Cooper Robinson

What Cooper Robinson does

Cooper Robinson, operating through the legal entity FCMR Interiors Pty Ltd (ABN 88 617 092 618), is a Melbourne-based property styling and interior design firm founded in 2004 by Fay Cooper and Megan Robinson. The company curates and installs hand-selected furniture, artwork, linens and homewares in residential and commercial properties on a hire basis, with full payment required prior to installation and extensions available at 50% of the original hire charge for an additional 4 weeks or 20% per week. Its primary customers are individual property vendors seeking to maximize sale outcomes, with real estate agents acting as the principal referral channel and enterprise property developers such as Metrobuild and Pask Group forming a secondary, higher-value segment through long-term hire packages.

The group operates four coordinated sub-brands: Cooper Robinson Property Styling (core sale-campaign styling), The Apartment Brief (small-space specialists for apartments and townhouses), STUDIO by Cooper Robinson (full interior design consultation from concept to completion, including bespoke furniture and finishes), and Cachet (an in-house furniture and homewares brand offering luxury small-batch pieces). The company does not rely on proprietary technology; its intellectual property sits in its styling methodology, curated furniture library, and creative team of roughly 15 to 22 professional stylists, designers and support staff based at its Clayton South, Victoria headquarters and warehouse. Distribution is direct and in-person, augmented by agent referrals and an Instagram-led content marketing presence.

The go-to-market is sales-led, anchored by partnerships with Melbourne's most respected real estate agencies — notably a 2020 strategic arrangement with Marshall White Real Estate's new Mornington Peninsula office that extended the company's geographic footprint beyond Melbourne metro. Pricing is quote-based and project-specific with no public tiers, and the digital Service Agreement process is administered through SignNow. There is no external institutional investment, no public listing, and no disclosed revenue. Marketing emphasizes educational content (blog, Pinterest, newsletter) and Instagram portfolio showcasing, targeting both vendor-direct and agent-driven demand.

Name

Cooper Robinson

Legal name

FCMR Interiors Pty Ltd

Website

https://cooperrobinson.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooper Robinson is a Melbourne-based property styling and interior design firm founded in 2004 that curates and hires furniture and homewares to property vendors, real estate agents, and developers to maximize real estate sale outcomes. The group also offers full interior design, small-space styling, and an in-house furniture brand.

Ownership category

akta.pro rank

Product category

Property Styling Services

NAICS

Interior Design Services (54141)

SIC

Real Estate Agents & Managers (For Others) (6531), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Property styling services
• Interior design
• Home staging
• Furniture hire
• Residential styling

Headquarters

HQ city

Clayton South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Property Styling Hire Services: Core revenue stream from hiring furniture, artwork, linens, and homewares to property vendors for use during real estate sales campaigns. Full payment is required prior to installation. Extensions available at 50% of original hire charge for 4 weeks or 20% per week.
2. Interior Design Consultation: STUDIO by Cooper Robinson provides complete interior design services from concept to completion, including bespoke furniture design and supply, artwork selection, window furnishings, and finishes.
3. Commercial Property Styling: Long-term hire packages for commercial property developers and large-scale residential developments. Clients include property developers like Metrobuild and Pask Group.
4. Cachet Furniture Brand: In-house furniture and homewares brand stocked with luxury, small-batch pieces ready for delivery. Complements the styling and design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cooper Robinson provides expert property styling services for residential and commercial properties, curating hand-selected luxury furniture, artwork, linens, and homewares to maximize sale appeal for vendors. The company operates through its Cooper Robinson Group, encompassing property styling (The Apartment Brief for small spaces), full interior design (STUDIO by Cooper Robinson), and an in-house luxury furniture and homewares brand (Cachet). Services are delivered via on-site consultations, custom styling plans, and installation, with hire periods aligned to real estate campaigns.

Product overview

Cooper Robinson is a Melbourne-based property styling and interior design firm offering a suite of coordinated services under a unified group structure. The core offering is Cooper Robinson Property Styling, which provides expert interior styling for residential and commercial properties to maximize sale appeal. This is complemented by The Apartment Brief (small space specialists for apartments and townhouses), STUDIO by Cooper Robinson (full interior design consultation services), and Cachet (an in-house furniture and homewares brand offering luxury small-batch pieces). The group also provides commercial property styling and long-term hire packages. All services work together to offer clients a concierge-style experience from initial consultation through property styling, interior design, and furniture procurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooper Robinson Property Styling Melbourne's premier property styling service providing expert curation of interior spaces for residential and commercial properties. Stylists maximize property appeal through hand-selected luxury furniture, artwork, and accessories to achieve greater sales results during real estate campaigns.
• The Apartment Brief Specialized interior styling service for apartments, townhouses, and pocket-sized homes, designed to accentuate the feeling of space and functionality. Assists agents and vendors in standing out in the market.
• STUDIO by Cooper Robinson Interior design service creating complete design concepts from individual rooms to entire homes. Provides assistance with furniture selection and supply, artwork sourcing, bespoke piece design, window furnishings, and finish selections.
• Cachet In-house furniture and homewares brand offering luxury, small-batch pieces ready for delivery. Complements the styling and interior design services of the Cooper Robinson Group.
• Commercial Property Styling Extensive styling options for commercial property and large-scale residential developments, including long-term hire packages exclusive to commercial clients such as property developers.
• Flooring Products Supply and Installation Supply and installation of flooring products during normal working hours, with works carried out in areas free and clear of other trades. Service includes removal of existing floor coverings and installation in accordance with Australian Standards AS2455.1:1995 and AS1884:1995.

Quantifiable outcome

• 7.5%-12.5% increase in property sale value compared to unstyled properties
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Marshall White Real EstatecoreStrategic or Co-development Partner · 1 January 2020Marshall White Real Estate is a prominent Melbourne real estate agency. Following Marshall White's expansion with a new Mornington Peninsula office in 2020, Cooper Robinson established a strategic partnership to provide styling services for Peninsula properties. Director James Tostevin noted the partnership enables vendors to employ a point of difference in preparing homes for sale.
• MetrobuildcoreStrategic or Co-development PartnerMetrobuild is a privately-owned development and construction company established in 1992, based in Melbourne. Cooper Robinson has partnered with Metrobuild on multiple luxury residential developments including Hawksburn House in South Yarra and Mathoura Residences in Toorak. The partnership involves styling display homes and luxury residences to help developers achieve premium sale outcomes.
• Pask GroupcoreStrategic or Co-development PartnerPask Group is a leading Australian developer with over 80 successful developments in Queensland and Victoria. Cooper Robinson styled Millswyn Private Residences in South Yarra, a luxury development featuring Rob Mills architecture. The partnership showcases Cooper Robinson's ability to work with premium developers on high-end residential projects.
• GlobeWestsupportingTechnology or IntegrationGlobeWest is an iconic Australian furniture and homewares brand. Cooper Robinson uses GlobeWest furniture in styling projects and has collaborated on content, including interviews with Head of Creative Keti Lytras. The partnership provides access to quality Australian-designed furniture for styling projects.
• Arthur G FurnituresupportingTechnology or IntegrationArthur G is an Australian furniture designer and manufacturer with nearly 40 years of history. Cooper Robinson has collaborated with Arthur G on luxury property styling projects, featuring their furniture in high-end residential interiors. Arthur G's sophisticated and timeless style aligns with Cooper Robinson's aesthetic.
• James Lemon CeramicssupportingTechnology or IntegrationJames Lemon is a ceramic artist based in Northcote, Melbourne. Cooper Robinson has featured his hand-thrown ceramics in styling projects and conducted an interview series exploring his creative process. His organic, contemporary ceramics complement the styling aesthetic.
• Willie WestonsupportingTechnology or IntegrationWillie Weston creates fabrics and wallpapers in collaboration with Indigenous Australian artists. Cooper Robinson recommends Willie Weston products for interior design projects, supporting ethical Indigenous art commerce through their design consultations.
• Armadillo & CosupportingTechnology or IntegrationArmadillo & Co is a fairtrade rug business providing unique, handcrafted rugs for interior projects. Featured in Cooper Robinson interior design work and designer diaries, with emphasis on their social conscience alongside beautiful products.
• MokumsupportingTechnology or IntegrationMokum is a fabric supplier with an extensive range of upholstery and furnishing fabrics. Used by Cooper Robinson's interior design team for selecting fabrics for key furniture pieces in design projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CORT Furniture Rental: Largest US furniture rental company, including a dedicated home staging and corporate housing segment. Comparable furniture-hire model at greater scale with overlap on real estate staging customers.
• West Elm (Williams-Sonoma Inc.): US-headquartered modern furniture and home retailer; widely distributed in Australia. Comparable premium design-led positioning and overlapping customer base with Cachet and STUDIO.
• Freedom Furniture: Established Australian furniture and homewares retailer with showrooms across major cities. Comparable product category (living/dining/bedroom furniture) to the Cachet brand and Cooper Robinson's hire inventory.
• Temple & Webster: Australia's largest online homewares and furniture retailer. Comparable as an Australian premium home/DTC brand with overlapping supplier relationships and shared customer base with Cachet.
• Adairs: Listed Australian specialty retailer of home furnishings, manchester, and decor. Comparable as a scaled Australian home category retailer whose product mix overlaps with Cooper Robinson's styling inventory.

Direct peers

• Three Birds Renovations: Australian home interior design and renovation brand with a strong digital/community presence. Comparable as a Melbourne-adjacent, premium interior design brand targeting owner-occupiers and vendors seeking whole-home transformation.
• Interior Marketing Group: US-based luxury home staging and interior design firm serving developers, agents, and individual vendors. Directly comparable in business model (furniture hire/install for property marketing) and target customer (real estate sellers).
• Havenly: Online interior design service matching customers with designers for room-by-room concepts. Adjacent model serving the same end-customer (residential vendors/owners) with a technology-led, lower-touch delivery format.
• Decorilla: Online interior design marketplace offering designer consultations and concept boards. Comparable in solving the same customer pain (vendor/owner need for professional interior guidance) via a virtual-first delivery model.
• Voilà! Home Staging: US home staging company offering vacant and occupied property staging with proprietary inventory. Most directly comparable business model to Cooper Robinson's hire-and-install property styling core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cooperrobinsoninteriors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Robinson