You Matter (Aus) Ltd

What You Matter (Aus) Ltd does

You Matter (Aus) Ltd is a registered charity and public benevolent institution domiciled in Victoria, Australia, founded in 2019 to support women and children impacted by family violence. The organization sets up and furnishes fully equipped, personalized homes — branded "Havens of Hope" — for beneficiaries transitioning into long-term housing, and since FY25 has extended this into a Transitional Accommodation Program that fits out multi-unit crisis housing in partnership with family violence (FV) agencies. Operations are confined to metropolitan Melbourne, with a centralized warehouse in Abbotsford enabling 3–5 hour Haven setups within a 60-minute travel radius.

The business model is non-commercial: services are free to beneficiaries, with no technology platform and no pricing to end users. Revenue is generated entirely through three channels — monetary donations (via the Raisely platform under DGR tax-deductible status), in-kind donations of second-hand furniture and household goods, and fundraising events (notably High Tea for Hope, which raised $55,000 in 2024, and Stand Up in September, which raised over $36,000 in 2024). Customer acquisition is referral-only: clients reach the organization exclusively through registered FV support agencies such as McAuley Community Services for Women, FVREE, and Women's Legal Service Victoria.

Operational capacity is anchored by a small staff team led by CEO Deborah de Rossi (appointed February 2024), supported by a Board chaired by Jackie Cook, and a volunteer workforce that executes Haven setups. The organization reports creating 200+ Havens cumulatively since 2019, including 84 in FY25, and a recent flagship project — Jan's Place with McAuley — fully furnished six accessible family units. The principal commercial partner is the Marshall White Foundation; the broader partner ecosystem spans Carlton Football Club, Pinnacle Charitable Foundation, Palisade Impact/PNI Foundation, Hewison Private Wealth, Interflora, microCloud, Sheet Society, and others.

Name

You Matter (Aus) Ltd

Legal name

You Matter (Aus) Ltd

Website

https://youmatter.org.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

You Matter (Aus) Ltd is a Victorian registered charity that furnishes safe, fully equipped homes (Havens of Hope) for women and children escaping family violence, delivered via FV-agency referrals across metropolitan Melbourne and funded through donations, fundraising events, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Family Violence Support and Charitable Housing Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Moving, Downsizing & Estate Organizing (HSAFAKAG)

Keywords

• Family violence support
• Furnished housing assistance
• Transitional accommodation services
• Charitable home furnishing
• Women and children services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Supply Chain

Revenue model

1. Monetary Donations: The organization accepts one-time and regular (monthly or annual) monetary donations through its Raisely platform. Donations are tax-deductible as You Matter is a registered charity with deductible gift recipient status.
2. Goods Donations: Accepts donations of second-hand furniture, homewares, and household items in good condition. These goods are used to furnish Havens for women and children. The organization also accepts business donations of surplus inventory.
3. Fundraising Events: Hosts annual fundraising events including High Tea for Hope, Stand Up in September campaign, and other community events. These events generate significant revenue - High Tea for Hope 2024 raised $55,000, 2025 campaign raised over $85,000, and 2026 event funded 24 Havens.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

You Matter (Aus) Ltd is a registered charity that furnishes complete, fully-equipped homes (called Havens of Hope) for women and children who have experienced family violence and are moving into long-term or transitional accommodation. Services are delivered free of charge to beneficiaries exclusively through referrals from registered family violence support agencies, with volunteer teams setting up each Haven with furniture, bedding, kitchenware, white goods, pantry staples, and decorator items in 3–5 hours. The organization also runs a Transitional Accommodation Program that fits out multiple crisis housing units in partnership with family violence agencies, supported by monetary and goods donation programs, volunteer operations, and annual fundraising events.

Product overview

You Matter (Aus) Ltd is a charitable organization operating as a single integrated service model that provides practical support to women and children impacted by family violence. The core offerings consist of the Havens of Hope Program (furnishing long-term housing) and the Transitional Accommodation Program (furnishing crisis/temporary housing units in partnership with agencies). These programs are supported by volunteer operations, goods donation management, monetary fundraising, and community engagement events including High Tea for Hope and Stand Up in September campaigns. The organization does not operate as a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Havens of Hope: Fully equipped, comfortable, and personalised homes for women and their children moving into long-term housing, supporting women to re-establish stability, regain independence, and reconnect with their communities.
• Transitional Accommodation Program

Products and services

• Havens of Hope Program Furnishes complete, personalised homes for women and children moving into long-term housing after family violence, with furniture, bedding, bathroom goods, kitchen items, pantry staples, and decorator items set up by volunteers to create welcoming, dignified environments.
• Transitional Accommodation Program Sets up multiple units of transitional housing in partnership with family violence agencies, furnishing and preparing transitional units ahead of use so agencies can deliver ready-to-use accommodation for women and children in urgent need.
• Haven Home Setup Service Complete home furnishing service in which volunteer teams set up each Haven with all required furniture, household goods, and decorator items; professional removalists deliver large items and volunteers decorate and style the space, finishing with flowers and a welcome card, typically within 3–5 hours.
• Haven Home Starter Packs Essential pantry, kitchen, and cleaning staples included with each Haven setup, ensuring women and children enter homes with everyday consumables; these items are purchased by You Matter rather than relying on donated goods.
• Goods Donation Program Accepts donations of contemporary second-hand furniture, homewares, bedding, and household items in good condition to furnish Havens, including Monday–Friday collection services and donation quality guidelines for individuals and businesses.
• Monetary Donation Program Accepts one-time and recurring (monthly or annual) financial donations to support the creation of fully equipped Havens, delivered through the Raisely online platform with tax-deductible receipts as a registered charity with DGR status, including suggested impact-level donation tiers.
• Volunteer Programs Coordinates volunteer opportunities including Haven set-up teams, working bees for sorting donations, furniture collection, event support, and marketing/communications assistance, underpinning warehouse operations and Haven creation across metropolitan Melbourne.
• High Tea for Hope Annual flagship fundraising event bringing together supporters for an afternoon tea with guest speakers to raise funds for You Matter's programs; 2024 event raised $55,000, 2025 campaign raised over $85,000, and 2026 event at 1 Hotel Melbourne funded 24 Havens.
• Stand Up in September Annual campaign encouraging men across Melbourne to be part of the solution to family violence through community events and fundraising; raised over $36,000 in 2024, funded 12 Havens in 2025, and continues to amplify awareness.

Quantifiable outcome

• 84 Havens created in FY25
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major partner, core, principal partner, major sponsor, supporting partner, gold sponsor, vip sponsor, venue partner and event partner.

• Carlton Football Club (Carlton Respects)major partnerGTM or Marketing Partner · 16 July 2025Official Community Partner through Carlton Respects initiative. Committed $43,000 to fund six Havens in 2025. CEO participated in Run for Respect event at Princes Park. Partnership amplifies message about safety and dignity for women and children.
• Autopact Foundationmajor partnerGTM or Marketing Partner · 16 July 2025Major partner providing support for You Matter's mission. Contributed to Stand Up in September 2025 sponsorship.
• McAuley Community Services for WomencoreStrategic or Co-development Partner · 12 March 2025Partnered to furnish Jan's Place - McAuley's newest family violence refuge with six individual accessible family units and central hub. You Matter provided complete fit-out of all units.
• Marshall White Foundationprincipal partnerGTM or Marketing Partner · 1 January 2024Principal partner of You Matter. Marshall White Foundation provides ongoing funding, marketing support through their Change Makers feature, and helps source furnishings for Havens. CEO Deborah de Rossi interviewed for Foundation content. Major sponsor of High Tea for Hope events.
• Bayford Volkswagen Camberwellmajor sponsorGTM or Marketing PartnerProvided new replacement Volkswagen van for You Matter through Bayford Volkswagen. Van used weekly to collect donated furniture and household essentials from across the community.
• Etheridge Fordsupporting partnerGTM or Marketing PartnerValued partner who helps drive You Matter's mission forward. Created video collaboration highlighting work of the organization.
• Sheet Society Armadalesupporting partnerGTM or Marketing PartnerSheet Society's Armadale store provides ongoing donations of beautiful, high-quality manchester (bedding). Partnership brings practical essentials and sense of dignity to Havens.
• Interflorasupporting partnerGTM or Marketing PartnerLaunched exclusive You Matter flower collection with 5% of gross sales donated to the organization. Partnership continuing into FY26.
• microCloudsupporting partnerGTM or Marketing PartnermicroCloud provides luxury, hotel-quality bedding including doonas, pillows, mattress toppers, bathrobes. Beginning of meaningful partnership to create sanctuary spaces.
• Australian Bedding Stewardship Council (ABSC)supporting partnerStrategic or Co-development PartnerPartnership brings social and environmental impact together. ABSC facilitates connection between participating businesses and You Matter, turning nearly new bedding returns into home foundations instead of landfill.
• Domo Insurancesupporting partnerGTM or Marketing PartnerCEO William Dunn participated as Top 8 ambassador for Stand Up in September. VIP sponsor of High Tea for Hope 2025. Continues backing for family violence campaign.
• McLardy McShanegold sponsorGTM or Marketing PartnerGold sponsor for High Tea for Hope 2026 event at 1 Hotel Melbourne.
• Cooper Robinsonvip sponsorGTM or Marketing PartnerVIP sponsor for High Tea for Hope 2025 event. Corporate partner supporting You Matter's mission.
• The Westin Melbournevenue partnerGTM or Marketing PartnerVenue sponsor for High Tea for Hope events (2024, 2025). Provided 10% discount on room rates for event attendees. Generous hospitality and elegant setting.
• 1 Hotel Melbournevenue partnerGTM or Marketing PartnerVenue for High Tea for Hope 2026 event. Provided setting for inspiring and purpose-led afternoon.
• City of Boroondarasupporting partnerGTM or Marketing PartnerAnnual Book Giving Tree partnership encouraging donation of new books through Boroondara libraries. 2025 campaign received over 500 new books.
• Tori Allen Eventsevent partnerImplementation/ SI/ Consulting PartnerEvent organisation partner for High Tea for Hope events. Previously raised over $7,200 through fundraising morning tea.
• Hayversupporting partnerGTM or Marketing PartnerPublic relations and social media support for You Matter events and campaigns.
• Andersen Studiosmajor sponsorGTM or Marketing PartnerVideography partner for events. Created highlights videos for High Tea for Hope and Stand Up in September events. Major sponsor of Stand Up in September 2025.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women's Community Shelters: Australian charity providing emergency accommodation and supported housing for women and children experiencing homelessness and family violence. Highly comparable as a women-and-children-focused housing charity with a community-supported service model, though it operates shelters directly rather than furnishing external housing.
• Launch Housing: Major Melbourne-based homelessness and housing services organization. Comparable as a Melbourne-headquartered charity addressing housing insecurity for vulnerable populations, though with a broader scope including homelessness prevention and permanent supportive housing rather than family violence specialization.
• YWCA Australia: National women's organization providing housing, refuge, and support services for women and children escaping violence. Comparable as a women-focused charity delivering family violence housing services across Australia, though with a national footprint and integrated service model.
• Fitted for Work: Melbourne-based charity supporting women experiencing disadvantage with professional clothing and employment services. Comparable as a Melbourne-headquartered women-focused charity with a volunteer-driven operating model and corporate partnership base.
• Sacred Heart Mission: Melbourne-based community services organization supporting people experiencing homelessness, disadvantage, and social exclusion. Comparable as a Melbourne charity providing wraparound support including housing assistance to vulnerable populations, though with a broader service portfolio beyond family violence.
• Safe Steps Family Violence Response Centre: Victoria's state-wide family violence crisis service providing 24/7 support, emergency accommodation, and case management. Comparable as a Victorian family violence support organization, though focused on crisis response and shelter provision rather than home furnishing.
• McAuley Community Services for Women: Victorian organization providing family violence services, women's refuges, and allied support programs. Highly comparable as a Melbourne-area family violence services provider and one of You Matter's referral partners (Jan's Place partnership), though McAuley operates its own refuge facilities rather than furnishing external housing.
• Melbourne City Mission: Melbourne-based community services organization serving people experiencing disadvantage, including family violence, homelessness, and youth at risk. Comparable as a Melbourne-headquartered charity providing housing and family support services, though with a much larger service portfolio.

Broad incumbents

• The Salvation Army Australia: Major international charitable organization operating extensive family violence, housing, and emergency relief services in Australia. Comparable as a large-scale charity serving women and children escaping violence, though with a global footprint and significantly broader service portfolio.
• Mission Australia: Large national community services organization providing housing, homelessness, family, and youth services across Australia. Comparable as a major Australian charity addressing family violence and housing insecurity, though with much broader scope, government contracts, and national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/youmatter.org.au
• LinkedInlinkedin.com/company/you-matter-aus-ltd
• Instagraminstagram.com/youmatter.org.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You Matter (Aus) Ltd