Louisiana High School Athletic Association, Inc.

What Louisiana High School Athletic Association, Inc. does

Louisiana High School Athletic Association, Inc. (LHSAA) is a nonprofit governing body for interscholastic high school athletics in Louisiana, founded in October 1920 when Louisiana high school principals met in Baton Rouge to standardize rules and competition. Today the organization sanctions approximately 17-20 sports across fall, winter, spring, and non-sanctioned seasons, serving 400+ member schools and the broader community of high school student-athletes, coaches, and officials. Its core operations combine a member-only online portal (LHSAAOnline) for eligibility verification, scheduling, and playoff management with in-person state championship event execution at venues including Caesars Superdome, Cajundome, LSU facilities, and Northwestern State University. The organization also maintains affiliated bodies (LHSADA, LHSCA, LHSOA) for athletic directors, coaches, and officials, and operates programs including an All-Academic award (3.5+ GPA), a senior scholarship program, and a Sports Medicine Advisory Committee that implements state legislative requirements (Acts 113, 259, 421; BESE Bulletin 135).

LHSAA's revenue model rests on three primary streams: recurring membership dues from member schools, transaction-based state championship ticket sales ($12 cash / $14 credit card per person), and corporate sponsorship income. The sponsorship portfolio is anchored by an Allstate Sugar Bowl title partnership covering multiple championships, plus category partnerships with Coca-Cola, Raising Cane's, Powerade, BodyArmor, Ochsner Sports Medicine, the New Orleans Saints, and the New Orleans Pelicans. Sponsorship sales are managed externally by Playfly Sports Properties through the LHSAASP entity. Technology integration partners include MileSplit and MeetPro (track/cross country), TrackWrestling (wrestling), Hytek (swimming entries), PlayVS (esports), and GoFan (digital ticketing). Marketing and member engagement operate through the public website, iOS/Android mobile applications, and social media channels (Facebook, Instagram, X, YouTube), supplemented by the annual February convention.

The organization is led by Executive Director Eddie Bonine and a lean executive team of four Assistant Executive Directors (Karen Hoyt, Lee Sanders, Adam MacDowell, Michael Federico) plus Director of Communications Ethan Anderson, Business Manager Madison Harris, LHSCA Director Jessica Barber, and administrative support staff, totaling approximately 11-50 employees. Recent strategic activity has focused on program expansion (Esports via PlayVS, Girls' Flag Football pilot with NFL/Saints support), commercial partnership formalization (Sugar Bowl title partnership, Playfly-managed sponsorship sales), and incremental leadership additions, all operating within Louisiana's single-state geographic footprint.

Name

Louisiana High School Athletic Association, Inc.

Legal name

Louisiana High School Athletic Association, Inc.

Website

https://lhsaa.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Louisiana High School Athletic Association (LHSAA) is a nonprofit, founded 1920, that governs interscholastic high school sports for 400+ member schools across Louisiana, sanctioning ~20 sports and operating state championships, an eligibility portal, and academic award programs.

Ownership category

akta.pro rank

Product category

High School Athletic Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK)

Keywords

• High school athletics governance
• Interscholastic sports administration
• State championship events
• Student-athlete eligibility services
• Member school association

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees from member schools for participation in LHSAA athletics programs
2. State Championship Tickets: Ticket sales for state championship events across all sports ($12 cash / $14 credit card per person)
3. Corporate Sponsorships: Partnership revenue from corporate sponsors including title partnerships (Sugar Bowl), equipment suppliers, and official sponsors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The LHSAA is the official state governing body for high school interscholastic athletics in Louisiana, founded in 1920. It sanctions and regulates 17+ sports across Fall, Winter, Spring, and non-sanctioned seasons for 400+ member high schools. Core services include standardized rules enforcement, eligibility verification, scheduling, and the operation of state championship events held at venues such as the Caesars Superdome, Cajundome, and LSU facilities.

Product overview

LHSAA operates as a single unified offering governing high school interscholastic athletics across Louisiana. The organization manages state championships for 16 sanctioned sports (Cross Country, Football, Swimming, Volleyball, Basketball-Boys, Basketball-Girls, Indoor Track, Powerlifting, Soccer, Wrestling, Baseball, Bowling, Golf, Gymnastics, Outdoor Track, Softball, Tennis) plus 3 non-sanctioned activities (Bass Fishing, Esports, Girls' Flag Football). Core operations include the Member Services Portal (lhsaaonline.org) for school administrators, state championship event management at venues like Cajundome, Superdome, and LSU facilities, and supplementary programs including sports medicine resources, All-Academic awards, and scholarship programs. Esports and Girls' Flag Football represent newer program additions operated through partnerships with PlayVS and the NFL/Saints respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Sugar Bowl LHSAA State Championships: State championship events conducted in partnership with the Sugar Bowl Committee, including football, cross country, swimming, and other sports championships.
• Marsh Madness
• LHSCA

Products and services

• LHSAA State Championships Annual state championship competition series across 17+ high school sports held at major Louisiana venues including the Caesars Superdome, Cajundome, and LSU facilities. Built for member high schools and the student-athletes, coaches, and fans participating in sanctioned athletics.
• LHSAA Member Services Portal (LHSAAOnline) Online member-only platform where school administrators manage eligibility rulings, playoff brackets, schedules, jamboree approvals, and contest documentation. Built for use by member high schools across Louisiana.
• LHSAA Esports Program Competitive esports league operated through the PlayVS platform for member schools, featuring Fortnite, Valorant, and Marvel Rivals competitions with regular season, playoffs, and championships.
• Girls' Flag Football Pilot Program Pilot program for girls' flag football launched in partnership with the NFL and New Orleans Saints, currently in a two-year probationary period before potential full sanctioning as an LHSAA sport.
• All-Academic Program

Quantifiable outcome

• 17 sports sanctioned plus non-sanctioned activities across Fall, Winter, and Spring seasons
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Allstate Sugar BowlcoreStrategic or Co-development PartnerSugar Bowl serves as Title Partner for LHSAA State Championships. The partnership includes title sponsorship of multiple state championship events including football (Prep Classic), cross country, swimming, wrestling, and soccer championships. Venue changes for championship events are announced in partnership with Sugar Bowl.
• National Federation of State High School Associations (NFHS)coreStrategic or Co-development PartnerNFHS is the national governing body for high school athletics. LHSAA uses NFHS Learn for coach education, NFHS rules books and interpretation guidelines, and participates in NFHS committees including Football Rules Committee.
• New Orleans SaintsmajorStrategic or Co-development PartnerNew Orleans Saints partner with LHSAA on state championships. Saints serve as co-presenter of the Prep Classic football championship at Caesars Superdome and support Girls Flag Football initiative.
• Playfly Sports PropertiesmajorGTM or Marketing PartnerPlayfly Sports Properties manages partnership revenue and corporate sponsorships for LHSAA. Will Bryant serves as General Manager for LHSAASP through this partnership.
• Coca-ColamajorGTM or Marketing PartnerOfficial beverage sponsor of LHSAA. Coca-Cola products are available at championship events and the company supports through advertising on LHSAA digital platforms.
• Raising Cane'smajorGTM or Marketing PartnerOfficial restaurant/food sponsor of LHSAA. Raising Cane's supports through advertising and promotional partnerships with state championship events.
• PowerademinorGTM or Marketing PartnerOfficial sports drink of LHSAA. Powerade provides hydration products and advertising support for championship events.
• New Orleans PelicansminorGTM or Marketing PartnerNBA franchise partnership providing promotional support and visibility for LHSAA athletics programs.
• Ochsner Sports Medicine InstitutemajorStrategic or Co-development PartnerHealthcare partner providing sports medicine resources, injury management guidance, and health safety information for student-athletes through the LHSAA Sports Medicine Advisory Committee.
• MileSplitcoreTechnology or IntegrationTrack and cross country meet management software partner. LHSAA uses MileSplit platform and MeetPro software for championship event management.
• PlayVScoreTechnology or IntegrationEsports platform provider for LHSAA esports programs. PlayVS serves as the official esports platform managing competition, scheduling, and league operations for Valorant, Fortnite, and Marvel Rivals.
• GoFancoreTechnology or IntegrationDigital ticketing platform for state championship events. GoFan handles online ticket sales for football, swimming, softball, and other championship events.
• TrackWrestlingcoreTechnology or IntegrationWrestling tournament management and live scoring platform used for state championship brackets and results.
• Louisiana State University (LSU)majorStrategic or Co-development PartnerLSU hosts multiple LHSAA state championships including outdoor track and field at Bernie Moore Track Stadium, indoor track at Carl Maddox Field House, and swimming events. LSU athletic communications provides support.
• Northwestern State UniversitymajorStrategic or Co-development PartnerNSU hosts LHSAA State Cross Country Championship at their Natchitoches campus facilities.
• Louisiana Tech UniversityminorStrategic or Co-development PartnerLouisiana Tech provides facilities for LHSAA events including indoor track meets and gymnastics championships.
• U.S. ArmyminorGTM or Marketing PartnerMilitary recruiting and advertising partner supporting LHSAA championship events.
• Acadian AmbulanceminorStrategic or Co-development PartnerEmergency medical services partner providing ambulance coverage and support for championship events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Florida High School Athletic Association: Florida's HS athletic association sanctioning state championships and managing eligibility for member schools; directly comparable to LHSAA in operating model, classification system, and championship structure.
• Tennessee Secondary School Athletic Association: Tennessee's HS athletic governing body with state championships, eligibility rules, and NFHS affiliation; directly comparable to LHSAA in mission, membership structure, and sport offering breadth.
• Kentucky High School Athletic Association: Kentucky's state HS athletic association overseeing championships and member services; comparable in scale, mission, and operational structure to LHSAA.
• Alabama High School Athletic Association: State high school athletic association governing K-12 interscholastic sports in Alabama with member schools, state championships, and NFHS affiliation; mirrors LHSAA's structure, sports offerings, and membership-based governance model.
• Arkansas Activities Association: Arkansas's HS athletic and activities association with championship operations and eligibility governance; closest geographic peer to LHSAA with shared southeastern state characteristics.
• North Carolina High School Athletic Association: North Carolina's HS athletic governing body with member schools, state championships, and NFHS linkage; directly comparable to LHSAA across governance, sport breadth, and member services.
• Mississippi High School Activities Association: Mississippi's state HS athletic association sponsoring championships and eligibility oversight; closest regional peer to LHSAA with near-identical operating footprint across sanctioned sports.
• Georgia High School Association: Georgia's state HS athletic association governing interscholastic competition across multiple sports and classifications; peer in regulatory scope, championship operations, and member services.
• University Interscholastic League (Texas): Texas's state interscholastic governing body overseeing academics and athletics for member schools; comparable in regulatory authority, championship operation, and member services, though larger in scale.

Broad incumbents

• National Federation of State High School Associations: National-level umbrella body providing rules, coach education (NFHS Learn), and policy frameworks to state HS associations including LHSAA; broader in scope and serves as a federation rather than a single-state operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LHSAAsports
• YouTubeyoutube.com/@LHSAAsports?feature=shared
• Facebookfacebook.com/LHSAAsports
• Instagraminstagram.com/LHSAAsports
• LinkedInlinkedin.com/company/louisiana-high-school-athletic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiana High School Athletic Association, Inc.