Just Add Water Media

What Just Add Water Media does

Just Add Water Media is a sole proprietorship founded in 2016 by Betsy Anderson Gilman, a former CNN Executive Producer with nearly 30 years of journalism experience. The company operates as a solo freelance content production business, offering writing, video script development, documentary film production, social media management, and web blog creation services to small businesses, media/entertainment clients, and individuals. The founder operates as a self-described 'digital nomad,' working remotely from various global locations and delivering services under project-based, day-rate, or hourly billing arrangements.

The business has no proprietary technology products and serves clients through direct engagement, primarily via the company website and referral-driven inquiries. Past notable clients include CNN International (ongoing freelance contributor), CMT's Warren Brothers Show, Maxxis Tires, and Nigerian presidential campaigns (Atiku Abubakar and President Umaru Musa Yar'Adua). The founder's CNN credentials serve as the primary marketing asset, with personal blog content driving top-of-funnel visibility and credibility in the media production space.

The company is registered in Juno Beach, Florida, and operates without any employees, external funding, or subsidiary structure. Marketing relies entirely on the founder's personal blog, organic social sharing, and direct outreach. As of January 2026, the business showed signs of continued operation via active blog posts, though no growth metrics, revenue figures, or scaling signals are disclosed in publicly available data.

Name

Just Add Water Media

Legal name

Just Add Water Media

Website

https://justaddwatermedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Add Water Media is a solo freelance content production business founded in 2016 by former CNN executive Betsy Anderson Gilman, offering writing, video scripting, documentary, and social media services to small businesses, media clients, and individuals on a project, day, or hourly basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Freelance Content Production: Project-based, day rate, and hourly billing for content creation services including documentary scripts, edit scripts, web blogs, social media management, and TV/online content production.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Just Add Water Media is a freelance content production business operated by a single owner-operator that produces written, video, and social media content for clients. Deliverables include television and edit scripts, documentary film development, web blogs, social media management for small businesses, and sponsored/promotional content. Engagements are sold by project, day, or hourly rate, and work is delivered remotely from any location as a digital nomad operation.

Product overview

Just Add Water Media is a freelance content production business operated by Betsy Anderson Gilman, a former CNN journalist with nearly 30 years of experience in journalism. The company offers a range of storytelling and content creation services rather than a traditional software product. Services include freelance writing, video and television script production, documentary film development, social media management for small businesses, web blog creation, edit scripts, and sponsored content production. The business operates as a 'digital nomad' operation, serving clients by project, day, or hourly rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Freelance Writing & Web Blog Creation Custom web blog articles and written content creation for businesses, individuals, and media clients, leveraging the founder's 30 years of journalism experience.
• TV & Video Script Writing Scripts written for immediate air and edit scripts crafted for television, online, and video productions on behalf of media clients and businesses.
• Documentary Film Development & Production Development and production of documentary films, including work on location in regions such as Africa, drawing on field production and senior producer experience.
• Social Media Management for Small Businesses Ongoing management of social media accounts and content calendars for small businesses, with demonstrated work conducted remotely from locations including boats on the Great Lakes.
• Sponsored & Promotional Video Production Senior producer/writer/project manager production of sponsored promotional videos and commercials for brands such as Maxxis Tires and television clients including CMT's Warren Brothers Show.
• Political Campaign Video Production End-to-end production of campaign theme videos and commercials for political candidates, demonstrated through work for the Atiku Abubakar campaign and President Umaru Musa Yar'Adua in Nigeria.

Quantifiable outcome

• Quitting CNN to barefoot waterski was featured on CNN.com, demonstrating storytelling appeal

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CNN InternationalcoreOthersOngoing freelance contributor relationship. Owner still freelances with CNN International after leaving full-time position in 2016. This is a working relationship where her journalism and content production services are utilized by CNN's media operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Fiverr: Global freelance marketplace offering writing, video production, and social media services across price points. Adjacent in addressing the same freelance content buyer demand, though at a broader and more commoditized level.
• Upwork: Largest freelance services marketplace covering writing, video production, social media, and script writing. Competes broadly for the same freelance content production demand that Just Add Water Media addresses.

Others

• Motion Array: Platform providing video templates, stock footage, and production resources used by freelance video producers and content creators. Adjacent enabling technology provider for the freelance content production workflow.

Direct peers

• Brafton: Content marketing agency producing blogs, video, social media, and branded content for business clients. Closely matches the integrated content production services and SMB/customer-segment focus of Just Add Water Media.
• Contently: Content marketing platform that connects a curated network of freelance journalists, writers, and content producers with enterprise buyers. Directly comparable as a content production services model serving similar SMB and enterprise storytelling needs.
• Column Five Media: Creative content agency producing videos, infographics, articles, and social content for brands. Directly comparable service portfolio (multi-format storytelling for businesses) and similar SMB-to-enterprise target market.
• Skyword: Content marketing platform that produces original editorial, video, and social content for brands using a network of professional creators. Comparable offering of full-stack storytelling (written, video, social) for SMB and enterprise clients.
• Influence & Co: Content marketing agency that pairs brands with professional writers and storytellers to produce editorial content, video, and social media assets. Comparable freelance-driven, professional-services content model.

Emerging players

• Tasty Edits: Video production and content creation agency offering script writing, edit scripts, and video content for businesses. Highly comparable for video-script and edit-script offerings specifically.
• Scripted: Freelance writing marketplace connecting businesses with vetted writers for blog, social, and script content. Comparable professional-services content offering but operates a marketplace model rather than a single-producer model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/just-add-water-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Add Water Media