-Step Floors: Global premium flooring brand (Unilin/Mohawk) offering LVT alongside laminate and hardwood. Broader incumbent with significantly larger portfolio and marketing budget, but overlapping in premium LVT and design-led positioning.
Direct peers
- Interface: Global modular carpet tile manufacturer focused on commercial interiors. Direct peer to PlusFloor's luxury carpet tile line in the commercial segment, particularly offices and retail.
- Harvey Maria: UK-based design-led LVT brand selling premium vinyl tiles via DTC and showroom channels. Comparable in design-first positioning, multi-format offering, and UK-centric distribution model.
- Amtico: British manufacturer of luxury vinyl tiles and design-led flooring with strong commercial and residential presence in the UK. Directly competes across the same LVT formats and design-led positioning as PlusFloor.
- Moduleo: Belgium-based LVT specialist (part of IVC Group/Unilin) selling design-led luxury vinyl tiles to residential and commercial markets across Europe. Closely comparable product category and overlapping UK distribution.
- Karndean Designflooring: UK-based designer and manufacturer of luxury vinyl flooring (LVT) selling direct and through distributors to commercial and residential customers. Most direct comparable in product range, geography, and target specifier market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Plusfloor social profiles
Digital presencePlusfloor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plusfloor leadership team
Management profileNumber of profiles
Plusfloor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plusfloor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plusfloor
What does Plusfloor do?
PlusFloor designs, sources and supplies luxury vinyl tile (LVT) flooring and carpet tiles for commercial and residential interiors. Its LVT range is offered across three installation formats—glue down (permanent adhesive), click lock (floating click system) and loose lay (friction back)—alongside luxury carpet tiles, flooring accessories (adhesives, underlays, tools), edge profiles/trims, a NEW Terracotta collection, and a discounted PlusFloor Outlet clearance range. Products are sold direct via a Shopify e-commerce storefront and owned showrooms, supported by a free sample service, virtual consultations and a network of distribution partners.
Is Plusfloor a public or private company?
Plusfloor is a private company. It is classified as unknown and is currently operating.
When was Plusfloor founded?
Plusfloor was founded in -1.
Where is Plusfloor based?
Plusfloor is headquartered in Not specified, United Kingdom, in the Europe region.
How does Plusfloor make money?
Four revenue lines are on record. Luxury Vinyl Flooring Sales are the primary driver. The others are carpet Tiles Sales, accessories and Profiles and sample Sales.
Who are Plusfloor's main competitors?
Floorify is listed as an emerging player. Broad incumbents are Milliken, Tarkett, Topps Tiles and Quick-Step Floors. Direct peers are Interface, Harvey Maria, Amtico, Moduleo and Karndean Designflooring.
Does Plusfloor have an API?
No public API is recorded for Plusfloor.
What industry is Plusfloor in?
Plusfloor's product category is Flooring products. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAI, Flooring Underlayment, Moldings & Trim Retail. Its NAICS code is 449121 and its SIC code is 5700.