Ich Wallpaper

What Ich Wallpaper does

Ich Wallpaper, legally ICH, S.L., is a Spanish wallpaper manufacturer headquartered and operating from a single factory in Quart de Poblet, Valencia, with over 50 years of continuous activity in the wallcoverings industry. The company designs and manufactures vinyl wallpapers on TNT non-woven support, digitally printed murals made to measure, adhesive borders, foam decorative figures, stickers, and coordinated fabrics, organized into branded Home collections (GOYA, JAIPUR, PANORAMA II, ESSENTIAL STRIPES, ORIGINS, HANA, ELEMENTS, SMALL PRINTS, PANORAMA, LA TAPICERA) and Children's collections (ENZO, MIKA, PIPPO). Production is supported by both rotogravure and digital printing lines, the latter developed through a 2020 IVACE-funded SME innovation project.

The company operates a strictly B2B commercial model, selling exclusively to professional distributors, retailers, and prescribers (interior designers, architects) and to wallpaper editors seeking custom manufacturing partners; it does not sell directly to consumers and does not operate an e-commerce cart. Pricing is governed by a professional tariff schedule updated periodically (for example, a 4% increase scheduled for July 2026), and international sales are conducted under EXW or DAP incoterms. Marketing is centered on regular participation in international trade fairs, notably Heimtextil Frankfurt, and on the company's online catalog. A dedicated contract and project-focused division called Livsroom addresses large-scale hospitality and interior design installations.

Ich Wallpaper is privately held with no disclosed external equity investors, no parent company, and no subsidiaries. Between 2020 and 2025 the company received a series of regional and EU grants — from IVACE, Generalitat Valenciana, ICEX, and NextGenerationEU — supporting digital printing development, rotogravure machinery modernization, an automatic wallpaper cutter, a 60 kW renewable energy installation, electric vehicles, and export promotion. Headcount is reported in the 11–50 range, and revenue is not publicly disclosed.

Name

Ich Wallpaper

Legal name

ICH, S.L.

Website

https://ichwallpaper.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Ich Wallpaper (ICH, S.L.) is a Spanish manufacturer in Quart de Poblet, Valencia, producing vinyl wallpapers, custom digital-printed murals, and decorative wallcoverings exclusively for B2B distributors, retailers, and interior design prescribers across European and international markets.

Ownership category

akta.pro rank

Product category

Wallpaper Manufacturing

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Wallpaper manufacturing
• Custom wallcoverings
• B2B interior decoration
• Digital printed murals
• Non-woven wallpapers

Headquarters

HQ city

Quart

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Wallpaper Sales: Sale of wallpaper products (rolls, murals, borders) exclusively to professional clients (distributors, retailers, prescribers). No direct sales to consumers. Products include TNT Non Woven wallpapers, vinyl wallpapers, adhesive borders, murals, decorative foam figures, stickers, and coordinated fabrics. The company also offers custom/print-on-demand products for editors and professional clients.
2. Custom/Print-on-Demand Products: Digital printing and custom mural production for professional clients. These products are manufactured to order and are not eligible for return. The client is responsible for validating measurements and technical preview before production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ICH Wallpaper (ICH, S.L.) is a Spanish manufacturer of wallpaper and decorative wallcoverings operating exclusively as a B2B supplier to professional distributors, retailers, and prescribers. The company produces vinyl wallpapers on TNT non-woven support, made-to-measure digital-printed murals, adhesive borders, foam decorative figures, stickers, and coordinated fabrics, organized into Home collections (GOYA, JAIPUR, PANORAMA II, ESSENTIAL STRIPES, ORIGINS, HANA, ELEMENTS, SMALL PRINTS, PANORAMA, LA TAPICERA) and Children's collections (ENZO, MIKA, PIPPO), with a custom manufacturing service for editors and a Livsroom contract/project division for large-scale installations.

Product overview

ICH Wallpaper is a specialist manufacturer of wallcoverings with over 50 years of experience, operating exclusively as a B2B supplier to professional distributors, retailers, and prescribers (no direct consumer sales). The company produces a comprehensive range of wall decoration products centered on their core wallpaper and mural offerings, organized into two main portfolio segments: Home Collections (GOYA, JAIPUR, PANORAMA II, ESSENTIAL STRIPES, ORIGINS, HANA, ELEMENTS, SMALL PRINTS, PANORAMA, LA TAPICERA) and Children's Collections (ENZO, MIKA, PIPPO). Product types include vinyl wallpapers on TNT non-woven support, digitally printed murals made-to-measure, adhesive borders, foam decorative figures, stickers, and coordinated fabrics. The portfolio is complemented by custom B2B manufacturing services for professional editors and the Livsroom contract/project division. All products are manufactured at the company's factory in Quart de Poblet, Valencia, with exports governed by Ex Works (EXW) or DAP incoterms.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Wallpapers on TNT Non-Woven Support Traditional wallpaper rolls with vinyl coating applied to TNT (Non-Woven) substrate, manufactured for professional interior decoration applications and supplied B2B to distributors, retailers, and prescribers.
• Murals (Murales) Large-format wallcoverings produced on-demand via in-house digital printing, available in custom sizes for residential and commercial interior projects.
• Adhesive Borders (Cenefas Adhesivas) Self-adhesive decorative border strips for finishing and accenting wall installations, sold B2B to professional decoration clients.
• Foam Decorative Figures (Figuras Decorativas Foam) Decorative foam-cut shapes and elements for wall embellishment in interior decoration projects.
• Decorative Stickers Decorative adhesive stickers for interior wall applications, supplied to professional clients.
• Coordinated Fabrics (Telas Coordinadas) Complementary fabric collections designed to coordinate with ICH wallpaper patterns for unified interior design schemes.
• GOYA Home Wallpaper Collection Home wallpaper collection featuring contemporary designs inspired by art and classic aesthetics, marketed to professional distributors, retailers, and prescribers.
• JAIPUR Home Wallpaper Collection Home wallpaper collection featuring bold patterns and vibrant colors, supplied B2B to professional clients.
• PANORAMA II Mural Collection Mural collection featuring panoramic photographic and illustrated designs for large wall applications.
• ESSENTIAL STRIPES Collection Home wallpaper collection featuring stripe patterns in various colors and widths.
• ORIGINS Home Wallpaper Collection Home wallpaper collection featuring plain and textured designs in muted color palettes.
• HANA Home Wallpaper Collection Home wallpaper collection featuring floral and botanical-inspired patterns.
• ELEMENTS Home Wallpaper Collection Home wallpaper collection featuring geometric and elemental design patterns.
• SMALL PRINTS Home Wallpaper Collection Home wallpaper collection featuring small-scale decorative patterns.
• PANORAMA Mural Collection Mural collection featuring panoramic designs for large wall applications.
• LA TAPICERA Home Wallpaper Collection Home wallpaper collection featuring upholstery-inspired textile patterns.
• ENZO Children's Wallpaper Collection Children's wallpaper collection designed for ages 0-10, featuring whimsical jungle themes with elephants, birds, and colorful scenes in soft colors.
• MIKA Children's Wallpaper Collection Children's wallpaper collection with playful designs in various colors, supplied B2B to professional clients.
• PIPPO Children's Wallpaper Collection Children's wallpaper collection featuring distinctive playful patterns, supplied B2B to professional clients.
• B2B Custom Wallpaper Manufacturing Service for Editors Custom wallpaper printing and manufacturing service for professional editors, allowing bespoke designs to be produced to measure with technical support throughout the creation process.
• Livsroom Contract and Project Service Contract and project-focused service division for large-scale interior design projects and hospitality installations.

Quantifiable outcome

• Active participation in international trade fairs (Heimtextil 2017-2024, Intergift, Habitat)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IVACE (Innovation Project Partner)coreStrategic or Co-development Partner · 1 January 2020Joint innovation project for development and implementation of new digital printing system (Expediente: IMINODA/2020/49), co-funded by IVACE and EU Feder under INNOVAProD-CV 2020 program.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Brewster Home Fashions: Large US-based wallcovering manufacturer and licensor with extensive branded, designer, and peel-and-stick product lines distributed via big-box retail, e-commerce, and trade. A broader incumbent with overlapping categories including the peel-and-stick and DIY segments ICH does not address.

Emerging players

• Flavor Paper: US custom digital wallpaper designer and manufacturer with strong design partnerships and made-to-order murals. Emerging player with strong overlap in the custom digital mural category ICH serves, but with a different designer-led brand and North American orientation.

Direct peers

• Graham & Brown: UK-based wallpaper manufacturer and brand with a long heritage, offering designer and custom collections through retail and trade channels. Comparable to ICH in established catalog breadth, B2B/trade sales motion, and expanding custom and digital print lines.
• Casamance: French wallpaper and textile editor offering coordinated collections of wallcoverings and fabrics to interior designers and decorators. Direct comparable to ICH in coordinated fabric offering and prescriber-focused distribution across European markets.
• Elitis: French editor of high-end wallcoverings, fabrics and trimmings distributed through interior design specialists worldwide. Comparable to ICH's Livsroom contract/prescriber channel and custom manufacturing capabilities targeting premium residential and hospitality projects.
• AS Création Tapeten: Germany's largest wallpaper manufacturer with a broad catalog of branded and licensed collections, selling through distributor and retail channels across Europe. Direct comparable to ICH in B2B distribution model, multi-collection portfolio, and ongoing investment in digital printing.
• Murals Wallpaper: UK-based digital print-on-demand mural and wallpaper vendor with global e-commerce and made-to-measure production. Direct competitor in the custom mural and digital print segment that ICH targets, but with a much stronger direct-to-consumer channel.
• Coordonné: Spanish wallpaper manufacturer with designer-led collections sold to professional and retail channels in Europe. Direct regional peer to ICH with a similar product mix, custom manufacturing, and trade-show-led go-to-market.
• Sanderson Design Group: UK heritage brand group owning Sanderson, Morris & Co., and Harlequin wallpaper and fabric brands sold through trade and retail channels. Comparable to ICH's premium catalog and children's collections, but operating at significantly larger scale.
• York Wallcoverings: US wallpaper manufacturer with branded, licensed, and custom collections serving mass and specialty retail as well as contract channels. Comparable in catalog breadth and B2B/retail distribution, though focused primarily on the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ich-wallpaper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ich Wallpaper