What Mercy House does

Mercy House is a Montreal, Canada-based direct-to-consumer fashion brand founded in 2017 that designs, produces, and sells minimalist handmade apparel and collaborative graphic clothing collections. The company operates through a Shopify-powered e-commerce storefront (mercyhousestudio.com) and ships globally, with primary markets in Canada and the United States. Its product catalog spans women's (tops, bottoms, loungewear, accessories), men's (tops, bottoms, accessories), and kids' apparel, organized into seasonal themed collections (Dream Warriors, Over The Breaks, L'Petit Plaisir, Fleece, Cave, Press Play) and limited-edition collaborations (Mercy House X Desertedinurban, Mercy House X GibGab). Core products include crop tops, mesh tanks, cargo pants, hoodies, coach jackets, and bowling shirts, with unit prices ranging from approximately $90 to $170.

The underlying technology stack is built on the Shopify e-commerce platform, integrating Shopify Planet for carbon-neutral shipping that calculates delivery emissions based on weight, shipping method, and distance and purchases verified carbon removal credits from projects including Climeworks and 44.01. The site supports a bilingual English/French experience via Weglot and offers free shipping thresholds for Canadian/US orders above $250 CAD and international orders above $350 USD. Distribution channels include the direct Shopify storefront, a Montreal-based studio pickup location at 5425 Ave Casgrain (Suite 524), and a wholesale/private label B2B service for other brands. Customer acquisition relies on Instagram organic social, an email newsletter offering 15% off first orders, and bilingual content marketing.

Revenue mechanics are anchored in one-time direct apparel sales with a complementary wholesale/private label service; no subscription, recurring, or licensing revenue model is in place. Pricing is unit-based across tiers (tops $90–$138, bottoms $127–$170, outerwear $157–$166, hoodies $144–$162), with gift cards available from $36.27. The company is privately held, has no disclosed external funding rounds, no parent or subsidiary relationships, and operates with 1–10 employees, indicating a small founder- or boutique-team-owned operation.

Name

Mercy House

Legal name

Mercy House Inc

Website

https://mercyhousestudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercy House is a Montreal-based direct-to-consumer fashion brand designing and selling minimalist handmade apparel and graphic collections for women, men, and kids through a Shopify e-commerce store. The company also offers wholesale and private label B2B manufacturing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase model for apparel and accessories sold directly to consumers through their e-commerce store. Products include women's wear (tops, bottoms, loungerie, accessories), men's wear (tops, bottoms), and kids' clothing.
2. Wholesale and Private Label: B2B wholesale and private label manufacturing services for other brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mercy House designs, manufactures, and sells handmade minimalist apparel (women's, men's, and kids' clothing) through its own Shopify-powered direct-to-consumer e-commerce store. The brand offers tops, bottoms, outerwear, hoodies, shorts, accessories, and gift cards organized into seasonal and collaborative collections, complemented by B2B wholesale and private label manufacturing services for other brands. All orders ship carbon-neutral via Shopify Planet with verified carbon removal credits.

Product overview

Mercy House is a fashion brand operating a single unified e-commerce platform. The company offers a diverse apparel portfolio spanning women's, men's, and kids' categories, with products organized into seasonal collections (Dream Warriors, Over The Breaks, L'Petit Plaisir, Fleece, Cave, Press Play) and collaborative lines (Mercy House X Desertedinurban, Mercy House X GibGab). Core products include tops (T-shirts, tank tops, bowling shirts), bottoms (cargo pants, sweatpants, shorts, trousers), outerwear (jackets, coach jackets, cardigans), activewear (hoodies, onesies), and accessories. The brand differentiates through locally-designed and handmade products (Montreal, Canada) and sustainability commitments including carbon-neutral shipping. B2B services are available through wholesale and private label programs.

Differentiator

Problem solved

Functional benefit

Brands

• Mercy House: Fashion brand offering apparel including tops, bottoms, loungewear, and accessories for women, men, and kids

Products and services

• Women's Apparel Handmade women's clothing including tops (T-shirts, tank tops, bowling shirts), bottoms (cargo pants, sweatpants, shorts, trousers), outerwear (jackets, coach jackets, cardigans), loungewear (onesies), and accessories. Designed and made in Montreal using sustainable materials.
• Men's Apparel Handmade men's clothing including tops and bottoms designed and made in Montreal using sustainable materials such as French Terry with recycled polyester.
• Kids' Apparel Children's clothing and apparel offered alongside the women's and men's lines, sharing the same Montreal handmade production approach and sustainable material usage.
• Online Gift Cards Digital gift cards starting at $36.27 available for purchase and redemption across the Mercy House online store.
• Mercy House X Desertedinurban Collection Limited collaborative graphic apparel collection co-developed with the Desertedinurban brand, sold through the Mercy House online store.
• Mercy House X GibGab Collection Limited collaborative graphic apparel collection co-developed with the GibGab brand, sold through the Mercy House online store.
• Wholesale and Private Label Manufacturing B2B wholesale and private label manufacturing services enabling other fashion brands to leverage Mercy House's Montreal-based handmade production capabilities under multi-year contracts.

Quantifiable outcome

• 83+ million carbon-neutral deliveries supported
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers Mercy House's online e-commerce store, providing the platform infrastructure for product sales, payments, and order processing. Also provides Shopify Planet integration for carbon-neutral shipping with verified carbon removal credits.
• Shopify PlanetcoreTechnology or IntegrationCarbon-neutral shipping program that calculates delivery carbon footprint based on weight, shipping method, and distance, then purchases verified carbon removal credits from projects including Climeworks, 44.01, and others.
• Mercy House X Deserted in UrbanminorStrategic or Co-development PartnerLimited collaboration collection with Deserted in Urban brand.
• Mercy House X GibGabminorStrategic or Co-development PartnerLimited collaboration collection with GibGab brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lucy & Yak: UK-based small-batch sustainable apparel DTC brand popular for casual/loungewear pieces (similar category overlap with Mercy House's hoodies, sweats, cargos) and a collaborative community-driven model.
• MATE the Label: US-based non-toxic, sustainable women's basics DTC brand making in LA in small batches. Closely comparable to Mercy House in scale, values-based positioning, and women's-led sustainable everyday apparel.
• Toad&Co: US sustainable casual and travel apparel brand combining DTC with select wholesale. Smaller than Reformation/Everlane but directly comparable to Mercy House in casual-everyday sustainable positioning.

Direct peers

• Kotn: Canadian DTC essentials brand built around sustainable materials and direct producer relationships. Closely comparable to Mercy House in geography (Canadian-founded), sustainable-fabric positioning, DTC-first model, and the appeal to conscious everyday-wear consumers.
• tentree: Canadian sustainable apparel DTC brand famous for its tree-planting and carbon-negative claims. Highly relevant as a same-category, Canada-headquartered competitor fighting for the same eco-conscious casual wear shopper as Mercy House.
• Encircled: Canadian-made sustainable womenswear brand operating DTC with small-batch production and a focus on everyday essentials. Directly comparable to Mercy House in scale, Canadian origin, sustainability positioning, and DTC-only model targeting women.

Broad incumbents

• Patagonia: Iconic US sustainable apparel incumbent with deep environmental credentials and broad casual/outdoor assortments. Competes for the same sustainably-minded casual-apparel consumer and dwarfs Mercy House on brand recognition and distribution.
• Everlane: US-based DTC apparel brand built around transparency and sustainability claims. Same customer type (everyday casual) and channel (DTC) as Mercy House, but at significantly larger scale and assortment breadth.
• Reformation: Large sustainable-fashion DTC brand with a women's-led assortment, in-house production and carbon-conscious operations. A scaled incumbent competing for the same sustainability-minded womenswear customer as Mercy House.
• Aritzia: Canadian-headquartered apparel retailer with strong women's casual/loungewear assortment and bilingual EN/FR e-commerce, overlapping Mercy House's Canadian DTC women's customer at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mercyhousestudio
• LinkedInlinkedin.com/company/mercy-house-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercy House