Brownhouse Design, Inc.
Brownhouse Design, Inc., operating as Home by Julie Brown, is a small residential interior design firm and home goods boutique founded in 2005, serving individual homeowners from a single retail showroom in Carmel, California, supplemented by an online shop.
- Company typePrivate
- Founded2005
- HeadquartersCarmel, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Brownhouse Design, Inc. does
Brownhouse Design, Inc., doing business as "Home by Julie Brown," is a privately held residential interior design and home goods retail business founded in 2005 and operating from a single showroom in Carmel, California. The company combines project-based interior design services with a curated boutique offering of home decor and furniture, serving individual residential customers and homeowners. Its core product is a curated assortment of home furnishings showcased in a physical retail environment, with a complementary online shop built on Squarespace that extends reach beyond the local market.
The business operates on a dual revenue model: in-store retail sales at The Barnyard location (3646 The Barnyard, Unit D-21, Carmel, CA 93923, open Tuesday–Saturday 11am–5pm) and project-based interior design services for residential clients. Distribution is intentionally concentrated through one showroom, supplemented by an e-commerce shop and a portfolio page that displays past design work to attract new clients. The company is small (1–10 employees) with no disclosed investors, parent entities, subsidiaries, or partnerships. No technology platform, proprietary software, app, or AI capabilities are described in the source material; the digital presence is limited to a Squarespace website with logo assets hosted on Squarespace's CDN.
Commercially, the business targets affluent residential consumers in the Carmel/California coastal market, leveraging a personal-brand identity ("Home by Julie Brown") rather than a broad consumer brand. No revenue figures, customer counts, pricing, awards, patents, certifications, regulatory actions, M&A activity, leadership changes, or strategic transactions are disclosed, indicating a closely held lifestyle business with limited public financial transparency.
Brownhouse Design, Inc. firmographics
Firmographics- Name
- Brownhouse Design, Inc.
- Legal name
- Home by Julie Brown
- Website
- https://brownhousedesign.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brownhouse Design, Inc., operating as Home by Julie Brown, is a small residential interior design firm and home goods boutique founded in 2005, serving individual homeowners from a single retail showroom in Carmel, California, supplemented by an online shop.
- Ownership category
- akta.pro rank
Brownhouse Design, Inc. industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
- akta.pro secondary industry
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where Brownhouse Design, Inc. is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brownhouse Design, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Distribution channels1 record
Brownhouse Design, Inc. product offering
Product offeringCore offering
Brownhouse Design, Inc. (DBA Home by Julie Brown) provides residential interior design services paired with a home goods boutique selling curated decor and furnishings. The business operates from a physical showroom in Carmel, CA, with weekday and Saturday hours, and supplements in-person sales with an online shop.
Product overview
Home by Julie Brown is a home goods and interior design retail business offering home decor and furniture items. The company operates a physical showroom in Carmel, CA (The Barnyard) and an online shop, with a portfolio section showcasing their design offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential interior design services
Companies that use Brownhouse Design, Inc.
Customer profileIdeal customer profiles1 record
Brownhouse Design, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brownhouse Design, Inc. partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Brownhouse Design, Inc. competitors and assessment
Company assessmentBroad incumbents
- Roche Bobois: International luxury furniture retailer with in-store design service and made-to-order offerings. Comparable as a high-end home furnishings retailer, though far larger and more design-consultative than Brownhouse's bespoke practice.
- Hickory Chair / Bradington-Young: Heritage manufacturer of high-end case goods and upholstery sold through designer showrooms. Comparable as an upscale home furnishings brand targeting the same residential interior design channel, but at manufacturing scale.
Emerging players
- Suzanne Kasler: Interior designer whose branded collections of furniture, lighting, and accessories are sold through partner showrooms. Comparable as a designer-led retail product offering, though she does not operate her own storefront.
- Amanda Lindroth Design: Interior designer with a signature coastal-traditional product line sold through her own shop and select retailers. Comparable as a designer-led lifestyle brand, smaller and more boutique-scale than McGee & Co.
Direct peers
- Serena & Lily: Lifestyle home brand combining coastal-inspired furniture and home goods retail with interior design services — directly mirrors Brownhouse's design-plus-boutique model, but at national scale with showrooms in multiple US cities.
- Bunny Williams Home: Established interior designer's eponymous retail brand selling furniture, lighting, and home accessories. Highly comparable as a designer-led retail concept targeting the same affluent residential customer as Brownhouse.
- Studio McGee / McGee & Co. Interior design studio that launched a proprietary home goods line sold through e-commerce and showrooms. Closely comparable to Brownhouse's integrated design practice and curated product offering, with a broader national audience.
- Mecox Gardens: Multi-location retailer of upscale indoor and outdoor furniture and home accessories. Comparable as a destination showroom concept selling curated home goods to design-savvy consumers in affluent markets.
- Lulu and Georgia: Direct-to-consumer home furnishings retailer with a curated, design-forward assortment. Comparable to Brownhouse's boutique side in product positioning and target customer, though operating primarily online with no design services.
Regional players
- Carmel Stone & Tile / The Barnyard Merchants: Other independent design and home merchants located within The Barnyard shopping village in Carmel. Comparable as co-tenants in the same physical retail destination, competing for the same Carmel walk-in customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Brownhouse Design, Inc. social profiles
Digital presenceBrownhouse Design, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brownhouse Design, Inc. leadership team
Management profileNumber of profiles
Brownhouse Design, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brownhouse Design, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brownhouse Design, Inc.
What does Brownhouse Design, Inc. do?
Brownhouse Design, Inc. (DBA Home by Julie Brown) provides residential interior design services paired with a home goods boutique selling curated decor and furnishings. The business operates from a physical showroom in Carmel, CA, with weekday and Saturday hours, and supplements in-person sales with an online shop.
Is Brownhouse Design, Inc. a public or private company?
Brownhouse Design, Inc. is a private company. It is classified as unknown and is currently operating.
When was Brownhouse Design, Inc. founded?
Brownhouse Design, Inc. was founded in 2005. It employs 1 to 10 people.
Where is Brownhouse Design, Inc. based?
Brownhouse Design, Inc. is headquartered in Carmel, United States, in the North America region.
Who are Brownhouse Design, Inc.'s main competitors?
Broad incumbents on record are Roche Bobois and Hickory Chair / Bradington-Young. Emerging players are Suzanne Kasler and Amanda Lindroth Design. Direct peers are Serena & Lily, Bunny Williams Home, Studio McGee / McGee & Co., Mecox Gardens and Lulu and Georgia. Carmel Stone & Tile / The Barnyard Merchants is listed as a regional player.
Does Brownhouse Design, Inc. have an API?
No public API is recorded for Brownhouse Design, Inc..
What industry is Brownhouse Design, Inc. in?
Brownhouse Design, Inc.'s product category is Interior Design Services. Its primary akta.pro industry code is HSAPAFAG, Built-In Shelving, Niches & Custom Interior Features, with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 54141 and its SIC code is 5700.