Butterfly Floral & Event Design

What Butterfly Floral & Event Design does

Belovely Floral Co. (operating as Belovely Design) is a Philadelphia-based wedding floral and event design studio founded in 2011 by Lauren, a Savannah College of Art & Design interior design graduate. The studio delivers custom wedding florals — bridal bouquets, ceremony installations, reception centerpieces, and boutonnieres — alongside full-service event styling and day-of coordination, primarily for premium couples booking high-end venues in Southeast Pennsylvania and beyond. Its service model is consultation-led, offering complimentary no-obligation consultations and delivering quote-based, pay-as-you-go custom work; no standard price list is published. Marketing is digital-first, anchored on Instagram (@belovely_co), a portfolio and styled-shoot blog, Facebook, and Pinterest, supplemented by earned reviews on WeddingWire.

The business operates as a founder-led, privately held entity with no disclosed institutional capital, parent company, or subsidiary structure. Founder Lauren co-leads the creative side while her husband Ryan separately co-owns Lumos Co., an event lighting business that creates a family-level cross-referral capability. The product surface extends beyond custom services to a separate Etsy storefront (DaffandPop) for direct product sales and to collaborative styled shoots and industry workshops, including the multi-vendor Design Sanctuary community initiative. Distribution runs through direct client consultation and through a dense Philadelphia-area vendor network — planners (Arielle Fera Events, Fulton Events, Lauren James Events, Shannon Wellington Weddings, DPNAK Events), premium venues (Glasbern Inn, Penn Ryn Estate, Rosewood Farms, Please Touch Museum, Awbury Arboretum, Cairnwood Estate, Glen Foerd Mansion), caterers, photographers, and rental firms. No revenue, headcount, or funding figures are publicly disclosed; the studio is operational and accepting inquiries per its active website.

Name

Butterfly Floral & Event Design

Legal name

Belovely Floral Co.

Website

https://blvly.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Philadelphia-based wedding floral and event design studio founded in 2011, delivering custom florals, styling, and coordination for premium couples at high-end venues across Southeast Pennsylvania and beyond.

Ownership category

akta.pro rank

Product category

Wedding & Event Floral Design

NAICS

Florists (45931)

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Wedding floral design
• Event floral arrangements
• Bridal bouquet design
• Event decor styling
• Custom floral installations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Wedding Floral Design Services: Custom floral arrangements and event design for weddings and special events. Services include ceremony and reception floral design, styling, and coordination with other wedding vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Butterfly Floral & Event Design is a floral and event design studio that creates custom floral arrangements and event decor. Services focus on weddings and special events with bespoke floral installations, bridal bouquets, ceremony and reception florals, and event styling.

Product overview

Belovely Floral Co. operates as a wedding floral and event design studio offering custom floral arrangements and full-service event styling. The company was founded in 2011 by Lauren and is based in Philadelphia, serving clients in the Philadelphia area and beyond. Their service portfolio includes custom wedding florals (bouquets, centerpieces, ceremony arrangements), comprehensive event design and styling, an Etsy e-commerce shop (DaffandPop) for floral products, and participation in styled shoots and industry workshops such as Design Sanctuary. The company showcases their work primarily through their portfolio gallery, blog, and social media presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Floral Design

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Hope & Stay PhotominorGTM or Marketing PartnerPhotography partner featured in wedding blog posts, commonly collaborates on wedding projects at venues like Glasbern Inn
• Emily Wren PhotographyminorGTM or Marketing PartnerPhotography partner for wedding at Penn Ryn Estate
• The Kruks PhotographyminorGTM or Marketing PartnerPhotography partner for wedding at Rosewood Farms
• DPNAK EventsminorGTM or Marketing PartnerEvent planning and coordination partner for weddings
• Glasbern InnminorOthersVenue partner for wedding events at Glasbern Inn, provides catering services for Belovely weddings
• Arielle Fera EventscoreStrategic or Co-development PartnerEvent planner and coordinator frequently working with Belovely on wedding design projects
• Pen Ryn EstateminorOthersVenue partner for weddings, also provides catering services
• Brulee CateringminorOthersCatering partner for wedding events at Please Touch Museum
• Peachtree CateringminorOthersCatering partner for weddings at various venues including Awbury Arboretum
• Lovely Luxe RentalsminorOthersEvent rentals partner providing furniture and decor for weddings
• Fulton EventscoreStrategic or Co-development PartnerPlanning and coordination partner for wedding events at Winterthur Estate
• Lauren James EventscoreStrategic or Co-development PartnerEvent planning partner for weddings including Horticulture Center events
• The Design SanctuarycoreStrategic or Co-development PartnerCollaborative design workshop and industry community initiative involving multiple florists including Belovely Design as a participant and sponsor
• Lumos Co.minorOthersHusband Ryan's lighting company - co-owned family business, potential for cross-referrals on wedding events
• Shannon Wellington WeddingscoreStrategic or Co-development PartnerWedding planner partner frequently collaborating on Rosewood Farms weddings and hosting Design Sanctuary workshops
• Greenleaf WholesaleminorOthersWholesale floral supplier supporting Design Sanctuary events and Belovely operations
• Oasis Floral SupplyminorOthersFloral supply company sponsoring Design Sanctuary events
• Maggpie RentalsminorOthersVintage rentals partner for wedding events including Highlands Mansion styling

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HMR Designs: Large, established Chicago-based event and floral design firm serving corporate, social, and wedding clients at scale. Comparable premium event floral work, but operates at significantly larger scale and broader geography.
• Preston Bailey: Industry-leading event designer producing luxury weddings and large-scale celebrations. Comparable design-led, premium event aesthetic, but at much larger budget and scope than Belovely's typical wedding.

Direct peers

• Tulipina Design: Kiana Underwood's floral design studio offering luxury wedding and event floral design. Comparable custom-per-event service model with strong design-aesthetic branding and social-media-driven marketing.
• Putnam & Putnam: NYC-based luxury wedding and event floral design studio. Comparable premium positioning, custom per-event model, and emphasis on distinctive aesthetic-driven floral arrangements for high-end weddings.
• Mindy Rice Design: Boutique event design and floral studio producing high-end weddings. Comparable full-service event design + floral offering targeting premium clients.
• McLean Events: Washington DC-area luxury wedding and event design firm. Comparable premium wedding floral + event design positioning in a regional East Coast market analogous to Philadelphia.
• Lewis Miller Design: NYC-based floral and event design studio operating at the high end of the wedding and event market. Comparable bespoke floral design services targeting premium clients.
• Birch Event Design: Los Angeles-based floral and event design studio producing high-end weddings and styled shoots. Comparable custom floral + styling bundle offering at the premium tier.
• Saipua: Brooklyn-based floral design studio known for organic, garden-style wedding florals and full event styling. Highly comparable to Belovely's bespoke, design-aesthetic-led approach to wedding floral design.

Others

• Florabundance: Wholesale floral supplier serving wedding and event florists nationally. Not a direct competitor but a relevant industry counterparty and ecosystem participant analogous to Belovely's wholesale supplier relationships (Greenleaf, Oasis).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/belovelydesign
• Instagraminstagram.com/belovely_co
• Pinterestpinterest.com/belovelypins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Floral & Event Design