NC4K

What NC4K does

NC4K (Nellie's Champions for Kids) is a Columbus, Ohio-based 501(c)(3) nonprofit organization founded in 2007 (formally established in 2009) that provides financial support, emotional support, and community events to Ohio families of children with pediatric cancer who are in active treatment or within one year of completing treatment. The organization's core service pillars are: Financial Support (payments for housing, utilities, groceries, and transportation), Emotional Support (family gifts, toys, gift cards), and Events for Play (Back-to-School Bash, Reindeer Games Holiday Party, OSU Marching Band Night, and similar gatherings). Two acquired/merged programs extend the portfolio: Wheels for Aiden (integrated 2023) provides motorized vehicles for children with medical and mobility challenges, and the Sam Bish Foundation (merged January 2025) contributes rent/mortgage assistance, gift cards, hospital gifts, and the annual Bish Bash event. The Eden Adams Memorial Scholarship program rounds out the offering.

Name

NC4K

Legal name

Nellie's Champions for Kids

Website

https://nc4k.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

NC4K (Nellie's Champions for Kids) is a Columbus, Ohio-based 501(c)(3) nonprofit that provides free financial support, emotional support, and community events to Ohio families of children with pediatric cancer, plus the Wheels for Aiden and Sam Bish Foundation programs.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industry

Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Pediatric cancer family support
• Nonprofit charitable services
• Family financial assistance
• Community fundraising events
• Childhood cancer programs

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and monthly recurring donations from individual donors. The Sunflower Club monthly giving program allows donors to set up recurring monthly contributions.
2. Fundraising Events: Revenue generated from signature fundraising events including The Show, Gala, and Reindeer Run. In 2024, these three events generated over $240,000 in funds raised.
3. Corporate Sponsorships: Corporate sponsors at various tiers (Presenting, Champion, Sustaining, Supporting) for events and as Champion Partners provide financial support and in-kind contributions.
4. Workplace Giving: Partnership with Community Shares of Mid Ohio for workplace giving programs and employer matching gift programs.
5. Third-Party Fundraising: Community fundraisers organized by supporters, including events like golf outings, bake sales, and social gatherings benefiting NC4K.
6. Planned Giving: Planned gifts and bequests, including Donor-Advised Funds (DAF) and Qualified Charitable Distributions (QCD) from IRAs for donors aged 70½ or older.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

NC4K (Nellie's Champions for Kids) is a 501(c)(3) nonprofit providing free financial assistance, emotional support, and community events to Ohio families with a child diagnosed with pediatric cancer who is in active treatment or within one year of completing treatment. Financial support covers housing, utilities, groceries, and transportation; emotional support provides family gifts and comfort items; and events for play (Back-to-School Bash, Reindeer Games, The Show) reduce isolation and foster community connection.

Product overview

NC4K (Nellie's Champions for Kids) is a nonprofit organization providing a unified portfolio of support services for Ohio childhood cancer families. The core offering consists of three integrated service pillars: Financial Support (payments for housing, utilities, groceries, and transportation), Emotional Support (family gifts including toys and gift cards), and Events for Play (community events reducing isolation). NC4K also operates acquired programs including Wheels for Aiden (motorized vehicles for mobility-challenged children) and merged Sam Bish Foundation services. Signature fundraising events include The Show celebration, the annual Gala, and Reindeer Run 5K. The organization uses the NewOrg platform for family management and operates an NC4K Shop merchandise store.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Support Financial assistance distributed to eligible Ohio families for mortgage/rent, utilities, groceries, and gas to alleviate the financial burden of pediatric cancer treatment, provided free of charge to qualifying families.
• Emotional Support Family gifts including toys, arts and crafts, and gift cards provided to offer comfort and normalcy to families during the childhood cancer journey.
• Events for Play Community events including Back-to-School Bash, Reindeer Games Holiday Party, and other family gatherings that reduce isolation and foster connection among pediatric cancer families and their siblings.
• Wheels for Aiden Program providing motorized vehicles to children with medical and mobility challenges, allowing kids to participate in activities like trick-or-treating or neighborhood games.
• Sam Bish Foundation Services Merged organization providing rent/mortgage assistance, gift cards for groceries and gas, car payment/repair support, hospital gifts, and the annual Bish Bash event for pediatric cancer families.
• The Show NC4K's signature celebration of hope, community, and impact featuring the Parade of Champions, stories of hope, and interactive experiences for families and supporters.
• NC4K Gala Annual high-elegance fundraising event supporting Ohio pediatric cancer families, with corporate sponsorship tiers and donor engagement.
• Reindeer Run Annual 5K run/walk event in Columbus, Ohio supporting childhood cancer families, with kids' fun run and holiday celebration.
• Back-to-School Bash Annual event providing backpacks, school supplies, haircuts, food, games, and activities for NC4K Heroes and their siblings.
• Eden Adams Memorial Scholarship Scholarship program honoring Eden Adams, a young cancer fighter who inspired the organization's founding.
• NC4K Shop Online merchandise store selling NC4K branded apparel and items to support the childhood cancer cause.

Quantifiable outcome

• 198 families received financial support in one year
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core, supporting and minor.

• Reliant Capital SolutionsflagshipGTM or Marketing PartnerPresenting Sponsor for the 2026 NC4K Gala event, providing major financial support and brand visibility for the organization's signature fundraising event.
• Northwestern Mutual - ColumbuscoreGTM or Marketing PartnerChampion Sponsor for 2026 Gala and presenting sponsor for Back-to-School Bash 2026, providing financial support and volunteer engagement for NC4K events.
• DHL Supply ChaincoreGTM or Marketing PartnerChampion Sponsor for 2026 Gala, supporting NC4K's mission through corporate sponsorship.
• Routte ConstructioncoreGTM or Marketing PartnerChampion Sponsor for 2026 Gala and Champion Partner organization, providing ongoing support for NC4K families.
• Routte LawsupportingGTM or Marketing PartnerSustaining Partner for 2026 Gala, contributing to annual fundraising efforts.
• ThriventcoreGTM or Marketing PartnerSustaining Partner for 2026 Gala and Champion Partner organization, supporting NC4K through financial contributions and employee engagement.
• Tansky Sawmill ToyotacoreGTM or Marketing PartnerSustaining Partner for Gala events and venue sponsor for The Show event, providing significant in-kind and financial support.
• APCO HoldingssupportingGTM or Marketing PartnerSustaining Partner for 2026 Gala, contributing to annual fundraising.
• Chick-fil-AcoreGTM or Marketing PartnerPresenting Sponsor for Reindeer Run 2026 and provides food at the post-race Rooftop Reindeer Party, supporting holiday fundraising event.
• Young + Wild Balloon Co.coreGTM or Marketing PartnerChampion Partner organization that transformed their annual birthday bash into a Golden Gala benefiting NC4K. Erin Fehrenbach serves on the board.
• Community Shares of Mid OhiocoreStrategic or Co-development PartnerNC4K is a member of Community Shares of Mid Ohio, connecting workplaces and employees to local nonprofits through workplace giving programs.
• VanTrust Real EstatesupportingGTM or Marketing PartnerSupporting Partner for 2026 Gala.
• Engineered ProfilessupportingGTM or Marketing PartnerSupporting Partner for 2026 Gala.
• Perry & BabnersupportingGTM or Marketing PartnerSupporting Partner for 2026 Gala.
• CESOsupportingGTM or Marketing PartnerSupporting Partner for 2026 Gala.
• CityScene Media GroupminorGTM or Marketing PartnerSpecial Thanks for 2026 Gala, providing media support.
• Central OH AVsupportingGTM or Marketing PartnerChampion Partner providing audio-visual support for NC4K events.
• FOE (Fraternal Order of Eagles)supportingGTM or Marketing PartnerChampion Partner organization supporting NC4K's mission.
• KrogersupportingGTM or Marketing PartnerKroger Community Rewards program allows shoppers to designate donations to NC4K. Store ID: YH184. Donations are automatic with shopping.
• AmazonsupportingGTM or Marketing PartnerAmazon Wish List registry for Back-to-School Bash allows donors to purchase school supplies directly for NC4K students.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rally Foundation for Childhood Cancer Research: Childhood cancer nonprofit combining research funding with family support and community fundraising events. Comparable event-driven model and dual research/support mission.
• Candlelighters Childhood Cancer Foundation: National family support organization for childhood cancer families, with local chapters providing direct services to families — directly comparable support model to NC4K's family services.
• Bear Necessities Pediatric Cancer Foundation: Pediatric cancer nonprofit providing direct family support (financial assistance, bears/blankets, family experiences) — comparable direct service model to NC4K's financial and emotional support pillars.
• Alex's Lemonade Stand Foundation: Childhood cancer foundation funding research and family support programs. Comparable mission scope across research funding and direct family assistance, with a national footprint.
• Ronald McDonald House Charities of Central Ohio: Central Ohio chapter of Ronald McDonald House Charities providing family housing and support during pediatric medical treatment. Directly comparable mission (keeping families together during child illness) in the same geography.

Others

• Children's Oncology Group: Clinical research cooperative of pediatric cancer treatment centers including Nationwide Children's Hospital. Indirect peer through referral pipeline and clinical ecosystem alignment.
• Community Shares of Mid Ohio: Workplace giving federation that includes NC4K as a member nonprofit. Enabling peer through donor access infrastructure rather than direct service overlap.

Broad incumbents

• Make-A-Wish Foundation: National nonprofit granting wishes to children with critical illnesses including pediatric cancer. Overlapping beneficiary population with broader national reach and brand recognition.
• St. Baldrick's Foundation: Largest childhood cancer research funder with event-driven fundraising model. Comparable reliance on community-led fundraising events and similar donor demographic.
• National Pediatric Cancer Foundation: National nonprofit funding pediatric cancer research and family support initiatives. Overlapping cause area with broader geographic scope and research focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/pulse/hope-support-smiles-sam-bish-foundation-nc4k-unite-provide-financial-ys4kc/?trackingId=vjyzN5nTSryoAI%2BCeEQphQ%3D%3D

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NC4K