NorX inc.
NORY Inc. is a privately held STEM education company founded in 2017 that runs proprietary robotics, coding, woodworking, and design-thinking camps and afterschool programs for children ages 3-12 across NYC and Boston.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NorX inc. does
NORY Inc. is a privately held STEM education company founded in 2017 and headquartered in New York City that delivers in-person and virtual STEM enrichment programs to children ages 3-12 and their families in the NYC and Boston metropolitan areas. Its core offering is a session-based summer camp ($875-$890/week full-day, $640-$625/week half-day) organized into three age tiers — Explorers (3-4), Inventors (5-7), and Masters (8-12) — and supplemented by holiday camps, year-round afterschool programs, virtual camps, and birthday party experiences delivered at 10+ partner school venues.
The product is built around a proprietary curriculum that integrates NORY's own robotic systems, physical computing with Arduino and MIT Scratch, design thinking principles adapted from Stanford d.school (via partner Loopkin), and emerging AI-literacy content such as natural language programming and exposure to ChatGPT and DALLE for the Masters cohort. Programs are taught by a selectively hired instructor pool (3% acceptance rate from 10,000+ annual applicants) and emphasize collaborative, project-based work including life-size builds, smart-city design, and engineering challenges.
NORY monetizes primarily through direct-to-consumer camp registration (one-time per session), with add-on modules for soccer (partnered with Super Soccer Stars), swimming, early drop-off, and extended care generating incremental revenue per camper. Marketing relies on parent testimonials, blog content, organic social (Instagram, Facebook, YouTube), virtual open houses, a referral credit program, and earned media in NYC parenting outlets. The company reports 4,000+ children served annually and a 95.2% customer satisfaction score in 2023; no financial, funding, or ownership disclosures are available beyond its privately held, founder-operated structure.
NorX inc. firmographics
Firmographics- Name
- NorX inc.
- Legal name
- NORY Inc.
- Website
- https://nory.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NORY Inc. is a privately held STEM education company founded in 2017 that runs proprietary robotics, coding, woodworking, and design-thinking camps and afterschool programs for children ages 3-12 across NYC and Boston.
- Ownership category
- akta.pro rank
NorX inc. industry classification
Industry- Product category
- Children's STEM Education and Camp Services
- NAICS
- All Other Schools and Instruction (61169), Computer Training (61142)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Robotics, Engineering & Makers Camps (EDAMALAE)
- akta.pro secondary industries
- Coding, Game Design & Computer Science Camps (EDAMALAD), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC)
Keywords
Where NorX inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
NorX inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Camp Registration Fees: Primary revenue stream from summer and holiday camp registrations. Summer camps priced at $890/week full-day, $640/week half-day. Holiday camps priced at $178/day full-day, $128/day half-day. Revenue is session-based, non-recurring per registration period.
- Add-On Services: Additional paid services including soccer ($60/week), swimming ($104-156/week), early drop-off ($20/day), and extended care ($30/day). These are add-on purchases at checkout, creating upsell opportunity per registration.
- Afterschool Programs: Year-round afterschool programs offered at select partner school locations during the school year, generating recurring seasonal revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Summer Full-Day Camp (2026) - Ages 3-12 |
| Subscription | Multi-year contract | Multi-Week Bundle Discount (Summer Full-Day) |
| Unit Pricing | Pay-as-you-go | Holiday Camp Full-Day - NYC |
| Unit Pricing | Pay-as-you-go | Holiday Camp Half-Day - NYC (Ages 3-4) |
| Unit Pricing | Pay-as-you-go | Boston Holiday Program Full-Day |
| Unit Pricing | Pay-as-you-go | Boston Holiday Program Half-Day |
| Unit Pricing | Pay-as-you-go | Early Drop-off Add-On |
| Unit Pricing | Pay-as-you-go | Extended Care Add-On |
| Unit Pricing | Weekly | Soccer Add-On |
| Unit Pricing | Weekly | Swimming Add-On |
| Subscription | Weekly | Boston Summer 2025 Rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
NorX inc. product offering
Product offeringCore offering
NORY provides in-person and virtual STEM enrichment camps and afterschool programs for children ages 3-12 across NYC and Boston. Its offerings center on summer camps, holiday camps, afterschool enrichment, virtual camps, and birthday parties built around a proprietary robotics, coding, woodworking, and engineering curriculum delivered at 10+ partner school venues.
Product overview
NORY is an educational services company offering a unified portfolio of in-person and virtual STEM enrichment programs for children ages 3-12. The core offerings include Summer Camps, Holiday Camps, Virtual Camps, and After School programs, all organized into three age-based tiers: Explorers (3-4 years), Inventors (5-7 years), and Masters (8-12 years). The flagship NORY Coding program provides advanced coding education for Masters using Scratch, Arduino, and proprietary robotic systems. Add-on services include Soccer and Swimming programs, and birthday party experiences are available year-round. Programs are available across 10+ locations in NYC and Boston, operating since 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- NORY Summer Camp In-person STEM summer camp for children ages 3-12 featuring robotics, woodworking, coding, and engineering projects with weekly themed missions across multiple NYC and Boston locations. Programs run full-day ($890/week, includes lunch in NYC) or half-day ($640/week for ages 3-4).
- NORY Holiday Camps STEM day camps offered during school holiday breaks with single-day drop-in options and age-appropriate projects. Full-day priced at $178/day and half-day at $128/day in NYC, with multi-day discounts auto-applied.
- NORY Virtual Interactive online day camps and holiday enrichment for children ages 4-12 featuring robotics mastery and STEM activities delivered virtually.
- NORY After School Year-round afterschool STEM enrichment programs offered throughout NYC in partnership with premier schools, serving children ages 3-9.
- NORY Birthday Parties Birthday party experiences featuring STEM activities and hands-on projects for children, available year-round.
Quantifiable outcome
- 95.2% Customer Satisfaction Score (2023)
- +2 more outcomes
Companies that use NorX inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
NorX inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NorX inc. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Butter Beans KitchencoreFood service provider supplying hot lunch for all full-day summer campers in NYC. Catering options include Regular, Vegetarian, and Allergen-Free/Vegan menus. Same provider used by Asphalt Green and Basis Independent Schools.
- Pine Street SchoolcoreVenue partnership for FiDi/Tribeca location at 25 Pine St. State-of-the-art facility in the heart of the Financial District with Imagination Playground nearby for outdoor activities.
- Bnos Aliya MontessoricoreVenue partnership for UWS location at 120 W 76th St. Fully renovated facility with extra-large classrooms ideal for collaborative STEM projects, near Central Park.
- Super Soccer StarsminorSports partner providing soccer add-on program (3 days/week, $60/week) during summer camps. Teaches fundamentals from dribbling and passing to scrimmaging and games.
- Cambridge-Ellis SchoolcoreVenue partnership in Cambridge, MA near Harvard Square with spacious classrooms and two on-site playgrounds for outdoor activities.
- Torit Montessori SchoolcoreVenue partnership in Boston at 300 Cambridge St featuring spacious, sun-filled classrooms with large windows ideal for collaborative STEM projects.
- The International PreschoolsminorPartner school for afterschool programs, one of NYC's premier preschools.
- Battery Park MontessoriminorPartner school for afterschool programs in Battery Park area.
- Montclare Children's SchoolminorPartner school for afterschool programs.
- Little Green GourmetscoreBoston location food service provider for complimentary lunch service.
- Green Ivy SchoolminorCommunity partner school in NYC.
- Hook & Laddle/WISminorCommunity partner school organization.
- FIAF (French Institute Alliance Française)minorCommunity partner organization.
- British International SchoolcoreVenue partner for Gramercy location in NYC and Brookline/Jamaica Plain location in Boston.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
NorX inc. competitors and assessment
Company assessmentDirect peers
- MakerKids: MakerKids runs STEM, coding, and maker camps and after-school programs for kids 6-13 with a project-based approach. Directly comparable in robotics/coding/maker curriculum and afterschool-plus-camp product mix.
- Code Ninjas: Code Ninjas is a coding-focused franchise serving kids 7-14 through centers and camps, with a curriculum built around game and project-based coding. Highly comparable in coding-first STEM education, multi-location model, and youth enrichment positioning.
- Snapology: Snapology operates STEM and STEAM enrichment programs (camps, afterschool, birthday parties) for ages 1-14 using LEGO, robotics, and creative building. Comparable in product mix, franchise model, and elementary-age enrichment focus.
- iD Tech: iD Tech operates the largest US network of STEM summer camps and online programs for kids and teens, with similar age range, proprietary curriculum, and premium pricing. Directly comparable in product offering, target customer (urban/suburban parents), and technology-enabled STEM focus.
- Galileo Learning: Galileo runs innovation-focused summer camps (Camp Galileo for younger kids, Galileo Summer Quest for older) in the Bay Area and select metros with similar hands-on STEAM project approach. Comparable product, similar urban parent demographic, and similar premium positioning.
- Steve & Kate's Camp: Steve & Kate's operates premium day camps across multiple US metros with self-directed activities, STEM, arts, and sports. Comparable in urban premium day-camp positioning, all-inclusive pricing, and parent-driven enrollment model.
- Bricks 4 Kidz: Bricks 4 Kidz is a STEM franchise using LEGO-based engineering, robotics, and coding camps and afterschool programs. Comparable in STEM camp franchise model, multi-location operations, and hands-on engineering curriculum for elementary-age kids.
- Empow Studios: Empow Studios offers STEM camps, afterschool, and birthday parties for kids focused on coding, robotics, and digital arts in the Boston metro. Directly comparable in geography (Boston overlap), product mix (camp+afterschool+party), and STEM enrichment curriculum.
Broad incumbents
- Varsity Tutors: Varsity Tutors (a Nerdy Inc. company) offers live online instruction, camps, and enrichment across STEM, test prep, and academic subjects. Comparable in serving the same parent demographic for STEM enrichment at scale, though broader portfolio and primarily online delivery.
Emerging players
- KiwiCo: KiwiCo delivers hands-on STEAM activity kits and online classes for kids and teens, overlapping with NORY's STEM learning mission but distributing via subscription boxes rather than in-person camps. Comparable end-customer and STEM curriculum philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NorX inc. social profiles
Digital presenceNorX inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
NorX inc. leadership team
Management profileNumber of profiles
Profiles1 record
NorX inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NorX inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NorX inc.
What does NorX inc. do?
NORY provides in-person and virtual STEM enrichment camps and afterschool programs for children ages 3-12 across NYC and Boston. Its offerings center on summer camps, holiday camps, afterschool enrichment, virtual camps, and birthday parties built around a proprietary robotics, coding, woodworking, and engineering curriculum delivered at 10+ partner school venues.
Is NorX inc. a public or private company?
NorX inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NorX inc. founded?
NorX inc. was founded in 2017. It employs 11 to 50 people.
Where is NorX inc. based?
NorX inc. is headquartered in New York, United States, in the North America region.
How does NorX inc. make money?
Three revenue lines are on record. Camp Registration Fees are the primary driver. The others are add-On Services and afterschool Programs.
Who are NorX inc.'s main competitors?
Direct peers on record are MakerKids, Code Ninjas, Snapology, iD Tech, Galileo Learning, Steve & Kate's Camp, Bricks 4 Kidz and Empow Studios. Varsity Tutors is listed as a broad incumbent. KiwiCo is listed as an emerging player.
Does NorX inc. have an API?
No public API is recorded for NorX inc..
What industry is NorX inc. in?
NorX inc.'s product category is Children's STEM Education and Camp Services. Its primary akta.pro industry code is EDAMALAE, Robotics, Engineering & Makers Camps, with a secondary code of EDAMALAD, Coding, Game Design & Computer Science Camps. Its NAICS code is 61169 and its SIC code is 8351.