Ortoverde Societa' Agricola Srl

What Ortoverde Societa' Agricola Srl does

Ortoverde Società Agricola Srl is an Italian agricultural producer specializing in IV gamma (fourth range) fresh, ready-to-eat packaged salads and vegetables. Founded in May 2001 and headquartered in Terranova Dei Passerini, province of Lodi, the company operates a 7,450 square meter processing facility rebuilt in 2016 alongside adjacent multitunnel greenhouses. Its product portfolio comprises three lines: Insalate Adulte (open-field adult salads — Lattuga, Iceberg, Radicchio), Verdure da Cuocere (cookable vegetables — Spinaci, Erbette, Verza), and Insalatine Tenere (greenhouse baby salads — Lattughino, Rucola, Valeriana, Spinacino). The core operational capability is a sub-24-hour field-to-package cycle covering harvesting, drying, quality control, washing, and packaging, with farm-level GLOBAL G.A.P. certification and facility-level IFS FOOD certification as compliance anchors.

The company operates exclusively as a B2B private-label supplier to the Italian Grande Distribuzione Organizzata (GDO) — large retail chains — producing fresh-cut salads under retailer brands rather than its own consumer brand. Its go-to-market is enterprise field sales into retail category buyers, supported by a minimal consumer-facing social presence (Facebook, Instagram, X, Pinterest). Ortoverde is a controlled subsidiary of Foodiverse, a Spanish multinational and European leader in healthy eating that operates 7 processing centers, serves 450+ customers across 20+ European countries, and produces 1,700+ healthy food products; Taylor Farms, North America's leading salad producer, holds a shareholder position in Foodiverse. This group affiliation provides Ortoverde with distribution reach and strategic linkages that materially exceed what a standalone single-site operator could achieve, while concentrating its revenue base in a single channel: Italian private-label fresh produce.

Name

Ortoverde Societa' Agricola Srl

Legal name

OrtoVerde Società Agricola Srl

Website

https://ortoverde.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortoverde Società Agricola Srl is an Italian agricultural company that produces IV gamma ready-to-eat fresh-cut salads and vegetables as a private-label supplier to Italian large retail chains (GDO), operating a vertically integrated greenhouse-to-package production facility within the Foodiverse group.

Ownership category

akta.pro rank

Product category

Fresh-Cut Produce Manufacturing

NAICS

Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)

Keywords

• Fresh-cut produce
• Private label salads
• Ready-to-eat salads
• IV gamma vegetables
• Packaged fresh produce

Headquarters

HQ city

Terranova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Private Label Fresh Produce Sales: B2B revenue from producing and supplying fresh-cut ready-to-eat salads and vegetables to large retail chains (GDO) under private label/store brands. The company controls the entire supply chain from its own greenhouse cultivation through processing and delivery.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ortoverde cultivates, processes, and packages IV gamma (fourth range) ready-to-eat fresh salads and vegetables, operating a vertically integrated production chain from its own greenhouse and open-field cultivation through to washing, drying, quality control, and packaging in under 24 hours. The company primarily supplies the Italian Grande Distribuzione Organizzata (GDO) market as a private label manufacturer, offering three product lines: adult salads (lettuce, iceberg, radicchio), cookable vegetables (spinach, chard, savoy cabbage), and tender baby salads (lattughino, arugula, valeriana, spinacino).

Product overview

Ortoverde is a single-product agricultural company specializing in IV gamma (fourth range) fresh, ready-to-eat packaged salads and vegetables. The product portfolio consists of three main product lines: Insalate Adulte (adult salads including Lattuga, Iceberg, and Radicchio cultivated in open fields), Verdure da Cuocere (cookable vegetables including Spinaci, Erbette, and Verza), and Insalatine Tenere (tender baby salads including Lattughino, Rucola, Valeriana, and Spinacino cultivated in greenhouses). All products follow a 'dal campo alla confezione' (field-to-packaging) process completed in under 24 hours, with production steps including harvesting, drying, washing, quality control, and packaging. The company operates primarily as a private label supplier to the Italian GDO (large-scale retail trade) market.

Differentiator

Problem solved

Functional benefit

Products and services

• Insalate Adulte (Adult Salads)
• Verdure da Cuocere (Cookable Vegetables)
• Insalatine Tenere (Tender Baby Salads)

Quantifiable outcome

• From field to package in less than 24 hours

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FoodiversecoreStrategic or Co-development PartnerOrtoverde is a member of the Foodiverse group, a Spanish multinational company and European leader in healthy eating. Foodiverse controls the entire production chain through its cultivated lands and a network of 7 processing centers across Europe, plus a fresh produce commercialization and distribution company in Spain.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Greenyard: Belgian-listed fresh, frozen, and prepared produce group with substantial IV gamma and fresh-cut operations across Europe. Overlaps with Ortoverde in private label fresh-cut supply but operates a much wider portfolio including frozen and branded segments.
• Agrial: French agricultural cooperative and parent company of Florette. Operates broader fresh produce, beverage, and meat processing businesses while owning the most comparable European IV gamma brand, making it a broad incumbent in Ortoverde's competitive set.
• Fresh Express: Chiquita Brands subsidiary and long-standing North American leader in bagged salads and fresh-cut produce. Comparable IV gamma product set and retailer-supply model, though primarily US-focused rather than European.

Direct peers

• Taylor Farms: North America's leading fresh-cut salad and fresh food producer, and an indirect shareholder in Foodiverse (parent of Ortoverde). Same core IV gamma/fresh-cut value proposition, with significantly larger scale and North American market leadership.
• Bonduelle: French multinational and global leader in ready-to-eat/IV gamma salads and processed vegetables. Directly competes with Ortoverde in private label fresh-cut supply to European GDO retailers, with significantly broader geographic and product portfolio reach.
• Florette: European fresh salad and ready-to-eat bagged salad brand owned by French cooperative Agrial. Directly comparable in IV gamma fresh-cut category across multiple European markets, with branded and private label positioning.
• La Linea Verde: Italian fresh-cut salad and ready-to-eat vegetable specialist (Manfredonia-based), focused on private label supply to Italian and European retailers. Closest direct Italian competitor to Ortoverde, with similar IV gamma product mix and B2B GDO channel strategy.

Regional players

• Orogel: Italian cooperative specializing in frozen vegetables and fresh produce for retail and foodservice. Comparable in Italian private label supply relationships with GDO retailers, though predominantly frozen rather than fresh-cut.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ortoverde-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortoverde Societa' Agricola Srl